Social Pros Podcast

Business & Economics Podcasts

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Anna Hrach and Daniel Lemin of Convince & Convert and Erika Lovegreen of ICUC. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Anna Hrach and Daniel Lemin of Convince & Convert and Erika Lovegreen of ICUC. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Location:

United States

Genres:

Business & Economics Podcasts

Technology Podcasts

Description:

Language:

English

Episodes

Why AI Is the Future of Social Media

7/1/2022

Paul Roetzer, Founder & CEO of Marketing AI Institute, joins the Social Pros podcast to shine some light on AI’s growing role in the future of social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details It may seem like it’s been going on for ages, but the “to use or not to use AI” conversation is getting louder by the micro-second. But as Paul...

Duration:00:36:49

How Justin Tse Gained 1.5 Million Followers

6/24/2022

Justin Tse, the CEO of Feature Media, joins the Social Pros podcast to share his story and insider tips on how he built a monumental followership on social media. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Gaining 1.5 million followers, having a total of seven income streams, and becoming a well-known YouTube influencer all by the age of 25 are...

Duration:00:54:12

Greatest Hits: Lauren Thomas

6/17/2022

It’s another Greatest Hits episode and this time we’re revisiting the insightful discussion we had with Lauren Thomas, Senior Manager of Communications & Social at Intuit Consumer Group. She discusses how Intuit makes tax content fun and engaging. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details In this trip down memory lane, we’re revisiting an...

Duration:00:49:15

How Social Pros Can Build Their Own Personal Brands

6/10/2022

Mary Nice, Senior Strategist at Convince & Convert, takes the mic in this episode to share some tried and tested strategies for building a personal brand. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details If you’re a social pro, then the idea of building a personal brand isn’t so far-fetched. It’s already part of your day job, albeit on a larger scale....

Duration:00:37:58

How Peloton Spins up Massive Social Engagement

6/3/2022

Kate Winick, Senior Director of Social Media at Peloton, is on the Social Pros podcast to discuss everything from how she makes managing a big social team look so effortless to how Peloton connects with a huge audience. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details With new algorithms popping up every other day, there’s a lot to consider when...

Duration:00:34:33

How QVC Brings Shopping to Life on Social

5/27/2022

Social Pros catch up with QVC’s Head of Social Media Marketing Heather Brinckerhoff to talk community management, content auditing, TikTok and much more! Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details QVC’s Heather Brinckerhoff chats about content auditing, social media community management, and more on the Social Pros podcast. In this episode,...

Duration:00:34:41

Why Influencers Are a Brand’s Best Friend

5/20/2022

Anthony Yepez, SVP of Brand Strategy & Marketing Partnerships at CEG (Central Entertainment Group) joins the Social Pros podcast to discuss the interesting dynamics of influencer-brand relationships and the best way to maximize them. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Word on the virtual streets has it that influencer marketing is...

Duration:00:28:44

The Salesforce Way to Rethink Your YouTube Approach

5/13/2022

Jamie Bland, Video Marketing Manager, and Heike Young, Senior Director of Video Marketing at Salesforce, join Social Pros to give some key insight into Salesforce’s approach to video and why YouTube is a huge priority. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details We’ve been in the “age of video” for a few years now, and if you’re not already...

Duration:00:51:26

Change the Social Game with Savannah Bananas’ Fans-First Approach

5/6/2022

Jesse Cole, Owner of the Savannah Bananas baseball team, joins the Social Pros podcast to discuss how breaking the mold and rewriting the rules of social media often yields the best results. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Diehard baseball fans may be thinking, why fix something if it isn’t broken? But Jesse Cole, Owner of Savannah...

Duration:00:38:06

How Ferrara Candy Company Is Crushing Social

4/29/2022

Candy fans unite! This is the Social Pros episode for you. Brian Camen, Senior Director of Media, Content & Public Relations at Ferrara Candy Company, joins Social Pros to let us in on his social mastery secrets. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud ICUC Full Episode Details Brian Camen, long-time candy fan and Senior Director of Media, Content & Public Relations...

Duration:00:39:03

How Million Dollar Listing NY’s Kirsten Jordan Built an Incredible Social Brand

4/22/2022

Kirsten Jordan from Million Dollar Listing NY joined this episode of the Social Pros to share how she juggles being a mom with living a full life and building a solid social media brand. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details It’s not easy being a jack-of-all-trades and a master of all, but Million Dollar Listing NY’s Kirsten Jordan somehow...

Duration:00:36:02

An Extra Special Social Pros: Meet the Co-Hosts!

4/15/2022

One episode ago, we said a fond farewell to long-time hosts Jay Baer and Adam Brown. But things are far from over on the Social Pros podcast. As promised, this episode introduces our two brand new co-hosts and long-time members of the Social Pros family. Say hello to Erika Lovegreen, SVP of Marketing and Communications at ICUC, and Daniel Lemin, Senior Strategist, CX Advisor at Convince & Convert. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we...

Duration:00:35:18

Tales From Two Hosts: Jay & Adam’s Magic Mic Moments

4/8/2022

We’re doing something different this week as our very own Jay Baer, Anna Hrach, and Adam Brown sit down together for what may be the last time in a long while. They reminisce over their humble beginnings, discuss future plans, and the direction the show will take as Jay and Adam transition to new projects. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud With over 10 years...

Duration:00:40:22

Global Travel Content Creator Shares His Secrets

4/1/2022

Mike Shubic, video producer, travel writer, and publisher of Mike’s Road Trip, joins the Social Pros podcast to discuss some of the tactics that have helped him get ahead in the travel content creation game. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details How do you carve a niche for yourself in an industry saturated with travel bloggers, influencers,...

Duration:00:33:27

How to Become a Social Audio Superstar

3/25/2022

Abraxas Higgins, Influencer, Social Audio Creator, and Strategist at Abraxas Management Limited, joins this episode of Social Pros to discuss how a total mindset shift can help influencers and brands get the most out of social audio platforms. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud While Clubhouse and Twitter Spaces are undeniably social media platforms, they’re a...

Duration:00:31:53

Analysis of 5 Million Posts Shows What Works Now in Social Media

3/18/2022

Seth Bridges, the Founder and Head of Product & Marketing at Rival IQ, joins this episode of Social Pros to discuss what it takes to keep engagement rates up and share his 2022 social media industry benchmark report. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Getting likes is important, views are equally great, but what really ties everything...

Duration:00:40:45

How Wish Puts a Human Face to Online Shopping

3/11/2022

Carmen Collins, Senior Social Media Lead at Wish, takes the mic on this episode of Social Pros to discuss how brands can ‘humanize’ their marketing strategies and create true authenticity. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Connecting with customers is vital for the growth of any brand. But how can you connect with your customers on a...

Duration:00:42:51

How AI Adds Empathy and Impact to Your Social Media

3/4/2022

Kate Bradley Chernis, the Co-founder & CEO of Lately, joins the Social Pros podcast to have a chat about the revolutionary power of AI in the content creation and marketing space. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Kate Bradley Chernis, the Co-founder & CEO of Lately, joins the Social Pros podcast to discuss AI applications in the world...

Duration:00:47:07

How to Manage Online Communities at a Global Scale

2/25/2022

Erika Lovegreen, the SVP of Marketing & Communications at ICUC, is on Social Pros this week to talk about the intricacies of managing communities in an ever-changing landscape. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Erika Lovegreen, the SVP of Marketing & Communications at ICUC, has made “people” her business — whether it’s blurring the lines...

Duration:00:37:30

How Steak-umm Conquered Social Media

2/18/2022

Nathan Allebach, the Creative Director of Allebach Communications, joined the Social Pros podcast for a chat about the ins and outs of creating brand voices and how he created the iconic Steak-umm brand persona. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Nathan Allebach, the Creative Director of Allebach Communications, is on the Social Pros...

Duration:00:46:39