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Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.

Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.
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Location:

United States

Description:

Meet the mythbusters of the social media marketing ecosystem! We’re conducting interesting experiments to provide you with data driven best practices and insights. Join us as we crack the code to building social ROI.

Language:

English


Episodes

A quick study on User Generated Content - is there value in it?

8/14/2018
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How does user generated content affect each aspect of your engagement metrics?

Duration:00:06:57

Is Twitter Promote Worth a Benjamin?

7/31/2018
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Twitter claims it can get you 30 new followers and reach 30,000 more people for a hundred dollar bill. But, can they?

Duration:00:11:20

Do Instagram Carousels Raise Engagement? (Rebroadcast)

7/25/2018
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Instagram carousels are a cool feature with lots of possible uses but, how well do they perform? WE conducted rigorous tests to find out.

Duration:00:16:11

30 Hashtags on Instagram Posts - Yes or No?

7/9/2018
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Is there a magic number of Hashtags we can put in our posts to get maximum performance on Instagram? We found 2 and we have proof!

Duration:00:12:30

The Little Known Secret to Get 50% More Clicks On Your Facebook Ads

6/27/2018
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Will users leaving positive and negative comments on our Facebook ads increase the amount of clicks and conversions? We have data you'll want to see!

Duration:00:14:18

Should Instagram Hashtags be in the Post or Comments?

6/12/2018
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Hashtags are crucial to your Instagram content strategy, but should you include them in the post, or bury them in the comments?

Duration:00:14:57

Scientific Proof on the Follow/Unfollow Strategy: Instagram & Twitter

5/28/2018
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It's an old tactic. Following other Twitter or Instagram users in order to get a follow back then, unfollowing them. We tried and the results were NOT what we expected.

Duration:00:14:21

Surprise! Your Facebook Live videos aren't performing as well as you think

5/14/2018
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Are people really watching your Facebook Live and uploaded videos? Today's results might surprise you and sting a little.

Duration:00:14:58

Facebook Video Ads Perform Better Than YouTube Ads. Or Do They?

4/30/2018
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Facebook ads are becoming more expensive and YouTube's popularity is on the decline. Is this an opportunity for advertisers? You may be surprised by our results as Scott compares Facebook and YouTube ad performance.

Duration:00:15:28

Madalyn Sklar - Are Twitter chats worth the effort in 2018?

4/25/2018
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Are Twitter chats worth the effort in 2018? Madalyn Sklar joins us to find out!

Duration:00:18:47

Comparing Engagement on Facebook Live vs Uploaded Videos

4/17/2018
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Does Facebook Live really live up to all the hype? We're comparing data to find out on this Social Media Lab episode.

Duration:00:19:23

Facebook Photos w/links or Formatted Links? An interview with Mike Gingerich

4/2/2018
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Mike Gingerich joins us in this experiment to discover the best way to drive organic traffic from the Facebook newsfeed to your website.

Duration:00:16:05

Does Visitor Time On Your Website Make for Better Ad Traffic?

3/27/2018
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Are visitors who spend more time browsing your website more likely to click on your Facebook ads and convert? If so, at what cost? Jason How joins us for another paid ads experiment.

Duration:00:12:05

Is Evergreen Content Dead on Twitter?

3/13/2018
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Evergreen content is all the controversy these days. Will repeated tweets really benefit your business? What about the risk of losing followers? Let's find out!

Duration:00:11:08

Melonie Dodaro on LinkedIn Post Types: Which One Performs Best?

3/6/2018
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Melonie Dodaro, the world's most sought after LinkedIn consultant joins us to find out which type of content performs the best on the professional network LinkedIn.

Duration:00:10:40

Instagram Stories vs Feed ads. Which is more effective at driving traffic?

2/27/2018
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Have you tried running Instagram ads in the Stories format? We did! Jason How helped us compare their performance against ads in the feed and the results were pretty drastic!

Duration:00:14:17

Do Facebook Posts Following a Boosted Post Have More Organic Reach?

2/15/2018
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Despite much criticism, the Facebook boost button is widely used, and the topic of many rumors. Who should use the boost button and how will it affect your reach? Let's find out together.

Duration:00:13:41

Will Sending a Facebook Ad to a Blog or Landing Page Get More Trials?

2/12/2018
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Jason How joins us to see which option is better for our Facebook ads traffic.

Duration:00:12:52

Will Republishing Evergreen Content on Facebook Hurt Reach?

2/6/2018
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Today we're reviewing an experiment from Mike Alton's Social Media Hat to discover if republishing evergreen content on Facebook is still a viable strategy.

Duration:00:12:46

Snippet - What's the business value of emojis on Instagram?

1/30/2018
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Do emojis have a tangible business value on Instagram? In this short episode, we analyze over 5.5 million posts with our friends at Quintly to find out.

Duration:00:07:13