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Sound in Marketing

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There is a whole world of opportunity in marketing that has not yet been fully realized; sound. I break it down and show how sound design and a sonic identity is accessible for companies and brands that are both big and small.

There is a whole world of opportunity in marketing that has not yet been fully realized; sound. I break it down and show how sound design and a sonic identity is accessible for companies and brands that are both big and small.
More Information

Location:

United States

Description:

There is a whole world of opportunity in marketing that has not yet been fully realized; sound. I break it down and show how sound design and a sonic identity is accessible for companies and brands that are both big and small.

Language:

English

Contact:

3234842895


Episodes

Episode 24-The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part Two]

12/10/2019
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In part two of this episode, we talked with Bob Stolzberg of VoiceXP about how Alexa Skills can both provide a service for your company as well as being a service to the community as a whole. It’s another place to make a name or a “voice” for yourself. Some great examples that Bob elaborated on was how cities and municipalities can use it for emergency management and response systems, how the government will be using it to get out election related information to the public. Politicians can...

Duration:00:23:03

Episode 23- The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part One]

12/3/2019
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In part one of this episode, we talked with Bob Stolzberg of VoiceXP about creating Alexa Skills for your brand in a code free way and what an Alexa Skill actually is. Having an Alexa Skill will have an ROI on your brand. Here are just a few examples. It can help build a customer contact list for your company, relay information about your products and services, increase your ranking for search engines. Don’t forget to tune into Part Two because it gets really good. The GOOD that can come...

Duration:00:19:13

Episode 22- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part Two]

11/26/2019
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In this episode, Andreas Cooper of Smart Voice Systems and I discuss focusing on subtle and sincere voice marketing instead of a “sell”, creating community within voice marketing, creating a personality for our voice marketing, customized voicing for brands (it’s not just about Alexa and Siri’s voices anymore), the limitations to massive creativity with hospitality voice systems but the possibility for it with a little more time and vision, and future thoughts on voice in hospitality as...

Duration:00:19:56

Episode 21- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part One]

11/19/2019
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In this episode, Andreas Cooper from Smart Voice Systems and I talked about merging old and new technology to make a smoother transition for the hospitality industry, how the Volara software is different, and his partnerships with hotels to help educate and introduce voice technology; what is the benefit and expectations. Hotels are still new to the game in voice technology but when they fully embrace it the effect will be quite lucrative in many different ways. The hospitality industry is...

Duration:00:19:30

Episode 20 - Sonic Signatures With Jon Brennan and Sean Beeson [Part Two]

11/12/2019
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In this episode, we talked about establishing an audio DNA for a brand, merging sonic branding within user experience audio, and forecasts of what the sound marketing landscape will look like in the future. This sound revolution age isn’t going away. It will only become more and more relevant as voice technology adoption and creation continues. It is important now more than ever to find your brand sound identity. There is even a shift towards creating a unique voice to reflect a brand...

Duration:00:23:27

Episode 19- Sonic Signatures With Jon Brennan and Sean Beeson [Part One]

11/5/2019
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In this episode, we talked about Sonic Signatures and what they do, the importance of considering what platform you are using before creating your campaign, the education of brands and agencies on new best practices in this new era of audio marketing, and how important it is to designate music and sound as part of your branding; not just an afterthought. Now-a-days, we have an endless amount of musical options from production music catalogs and libraries. It’s easy to get overwhelmed or...

Duration:00:20:51

Episode 18- Sound Saves The Day

10/29/2019
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In this episode, I discussed: Vibroacoustic therapy, a non pharmacological non invasive therapy that has a proven track record of a massive reduction of symptoms in patients suffering from cancer, heart, lung, and blood disorders, infectious diseases, mood disorders, and miscellaneous conditions.Sound vibrations can actually contribute to an experience of relaxation and pain management. 40-80Hz is considered the most “therapeutic” frequency range.Understanding the power of sound vibrations...

Duration:00:17:17

Episode 17- Alexa, Send Me A Sample

10/22/2019
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In this episode, I discussed a number of different topics including: The progression of voice technology in smart speaker “skills” as well as the consumers’ interest.The March 2019 Smart Speaker Consumer Report from Voicebot.aiThe 2019 State of Voice Assistants as a Marketing Channel report. Food industry and their lead into utilizing voice tech at present.Where and how people are voice shopping.Adobe Digital Insights (ADI) survey.The opportunity and advantages of experimenting now will pay...

Duration:00:12:04

Episode 16- Measuring the Value of Sound With Scott Simonelli of Veritonic [Part Two]

10/15/2019
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In this episode of Sound In Marketing, Scott and I discussed: Veritonic, an audio effectiveness and measurement platform.How Veritonic gains attention and clientele.Convincing the world that what the consumer “hears” matters.Adopting new ways of thinking in the marketing world is not an easy feat.Audio as an afterthought on a sound first platform is a recipe for disaster.New technology gives us the ability to course-correct in real time with incredibly specific and detailed predictive...

Duration:00:17:31

Episode 15- Measuring the Value of Sound With Scott Simonelli of Veritonic [Part One]

10/8/2019
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In this episode of Sound In Marketing, Scott and I discussed: Veritonic, an audio effectiveness and measurement platform.How Veritonic gains attention and clientele.Convincing the world that what the consumer “hears” matters.Adopting new ways of thinking in the marketing world is not an easy feat.Audio as an afterthought on a sound first platform is a recipe for disaster.New technology gives us the ability to course-correct in real time with incredibly specific and detailed predictive...

Duration:00:20:10

Episode 14- Podcast Your Brand with Matty Staudt [Part Two]

9/30/2019
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Thanks for joining me on the Sound In Marketing podcast for part two of my interview with Matty Staudt, former VP of Podcast Programming at iHeartRadio and current CEO and founder of Jam Street Media a podcast production company for brands. My name is Jeanna Isham and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment. Matty predicts, and I tend to agree that we are in a reboot of the 2001 .com and apps era. The buzz is hot, the advertising dollar spend is high, and so...

Duration:00:20:42

Episode 13- Podcast Your Brand With Matty Staudt [Part One]

9/24/2019
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Today I’m joined by Matty Staudt former Vice President of Podcast Programming at iHeartRadio. Just recently, he took his passion for podcasting full time devoting his full efforts to his company Jam Street Media a podcast production company for brands. Matty is not new to the world of audio. At age 16, he started in broadcast at his hometown radio station then off to CBS Radio to produce the G Gordon LIddy Show in DC, The Sports Guys at WNEW NYC and Alice Radio and Live 105 as the AM...

Duration:00:18:24

Episode 12- Ethics of New Voice Technology With Patrick Givens of VaynerSmart [Part Two]

9/18/2019
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Thanks so much for tuning in for Part 2 of my interview with Patrick Givens VP and Head of VaynerSmart, VaynerMedia's Innovations & Emerging Technologies division. We pick up in Part two discussing the ethics of AI in these emerging technologies. Patrick and I discussed the importance of being mindful of a brand’s safety when it comes to using these emerging technologies; calculating the risks and the investment expectations up front to investigate the best practices and paths at present...

Duration:00:24:28

Episode 11- Ethics of New Voice Technology With Patrick Givens of VaynerSmart [Part One]

9/10/2019
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Sounds are being made whether we realize it or not. It’s not a question of creating sounds, it’s about being mindful of the sounds that we create. Is our sound sincere or is it just a happy (or sad) accident? Patrick Givens, Vice President and Head of VaynerSmart, and I discussed all things sound marketing in this latest episode of Sound In Marketing. There was so much good information, I decided to split the interview into 2 parts. This is Part 1 of my interview with Patrick Givens. In...

Duration:00:16:55

Episode 10- What Does Sound Look Like

8/28/2019
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When you hear a sound or a song, your mind creates a visual representation. You hear a car honk, you visualize a car; maybe even a scenario of an angry motorist stuck in traffic honking at the guy in front of him. You hear a baby cry in a crowd. You may not see the baby but you’re picturing one. You hear a song from your past and it brings you back to a specific time and place. Your brain processes sound by creating images. So it only makes sense that sound is visual. Sound is more than...

Duration:00:15:37

Episode 9- Echo Dot and Voice Technology Review

8/21/2019
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Today’s episode is about…. Voice Technology. How the world is using it, seeing it, and what we expect from it already. To read the full transcript- go to Episode 9 Blog Transcript at Dreamr Productions This podcast is here to educate on the power of sound, the possibilities of sound and the accessibility of sound in marketing to all brands both big and small. My name is Jeanna and I’m Head of Audio at Dreamr Productions and Stage Ham Entertainment. I create sound identities for...

Duration:00:20:02

Episode 8- Spotify, Pandora, and Other Advertising Options

8/14/2019
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Today’s episode is about advertising in the sound universe. Although there are a bunch of platforms that advertise through sound and music, I decided to do a focus on the two that were most noteworthy to me in present day; Pandora and Spotify. Pandora not only has a super interesting podcast on sound marketing but they also launched their Pandora For Brands department. This is where they actually are working with brands to develop ads to target your exactly specific audience. Pandora will...

Duration:00:21:24

Episode 7- Jingle Vs. Sound Identity

7/31/2019
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Jingles are fun but if they are not relevant to your brand then they won’t serve their original intent; recall. Without your consumer being able to recall who put that funny or emotional jingle together, then you’ve spent your money on nothing. With sonic branding, you have the power to create something catchy but also relevant and on brand. If done right, the consumer will have no problem remembering what brand put that sound together and easily go back to access more information. I...

Duration:00:18:22

Episode 6- How to Use a Universal Language in Your Marketing Strategy

7/24/2019
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Today’s episode is about how sound can be used as a universal language and can drive marketing effectively and efficiently. This podcast is here to educate on the power of sound, the possibilities of sound and the accessibility of sound in marketing to all brands both big and small. Sound marketing is a great way to break through the noise that visual marketing creates. This podcast breaks down what has happened, is happening, and insights on what’s happening in the future. But the biggest...

Duration:00:16:45

Episode 5- Passive Advertising In Sound

7/9/2019
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In this day and age no one wants to be sold to. They want to make up their own mind without being pressured. I was listening to a podcast the other day called Brand Builder where Dave Gerhardt VP of Marketing at Drift shares some huge knowledge bombs. He said that according to Harvard Business Review 75% of B2B gather all of their information before even going to your website. That’s pretty phenomenal if you think about it. Information is free. It’s everywhere. Case in point with this...

Duration:00:21:29