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Rooted In Tomorrow

Business & Economics Podcasts

We're a cooperative rooted in 100-years of forward-thinking. We're a different kind of company, grounded in a common cause ever since our founding in 1921 we have remained a cooperative. Land O'Lakes, Inc. is placing its owners, both farmers and local retailers at the heart of creating a sustainable food future. Join host Kim Olson for stories, interviews, and insight - welcoming new guests on each monthly episode. Production copyright 2022 Land O'Lakes, Inc.Formerly "Something Greater."

Location:

United States

Description:

We're a cooperative rooted in 100-years of forward-thinking. We're a different kind of company, grounded in a common cause ever since our founding in 1921 we have remained a cooperative. Land O'Lakes, Inc. is placing its owners, both farmers and local retailers at the heart of creating a sustainable food future. Join host Kim Olson for stories, interviews, and insight - welcoming new guests on each monthly episode. Production copyright 2022 Land O'Lakes, Inc.Formerly "Something Greater."

Language:

English


Episodes

How cooperative members drive our philanthropy efforts in their communities.

1/29/2024
This episode highlights the most impactful areas of financial giving the past year and how it’s supporting the communities our cooperative members call home. Each year, Land O’Lakes, Inc. donates a portion of its pretax profits to the Land O’Lakes Foundation in addition to investing corporate dollars through community relations. Morgan Kinross Wright joins Kim as guest in this episode. She serves as VP, Community Relations & Exec. Director, Land O'Lakes Foundation. Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:30:20

Changing The Rural Narrative: From podunk to preferable.

11/20/2023
Tyler Ribeiro is a fourth-generation farmer from Tulare, California. He’s amassed nearly 80,000 social media followers sharing life on the farm and daily moments in his rural community. He joins host Kim Olson to talk about the work being done in his community and beyond to break down rural stereotypes and keep small communities vibrant. Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:35:42

Co-Op or Corp? Understanding the cooperative business model.

10/23/2023
Consumers generally have positive attitudes about cooperatives. They are less sure about their level of understanding of what one is, how their purchases benefit members, and how an ownership structure is different from other business models. In this episode, Chris Pearson joins host Kim Olson. Pearson is the Vice President Of Crop Nutrition and cooperative alliances for Winfield United. Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:30:18

Innovating industry: Choosing work hours. Creating balance. Inside a Land O’Lakes manufacturing facility.

9/25/2023
We're rethinking the norms of manufacturing by offering flexible work environments at our facilities. In this episode learn how flexibility supplemental income, and simply choosing your own hours to work can impact consumers, which is better for our cooperative, is making a difference. Guests are Yone Dewberry Chief Supply Chain Officer at Land O'Lakes, Inc, and George Weathermon, a Land O'Lakes flex-worker from St. Joseph Missouri. Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:28:28

Innovating industry: Choosing work hours. Creating balance. Inside a Land O’Lakes manufacturing facility.

9/25/2023
We're rethinking the norms of manufacturing by offering flexible work environments at our facilities. In this episode learn how flexibility supplemental income, and simply choosing your own hours to work can impact consumers, which is better for our cooperative, is making a difference. Guests are Yone Dewberry Chief Supply Chain Officer at Land O'Lakes, Inc, and George Weathermon, a Land O'Lakes flex-worker from St. Joseph Missouri. Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:28:28

The influencer: The farmer documenting daily life on the farm

8/21/2023
A new season of Rooted In Tomorrow kicks off with Alice Crothers. Alice helps run Long Green Farms in Rising Sun, Maryland, with her husband Caleb. Alice was raised in Knoxville, Tennessee, and met Caleb in college. The two ditched their lives and jobs in the city and joined Caleb’s family farming operation in 2015. Their conservation and Farmers On The Rise awards have helped make them leaders in agriculture. You can follow Alice at: Instagram: @heelsandholsteins Farm Website Long Green Farms Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:29:23

We're on a break! New episodes of Rooted In Tomorrow will be back soon.

4/24/2023
Season three of Rooted In Tomorrow is wrapped up. We'll be back soon with brand new episodes, new guests, and different topics. Check out all our stories from Land O'Lakes, Inc. Be sure to leave us a rating and review for the podcast on Spotify and Apple podcasts. Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:01:20

Why a healthier food system begins at innovation with animal nutrition. Guest, Peter Karnezos of Purina Animal Nutrition

4/17/2023
In this episode, we get the inside scoop about the exciting research happening now at the Purina Animal Nutrition Center that’s helping unlock the greatest potential of every animal. Our guest in this episode is Dr. Peter Karnezos. Peter is the Senior Director of feed additive research and innovation for Purina. Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:24:40

The field of innovation: Turning agtech tools on in an Indiana crop field.

3/30/2023
In this episode hear how an Indiana corn field is being "turned on" with technology technology tools. 24-hour data collection and sampling is helping local farmers act on the future of food and sustainability. Guests on this episode are, Ranveer Chandra Chief Technology Officer, Agri-Food at Microsoft. Teddy Bekele, Chief Technology Officer at Land O'Lakes, Inc. Drew Garretson, Chief Marketing Officer at Ceres Solutions in Crawfordsville Indiana. Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:34:24

Ag trends to come: With futurist Jack Uldrich

11/28/2022
In this episode Kim welcomes on guest Jack Uldrich. Jack was a guest speaker this year at the Land O'Lakes, Inc. midyear meeting with farmers and members of the cooperative. He's a global futurist and keynote speaker that analyzes past industry shifts to help people and companies anticipate major consumer shifts and business trends to stay relevant in the future. Check out Jacks Newsletter at jackuldrich.com Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:40:37

Telling the story of agriculture: A co-op member discussion with Land O’Lakes, CEO Beth Ford

11/3/2022
The annual Mid-Year meeting at Land O’Lakes brings farmers and thought leaders together to discuss the future and current state of agriculture. In this episode we’re pulling back the curtain on what is typically a closed door discussion. Land O’Lakes, Inc. CEO Beth Ford moderates a discussion with three farmers to talk about the importance of telling their stories to consumers, policy makers and community leaders. Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:25:44

Climate friendly isn't always cost effective: Removing risk for farmers to be part of the climate change solution.

9/6/2022
Sustainable farming practices are essential for modern farmers to adopt on their land. However, changing an on-farm practice can cost a family farm a fortune or, put their crops and profits at risk. Doing the right thing for the environment also means not doing the wrong thing to ensure their family farm survives. In this episode, Brett Bruggeman, President of Winfield United joins us to talk about how Land O’Lakes is creating markets for farmers to invest in sustainable farming practices consumers care about. All while ensuring the economics make sense. Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:36:06

The Dairy Equation: A family. A farmer. A cooperative. Celebrating dairy month and the people who bring you the butter.

6/23/2022
In this episode, we break down the challenges facing the dairy industry and the ways Land O’Lakes continues to innovate and adapt to meet the moment on behalf of our farmer-owners.. Our guest for the episode is Heather Anfang, Senior Vice President of US Dairy Foods at Land O’Lakes, Inc. Get to know some of our Farmers at LandOLakes.com/our-farmers/ Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:25:59

The mom. The Farmer. The advocate; Driving policy change by getting personal.

5/2/2022
As a farmer-owned cooperative, Land O'Lakes, Inc. Government Relations plays a key role in supporting the food and agriculture industry that thrives in rural communities. Part of the work is helping its members and local farmers advocate on their behalf, tell their stories to lawmakers and drive policy change that benefits consumers. It's about increasing access to food, understanding where it comes from, and bridging the gap between the farm and the grocery store. Guests in this episode are Gretchen Rockstad, a Minnesota Farmer and a member of the Land O'Lakes, Inc. Policy & Resolutions Committee. And, Amber Horn-Leiterman, Land O'Lakes farmer-member from rural Wisconsin. Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:39:57

Rooted In Tomorrow: How a 100 year old cooperative sees it's future.

4/4/2022
In this episode, Land O’Lakes Chief Marketing Officer Heather Malenshek joins us to discuss how we're helping bring to life the stories of our cooperative and position Land O’Lakes Inc. as a powerful enterprise working in service of our farmer and retailer owners. Today, Land O’Lakes is a diverse agribusiness spanning crop inputs, animal nutrition, food production, and environmental sustainability. That means we have many stories to tell, and we believe a strong enterprise brand can tie those stories together to help drive home our cooperative’s strong mission and purpose in the world. Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:36:18

Bringing connectivity to every corner and cornfield.

2/28/2022
In this episode, we illustrate the often eye-opening issues facing those without broadband connectivity and the work to get communities better connected. Bringing every American broadband access is the moonshot challenge of this generation. It's the focus of our American Connection Project. As we hear from our guests, connectivity is not a luxury, but a necessity for education, health care, modern food production, and economic growth. Guests are Frontier Cooperative CEO and farmer, Jeremy Wilhelm from Lincoln, Nebraska. And, Ken Edwards, a Nebraska native, and an American Connection Corps Fellow. To learn more go to Americanconnectionproject.com Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:35:29

Combating climate change. Creating a sustainable future.

2/2/2022
Guests on this episode: Truterra President Jason Weller and Nebraska farmer Lukas Fricke join host Kim Olson. Everywhere you look, organizations are making announcements about carbon markets. While some are talking a big game, Land O’Lakes - through its Truterra business - has been hard at work empowering farmers to not only do the right thing for the environment but generate income for their families and communities. Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:40:38

The podcast is back in 2022 with new episodes! Here's what we have in store.

1/10/2022
Something Greater is back in 2022 with new episodes and guests! As the world was interrupted by COVID, farmers pressed on, producing food for a world facing countless challenges. This season, Something Greater features the innovators, the forward thinkers, and small-town leaders guiding Land O’Lakes into its second century and taking on some of the world’s most pressing challenges. Join host Kim Olson for monthly episodes. Head to Land O'Lakes, Inc.com for more stories. Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:01:36

From Farmer to Fork: The family farmers who make your butter and how the cooperative gets it to your dinner table.

12/14/2020
Land O’Lakes, Inc. includes 1,711 dairy family farmers. They are the backbone of our farmer-owned cooperative that has expanded to much more than butter in its nearly 100-year history. Before your food winds up on your dinner table, it takes a farmer to fork journey. In this episode, we trace the humble beginnings of that holiday cheese plate and that glass of milk left for Santa. The families who produce your food and how Land O’Lakes turns it into those iconic products, like our butter, that wind up on grocery store shelves. Join host Kim Olson as she welcomes guests Heather Anfang, Senior Vice President of U.S. Dairy Foods and Land O’Lakes farmer-owner Lauren Evangelo. Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:29:52

The small town labor shortage: How Land O'Lakes works to introduce new workers to Rural America

11/2/2020
Bringing new workers, new families and new ideas to rural small towns mean that the town, its businesses, and schools can thrive for years to come. But recruiting new workers to those small towns can be a challenge. The talent pool is smaller Vs. large urban areas. The visibility for those jobs may not be as apparent in online job postings. The reality is, more people are moving away from small towns than they are moving in. Land O'Lakes, Inc. works directly with many of its ag business members to recruit talent to their small towns. When farmers do better, their local grain cooperatives and country stores do better. Therefore, their communities thrive which, if you eat food is good for all of us. This episode outlines the difficulties in bringing talent to small towns and how Land O’Lakes, Inc. is committed to rural vitality. Something Greater has changed its name to Rooted In Tomorrow. The podcast name change is effective April 2022. Subscribers will not need to resubscribe. Push alerts will remain for those who have subscribed through Apple Podcasts. Search for, "Rooted In Tomorrow" by Land O'Lakes, Inc. on all your podcast platforms. "Something Greater" will no longer be searchable content effective May 2022. Check out Rootedintomorrow.com for more stories of incredible farmers! Follow Land O'Lakes Inc at: Facebook: www.facebook.com/LandOLakesInc Instagram: @LandOLakesInc LinkedIn: https://www.linkedin.com/company/landolakesinc/ Follow along with our other businesses. Dairy: www.landolakes.com Animal Nutrition: www.purinamills.com Crop Protection: www.winfieldunited.com Sustainability: www.truterraag.com

Duration:00:31:39