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Social Media Lab

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Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.

Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.
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Location:

United States

Description:

Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.

Language:

English


Episodes

LIVE! Facebook Carousel Ads with Charlie Lawrence

10/16/2019
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In this audio excerpt from our Facebook Live show, Scott and Owen explore Facebook carousel ads with Charlie Lawrence.

Duration:00:52:09

An Interesting Study on Blank Instagram Captions

9/26/2019
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Do captions on Instagram really matter? Let’s find out, on today’s social media lab.

Duration:00:08:25

Does Instagram Punish 3rd Party Publishing Tools?

9/23/2019
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Today, we're testing an old rumor with a new network. Will 3rd party publishing tools hurt your content's performance on Instagram? Let's find out!

Duration:00:11:14

What Happens When You Cut Your Instagram Daily Posts in Half?

9/16/2019
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Will cutting the number of posts you publish to Instagram hurt your performance? A lot of people think so. Let’s find out, on today’s social media lab!

Duration:00:12:27

A $500 Dollar Lesson on Twitter Ad Objectives: The Good and The Bad

9/3/2019
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Today, we’re examining a social ads experiment gone wrong. And we’re hoping you’ll learn from our mistakes. Are the link clicks you’re getting from your social ads high quality? Let’s find out on today’s social media lab.

Duration:00:09:38

Comparing Long vs Short Text Updates on Instagram

8/19/2019
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Does the length of your Instagram post captions affect your performance? Let’s find out, on today’s Social Media Lab.

Duration:00:07:33

What we learned from 15 episodes of a Facebook Live Show

8/6/2019
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Does the format and content of your Facebook live show really matter? It turns out, it does! Scott’s got data on how to best secure a Facebook live audience on today’s social media lab.

Duration:00:13:58

Should Your Business Focus on Shorter Facebook Video Content?

7/22/2019
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Today, we’re testing Mike Stelzner’s theory that shorter videos under 2 minutes are highly favored by Facebook. Let’s find out, on today’s Social Media Lab.

Duration:00:23:50

Is Long Form Video Dead on Facebook?

7/8/2019
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Today, we’re trying to answer the question Mike Stelzner posed last year. Is long form video on Facebook worth it? Or, is it like he said ‘broadcasting a TV show on a billboard’. Let’s find out!

Duration:00:24:05

Does the length of your Facebook posts matter?

5/13/2019
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When a major industry leader suggested publishing fewer characters on Facebook than the typical tweet, we got really interested. Will shorter posts produce more engagement?

Duration:00:06:16

Do Instagram posts drive traffic with the link is in our bio strategy?

4/30/2019
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Today, an awful lot of people are trying to get around Instagram’s ban on link posts by asking Instagram users to click on a link in their bio. But, is this really an effective way to drive traffic to your website? Could this potentially hurt your performance? Let’s find out, on today’s social media lab.

Duration:00:08:40

Do Instagram Users prefer Graphics or Photos?

4/18/2019
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Today, we’re comparing graphics against photos in our Ultimate Instagram Showdown. Which format will get more engagement? Let’s find out on today’s social media lab!

Duration:00:06:26

Which Type of Instagram Stories Will Get You the Most Attention?

4/2/2019
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Today we're exploring Instagram Stories and Story Ads to see which type will get you the most attention.

Duration:00:10:29

Did We Waste 4500 Testing Subtitles on Video Ads? (No. We didn't)

3/19/2019
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Today, we’re spending $4,500 to see if subtitles can get more substantial views on video ads. Are video ads with subtitles worth it? Let’s find out, on today’s social media lab!

Duration:00:11:59

Will Black and White Images on Instagram increase engagement?

3/5/2019
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Today, we're exploring new ways to increase engagement on Instagram. Will more Instagram users engage with B&W photos than color? Let's find out!

Duration:00:08:04

Can Emojis Increase Reach on a Facebook Post?

2/25/2019
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We surprised ourselves with this test on how an emoji can affect a Facebook post's performance. Maybe we'll surprise you too!

Duration:00:07:50

Does the Length of Your LinkedIn Posts Matter?

1/29/2019
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Today, we’re asking how to get the most views on LinkedIn - with long form posts, or short form. Does it really matter? Let’s find out, on today’s social media lab.

Duration:00:08:09

Will Emojis in Email Subject Lines Produce Higher Click and Open Rates?

1/14/2019
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Some marketing experts have claimed one simple hack can drastically improve your email performance. Will emojis in your subject lines really result in 50% higher open rates or, whoah, get ready for this number, a 93% increase in clicks? Really? We’ve teamed up with Jamie Turner to find out on today’s social media lab.

Duration:00:13:06

Which type of Instagram story gets the most attention?

12/19/2018
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We've proven that Instagram story ads outperform feed ads by a wide margin. Now we're out to discover which type of Story gets the most attention.

Duration:00:09:24

What's the magic number of hashtags to use on Instagram and Twitter?

12/4/2018
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It turns out each network has its own sweet spot when it comes to the number of hashtags you should include in each post for the best performance. We've found that sweet spot on Instagram and Twitter!

Duration:00:08:56