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Sports Marketing Huddle

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Location:

United States

Language:

English


Episodes

EP-332 Creating A Social Media Strategy Case Study

5/24/2019
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Having a social media strategy in place is the difference between building a house using blueprints and one without. Sure you could build a house without them, but the end result is going to be significantly better with them. To give a behind the scenes look of the impact having a social media strategy in place can deliver, Alex Gara, Founder of American Bocce Co, joins Rob Cressy to talk about their experience working together in building a social media strategy. What were the results that...

Duration:00:17:36

EP-331 Principles To Greatness with Lee Zohlman

5/20/2019
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If you want to become great at what you do then it is imperative that you get your mindset right. Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to talk about his principles to greatness. In this candid conversation we discuss what hard work really means, the mindset for completing Ironman Triathlons and how it relates to business, the importance of creating a detailed plan and following through, plus the action items for how you can...

Duration:00:34:53

EP-330 Mindset For Success with Joe Lucchese

5/16/2019
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If you want to become the best version of yourself then this episode is for you. Joe Lucchese, Founder at Pro-Ject, joins Rob Cressy to talk about his mindset for success. In this candid conversation we also cover things we wish we knew when we started our entrepreneurial journey, the power of positivity, how to make your dream come true, what our self talk sounds like, and the importance of helping others. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon...

Duration:00:49:08

EP-329 What It’s Like To Start A Business with Carson Goodale

5/13/2019
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Want an inside look into what it’s like to start a business? Then this episode is for you. Carson Goodale, Founder of FanFood, joins Rob Cressy to talk about what it has been like to build his company. In our conversation we dish about what the fundraising process was like, challenges he has had to overcome, what he’s had to learn, plus why he is passionate about fan experience. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking...

Duration:00:25:12

OTR: Gary V Content Oversaturation + Arete Syndicate Live

5/11/2019
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Gary Vaynerchuk’s content is everywhere. For followers of his, is it the same message repeated or do we need to look at the larger picture of new people just finding out about him? In this Off The Record, Rob Cressy and Chris Carter, CEO at VideoFort, candidly talk about their thoughts on Gary V’s content, plus Rob’s experience at Arete Syndicate Live (an entrepreneurial event put on by Ed Mylett and Andy Frisella.) You can pick up a copy of Become A Content Brand on Amazon:...

Duration:00:09:03

EP-328 The Creative Process with Chris Carter

5/6/2019
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EP-328 The Creative Process with Chris Carter Have you always wanted to write a book, create a course, or accomplish a big creative project but didn’t know how to get it done? Chris Carter, CEO at VideoFort, joins Rob Cressy to talk about his creative process for how he published his book “Become A Content Brand.” In the conversation we talk about why he wanted to write a book in the first place, where he found time to do it, knowing when it was finished, and hurdles he had to overcome. We...

Duration:00:26:15

EP-327 Future of Trading Cards & NFL Draft with Jason Howarth

4/29/2019
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If you are a sports fan who grew up collecting sports trading cards then this episode is for you. Jason Howarth, VP of Marketing at Panini America, joins Rob Cressy to talk about the future of trading cards. How has Panini evolved from the late 80’s and early 90’s when kids collected their sticker albums to the current digital era? Jason also shares insight into Panini’s marketing philosophies, how they build and engage their community on social, plus the amazing things they did around the...

Duration:00:35:46

EP-326 Knowing Your Worth & Mentorship with Caroline Slaughter (Part 2)

4/22/2019
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Caroline Slaughter, director, writer, and voice over, joins Rob Cressy to talk about knowing your worth and mentorship. As a creative or freelancer, how do you know how much to charge? How do you get to a place where you say No to campaigns that don’t align with you? What are some great books creatives should read? What is the best way to land a mentor? This is part 2 of a two part episode. If you missed part one, it is episode 325, and we talk about comedy, writing, and routine. - In each...

Duration:00:27:08

EP-325 Comedy, Writing & Routine with Caroline Slaughter (Part 1)

4/15/2019
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Caroline Slaughter, director, writer, and voice over, joins Rob Cressy to talk about the importance of comedy in writing and marketing, how to find your voice, plus having a daily routine. What are morning pages and why are they so valuable to creatives? Why is getting your head right so crucial to creating great work? This is part 1 of a two part episode. Check back next week for the continuation of the conversation. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of...

Duration:00:25:39

EP-324 Creating An Internal Podcast: The Yelpcast Case Study

4/8/2019
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Have you ever thought about creating an internal podcast at your company? If not you should. Rob Cressy is joined by Greg Hunter, Senior Sales Manager at Yelp, to talk about their process of working together on the Yelpcast, an internal podcast at Yelp. Greg created the Yelpcast to not only build relationships within Yelp, but to also help share knowledge with others from some of the top executives at the company. Here’s the thing, before becoming the host of the Yelpcast Greg had no prior...

Duration:00:27:35

EP-323 Storytelling & Creating with Megan Wells

4/1/2019
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Megan Wells, co-owner at Two Birds Films, joins Rob Cressy to talk about all things content creation and storytelling. Why is it important for creators to be able to come up with ideas as well as execute them? How do you tell the right stories, in the right way, for the right clients? Why should brands create more entertaining, inspiring, and educating content and how does that open up a whole new world for them? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon...

Duration:00:19:55

EP-322 How To Position Yourself As A Content Expert with Jeremy Kohm

3/25/2019
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How do you position yourself as a content expert? Jeremy Kohm, a Director of Digital Content, joins Rob Cressy to talk about the world of content creation. What does the industry not get about content creation? What can brands be doing better with their storytelling? What is his process for pitching and landing new business? How does he balance sales and creativity? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on...

Duration:00:30:43

EP-321 21 Day Good Vibes Challenge

3/19/2019
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I am so incredibly excited for the next 21 days of my life that I've decided to start the #21dayGoodVibesChallenge. Here's how it works. For the next 21 days you commit to having good vibes every single day (start date: Monday, March 18, end date: Sunday, April 7.) While this seems obvious, life has a myriad of ways to take you off your game. It could be your spouse/family member, boyfriend/girlfriend, the weather, social media, or something happening at your job. Despite everything that...

Duration:00:02:57

EP-320 The Journey Of A Content Creator with Matt B Davis

3/18/2019
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What does it take to create content for a living? Matt B Davis, CEO at Obstacle Racing Media, joins Rob Cressy to talk about what it takes to get paid to create content, the lessons learned along the way, and what you need to do to make it happen. We also talk about what are some of the struggles that creators face as they grow their business? Why is delegation so important, yet so hard to do? What impact has creating a podcast had on the growth of his business? What is “One Client-itus” and...

Duration:00:34:53

EP-319 Doing Things When You Don’t Want To | Building Bacon

3/15/2019
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To be a high achiever you to need have a mindset of living in action, even when you don’t want to. On this episode of Building Bacon, Bacon Sports Founder Rob Cressy talks about getting thing done when you don’t want to get things done. What is your default when your mindset isn’t 100%. Do you win the day or is it a zero? He also gives updates on the books he’s reading, projects he’s working on, and improvements made to his routine. I’d love to hear from you. Do you want more episodes of...

Duration:00:22:28

EP-318 Leadership & Learning with Jordan Scheltgen

3/11/2019
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Jordan Scheltgen, Founder at Cave Social, joins Rob Cressy to talk about leadership and learning lessons learned from his journey. Hustle porn (aka talking about how hard you are working) is something that is appears everywhere on social media, especially with entrepreneurs. Is this a good or bad thing? Why is it important to care more about your message than your likes? What can leaders do to get the most out of their team? We also talk about how Jocko Willink has had such a positive impact...

Duration:00:23:53

EP-317 Mentorship in Sports with Paige Dimakos

3/4/2019
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Paige Dimakos, Digital Media host for TD Fantasy and the Draft Network, joins Rob Cressy to talk about mentorship in sports. How do you find a sports mentor? Why is it so important to be someone who helps others? How do you “make your own luck”? Who are some of the best podcasts to listen to (aka digital mentors)? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports...

Duration:00:27:49

EP-316 Marketing Ideas For The Alliance of American Football (AAF) with Dave Wakeman

2/25/2019
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The Alliance of American Football (AAF) is a new developmental football league comprised of 8 teams playing a 10 game regular season, with the players ultimate goal of making it to the NFL. Dave Wakeman, Founder of Wakeman Consulting Group, joins Rob Cressy to talk about marketing ideas for the AAF to help them increase attention and start creating fans. Why is there a huge opportunity for the AAF to use content creation to market their teams and brand? How important are fantasy sports and...

Duration:00:29:15

EP-315 Advice For A College Freshman With Ally Redig

2/18/2019
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Ally Redig, Founder of Athlete Relations, joins Rob Cressy to talk about advice they’d give a college freshman who wants to work in sports. This comes from a recent DM Rob received on Instagram from a listener of the show. Included in the conversation is what they should major in and if that matters, what they should be learning outside of the classroom, why building relationships and your network is so important, and how creating a podcast would be a great idea that would open a ton of new...

Duration:00:26:44

EP-314 Creating Memorable Experiences With Arturo Gomez

2/11/2019
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Arturo Gomez, CEO & Co-Founder of Big Game Air, joins Rob Cressy to talk about the key elements to creating memorable experiences. He also shares insight into his marketing mindset behind Big Game Air, what his morning routine looks like, and what brands can do to better engage consumers in the hospitality industry. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking perspective on some of the hottest topics in the world of sports...

Duration:00:31:37