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EP-325 Comedy, Writing & Routine with Caroline Slaughter (Part 1)

Caroline Slaughter, director, writer, and voice over, joins Rob Cressy to talk about the importance of comedy in writing and marketing, how to find your voice, plus having a daily routine. What are morning pages and why are they so valuable to creatives? Why is getting your head right so crucial to creating great work? This is part 1 of a two part episode. Check back next week for the continuation of the conversation. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of...


EP-324 Creating An Internal Podcast: The Yelpcast Case Study

Have you ever thought about creating an internal podcast at your company? If not you should. Rob Cressy is joined by Greg Hunter, Senior Sales Manager at Yelp, to talk about their process of working together on the Yelpcast, an internal podcast at Yelp. Greg created the Yelpcast to not only build relationships within Yelp, but to also help share knowledge with others from some of the top executives at the company. Here’s the thing, before becoming the host of the Yelpcast Greg had no prior...


EP-323 Storytelling & Creating with Megan Wells

Megan Wells, co-owner at Two Birds Films, joins Rob Cressy to talk about all things content creation and storytelling. Why is it important for creators to be able to come up with ideas as well as execute them? How do you tell the right stories, in the right way, for the right clients? Why should brands create more entertaining, inspiring, and educating content and how does that open up a whole new world for them? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon...


EP-322 How To Position Yourself As A Content Expert with Jeremy Kohm

How do you position yourself as a content expert? Jeremy Kohm, a Director of Digital Content, joins Rob Cressy to talk about the world of content creation. What does the industry not get about content creation? What can brands be doing better with their storytelling? What is his process for pitching and landing new business? How does he balance sales and creativity? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on...


EP-321 21 Day Good Vibes Challenge

I am so incredibly excited for the next 21 days of my life that I've decided to start the #21dayGoodVibesChallenge. Here's how it works. For the next 21 days you commit to having good vibes every single day (start date: Monday, March 18, end date: Sunday, April 7.) While this seems obvious, life has a myriad of ways to take you off your game. It could be your spouse/family member, boyfriend/girlfriend, the weather, social media, or something happening at your job. Despite everything that...


EP-320 The Journey Of A Content Creator with Matt B Davis

What does it take to create content for a living? Matt B Davis, CEO at Obstacle Racing Media, joins Rob Cressy to talk about what it takes to get paid to create content, the lessons learned along the way, and what you need to do to make it happen. We also talk about what are some of the struggles that creators face as they grow their business? Why is delegation so important, yet so hard to do? What impact has creating a podcast had on the growth of his business? What is “One Client-itus” and...


EP-319 Doing Things When You Don’t Want To | Building Bacon

To be a high achiever you to need have a mindset of living in action, even when you don’t want to. On this episode of Building Bacon, Bacon Sports Founder Rob Cressy talks about getting thing done when you don’t want to get things done. What is your default when your mindset isn’t 100%. Do you win the day or is it a zero? He also gives updates on the books he’s reading, projects he’s working on, and improvements made to his routine. I’d love to hear from you. Do you want more episodes of...


EP-318 Leadership & Learning with Jordan Scheltgen

Jordan Scheltgen, Founder at Cave Social, joins Rob Cressy to talk about leadership and learning lessons learned from his journey. Hustle porn (aka talking about how hard you are working) is something that is appears everywhere on social media, especially with entrepreneurs. Is this a good or bad thing? Why is it important to care more about your message than your likes? What can leaders do to get the most out of their team? We also talk about how Jocko Willink has had such a positive impact...


EP-317 Mentorship in Sports with Paige Dimakos

Paige Dimakos, Digital Media host for TD Fantasy and the Draft Network, joins Rob Cressy to talk about mentorship in sports. How do you find a sports mentor? Why is it so important to be someone who helps others? How do you “make your own luck”? Who are some of the best podcasts to listen to (aka digital mentors)? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports...


EP-316 Marketing Ideas For The Alliance of American Football (AAF) with Dave Wakeman

The Alliance of American Football (AAF) is a new developmental football league comprised of 8 teams playing a 10 game regular season, with the players ultimate goal of making it to the NFL. Dave Wakeman, Founder of Wakeman Consulting Group, joins Rob Cressy to talk about marketing ideas for the AAF to help them increase attention and start creating fans. Why is there a huge opportunity for the AAF to use content creation to market their teams and brand? How important are fantasy sports and...


EP-315 Advice For A College Freshman With Ally Redig

Ally Redig, Founder of Athlete Relations, joins Rob Cressy to talk about advice they’d give a college freshman who wants to work in sports. This comes from a recent DM Rob received on Instagram from a listener of the show. Included in the conversation is what they should major in and if that matters, what they should be learning outside of the classroom, why building relationships and your network is so important, and how creating a podcast would be a great idea that would open a ton of new...


EP-314 Creating Memorable Experiences With Arturo Gomez

Arturo Gomez, CEO & Co-Founder of Big Game Air, joins Rob Cressy to talk about the key elements to creating memorable experiences. He also shares insight into his marketing mindset behind Big Game Air, what his morning routine looks like, and what brands can do to better engage consumers in the hospitality industry. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports...


EP-313 Success Mindset For Succeeding In Sports with Paige Dimakos

Paige Dimakos, Digital Media host for TD Fantasy and the Draft Network, joins Rob Cressy to talk about her success mindset for succeeding in sports. Why is it important to train like an athlete, both mentally and off the field? Why is she addicted to greatness and learning from it? How do you walk away from things that no longer serve you (in the name of being around like-minded successful people)? A changing of the guard is currently happening with old sports media veterans who have done...


EP-312 Winning Is Not A Strategy with Zac Logsdon

Zac Logsdon, CEO of Old Hat, joins Rob Cressy to talk about why winning is not a strategy to get fans to attend sporting events. What can be done to improve the fan experience to make attending a game more attractive than watching at home? Why can’t teams offer last minute discounted tickets to ensure the stadium is always filled? If you were the CMO of the Tampa Rays, what would you do to try and get fans to attend games? Why is marketing often not seen as a necessity? - In each episode of...


EP-311 Current Sports Media & Content Landscape with Paige Dimakos

Paige Dimakos, Digital Media host for TD Fantasy and the Draft Network, joins Rob Cressy to talk about the current sports media and content landscape. Why don’t more brands adopt a community focused and engagement first strategy like you see with many personal brands? Why do we see a lack of differentiation from the majority of sports media content created? Why is relatability a big factor? Is there still a place for writing in sports? How do you create content that you can’t miss out on? -...


EP-310 Jason Dufner Signs Sponsorship With Dude Wipes

Jason Dufner just signed a sponsorship with Dude Wipes to have their logo appear on his shirt sleeve and hat. While many in the golfing community are shocked by this relationship, in actuality it is a match made in heaven. Sean Riley, Chief Executive Dude at Dude Products, joins Rob Cressy to talk about how the sponsorship between Dude Wipes and Jason Dufner came to fruition. Why was Jason Dufner the perfect golfer for Dude Wipes? How is Dude Wipes measuring the success of this sponsorship?...


EP-309 5 Habits To Help You Have The Best Year Of Your Life

If you are committed to making this the best year of your life then this episode is for you. Rob Cressy shares 5 habits and routines that are part of his daily life that can have a positive impact on yours. These include: setting your positive vibe for the day by listening to Bob Marley, using a daily primer to ask yourself 10 questions in the morning, doubling down on gratitude, crushing it right out of the gate on Monday morning, and living in action. - In each episode of The Sports...


EP-308 Tailgating Marketing with John Mikulec

There are so many opportunities for brand to engage sports fans, and one of the best is at tailgates. John Mikulec, CEO at Tailgate Giant and Co-Founder of Gameday Hospitality, joins Rob Cressy to talk about how brands can use tailgating as part of their marketing and engagement mix. How does tailgating offer a unique opportunity for brands to build a personal relationship with sports fans, both online and offline? What do brands need to think about when engaging sports fans at tailgates?...


EP-307 Athlete Marketing & Behind The Scenes Of Working In Sports with Lauren Walsh

The opportunity for professional athletes to grow their brand has never been bigger than it is now. Lauren Walsh, Founder of LW Branding, joins Rob Cressy to talk about athlete marketing plus give a behind the scenes look of what it takes to work in sports. What is the biggest challenges that athletes face when trying to build their brands? Why do athletes need to think about their post-playing career right when they get in the leagues? What are the realities of building a career in sports...


EP-306 Think Bold Conference Recap with Brian Cristiano

The first Think Bold Business & Marketing Conference went down in New York City this past week. The agenda was packed with incredible speakers who gave insights into how to grow your business, think bolder & bigger, and get you out of your comfort zone. Brian Cristiano, CEO of Bold Worldwide, joins Rob Cressy to talk about the best nuggets of wisdom and lessons learned from Think Bold. The speakers included: Hank Norman, Jessie Lee Ward, Steve Taylor, Jeffrey Hayzlett, Brant Pinvidic, and...