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Social Media Lab

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Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.

Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.
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Location:

United States

Description:

Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.

Language:

English


Episodes

Should Your Business Focus on Shorter Facebook Video Content?

7/22/2019
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Today, we’re testing Mike Stelzner’s theory that shorter videos under 2 minutes are highly favored by Facebook. Let’s find out, on today’s Social Media Lab.

Duration:00:23:50

Is Long Form Video Dead on Facebook?

7/8/2019
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Today, we’re trying to answer the question Mike Stelzner posed last year. Is long form video on Facebook worth it? Or, is it like he said ‘broadcasting a TV show on a billboard’. Let’s find out!

Duration:00:24:05

Does the length of your Facebook posts matter?

5/13/2019
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When a major industry leader suggested publishing fewer characters on Facebook than the typical tweet, we got really interested. Will shorter posts produce more engagement?

Duration:00:06:16

Do Instagram posts drive traffic with the link is in our bio strategy?

4/30/2019
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Today, an awful lot of people are trying to get around Instagram’s ban on link posts by asking Instagram users to click on a link in their bio. But, is this really an effective way to drive traffic to your website? Could this potentially hurt your performance? Let’s find out, on today’s social media lab.

Duration:00:08:40

Do Instagram Users prefer Graphics or Photos?

4/18/2019
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Today, we’re comparing graphics against photos in our Ultimate Instagram Showdown. Which format will get more engagement? Let’s find out on today’s social media lab!

Duration:00:06:26

Which Type of Instagram Stories Will Get You the Most Attention?

4/2/2019
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Today we're exploring Instagram Stories and Story Ads to see which type will get you the most attention.

Duration:00:10:29

Did We Waste 4500 Testing Subtitles on Video Ads? (No. We didn't)

3/19/2019
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Today, we’re spending $4,500 to see if subtitles can get more substantial views on video ads. Are video ads with subtitles worth it? Let’s find out, on today’s social media lab!

Duration:00:11:59

Will Black and White Images on Instagram increase engagement?

3/5/2019
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Today, we're exploring new ways to increase engagement on Instagram. Will more Instagram users engage with B&W photos than color? Let's find out!

Duration:00:08:04

Can Emojis Increase Reach on a Facebook Post?

2/25/2019
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We surprised ourselves with this test on how an emoji can affect a Facebook post's performance. Maybe we'll surprise you too!

Duration:00:07:50

Does the Length of Your LinkedIn Posts Matter?

1/29/2019
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Today, we’re asking how to get the most views on LinkedIn - with long form posts, or short form. Does it really matter? Let’s find out, on today’s social media lab.

Duration:00:08:09

Will Emojis in Email Subject Lines Produce Higher Click and Open Rates?

1/14/2019
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Some marketing experts have claimed one simple hack can drastically improve your email performance. Will emojis in your subject lines really result in 50% higher open rates or, whoah, get ready for this number, a 93% increase in clicks? Really? We’ve teamed up with Jamie Turner to find out on today’s social media lab.

Duration:00:13:06

Which type of Instagram story gets the most attention?

12/19/2018
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We've proven that Instagram story ads outperform feed ads by a wide margin. Now we're out to discover which type of Story gets the most attention.

Duration:00:09:24

What's the magic number of hashtags to use on Instagram and Twitter?

12/4/2018
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It turns out each network has its own sweet spot when it comes to the number of hashtags you should include in each post for the best performance. We've found that sweet spot on Instagram and Twitter!

Duration:00:08:56

Can emojis really boost your tweets by 25%?

11/6/2018
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We ran across a study which claims adding emojis to tweets can boost their performance by 25%. We ran our own test and discovered something totally different.

Duration:00:08:13

Retesting Facebook and 3rd Party Apps

10/22/2018
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Will 3rd party publishing tools have a negative impact on your Facebook reach in 2018? Let's find out!

Duration:00:06:42

Is 280 Characters Better Than 140?

10/9/2018
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Are your Tweets TLDR or is more really better? Let's find out on today's Social Media Lab.

Duration:00:06:40

Using LinkedIn Hashtags on Posts - Does it matter?

9/24/2018
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Will posting hashtags boost your LinkedIn performance like the other networks? Let's find out on today's Social Media Lab.

Duration:00:07:49

Is Facebook Reach Really Declining? We Looked at 30k Pages to Find Out!

9/12/2018
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Facebook Pages in some industries are actually reaching more people since the Facebook Reachpocalypse! We're analyzing reach across 30,000 active Facebook pages and the results may surprise you a little!

Duration:00:21:48

Instagram Carousels are damaging your performance

8/29/2018
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They're a cool feature, but they can have a significant negative impact on your Instagram performance. More details on today's episode.

Duration:00:06:32

A quick study on User Generated Content - is there value in it?

8/14/2018
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How does user generated content affect each aspect of your engagement metrics?

Duration:00:06:57