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Social Media Lab

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Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.

Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.
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Location:

United States

Description:

Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.

Language:

English


Episodes

What's the magic number of hashtags to use on Instagram and Twitter?

12/4/2018
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It turns out each network has its own sweet spot when it comes to the number of hashtags you should include in each post for the best performance. We've found that sweet spot on Instagram and Twitter!

Duration:00:08:56

Can emojis really boost your tweets by 25%?

11/6/2018
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We ran across a study which claims adding emojis to tweets can boost their performance by 25%. We ran our own test and discovered something totally different.

Duration:00:08:13

Retesting Facebook and 3rd Party Apps

10/22/2018
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Will 3rd party publishing tools have a negative impact on your Facebook reach in 2018? Let's find out!

Duration:00:06:42

Is 280 Characters Better Than 140?

10/9/2018
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Are your Tweets TLDR or is more really better? Let's find out on today's Social Media Lab.

Duration:00:06:40

Using LinkedIn Hashtags on Posts - Does it matter?

9/24/2018
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Will posting hashtags boost your LinkedIn performance like the other networks? Let's find out on today's Social Media Lab.

Duration:00:07:49

Is Facebook Reach Really Declining? We Looked at 30k Pages to Find Out!

9/12/2018
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Facebook Pages in some industries are actually reaching more people since the Facebook Reachpocalypse! We're analyzing reach across 30,000 active Facebook pages and the results may surprise you a little!

Duration:00:21:48

Instagram Carousels are damaging your performance

8/29/2018
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They're a cool feature, but they can have a significant negative impact on your Instagram performance. More details on today's episode.

Duration:00:06:32

A quick study on User Generated Content - is there value in it?

8/14/2018
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How does user generated content affect each aspect of your engagement metrics?

Duration:00:06:57

Is Twitter Promote Worth a Benjamin?

7/31/2018
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Twitter claims it can get you 30 new followers and reach 30,000 more people for a hundred dollar bill. But, can they?

Duration:00:11:20

Do Instagram Carousels Raise Engagement? (Rebroadcast)

7/25/2018
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Instagram carousels are a cool feature with lots of possible uses but, how well do they perform? WE conducted rigorous tests to find out.

Duration:00:16:11

30 Hashtags on Instagram Posts - Yes or No?

7/9/2018
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Is there a magic number of Hashtags we can put in our posts to get maximum performance on Instagram? We found 2 and we have proof!

Duration:00:12:30

Will Negative Facebook Ad Comments Hurt Ad Performance?

6/27/2018
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Will users leaving positive and negative comments on our Facebook ads increase the amount of clicks and conversions? We have data you'll want to see!

Duration:00:14:18

Should Instagram Hashtags be in the Post or Comments?

6/12/2018
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Hashtags are crucial to your Instagram content strategy, but should you include them in the post, or bury them in the comments?

Duration:00:14:57

Scientific Proof on the Follow/Unfollow Strategy: Instagram & Twitter

5/28/2018
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It's an old tactic. Following other Twitter or Instagram users in order to get a follow back then, unfollowing them. We tried and the results were NOT what we expected.

Duration:00:14:21

Surprise! Your Facebook Live videos aren't performing as well as you think

5/14/2018
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Are people really watching your Facebook Live and uploaded videos? Today's results might surprise you and sting a little.

Duration:00:14:58

Facebook Video Ads Perform Better Than YouTube Ads. Or Do They?

4/30/2018
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Facebook ads are becoming more expensive and YouTube's popularity is on the decline. Is this an opportunity for advertisers? You may be surprised by our results as Scott compares Facebook and YouTube ad performance.

Duration:00:15:28

Madalyn Sklar - Are Twitter chats worth the effort in 2018?

4/25/2018
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Are Twitter chats worth the effort in 2018? Madalyn Sklar joins us to find out!

Duration:00:18:47

Comparing Engagement on Facebook Live vs Uploaded Videos

4/17/2018
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Does Facebook Live really live up to all the hype? We're comparing data to find out on this Social Media Lab episode.

Duration:00:19:23

Facebook Photos w/links or Formatted Links? An interview with Mike Gingerich

4/2/2018
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Mike Gingerich joins us in this experiment to discover the best way to drive organic traffic from the Facebook newsfeed to your website.

Duration:00:16:05

Does Visitor Time On Your Website Make for Better Ad Traffic?

3/27/2018
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Are visitors who spend more time browsing your website more likely to click on your Facebook ads and convert? If so, at what cost? Jason How joins us for another paid ads experiment.

Duration:00:12:05