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How to Get to the Finish Line in Business and in Life

How to Get to the Finish Line in Business and in Life
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How to Get to the Finish Line in Business and in Life






Esther Weinberg: Dignity, Leadership and Personal Power in the Workplace

Esther Weinberg is the founder of MindLight Group. She and her team help mid to large media companies, their employees and their executive leadership teams to find and mentor dignity, leadership and personal power in the workplace. We discuss: The boundaries you need to stay positive and relevant [3:16] Things to break and things to accelerate [7:32] The three pillars necessary to build a culture of dignity, leadership and personal power [9:17] How to create a degree of certainty when going...


Sean McKay: Awareness Reputation and Conversion

Sean McKay is the CEO of Site Hub, a Rochester company he started in his mom's basement and turned it into a well-established web and marketing agency. We discuss: The biggest plateau in Sean’s solopreneur career [1:47] Why charging more doesn’t scare people [3:15] What happens when you raise the cost of your service from $2,000 to $5,000 [6:06] The bigger problem you can solve, the more important you are [7:42] The future of digital marketing [9:05] The ARC of business [10:40] The...


Mari Ryan: Creating a Thriving Workplace

Mari Ryan is the CEO and founder of AdvancingWellness. She is an expert in workplace well-being and leverages over 30 years of business experience in various marketing, consulting and executive roles across a variety of different industries. We discuss: What a thriving workplace is [2:52] Differences in creating a thriving workplace at the macro and micro business level [4:37] Why surrounding yourself with a supportive network is critical for the success of solopreneurs [8:45] Ways people in...


Stand Out and Get Noticed: NAWBO NYC Small Business Bootcamp

In today’s special episode of Smashing The Plateau, we’re sharing some of the highlights of NAWBO NYC’s Small Business Bootcamp on how to make your business stand out and get noticed. We talk to an incredible group of women, and they reveal some of the event’s biggest takeaways. The National Association of Women Business Owners is the voice of more than 10 million women-owned businesses in the United States. Since 1975, NAWBO has helped women grow their businesses by sharing resources and...


Melanie Benson: Revenue You Can Count On

Melanie Benson is a Profit Amplifier, and has a gift for guiding fast-paced, mission-driven entrepreneurs to thrive financially in their work. Whether it’s achieving a bold goal or scaling the reach of your business, Melanie has a proven track record of accelerating results. We discuss: The key to generating sales and long-term profit you can count on [2:44] How to stretch what you think is possible and restructure your business process [6:44] The role of business coaches: You can never...


Natalie Nagele: Get Your Business to Work for You

Natalie is the co-founder and CEO of Wildbit, the company behind Postmark, Beanstalk and Conveyor. We discuss: Two opposites which have built a “legal” business [1:35] Growth strategies: why small is more powerful [3:03] Core elements of how to take care of your core business relationships [8:45] How to become comfortable with saying “no” [10:13] How to carve out time for deep strategic thinking [12:28] The importance for your brain to have space to think [15:10] The beast lives for us and...


Robbie Samuels: Turn Relationships into Cash

Robbie Samuels helps his clients shift their mindsets around relationship building so they discover new connections and business opportunities in the world around them and know how to act on them. We discuss: The biggest mistakes entrepreneurs make when it comes to networking [1:35] What strategy to use when planning to attend a conference or meetup [3:35] How to make serendipity happen more frequently [5:30] Sales advice: If you believe in what you’re doing, you have to be in it for the...


Tom Morkes: Getting Noticed in a Sea of Digital Chaos

Tom Morkes is the founder and CEO of Insurgent Publishing, host of In The Trenches, and author of The Art of Instigating. We discuss: Getting the best of the military and the creative worlds to open the doors to unexpected opportunities [1:28] What time has to do with creating a location independent lifestyle [7:16] How do you get noticed in a sea of digital chaos? [11:40] Scary [and creative] leaps of self-confidence [16:08] Providence: how to keep yourself surprised by what’s on the...


Tammy Gooler Loeb: Engaging in Fulfilling, Meaningful And Satisfying Work

In her 20 years as an executive career and executive coach, facilitator and speaker, Tammy Gooler Loeb has inspired people to engage in work that is fulfilling, meaningful and satisfying. We discuss: Why are transitions so difficult? [1:45] The biggest mistake people make when trying to change career direction [3:05] How to find the interim step when you are in a toxic, unhealthy situation [4:50] Job trends that represent challenges for both companies and employees [8:04] What organizations...


NAWBO NYC’s Laura Allen: The Power of the 15-Second Pitch

In today’s special episode of Smashing The Plateau, we’re talking to one of the speakers from NAWBO NYC’s upcoming Small Business Bootcamp. Laura Allen is the founder of and She has 20+ years of experience in advertising, online marketing, and sales. We discuss: Why it’s so hard to explain who you are and what you do in 15 seconds [3:04] The secret to building engagement with others at networking events [5:01] What you need to do to prepare your 15-second...


P. Brendon Lundberg: How to Create a Movement that Propels a Radical Business Idea

P. Brendon Lundberg, a previous chronic pain suffer, co-founded Radiant Pain Relief Centers, along with David Farley, MD, a Harvard-MIT trained physician, with a vision to build the safest, most consistently effective and appealing solution to the epidemic of chronic pain. We discuss: What combination of factors would support a pain sufferer to become a co-founder [1:26] The safest, most consistently effective solution to chronic pain [3:30] What the physical location of a treatment center...


Michael Levitt: How to Learn Boundaries in Your Work and Life

Michael Levitt is the CEO of Breakfast Leadership Inc. He is a public speaker and his book 369 Days: How To Survive A Year of Worst-Case Scenarios brings people back to life. We discuss: 369 days of worst-case scenarios [1:25] Biggest mistakes people make when they face a downturn and techniques on how to avoid them [4:00] Why being able to set boundaries is a skill every leader should have [7:32] What is a good course of action when you are feeling overwhelmed [11:08] The C-word that might...


Sarah Santacroce: Turn LinkedIn into a Sales Magnet

Sarah is an internationally recognized LinkedIn Specialist & Online Presence Mentor who has personally coached over 1,900 entrepreneurs. She helps them position themselves as experts on LinkedIn so they get clients with ease. We discuss: The biggest mistake that solopreneurs make when using LinkedIn [1:30] Three questions entrepreneurs should be answering in their LinkedIn headline [5:37] How to organize the content in the summary and the experience section on LinkedIn [7:58] The second...


Michele Williams: Create a Real Profit in Your Business

Michele Williams is a certified Profit First professional who’s helping creative business owners focus on the financial health and profitability of their companies. We discuss: How a money management system can help you take profit first [1:23] How Michele stumbled and bumbled her way to financial sustainability in the long-term [4:20] A walk through the world of numbers [7:22] What typical patterns people tend to show when it comes to managing their finances [9:52] Why sometimes it’s better...


Tom Ross: Creative Professionals Can Be Successful Entrepreneurs

Tom Ross is the CEO at, a community of 400,000 designers, regularly accessing the world's greatest design tools and assets at an accessible price point. We discuss: A very good marriage of design and marketing [1:30] How to outperform competitors using the David Bowie method [2:19] The different ways in which DesignCuts helps creatives enhance their work [4:20] Some good methods to use when trying to figure out the product/market fit [7:52] The 10 Person Rule: getting the...


Chris Badgett: Your Expertise Can Solve Your Prospects’ Problems with a Learning System

Chris Badgett is the CEO of LifterLMS and is known as “the online course guy.” We discuss: How to become a WordPress agency owner without having a background in technology [1:30] What problem LifterLMS solves and how they grow their freemium business model [4:02] Why it is crucial to not cripple the free version of your business model [6:55] The connection between education entrepreneurs and Frankenstein [8:32] Successful stories of people who reap the benefits of using LifterLMS [10:30] A...


Paul Jarvis: Achieving Business Success By Not Growing

Paul Jarvis is the author of Company of One. He is a writer, designer, podcaster, online course teacher and software creator on the internet. We discuss: A revolutionary philosophy on setting revenue targets [1:00] How to know when it’s time to optimize for enough [4:52] The value of staying small in business [9:10] A three-step barometer to judge if your business is meeting your success criteria [11:10] How Paul surfed his way to Company of One [14:05] How to generate consistent revenue...


Abdo Riani: How Experts Can Help You Launch Your Business Idea

Abdo Riani is the founder of where aspiring and rising entrepreneurs can connect with and learn from successful founders over daily live Q&A sessions. He also mentors and guides entrepreneurs to first paying customers and beyond. We discuss: Why it is important for entrepreneurs to connect with peers and how to do it effectively [1:21] What it takes to build an online summit and what it has to offer to both speakers and attendees [6:08] The economics of starting your own...


Jason Linett: How a Hypnotist Can Help You Grow Your Business

Can a hypnotist really help you grow your business? Jason Linett has hypnotized more than 250,000 people. He used the principles of rapport and modeling to track what top business performers and professional athletes do differently to build his own million-dollar brand. We discuss: What you need to make a drastic career shift and go for the all-in moment [1:43] Why show is always better than tell [5:34] A three-ring circus business model [8:11] How to achieve the mindset where you take back...


Ronnie Tsunami: Using Learning Solutions to Increase Your Revenue

Ronnie Tsunami is a learning solution architect who speaks around the world helping organizations and entrepreneurs to build, launch and market new products and services. We discuss: What the connection between learning and success is [2:00] Which industries would benefit from the Six Pillars of Support [3:50] The advantages of having a training program [8:58] The success formula for solopreneurs: credibility plus visibility equals reputation [11:38] How small business could generate...