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Smart Agency Masterclass : Digital Marketing Agency Podcast

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Is Artificial Intelligence a Threat to Your Marketing Agency?

When you think of Artificial Intelligence, do you think of sci-fi movies? Do you wonder or worry if AI can take over some of the data driven work your agency does for it's client? Don't let Artificial Intelligence scare you! AI can be your competitive advantage when you learn how it really works and what it can do for your agency growth. In this episode, we'll cover: Today I got to talk with Paul Roetzer, author, CEO and founder of the inbound marketing agency, PR20/20. He is also...


How Writing a Book Can Generate New Agency Business

Are you looking to become the authority in your agency’s niche? Writing a book can have a tremendous affect on your business by helping you build authority. You can also use your book to start conversations with potential clients and generate new agency business. Check out this simple strategy that is getting one digital agency owner some amazing results. In this episode, we’ll cover: I had the opportunity to chat with Marty McDonald, co-founder and CEO of the full-service social media...


Using Instagram to Generate Awareness and Build Your Agency's Brand

Wondering how you can use Instagram to generate awareness and build your agency's brand? Look, not all social media platforms are the same, so don't treat them all the same. Are you struggling to build a following and find Instagram success for your agency brand? Then it's probably because you're committing some of the biggest Instagram mistakes. In this episode, learn some tips and tricks on how to utilize Instagram to build a culture and drive new business for your agency. In this...


3 Steps For Using LinkedIn To Turn Connections Into Agency Clients

Wondering how you can use LinkedIn to generate new business? Are you sending out generic connection requests that lead with a pitch? Disappointed that you're not getting the results you expected? LinkedIn can be an amazing platform for capturing the attention of your ideal clients if you do it right. Here's what your agency is probably doing wrong and the three simple steps to turn-it around right away. In this episode, we’ll cover: Today I chatted with Dennis Brown founder of Ask Dennis...


Do Third Party Posting Apps Impact Your Agency's Social Media?

Are you avoiding third party apps for social media posting? Do you want a better, faster, and easier way to schedule your social media marketing? Do you feel automated social post scheduling negatively affects your reach? Then it’s time to hear some surprising and encouraging results from the guy who knows all the ins and outs. Don’t stop scheduling, reposting, and automating until you hear all about it. In today’s episode, we’ll cover: Today I chatted with Emeric Ernoult, Co-founder and...


How to Build Authority & Generate New Agency Business On Instagram

Wondering how you can use Instagram to drum up new business? Want to break through social media clutter and build your agency’s brand and authority? Then it’s not too late to get on the Instagram train. This is one simple, easy inbound marketing strategy you can start implementing right now to build your community and fill your new business pipeline. In this episode, we’ll cover: Today I chatted with Steve Larosiliere, founder and president of the non-profit, Stoked, as well as founder...


#1 Outbound Strategy To Grow Your Digital Agency Like Neil Patel

Ready for your agency sales to takeoff? Want to drive traffic, generate leads, and create new opportunities that will grow and scale your agency? Digital marketing agency guru Neil Patel shares his #1 outbound strategy for scoring the clients you want to work with. In this episode, we’ll cover: Neil Patel is a serial entrepreneur focused on helping businesses grow through digital marketing. He is well-known in the digital marketing space as an author, speaker, and agency co-founder at...


How to Up Your Influencer Game and Grow Your Agency Brand

Are you worried about your digital agency's competition? Don't be! Instead focus that energy on building your agency brand and improving your authority. Learn how to become a major influencer, so you can eliminate the competition and develop collaborative relationships with them instead. In today’s episode, we’ll cover: Today I talked with Josh Elledge, consumer expert, speaker and Founder/CEO of his PR program Up My Influence. He understood the importance of the media and harnessed that...


How to Build Your Agency’s Employee Training Process

Is your employee training process non-existent or too cumbersome? Do you want your team, contractors and clients to understand the fundamentals of what makes your agency unique? Then don’t overlook the power of a solid training process! With these three easy steps you can start onboarding your digital agency’s new hires and provide them with a consistent set of experiences and expectations on how you want to work with them. In this episode, we’ll cover: Today I chatted with Tom Kulzer,...


Jason Swenk: Marketing Business Strategist, Agency Consultant and Advisor

Do you lack the knowledge on how to grow and scale your digital agency? Overwhelmed by not knowing what role to hire first? Afraid to niche down, and afraid what might happen if you don't? You're not alone! Learn how to tackle these very important tasks in order to grow and scale your digital agency. In this episode, we’ll cover: On today’s show, I talked with Jeremiah Smith, President and CEO of Simple Tiger, a digital agency which focuses on SEO for SAAS clients. With over 12 years of...


How to Build Your Agency’s Authority By Going Beyond the Blog

Want to build your agency’s authority in your niche? How about a content marketing strategy that delivers high return with little effort? Then adopting this combo blogging/podcasting strategy could be the shift to get quality clicks, organic backlinks and make your agency’s service offering more attractive to your ideal clients. In this episode, we’ll cover: Today I talked with Phil Singleton, founder and CEO at Kansas City Web Design & SEO and co-author of SEO for Growth. With over a...


Tips On How to Hire, Lead & Retain Amazing Agency Talent

Want to know the key to finding and retaining the best agency employees? Looking for ways to find and hire top talent? Your team is your agency's #1 most valuable asset. Turnover and training is difficult and expensive. So in this episode, you'll discover some simple tips to hiring, managing and keeping loyal employees who want to stay and grow with your business. In this episode, we’ll cover: Today I talked with Scott Love, former Navy leadership trainer (thank you for your service) and...


5 Big Mistakes Agencies Make Working With Freelancers

Are you frustrated working with freelancers? Does your agency experience high freelancer turnover that leaves you stuck, or sometimes screwed? The struggle is real! Learn the 5 big mistakes agencies make using freelancers and what you can do to avoid frustration. In this episode, we’ll cover: Today I talked with Nathan Hirsch, CEO and founder of FreeeUp, the agency he formed after numerous frustrating accounts with the freelance/hiring process. FreeeUp connects businesses, of all sizes,...


3 Big Benefits of Declaring Your Agency’s Niche Market

Does the thought of committing your agency to a niche market makes you nervous? Are you worried your agency will lose clients and miss out on revenue? Stop the madness of trying to be everything to everyone and start focusing on what it is your agency does best. You will reap major benefits of having a niche market, including increased clients and revenue. In this episode, we’ll cover: Today I spoke with Raman Sehgal, founder and managing director of the super niche agency, Ramarketing....


How Chatbots Can Generate More Agency New Business

Want to find a way to interact and engage with your prospects? If you’re relying on an old-school “chat box” you could be missing out. Chatbots are the best way to generate more agency new business. They create interact conversational experiences with your prospects so you can engage with them when it matters most. In this episode, we’ll cover: Today I chatted with Peter Lisoskie, founder of Bot Nation the innovative chatbot agency he created in 2017. He’s also the CEO of inViral, a...


Using Collaboration & Contractors to Grow Your Marketing Agency

Would you like to scale your agency? Is the thought of hiring a full-time employee overwhelming? Does your agency have a speciality that other agencies might need? Consider this tactic of collaboration and contractors as a means to grow your agency. In this episode, we’ll cover: Today I talked with Mandy McEwen, Founder and CEO of Mod Girl Marketing, which not only manages their own client base in healthcare and technology, but also provides services to other agencies looking to stand...


What Client Questions You Must Ask to Grow Your Agency

Are you asking your client questions? Are you asking the right one? Do you listen in client meetings more than you talk? If you want to land more agency clients, it’s time to start asking a lot of questions and identifying what your clients need, rather than just giving them what they think they want. In this episode, we’ll cover: Today I talked with Pete Polgar, partner at Clikz Digital which started just a mere 6 months before this interview and is already at a team of five. Pete...


4 Phases of a Successful Agency Growth Journey

Are the unknowns of the agency industry overwhelming? Do you sometimes feel like maybe it’s time to close shop? Learn about the 4 phases of successful agency growth from an owner with over two decades of experience. Hear all his ups and downs plus learn what to expect as you scale and grow. In this episode, we’ll cover: Today I talked with Chris Emergui, CEO of BAM Strategy, the agency he founded in 1996. With over 20 years of agency ownership experience he's seen his agency grow,...


How to Retain More Agency Clients & Increase Recurring Revenue

Would you like to grow your agency faster by increasing recurring revenue? Do you feel like your agency is on a constant roller coaster gaining and losing clients? Then learn about innovative agency pricing, a licensing model, that can set you on a stable path. Plus, turn the tables on the industry standard of always fearing losing clients. Instead, discover how to make your clients fear losing you. In this episode, we’ll cover: Today I chatted with Andrey Polston, a man who has been...


#176: How to Be the Agency that Makes Your Client Shine

Are you "that" agency? Do you tend to talk a lot about how smart you are? The awards you have won? It’s easy to fall into this trap of trying to sell your agency as the best, but sometimes it’s to the detriment of the client /agency relationship. Not anymore. Learn how to scale your agency by collaborating with your client to make their lives easier. Be the agency that keeps things simple and lets the client shine. In this episode, we’ll cover: Today I chatted with Melinda Byerly,...


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