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Smart Agency Masterclass : Digital Marketing Agency Podcast

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Does Your Agency Qualify for a $150K R&D Tax Credit?

Do you struggle to find the right employees? Would you like to retain the amazing employees you have? What about the R&D tax credit that got one agency $150K? Employee retention and acquisition doesn't have to be a headache. And, agency expansion concerns don't need to keep you awake at night. With the right culture and the proper hiring methods, you can find those hassle-free employees and keep them around. Plus, when you train and develop their skills, you could be eligible for a major tax...


How One Agency Got Scrappy and Grew to $6 Million in 2 Years

Feel like your agency is stuck or reached a plateau? It happens, whether you're just starting out or in business for many years. Don't get frustrated or settle for the status quo. Instead, it might be time to get back to the basics, get scrappy and get creative. With the right strategy, mindset, and persistence you can make some tweaks that help you jump that next hurdle and reach a new level for your agency. In today's episode, we'll cover: Today, I talked with Colton Bollinger founder of...


How to Avoid the 3 Biggest Content Creation Pitfalls

Do you hate writing client content? Or struggle to find writers who can match tone, style and use industry-specific language for your clients? Do you never have time to create agency content because you're so busy with client work? There's a better way! Creating content doesn't have to be difficult and finding the right writers for your agency doesn't have to suck. If you avoid the biggest content creation pitfalls and figure out how to hire the right writers, you'll be creating rankable...


How Your Agency Can Make More Money by Putting Profit First

Is your agency profit where it should be? (Hint: net profit should be at least 30%) Are you constantly struggling with cash flow? Do you always pay yourself last, or not at all? Solve all these problems and actually enjoy running your business again when you apply the principle of Profit First. In this episode, we'll cover: We've got a repeat guest today, Mike Michalowicz who is an entrepreneur and the author of six business growth books. I had him on the show previously talking about his...


How to Get Over the Hurdles of Agency Team Management

Are you having problems hiring or firing your employees? Ever feel like your team is holding back agency growth? Hiring and firing employees doesn't have to be difficult. Don't worry about firing your less-than-perfect team members as your agency grows; it's best for both of you in the long run! In today's episode, we'll cover: Today, I talked with Shantel Khlief CEO at Image Media Consulting, who has an absolutely incredible story of how she discovered her passion for marketing through...


{FOR FUN} The 12 STRESSFUL Days of Working on the Wrong Client Project

Happy holidays from and our entire agency tribe. We hope you never have to deal with these 12 Days of a BAD client project, but if you do ~ we hope this helps you get through it. 12 STRESSFUL DAYS OF WORKING ON THE WRONG CLIENT PROJECT... On the first day of the project, my bad client gave to me, A terrible deadline for me On the second day of the project, my bad client gave to me, 2 more excuses, On the third day of the project, my bad client gave to me, 3 contacts’...


How to Thrive as a Creative Agency

Struggling with creativity for marketing your agency? Looking for ways to increase subscribers and opt-ins? In today's creative-driven landscape is now easier than ever to thrive. Don't let uncertainty or mental blocks get the best of you. Take some actionable steps that will cement your creativity and transform it into results. In this episode, we'll cover: Today, I talked to Jeff Goins, founder of and author of several popular books — including Real Artists Don't Starve...


How to Get Out of Your Own Way and Grow Your Agency

Are you stuck in a rut? Feel like your agency isn't going anywhere? Are you full of strategies but lacking in execution? Ever feel like you're stuck on an endless hamster wheel? It might be that you're in your own way and it's time to dig a little deeper. Your biggest obstacle might be all the trash in your own head. A change in mindset and thoughts can be a critical step towards growing your agency. In today's episode, we'll cover: Today, I talked with Erin Pheil founder of MindFix — a...


Do You Need to Step Up Your Agency's Account Management Game?

Wish your agency had better account management? Want to learn how to increase client satisfaction and reduce churn-rate? It might be time to take an inward look in order to up your game and improve agency account management. When you and your team communicate more effectively with your clients, you will turn them into your biggest fans. In today's episode, we'll cover: Today, I talked with Karen Hayward a Fractional CMO at Chief Outsiders — the largest fractional CMO firm in the US. Karen...


How to Turn Your Marketing Agency Clients into Raving Fans

Do you want to turn your agency's clients into raving fans? Would you like to retain more clients instead of just procuring more? Here's how to make your clients first 100 days noteworthy enough to turn them into advocates. In today's episode, we'll cover: Today I talked to Joey Coleman, a professional keynote speaker, consultant and author of "Never Lose a Customer Again". Joey has worked on client retention with brands such as Hyatt Hotels, Deloitte, and even Zappos. He is a master of...


How to Avoid the Top 3 Struggles of Starting an Agency

Are you ready to make the jump and start your own agency? Do you want to the top 3 struggles of starting an agency? Don't let those startup agency jitters get you down! Get scrappy, and be picky! Also, learn about how Facebook Messenger Marketing and chatbots are going to change the future of agency lead generation. Today, I talked with Molly Pittman who owns and runs Digital Strategy Boot Camps, co-hosts the Perpetual Traffic podcast, and was a former VP of Marketing for DigitalMarketer....


How Talk Triggers Will Have Clients Knocking Down Your Agency's Door

Looking for ways to get your agency noticed by your ideal clients? Do you want to stand out among the competition? Then it's time to understand and amplify your agency's talk triggers. With the right strategy, you can conquer word-of-mouth advertising and get your ideal clients talking about your agency. In this episode, we'll cover: Today, I talked with Jay Baer founder of Convince and Convert, and (if you've been living under a rock) he's also an amazing content marketer, speaker, and...


How to Grow Your Agency Without Constantly Working In It

Worried your agency will collapse if you're not constantly working? Wish you could lead your agency without working 24/7? Feel like you sacrifice too much of your family and free time for your agency? Stop being a prisoner to your agency! This pace isn't the best way to run your agency. And maybe your agency doesn't actually need you as much as you think it does. In this episode, we'll cover: Today, I talked to Mike Michalowicz author of six business growth books, including Profit First...


How to Use Gifts to Win and Keep More Agency Business

Is your agency having difficulty standing out? Want to get attention from strategic accounts or high profile clients? Looking for better ways to improve client retention? Getting prospects' trust, recognition, and loyalty doesn't have to be complicated. Giving the right gift to the right person at the right time is a gesture that goes noticed and rewarded. In this episode, we'll cover: Today, I talked to John Ruhlin, founder of RuhlinGroup, an expert gift-giving agency. He also, quite...


Should You Hustle Harder or Call It Quits on Your Agency?

Looking for ways to improve your agency's long-term growth? Ever felt like throwing in the towel because the agency grind was just too much? It might be time for a gut check on whether you need to hustle harder or move on. So, check out these insights and actionable strategies from an agency owner that up-and-quit his $1 million agency with over 50% net profits, so he could chase a different dream. In this episode, we'll cover: Today I talked to Mark Asquith who is a founder over at...


How to Break the Time Barrier So You Can Increase Agency Profit

Is billing a headache for your marketing agency? Do you wish you could quit hour-based pricing and actually get paid what you're worth? Good news! You can. By removing the time barrier, you will see increased profitability and improve client relationships for your agency. In this episode, we'll cover: Today, I talked with Mike McDerment, co-founder and CEO of FreshBooks — invoicing and accounting software with over 24 million users. Mike talked about his recent free eBook called Breaking...


How to Leverage YouTube Ads to Grow Your Marketing Agency

How can your agency create compelling YouTube ads? How can you get the most ROI from YouTube ads? YouTube ads are a strange beast, and the creative landscape of YouTube is continually shifting. But, if you stick to your buyer's persona and chase your ideal customer, YouTube ads can help grow your agency fast. In this episode, we'll cover: Today, I talked with Tom Breeze (A.K.A the king of YouTube ads) who runs Viewability — the highest spending performance campaign agency on YouTube! Tom...


Is Your Marketing Agency Getting This $250K Tax Credit?

Is your marketing agency taking advantage of every possible tax break? Did you know you could get up to $250K in tax credits? A lot of agencies are actually leaving money on the table in the form of an R&D tax credit. So, let's dive in, and break down some actionable steps that any agency can take to cash in. In this episode, we'll cover: Today, I talked with Jim Morrow from AATDM where he does tax consulting and CFO reporting for digital media companies. I actually met Jim after a...


How to Dominate Outbound Marketing on a Lean Budget

Does your agency struggle with an outbound sales strategy? Do you even have an outbound strategy? You can build a scalable outbound strategy using LinkedIn by making connections and delivering those prospects critical content. If your LinkedIn profile isn't getting you the results that you need, or if you're looking for a way to boost your sales, check this out. You don't need a big budget to grow your agency using outbound marketing. With a solid plan, an ideal client in mind, and a little...


How Your Agency Can Pick a Niche and Dominate It

Do you want to find a niche that you can carve out? Do you want to dominate a specific gap in the marketplace? This week we talked to one agency that picked a niche and is dominating their market. They have hyper-specific goals, achievements, and clients, and that exclusivity is propelling them forward as aggressors in their market space. Today, we'll cover: Today I chatted with Adam Draper CEO/Owner of Gladiator Law Marketing. Adam's digital agency operates deep within the law firm niche,...