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Sports Marketing Huddle

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Location:

United States

Language:

English


Episodes

EP-345 The Finder, Grinder, And Binder with Lee Zohlman

7/22/2019
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Are you a Finder, a Grinder, or a Binder? Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to talk about the three types of roles within business development and the importance of each one to the overall sales process. After listening to this episode you’ll be able to determine which type you are and the skill set that you are going to want to acquire to elevate your game. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of...

Duration:00:24:54

EP-344 GoPro, Community, And Creating with Todd Ballard

7/15/2019
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GoPro is a brand that creates for creators and I am someone who is part of the GoPro community. Todd Ballard, Chief Marketing Officer at GoPro, joins Rob Cressy to talk their marketing and content creation philosophy, his success mindset, what it was like at the beginning of his journey (including running an agency), GoPro being so community driven, the importance of creators being able to share their content more easily, and where the intersection of camera and social is going. - In each...

Duration:00:26:32

EP-343 Mindset For Creating Viral Videos with Chris Stoikos

7/11/2019
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This is one of the most unique and enjoyable podcast episodes I’ve ever recorded and I say it in the best way possible. Chris Stoikos, Founder and Chief of Vision of The Beard Club, joins Rob Cressy to talk about his mindset for creating viral videos including the formula you can use to create your own. We also go deep on flowing with authenticity, wearing your heart on your sleeve, implementing at the speed of instruction, plus standing out and being unique. - In each episode of The Sports...

Duration:00:32:57

EP-342 Business Networking Tips with Lee Zohlman

7/8/2019
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If you want to level up then you’ve got to be an ace at networking and building new relationships. Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to share business networking tips. What can you do to stand out among a crowd of sameness? What can you tangibly give away to someone to get them to remember you? Why is the followup so important? How can you be more intentional about what you wear and use that to your advantage? - In each episode...

Duration:00:23:45

EP-341 Producing Happiness with Brad Lambert

7/1/2019
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If you are looking for some positive vibes then you’ve come to the right place. Brad Lambert, Producer and Talent Manager, joins Rob Cressy to talk about producing happiness. What can you do daily to ensure you are happy (including making it part of your routine)? How does happiness manifest itself in your work? Why is controlling your inputs so important to keeping a positive mindset? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a...

Duration:00:33:49

EP-340 Sports Ownership & eSports with Bob Malandro

6/24/2019
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If you wanted to own an eSports team what is the best way to do so? Bob Malandro, Managing Partner at Whitecap Sports Group, joins Rob Cressy to talk about how to own an eSports team, if investors have shiny object syndrome, and how to be calculated about getting into the industry. They also talk about the difference between buying and selling a team (from a transaction standpoint), plus how you would value a major market team like the Knicks. - In each episode of The Sports Marketing...

Duration:00:20:13

EP-339 Selling Sports Partnerships with Lee Zohlman

6/20/2019
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Want tips for how to sell sports sponsorships? Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to talk about his mindset for success in selling sports partnerships. Because of his depth of experience, we delve into selling for Top 5 sports leagues, as well as non-traditional sports. What are the challenges he’s faced and how did he overcome them? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a...

Duration:00:21:17

EP-338 High Growth Startup Success with Jim Phillips

6/17/2019
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Jim Phillips, Regional Manager at Ritual, joins Rob Cressy to talk about lessons learned from working at a high growth startup. What is it like to be part of a company with a hockey stick growth curve and be around amazing leadership? As his role and responsibilities have increased, how has he been able to achieve work-life balance? How has he been intentional about his personal development? Why is the culture of the company so important to Ritual’s success? Download Ritual in the App store...

Duration:00:30:20

EP-337 Business Development Tips Working In Sports with Lee Zohlman

6/10/2019
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Want to become a business development ace in the world of sports marketing and sports partnerships? Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to talk about his mindset for business development success working in sports. We share tips for building your sales pipeline, what your follow-up strategy should be, and how to schedule appointments. Our conversation gives actionable business development advice that you can take action on...

Duration:00:26:57

EP-336 First Time Podcast Launch Case Study

6/6/2019
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Have you ever wanted to launch a podcast but don’t have the expertise or know where to start? Dr Amy Robbins, host of the Life, Death, and The Space Between podcast, joins the Rob Cressy Show to dish about her journey of launching a podcast and experience working with Rob. Since Amy had no prior podcasting experience before working together, she is a great testimonial of the positive things that can happen because of podcasting. What was her mindset in the beginning and how did she overcome...

Duration:00:29:50

EP-335 How To Own A Professional Sports Team with Bill Yates

6/3/2019
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Have you ever dreamed of owning a professional sports team? That dream might be closer than you think. Bill Yates, Senior Partner with Sports Advisory Group, joins Rob Cressy to talk about how to own a professional sports team. What makes owning a team attractive? How important is understanding the digital landscape? Are there any common characteristics or traits of team owners? At the end Bill also gives tips on solution selling. How can you overcome gatekeepers? Don’t currently have a...

Duration:00:30:57

EP-334 Building A Personal Brand with Steve Canal

5/30/2019
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If you want to take your success to the next level then your personal brand needs to be on point. Steve Canal, CEO of The Brand Executive, joins Rob Cressy to talk about the importance of building a personal brand and key elements to how you can elevate yours. The way we do it is via talking about some of the posts from Steve’s Instagram account. Why do you need to be unapologetically honest with yourself and your flaws? How can you find the courage to create the life that you dream of? How...

Duration:00:35:04

EP-333 Game Changing Entrepreneurship & Sports Betting with Wayne Kimmel

5/28/2019
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What does it take to be a successful entrepreneur who creates a game changing company in the world of sports? Wayne Kimmel, Managing Partner at SeventySix Capital, joins Rob Cressy to talk about the things the most successful entrepreneurs do different, how to network better, plus what we need to pay attention to when it comes to sports betting. Where is the industry heading and where are there opportunities? Don’t currently have a social media strategy? Want better results from your social...

Duration:00:30:53

EP-332 Creating A Social Media Strategy Case Study

5/24/2019
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Having a social media strategy in place is the difference between building a house using blueprints and one without. Sure you could build a house without them, but the end result is going to be significantly better with them. To give a behind the scenes look of the impact having a social media strategy in place can deliver, Alex Gara, Founder of American Bocce Co, joins Rob Cressy to talk about their experience working together in building a social media strategy. What were the results that...

Duration:00:17:36

EP-331 Principles To Greatness with Lee Zohlman

5/20/2019
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If you want to become great at what you do then it is imperative that you get your mindset right. Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to talk about his principles to greatness. In this candid conversation we discuss what hard work really means, the mindset for completing Ironman Triathlons and how it relates to business, the importance of creating a detailed plan and following through, plus the action items for how you can...

Duration:00:34:53

EP-330 Mindset For Success with Joe Lucchese

5/16/2019
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If you want to become the best version of yourself then this episode is for you. Joe Lucchese, Founder at Pro-Ject, joins Rob Cressy to talk about his mindset for success. In this candid conversation we also cover things we wish we knew when we started our entrepreneurial journey, the power of positivity, how to make your dream come true, what our self talk sounds like, and the importance of helping others. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon...

Duration:00:49:08

EP-329 What It’s Like To Start A Business with Carson Goodale

5/13/2019
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Want an inside look into what it’s like to start a business? Then this episode is for you. Carson Goodale, Founder of FanFood, joins Rob Cressy to talk about what it has been like to build his company. In our conversation we dish about what the fundraising process was like, challenges he has had to overcome, what he’s had to learn, plus why he is passionate about fan experience. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a forward-thinking...

Duration:00:25:12

OTR: Gary V Content Oversaturation + Arete Syndicate Live

5/11/2019
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Gary Vaynerchuk’s content is everywhere. For followers of his, is it the same message repeated or do we need to look at the larger picture of new people just finding out about him? In this Off The Record, Rob Cressy and Chris Carter, CEO at VideoFort, candidly talk about their thoughts on Gary V’s content, plus Rob’s experience at Arete Syndicate Live (an entrepreneurial event put on by Ed Mylett and Andy Frisella.) You can pick up a copy of Become A Content Brand on Amazon:...

Duration:00:09:03

EP-328 The Creative Process with Chris Carter

5/6/2019
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EP-328 The Creative Process with Chris Carter Have you always wanted to write a book, create a course, or accomplish a big creative project but didn’t know how to get it done? Chris Carter, CEO at VideoFort, joins Rob Cressy to talk about his creative process for how he published his book “Become A Content Brand.” In the conversation we talk about why he wanted to write a book in the first place, where he found time to do it, knowing when it was finished, and hurdles he had to overcome. We...

Duration:00:26:15

EP-327 Future of Trading Cards & NFL Draft with Jason Howarth

4/29/2019
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If you are a sports fan who grew up collecting sports trading cards then this episode is for you. Jason Howarth, VP of Marketing at Panini America, joins Rob Cressy to talk about the future of trading cards. How has Panini evolved from the late 80’s and early 90’s when kids collected their sticker albums to the current digital era? Jason also shares insight into Panini’s marketing philosophies, how they build and engage their community on social, plus the amazing things they did around the...

Duration:00:35:46