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Sports Marketing Huddle

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Location:

United States

Language:

English


Episodes

EP-338 High Growth Startup Success with Jim Phillips

6/17/2019
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Jim Phillips, Regional Manager at Ritual, joins Rob Cressy to talk about lessons learned from working at a high growth startup. What is it like to be part of a company with a hockey stick growth curve and be around amazing leadership? As his role and responsibilities have increased, how has he been able to achieve work-life balance? How has he been intentional about his personal development? Why is the culture of the company so important to Ritual’s success? Download Ritual in the App store...

Duration:00:30:20

EP-337 Business Development Tips Working In Sports with Lee Zohlman

6/10/2019
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Want to become a business development ace in the world of sports marketing and sports partnerships? Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to talk about his mindset for business development success working in sports. We share tips for building your sales pipeline, what your follow-up strategy should be, and how to schedule appointments. Our conversation gives actionable business development advice that you can take action on...

Duration:00:26:57

EP-336 First Time Podcast Launch Case Study

6/6/2019
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Have you ever wanted to launch a podcast but don’t have the expertise or know where to start? Dr Amy Robbins, host of the Life, Death, and The Space Between podcast, joins the Rob Cressy Show to dish about her journey of launching a podcast and experience working with Rob. Since Amy had no prior podcasting experience before working together, she is a great testimonial of the positive things that can happen because of podcasting. What was her mindset in the beginning and how did she overcome...

Duration:00:29:50

EP-335 How To Own A Professional Sports Team with Bill Yates

6/3/2019
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Have you ever dreamed of owning a professional sports team? That dream might be closer than you think. Bill Yates, Senior Partner with Sports Advisory Group, joins Rob Cressy to talk about how to own a professional sports team. What makes owning a team attractive? How important is understanding the digital landscape? Are there any common characteristics or traits of team owners? At the end Bill also gives tips on solution selling. How can you overcome gatekeepers? Don’t currently have a...

Duration:00:30:57

EP-334 Building A Personal Brand with Steve Canal

5/30/2019
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If you want to take your success to the next level then your personal brand needs to be on point. Steve Canal, CEO of The Brand Executive, joins Rob Cressy to talk about the importance of building a personal brand and key elements to how you can elevate yours. The way we do it is via talking about some of the posts from Steve’s Instagram account. Why do you need to be unapologetically honest with yourself and your flaws? How can you find the courage to create the life that you dream of? How...

Duration:00:35:04

EP-333 Game Changing Entrepreneurship & Sports Betting with Wayne Kimmel

5/28/2019
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What does it take to be a successful entrepreneur who creates a game changing company in the world of sports? Wayne Kimmel, Managing Partner at SeventySix Capital, joins Rob Cressy to talk about the things the most successful entrepreneurs do different, how to network better, plus what we need to pay attention to when it comes to sports betting. Where is the industry heading and where are there opportunities? Don’t currently have a social media strategy? Want better results from your social...

Duration:00:30:53

EP-332 Creating A Social Media Strategy Case Study

5/24/2019
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Having a social media strategy in place is the difference between building a house using blueprints and one without. Sure you could build a house without them, but the end result is going to be significantly better with them. To give a behind the scenes look of the impact having a social media strategy in place can deliver, Alex Gara, Founder of American Bocce Co, joins Rob Cressy to talk about their experience working together in building a social media strategy. What were the results that...

Duration:00:17:36

EP-331 Principles To Greatness with Lee Zohlman

5/20/2019
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If you want to become great at what you do then it is imperative that you get your mindset right. Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to talk about his principles to greatness. In this candid conversation we discuss what hard work really means, the mindset for completing Ironman Triathlons and how it relates to business, the importance of creating a detailed plan and following through, plus the action items for how you can...

Duration:00:34:53

EP-330 Mindset For Success with Joe Lucchese

5/16/2019
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If you want to become the best version of yourself then this episode is for you. Joe Lucchese, Founder at Pro-Ject, joins Rob Cressy to talk about his mindset for success. In this candid conversation we also cover things we wish we knew when we started our entrepreneurial journey, the power of positivity, how to make your dream come true, what our self talk sounds like, and the importance of helping others. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon...

Duration:00:49:08

EP-329 What It’s Like To Start A Business with Carson Goodale

5/13/2019
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Want an inside look into what it’s like to start a business? Then this episode is for you. Carson Goodale, Founder of FanFood, joins Rob Cressy to talk about what it has been like to build his company. In our conversation we dish about what the fundraising process was like, challenges he has had to overcome, what he’s had to learn, plus why he is passionate about fan experience. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking...

Duration:00:25:12

OTR: Gary V Content Oversaturation + Arete Syndicate Live

5/11/2019
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Gary Vaynerchuk’s content is everywhere. For followers of his, is it the same message repeated or do we need to look at the larger picture of new people just finding out about him? In this Off The Record, Rob Cressy and Chris Carter, CEO at VideoFort, candidly talk about their thoughts on Gary V’s content, plus Rob’s experience at Arete Syndicate Live (an entrepreneurial event put on by Ed Mylett and Andy Frisella.) You can pick up a copy of Become A Content Brand on Amazon:...

Duration:00:09:03

EP-328 The Creative Process with Chris Carter

5/6/2019
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EP-328 The Creative Process with Chris Carter Have you always wanted to write a book, create a course, or accomplish a big creative project but didn’t know how to get it done? Chris Carter, CEO at VideoFort, joins Rob Cressy to talk about his creative process for how he published his book “Become A Content Brand.” In the conversation we talk about why he wanted to write a book in the first place, where he found time to do it, knowing when it was finished, and hurdles he had to overcome. We...

Duration:00:26:15

EP-327 Future of Trading Cards & NFL Draft with Jason Howarth

4/29/2019
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If you are a sports fan who grew up collecting sports trading cards then this episode is for you. Jason Howarth, VP of Marketing at Panini America, joins Rob Cressy to talk about the future of trading cards. How has Panini evolved from the late 80’s and early 90’s when kids collected their sticker albums to the current digital era? Jason also shares insight into Panini’s marketing philosophies, how they build and engage their community on social, plus the amazing things they did around the...

Duration:00:35:46

EP-326 Knowing Your Worth & Mentorship with Caroline Slaughter (Part 2)

4/22/2019
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Caroline Slaughter, director, writer, and voice over, joins Rob Cressy to talk about knowing your worth and mentorship. As a creative or freelancer, how do you know how much to charge? How do you get to a place where you say No to campaigns that don’t align with you? What are some great books creatives should read? What is the best way to land a mentor? This is part 2 of a two part episode. If you missed part one, it is episode 325, and we talk about comedy, writing, and routine. - In each...

Duration:00:27:08

EP-325 Comedy, Writing & Routine with Caroline Slaughter (Part 1)

4/15/2019
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Caroline Slaughter, director, writer, and voice over, joins Rob Cressy to talk about the importance of comedy in writing and marketing, how to find your voice, plus having a daily routine. What are morning pages and why are they so valuable to creatives? Why is getting your head right so crucial to creating great work? This is part 1 of a two part episode. Check back next week for the continuation of the conversation. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of...

Duration:00:25:39

EP-324 Creating An Internal Podcast: The Yelpcast Case Study

4/8/2019
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Have you ever thought about creating an internal podcast at your company? If not you should. Rob Cressy is joined by Greg Hunter, Senior Sales Manager at Yelp, to talk about their process of working together on the Yelpcast, an internal podcast at Yelp. Greg created the Yelpcast to not only build relationships within Yelp, but to also help share knowledge with others from some of the top executives at the company. Here’s the thing, before becoming the host of the Yelpcast Greg had no prior...

Duration:00:27:35

EP-323 Storytelling & Creating with Megan Wells

4/1/2019
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Megan Wells, co-owner at Two Birds Films, joins Rob Cressy to talk about all things content creation and storytelling. Why is it important for creators to be able to come up with ideas as well as execute them? How do you tell the right stories, in the right way, for the right clients? Why should brands create more entertaining, inspiring, and educating content and how does that open up a whole new world for them? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon...

Duration:00:19:55

EP-322 How To Position Yourself As A Content Expert with Jeremy Kohm

3/25/2019
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How do you position yourself as a content expert? Jeremy Kohm, a Director of Digital Content, joins Rob Cressy to talk about the world of content creation. What does the industry not get about content creation? What can brands be doing better with their storytelling? What is his process for pitching and landing new business? How does he balance sales and creativity? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on...

Duration:00:30:43

EP-321 21 Day Good Vibes Challenge

3/19/2019
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I am so incredibly excited for the next 21 days of my life that I've decided to start the #21dayGoodVibesChallenge. Here's how it works. For the next 21 days you commit to having good vibes every single day (start date: Monday, March 18, end date: Sunday, April 7.) While this seems obvious, life has a myriad of ways to take you off your game. It could be your spouse/family member, boyfriend/girlfriend, the weather, social media, or something happening at your job. Despite everything that...

Duration:00:02:57

EP-320 The Journey Of A Content Creator with Matt B Davis

3/18/2019
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What does it take to create content for a living? Matt B Davis, CEO at Obstacle Racing Media, joins Rob Cressy to talk about what it takes to get paid to create content, the lessons learned along the way, and what you need to do to make it happen. We also talk about what are some of the struggles that creators face as they grow their business? Why is delegation so important, yet so hard to do? What impact has creating a podcast had on the growth of his business? What is “One Client-itus” and...

Duration:00:34:53