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Smart Agency Masterclass : Digital Marketing Agency Podcast

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{FOR FUN} The 12 STRESSFUL Days of Working on the Wrong Client Project

Happy holidays from and our entire agency tribe. We hope you never have to deal with these 12 Days of a BAD client project, but if you do ~ we hope this helps you get through it. 12 STRESSFUL DAYS OF WORKING ON THE WRONG CLIENT PROJECT... On the first day of the project, my bad client gave to me, A terrible deadline for me On the second day of the project, my bad client gave to me, 2 more excuses, On the third day of the project, my bad client gave to me, 3 contacts’...


How to Thrive as a Creative Agency

Struggling with creativity for marketing your agency? Looking for ways to increase subscribers and opt-ins? In today's creative-driven landscape is now easier than ever to thrive. Don't let uncertainty or mental blocks get the best of you. Take some actionable steps that will cement your creativity and transform it into results. In this episode, we'll cover: Today, I talked to Jeff Goins, founder of and author of several popular books — including Real Artists Don't Starve...


How to Get Out of Your Own Way and Grow Your Agency

Are you stuck in a rut? Feel like your agency isn't going anywhere? Are you full of strategies but lacking in execution? Ever feel like you're stuck on an endless hamster wheel? It might be that you're in your own way and it's time to dig a little deeper. Your biggest obstacle might be all the trash in your own head. A change in mindset and thoughts can be a critical step towards growing your agency. In today's episode, we'll cover: Today, I talked with Erin Pheil founder of MindFix — a...


Do You Need to Step Up Your Agency's Account Management Game?

Wish your agency had better account management? Want to learn how to increase client satisfaction and reduce churn-rate? It might be time to take an inward look in order to up your game and improve agency account management. When you and your team communicate more effectively with your clients, you will turn them into your biggest fans. In today's episode, we'll cover: Today, I talked with Karen Hayward a Fractional CMO at Chief Outsiders — the largest fractional CMO firm in the US. Karen...


How to Turn Your Marketing Agency Clients into Raving Fans

Do you want to turn your agency's clients into raving fans? Would you like to retain more clients instead of just procuring more? Here's how to make your clients first 100 days noteworthy enough to turn them into advocates. In today's episode, we'll cover: Today I talked to Joey Coleman, a professional keynote speaker, consultant and author of "Never Lose a Customer Again". Joey has worked on client retention with brands such as Hyatt Hotels, Deloitte, and even Zappos. He is a master of...


How to Avoid the Top 3 Struggles of Starting an Agency

Are you ready to make the jump and start your own agency? Do you want to the top 3 struggles of starting an agency? Don't let those startup agency jitters get you down! Get scrappy, and be picky! Also, learn about how Facebook Messenger Marketing and chatbots are going to change the future of agency lead generation. Today, I talked with Molly Pittman who owns and runs Digital Strategy Boot Camps, co-hosts the Perpetual Traffic podcast, and was a former VP of Marketing for DigitalMarketer....


How Talk Triggers Will Have Clients Knocking Down Your Agency's Door

Looking for ways to get your agency noticed by your ideal clients? Do you want to stand out among the competition? Then it's time to understand and amplify your agency's talk triggers. With the right strategy, you can conquer word-of-mouth advertising and get your ideal clients talking about your agency. In this episode, we'll cover: Today, I talked with Jay Baer founder of Convince and Convert, and (if you've been living under a rock) he's also an amazing content marketer, speaker, and...


How to Grow Your Agency Without Constantly Working In It

Worried your agency will collapse if you're not constantly working? Wish you could lead your agency without working 24/7? Feel like you sacrifice too much of your family and free time for your agency? Stop being a prisoner to your agency! This pace isn't the best way to run your agency. And maybe your agency doesn't actually need you as much as you think it does. In this episode, we'll cover: Today, I talked to Mike Michalowicz author of six business growth books, including Profit First...


How to Use Gifts to Win and Keep More Agency Business

Is your agency having difficulty standing out? Want to get attention from strategic accounts or high profile clients? Looking for better ways to improve client retention? Getting prospects' trust, recognition, and loyalty doesn't have to be complicated. Giving the right gift to the right person at the right time is a gesture that goes noticed and rewarded. In this episode, we'll cover: Today, I talked to John Ruhlin, founder of RuhlinGroup, an expert gift-giving agency. He also, quite...


Should You Hustle Harder or Call It Quits on Your Agency?

Looking for ways to improve your agency's long-term growth? Ever felt like throwing in the towel because the agency grind was just too much? It might be time for a gut check on whether you need to hustle harder or move on. So, check out these insights and actionable strategies from an agency owner that up-and-quit his $1 million agency with over 50% net profits, so he could chase a different dream. In this episode, we'll cover: Today I talked to Mark Asquith who is a founder over at...


How to Break the Time Barrier So You Can Increase Agency Profit

Is billing a headache for your marketing agency? Do you wish you could quit hour-based pricing and actually get paid what you're worth? Good news! You can. By removing the time barrier, you will see increased profitability and improve client relationships for your agency. In this episode, we'll cover: Today, I talked with Mike McDerment, co-founder and CEO of FreshBooks — invoicing and accounting software with over 24 million users. Mike talked about his recent free eBook called Breaking...


How to Leverage YouTube Ads to Grow Your Marketing Agency

How can your agency create compelling YouTube ads? How can you get the most ROI from YouTube ads? YouTube ads are a strange beast, and the creative landscape of YouTube is continually shifting. But, if you stick to your buyer's persona and chase your ideal customer, YouTube ads can help grow your agency fast. In this episode, we'll cover: Today, I talked with Tom Breeze (A.K.A the king of YouTube ads) who runs Viewability — the highest spending performance campaign agency on YouTube! Tom...


Is Your Marketing Agency Getting This $250K Tax Credit?

Is your marketing agency taking advantage of every possible tax break? Did you know you could get up to $250K in tax credits? A lot of agencies are actually leaving money on the table in the form of an R&D tax credit. So, let's dive in, and break down some actionable steps that any agency can take to cash in. In this episode, we'll cover: Today, I talked with Jim Morrow from AATDM where he does tax consulting and CFO reporting for digital media companies. I actually met Jim after a...


How to Dominate Outbound Marketing on a Lean Budget

Does your agency struggle with an outbound sales strategy? Do you even have an outbound strategy? You can build a scalable outbound strategy using LinkedIn by making connections and delivering those prospects critical content. If your LinkedIn profile isn't getting you the results that you need, or if you're looking for a way to boost your sales, check this out. You don't need a big budget to grow your agency using outbound marketing. With a solid plan, an ideal client in mind, and a little...


How Your Agency Can Pick a Niche and Dominate It

Do you want to find a niche that you can carve out? Do you want to dominate a specific gap in the marketplace? This week we talked to one agency that picked a niche and is dominating their market. They have hyper-specific goals, achievements, and clients, and that exclusivity is propelling them forward as aggressors in their market space. Today, we'll cover: Today I chatted with Adam Draper CEO/Owner of Gladiator Law Marketing. Adam's digital agency operates deep within the law firm niche,...


Creative Agencies Are Out of Excuses

The creative landscape is changing. Is your agency keeping up? Are your creative people struggling to stay fresh? It's easy to become overwhelmed with change and uncertainty. Learning new trends and technologies can be challenging. However, there are massive opportunities available in our day and age. It's good to be a creative right now, and there's no excuse not to create! In this episode, we'll cover: Today I chatted with Sean Womack, founder, and CEO of Smack, a media agency, and...


Are You Self-Sabotaging Your Agency's Sales & Growth?

Are you self-sabotaging your agency's sales? Do you lack trust or confidence in your team to deliver results? Worried they aren't going to live up to expectations and make you look bad? You probably have felt this way at one time or another. You might even be causing the problem and not realize it! Your agency is a reflection of you and it's natural to have these concerns. Once you're super honest and self-aware you can get out of your own way to grow your agency. In today's episode, we'll...


2 Ways Chatbots Can Grow Your Digital Agency Business

Looking for ways to generate more new agency business? Tired of watching your competition grow and want to set your agency apart from the pack? Now is the time to be a front runner with the cutting edge technology of chatbots. You can use chatbots to generate new business and as an add-on service for your clients. It's easier than you might think to build and use a chatbot. Chatbot technology helps you engage with your ideal prospects and keep the conversation going in order to convert them...


How To Find & Onboard Reliable Freelancers for Your Agency

When is the right time to bring on freelancers or contractors? How can you stop doing everything yourself so you can grow your agency? If you're overwhelmed at the thought of building your agency team and nervous about how to find the right people, check this out. Great freelancers are out there. You can find and onboard them easier than you think! Learn some suggestions and easy tips to make freelancers work for you, so you can build your team and grow your agency. In today's episode,...


How to Grow Your Agency to an 8-Figure Revenue in Under 5 Years

Want to grow your agency to 8-figure revenue? Thinking of growing your team but worried about the overhead? Hoping for a moment of clarity, where it'll all come together? Then it's time to put your foot on the gas and push through. Acquiring quick agency growth is achievable when you're focused. Find out how one agency owner got to $1 million in under 6 months and 8-figures in under 5 years! In this episode, we'll cover: Today I talked with Jake Baadsgaard, founder and CEO of Disruptive...