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Speaking Your Brand

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Location:

United States

Language:

English


Episodes

086: [Coaching] How to Generate Leads From Your Podcast with Stacey Ogden

9/18/2018
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Do you have a podcast - or video series or blog - but aren’t getting leads from it as you had expected? You know your content is good - you’re getting listeners and viewers and readers - but, when it comes to making money as a result of that content, it’s crickets (and an empty inbox). What can you do? This is the question my guest today, Stacey Ogden of Busy Mom Collective, had. In this on-air coaching call, you’ll hear as we dissect what’s going on with her podcast (if you don’t have a...

Duration:00:47:22

085: Pivoting Your Business Model by Asking ‘What Do You Really Want’ with Katie Krimitsos

9/11/2018
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When’s the last time you asked yourself: “What do I *really* want? What’s right for me *right now*?” And then what happens if the business you’ve been building is not quite the right answer. You can either ignore the answer and try to go down the same road, bumping into obstacles along the way. Or, you can pivot your business model to better align with your mission, your lifestyle, and opportunities you see. This is what my guest Katie Krimitsos, founder of Biz Women Rock, recently...

Duration:00:41:37

084: [Coaching] Less Is More: Developing Your Visibility Strategy with Wendy Zanders

9/4/2018
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There are many, many ways you can get visibility for yourself and your business: Speaking to local groupsPresenting at conferencesBeing a member or officer of a local organizationGuesting on podcasts or hosting your own podcastDoing Facebook Live and YouTube videosHosting webinarsBeing active in Facebook groups and other online communities But, you can’t do all of these at the same time. You have to choose which are the best ones based on where you’re at in your business, where your...

Duration:00:53:37

083: Collaborating to Expand Your Reach with Baily Hancock

8/28/2018
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How can you expand your network and reach new people? Collaborating with others who share a similar mission, vibe, and audience can be one of the best ways to do that. But, how do you actually collaborate in a pre-planned way? What does that look like (webinars, FB Live, workshops, podcasts, etc.)? What does each person gain and, just as importantly, what does each person’s audience gain? My guest today is Baily Hancock, a Collaboration Consultant who teaches people how to collaborate...

Duration:00:40:37

082: [Coaching] How to Create an Emotional Connection with Your Audience with Leanne Kabat

8/21/2018
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How can you create an emotional connection with your audience? Even if you *think* you have a topic that doesn’t lend itself to creating an emotional connection, there are ways you can pull your audience in. Creating an emotional connection: Engages the audience and keeps them interestedBuilds trust with you and with each other by being vulnerable and relatableHelps them to remember what you’re teachingGives them a way to apply what you’re sharing to themselves In this on-air coaching...

Duration:01:00:50

081: Be a Better Speaker: Top Takeaways from Watching Presenters at Podcast Movement

8/14/2018
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What separates a great speaker from a so-so one and how can you be a great one? I recently attended a 3-day conference (Podcast Movement) and took notes during the keynotes and breakout sessions on what the speakers did well and what could have been better, so you can take these tips and apply them to your own presentations. Although it was a conference for podcasters, this episode is not about podcasting - it’s about how you can be a better speaker and presenter. (But, if you are a...

Duration:00:29:07

080: [Coaching] Connecting Your Why and What Makes Your Approach Unique with Anne Torrez

8/7/2018
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Do you know what makes your approach and process unique? As a speaker and entrepreneur - whether you’re a coach, consultant, strategist, trainer, therapist, or other type of business owner - your methodology and philosophy are important components of what you do. In this on-air coaching call, I help my guest Anne Torrez find what makes her coaching approach unique, so she can better articulate her brand message, whether she’s speaking to a group, being interviewed on a podcast, or talking...

Duration:01:02:26

079: [Coaching] How to Develop the Shape of Your Framework for Your Presentations with Coryne Forest

7/31/2018
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In this on-air coaching call, you’ll hear how my guest Coryne Forest and I create the visual shape of her framework to use in her presentations. In episode 61, you learned how developing your own framework can be a game changer for not only your presentations but also your business. Many listeners have told me how impactful that episode was for them. They’ve even shared sketches of their frameworks in the Speaking Your Brand Facebook group (get access at...

Duration:00:53:13

078: Speaking Around the World with Annie Mori

7/24/2018
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What is it like to travel around the world, from Europe to China, to speak - and get paid for it? My guest is Annie Mori, a licensed pediatric occupational therapist and founder of playSense, based in California. Annie is paid to travel internationally several times a year to conduct trainings and workshops and to be a keynote speaker at conferences. In this episode, Annie and I talk about: How she became an international speakerHow she negotiates contracts with conferences and...

Duration:00:46:38

077: [Coaching] Balancing the What, Why, and How in Your Presentations with Libby Rothschild

7/17/2018
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In this on-air coaching call, you’ll hear how to distinguish and balance the WHAT, the WHY, and the HOW of what you teach related to your business and your offer. My guest is Libby Rothschild, a registered dietitian who helps other registered dietitians build their businesses and use social media, especially Instagram, effectively. With her partner, Libby offers an online course and masterminds. We talk about how she can tweak the content of her presentation to focus on the WHAT and WHY so...

Duration:00:46:05

076: Why the Stories We Tell Matter with Leena Nasser

7/10/2018
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I’ve talked before about how sharing stories in your talks helps the audience to better understand and remember what you’re teaching. In this episode, we’re going deeper into why stories matter - not just for our presentations, but for understanding ourselves, our place in the world, and our identity - who gets included and who is excluded in the stories we hear and the stories we tell. My guest is Leena Nasser, who is Executive Director of The Chopra Institute in NYC. Leena Nasser...

Duration:00:43:52

075: [Coaching] Finding the Right Presentation Content for Your Business with Regina Byrne

7/3/2018
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Do you feel like everything’s already been said about your topic and that your audience has heard it all before? Let me assure you that sharing your own experiences, knowledge, and examples*will* set you apart. The key is to have a unique angle and to align your presentation content with what you do in your business. In this on-air coaching call, you’ll hear how my guest Regina Byrne and I find what she should center her presentation around. Hands-on audience engagement activities end up...

Duration:00:51:33

074: [Coaching] Increase Conversions at Your Speaking Engagements with April Caldwell

6/26/2018
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In this on-air coaching call, you’ll learn how you can shift the content and flow of your presentations to increase conversions (leads, clients, and referrals) at your speaking engagements. My guest is April Caldwell, who helps professional women manage their money and achieve their financial goals. April hosts a monthly in-person event for women and also speaks at other groups, but isn’t getting the leads and clients that she knows she can. We talk about: How to make the audience feel...

Duration:00:52:42

073: Using Podcasts to Connect with Your Ideal Clients with Nicole Holland

6/19/2018
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Being a guest on podcasts is great for brand awareness, credibility building, networking, and lead generation. How can you pitch podcasters the right way so they want to have you on their show? In this episode, I talk with Nicole Holland of Interviews That Convert on: what to do and, just as importantly, what *not* to do in your podcast pitcheshow to turn listeners into leadsspecific tips on how to be a good podcast guest Here’s an example of a landing page I create for each podcast I’m a...

Duration:00:36:06

072: How to Speak Strategically for Better Business Results

6/12/2018
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Speaking in front of the right audiences with the right message can position you as an expert in your field, showcase your business, build relationships, and lead to clients and referrals. Have you been getting the results you want from the speaking engagements you’ve been doing? What you need is a clear and intentional speaking strategy and a powerful signature talk. Consider: Are you speaking in front of therightaudiences?Are you talking in therightsettings based on your natural and...

Duration:00:27:34

071: Using Humor in Your Talks Will Get You More Speaking Gigs with Kathy Klotz-Guest

6/5/2018
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You’ll notice that the title of this episode is in the definitive: using humor in your talks *will* get you more speaking engagements. I don’t mean you have to add a stand-up comedy routine to your presentations (leave that for the comedians!). Rather, as my guest Kathy Klotz-Guest and I talk about in this episode, using humor and improv techniques: Makes you more relatable to your audienceAllows you to be present and in the momentProvides for a richer learning experience for the audience...

Duration:00:51:41

070: Aligning Your Wardrobe with Your Brand with Jennifer Mackey-Mary

5/29/2018
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How can your wardrobe align with and reflect your brand and make you feel confident, so that you attract your ideal clients, whether you’re speaking, on video, or at a networking event? My guest is wardrobe stylist Jennifer Mackey-Mary, founder of Apple + Pear Wardrobe. We talk about what you should wear on stage and how you can use your business branding to decide what to wear, including whether or not to wear your brand colors. Jennifer uses two words that are crucial for dressing to...

Duration:00:44:38

069: What Event Organizers Look for in Speakers with Erin Smith

5/22/2018
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Do you have your eye on a conference or event that you really want to speak at? How can you get selected? My guest today is Erin Smith, who runs the annual Entrepreneur Summit in Dallas, Texas. We go behind-the-scenes into how event organizers select speakers, who they choose to pay and why, and what *not* to do as a speaker. Erin shares what to include in your speaker submissions to get noticed and how to negotiate your speaker fee. This conversation was very eye-opening for me and...

Duration:00:29:26

068: Getting Paid to Speak and Negotiating Speaker Fees

5/15/2018
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How can you get your first paid speaking engagement? How do you figure out what to charge and how to negotiate? In this episode, you’ll hear from 7 women entrepreneurs and speakers who share how they got their first paid speaking engagement. I also share how I got my first paid gig for Speaking Your Brand and how I got paid to be a political analyst on TV news. There are lots of great reasons to speak for free and I speak for free several times a year for: Brand awarenessCredibility...

Duration:00:36:26

[Coaching] Integrating What You Do in Your Business into Your Presentation with Melissa Bennett

5/8/2018
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Episode 67: If you’ve been giving a presentation but you feel like what you do in your business isn’t well integrated into it and you aren’t getting the leads, clients, and referrals that you know you could, it’s time to stop giving that version and create one that gets you results. In this on-air coaching call, I help my guest Melissa Bennett re-work her presentation to make it more impactful for her audience and for her business. If you’ve listened to episode 57 on my story structure...

Duration:00:47:03