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Sports Marketing Huddle

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Location:

United States

Language:

English


Episodes

EP-350 Creating A Fan First Sports Bar with David Woodley

8/12/2019
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Why do so few sports bars feel like they are actually run by sports fans? Taking it a step further, why are so few of them digitally savvy and forward thinking? David Woodley, Partner at Regents Field, joins Rob Cressy to talk about their new sports bar concept which will have a podcast studio and media creation capabilities built in. Included in this is a 30 second video booth sports confessional where fans can share their emotions (good or bad) during or after a game. At the core of this...

Duration:00:34:25

EP-349 75 Hard: Tips To Becoming The Best Version Of Yourself

8/8/2019
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What does the best version of yourself look like? If you want to accomplish anything you can dream of and build a bulletproof mindset then Andy Frisella’s 75 Hard program is for you. On this special episode, Bacon Sports Founder Rob Cressy is joined by Brendan Pettit as they share lessons learned and tips from their 75 Hard experience. First we start with why we decided to do 75 Hard, then we get into our daily routine to make sure we completed each task in 75 Hard. We delve into specific...

Duration:01:35:34

EP-348 The Crown League & Life Of A Startup Founder with Mat Sposta

8/5/2019
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Running a sports startup is often glamorized by the media. Very few outlets paint an accurate picture of what it actually takes to be a startup Founder. Mat Sposta, Founder and Chief Revenue Officer at The Crown League, joins Rob Cressy to talk about all things building a sports startup. What was it like at the very beginning when he left his job to pursue building The Crown League? What is Founders burden? What is it like raising capital? How do you handle the emotional swings of being an...

Duration:00:28:34

EP-347 Creating A Sports Social Media Strategy

8/1/2019
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Does your brand have a written social media strategy? If not you need one as it’ll unlock a new area of growth and clarity for your brand. Gary Gorski, Founder of Wolverine Studios, joins Rob Cressy to talk about his experience in working with Rob in building out a social media strategy for his sports simulation game brand. What were the results he saw from working together? What was it like working with Rob? What were the things he learned? If you want to know the benefits of creating a...

Duration:00:18:18

EP-346 Content Mindset + Value Of Engagement with Mary Kate McGrath

7/29/2019
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Mary Kate McGrath, Chief Content Officer at Gallery Media Group, joins Rob Cressy to talk about her content mindset plus the value of engagement. At Gallery Media Group she oversees content and creative for One37pm and PureWow. When they tweet out a simple question multiple times throughout the day, why do they do it and what is the value in it? Why is it so important to delight the consumer? Should all brands create content like they are a media company? Mary Kate is also a big believer in...

Duration:00:22:17

EP-345 The Finder, Grinder, And Binder with Lee Zohlman

7/22/2019
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Are you a Finder, a Grinder, or a Binder? Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to talk about the three types of roles within business development and the importance of each one to the overall sales process. After listening to this episode you’ll be able to determine which type you are and the skill set that you are going to want to acquire to elevate your game. - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of...

Duration:00:24:54

EP-344 GoPro, Community, And Creating with Todd Ballard

7/15/2019
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GoPro is a brand that creates for creators and I am someone who is part of the GoPro community. Todd Ballard, Chief Marketing Officer at GoPro, joins Rob Cressy to talk their marketing and content creation philosophy, his success mindset, what it was like at the beginning of his journey (including running an agency), GoPro being so community driven, the importance of creators being able to share their content more easily, and where the intersection of camera and social is going. - In each...

Duration:00:26:32

EP-343 Mindset For Creating Viral Videos with Chris Stoikos

7/11/2019
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This is one of the most unique and enjoyable podcast episodes I’ve ever recorded and I say it in the best way possible. Chris Stoikos, Founder and Chief of Vision of The Beard Club, joins Rob Cressy to talk about his mindset for creating viral videos including the formula you can use to create your own. We also go deep on flowing with authenticity, wearing your heart on your sleeve, implementing at the speed of instruction, plus standing out and being unique. - In each episode of The Sports...

Duration:00:32:57

EP-342 Business Networking Tips with Lee Zohlman

7/8/2019
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If you want to level up then you’ve got to be an ace at networking and building new relationships. Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to share business networking tips. What can you do to stand out among a crowd of sameness? What can you tangibly give away to someone to get them to remember you? Why is the followup so important? How can you be more intentional about what you wear and use that to your advantage? - In each episode...

Duration:00:23:45

EP-341 Producing Happiness with Brad Lambert

7/1/2019
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If you are looking for some positive vibes then you’ve come to the right place. Brad Lambert, Producer and Talent Manager, joins Rob Cressy to talk about producing happiness. What can you do daily to ensure you are happy (including making it part of your routine)? How does happiness manifest itself in your work? Why is controlling your inputs so important to keeping a positive mindset? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a...

Duration:00:33:49

EP-340 Sports Ownership & eSports with Bob Malandro

6/24/2019
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If you wanted to own an eSports team what is the best way to do so? Bob Malandro, Managing Partner at Whitecap Sports Group, joins Rob Cressy to talk about how to own an eSports team, if investors have shiny object syndrome, and how to be calculated about getting into the industry. They also talk about the difference between buying and selling a team (from a transaction standpoint), plus how you would value a major market team like the Knicks. - In each episode of The Sports Marketing...

Duration:00:20:13

EP-339 Selling Sports Partnerships with Lee Zohlman

6/20/2019
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Want tips for how to sell sports sponsorships? Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to talk about his mindset for success in selling sports partnerships. Because of his depth of experience, we delve into selling for Top 5 sports leagues, as well as non-traditional sports. What are the challenges he’s faced and how did he overcome them? - In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports, gives a...

Duration:00:21:17

EP-338 High Growth Startup Success with Jim Phillips

6/17/2019
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Jim Phillips, Regional Manager at Ritual, joins Rob Cressy to talk about lessons learned from working at a high growth startup. What is it like to be part of a company with a hockey stick growth curve and be around amazing leadership? As his role and responsibilities have increased, how has he been able to achieve work-life balance? How has he been intentional about his personal development? Why is the culture of the company so important to Ritual’s success? Download Ritual in the App store...

Duration:00:30:20

EP-337 Business Development Tips Working In Sports with Lee Zohlman

6/10/2019
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Want to become a business development ace in the world of sports marketing and sports partnerships? Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to talk about his mindset for business development success working in sports. We share tips for building your sales pipeline, what your follow-up strategy should be, and how to schedule appointments. Our conversation gives actionable business development advice that you can take action on...

Duration:00:26:57

EP-336 First Time Podcast Launch Case Study

6/6/2019
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Have you ever wanted to launch a podcast but don’t have the expertise or know where to start? Dr Amy Robbins, host of the Life, Death, and The Space Between podcast, joins the Rob Cressy Show to dish about her journey of launching a podcast and experience working with Rob. Since Amy had no prior podcasting experience before working together, she is a great testimonial of the positive things that can happen because of podcasting. What was her mindset in the beginning and how did she overcome...

Duration:00:29:50

EP-335 How To Own A Professional Sports Team with Bill Yates

6/3/2019
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Have you ever dreamed of owning a professional sports team? That dream might be closer than you think. Bill Yates, Senior Partner with Sports Advisory Group, joins Rob Cressy to talk about how to own a professional sports team. What makes owning a team attractive? How important is understanding the digital landscape? Are there any common characteristics or traits of team owners? At the end Bill also gives tips on solution selling. How can you overcome gatekeepers? Don’t currently have a...

Duration:00:30:57

EP-334 Building A Personal Brand with Steve Canal

5/30/2019
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If you want to take your success to the next level then your personal brand needs to be on point. Steve Canal, CEO of The Brand Executive, joins Rob Cressy to talk about the importance of building a personal brand and key elements to how you can elevate yours. The way we do it is via talking about some of the posts from Steve’s Instagram account. Why do you need to be unapologetically honest with yourself and your flaws? How can you find the courage to create the life that you dream of? How...

Duration:00:35:04

EP-333 Game Changing Entrepreneurship & Sports Betting with Wayne Kimmel

5/28/2019
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What does it take to be a successful entrepreneur who creates a game changing company in the world of sports? Wayne Kimmel, Managing Partner at SeventySix Capital, joins Rob Cressy to talk about the things the most successful entrepreneurs do different, how to network better, plus what we need to pay attention to when it comes to sports betting. Where is the industry heading and where are there opportunities? Don’t currently have a social media strategy? Want better results from your social...

Duration:00:30:53

EP-332 Creating A Social Media Strategy Case Study

5/24/2019
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Having a social media strategy in place is the difference between building a house using blueprints and one without. Sure you could build a house without them, but the end result is going to be significantly better with them. To give a behind the scenes look of the impact having a social media strategy in place can deliver, Alex Gara, Founder of American Bocce Co, joins Rob Cressy to talk about their experience working together in building a social media strategy. What were the results that...

Duration:00:17:36

EP-331 Principles To Greatness with Lee Zohlman

5/20/2019
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If you want to become great at what you do then it is imperative that you get your mindset right. Lee Zohlman, Vice President of Business Development at SportsBusiness Americas, joins Rob Cressy to talk about his principles to greatness. In this candid conversation we discuss what hard work really means, the mindset for completing Ironman Triathlons and how it relates to business, the importance of creating a detailed plan and following through, plus the action items for how you can...

Duration:00:34:53