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EP-128 Another Example of Twitter Not Getting It

1/13/2017
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Twitter just doesn't get it. A recent Digiday article talks about how there is a product in testing that'll allows brands to break down their streams into three distinct sections, essentially turning the profile pages into a customer service platform. Brian Cristiano and Rob Cressy dish about why this is a completely uninspiring idea by Twitter. Sure it's nice that brands can use featured tweets and custom profiles to better engage their audience in a customer service situation, but no one...

Duration:00:09:31

EP-127 Adam Silver Predicts How We Will Watch Basketball in 5 years.

1/12/2017
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Adam Silver is a forward thinking commissioner and has the NBA primed for future success thanks to his understanding of consumption habits and the digital and social world we live in. Brian Cristiano and Rob Cressy dish about Adam Silver's talk at CES 2017 where predicts how we will watch basketball in 5 years. What does the future hold for how fans will interact with their phones while at NBA games? What if a fan only wants to watch the last 5 minutes of a game? What about augmented...

Duration:00:10:17

EP-126 ESPN Megacast for the College Football National Championship

1/11/2017
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For the College Football National Championship ESPN had a Megacast where there were 11 different ways that you could consume content related to the game. Brian Cristiano and Rob Cressy dish about what each of them were, what the amount of viewing options says about our consumption habits and ESPN's creative thinking, plus what ESPN could have done better. At the end Brian and Rob give actionable advice on what you can implement into your business from ESPN's Megacast. - In each episode of...

Duration:00:11:12

EP-125 Jerome Hiquet, CMO, Tough Mudder

1/10/2017
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Jerome Hiquet - Chief Marketing Officer at Tough Mudder Inc, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how Tough Mudder has grown into a truly global sensation, all of the different brands/products which make up Tough Mudder, Inc and how each one ladders up to Tough Mudder's core values. They discuss what makes Tough Mudder unique from competitor brands and how Tough Mudder has pivoted from an events-first company into a leading active lifestyle...

Duration:00:13:47

Off The Record: Fighting For Our Attention - Instagram vs Snapchat

1/9/2017
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We have seen a noticeable shift in our consumption and usage of Instagram over Snapchat. Brian Cristiano and Rob Cressy dish about why that is and where their attention is going. What is Instagram doing better than Snapchat? Is Snapchat just a creative platform? From time to time, when inspiration strikes us, we'll give some addition thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the record.) -...

Duration:00:07:45

Off The Record: New Years Eve Snapchat Geofilters

1/9/2017
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On New Years Eve Rob ran a Snapchat Geofilter that spanned 6 bars over 5 hours for only $5. The results came to $0.08 per action. Brian Cristiano and Rob Cressy dish about the viability of Snapchat Geofilters and if brands should be running them 24/7 at their location. From time to time, when inspiration strikes us, we'll give some addition thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the...

Duration:00:05:17

Live From CES: The Raw Experience, Winning/Losing Sports Brands & How to Biz Dev

1/6/2017
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The 2017 Consumer Electronics Show (CES) is going down in Las Vegas and it is popping off. Brian Cristiano is on location and decided to give Rob Cressy a call to share his thoughts and experience, plus give us an inside look into everything that's going down. Who are the sports brands that are standing out? What is the atmosphere and scene like? What has his business development approach been and what can we learn from it? What are people and brands failing at? If you were at CES 2017...

Duration:00:27:24

EP-123 Ronda Rousey's Loss, The Impact, and Her Marketability

1/6/2017
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Amanda Nunes knocked out Ronda Rousey in the first round of UFC 207, which was her second consecutive knockout defeat to date. Brian Cristiano and Rob Cressy dish about what impact the loss has on Ronda Rousey's marketability, the viability of the women's division in the UFC, and the overall impact of this loss on the UFC, which recently sold for $4 billion. What's up with Rousey skipping both the pre-fight and post-fight press conferences? At the end Brian and Rob give actionable advice...

Duration:00:14:33

EP-122 Nic Darling, EVP, Major League Ultimate

1/5/2017
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Nic Darling, EVP of Major League Ultimate, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about growing a sports league, evaluating new opportunities, and what 2017 looks like for the league. Nic was part of episode 100, but only a portion of our conversation was published. Episode 122 is our conversation in its entirety. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy...

Duration:00:11:21

EP-121 Social & Digital Initiatives Surrounding The College Football National Championship Game

1/4/2017
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For the upcoming College Football National Championship game between Alabama & Clemson, the College Football playoff announced a bevy of social and digital initiatives to increase the fan experience and engagement. Brian Cristiano and Rob Cressy dish about these initiatives, which include an emoji keyboard, custom Twitter hashtags, CFP Gameday, an Augmented Reality Trophy Experience, and Social Passport: Tampa Bay. At the end, Brian and Rob give actionable advice on what you can implement...

Duration:00:09:20

EP-120 Mark Burns, Senior Writer, Sport Techie

1/3/2017
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Mark Burns, Senior Writer for Sport Techie, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about the growth and sustainability of eSports, brands that are doing things well, and trends he’s keeping an eye out for in 2017. Mark was part of episode 100, but only a portion of our conversation was published. Episode 120 is our conversation in its entirety. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress...

Duration:00:13:51

Off The Record: Brands Afraid of Social Media. How Is This Possible?

1/2/2017
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As hard as it is to believe, there are actually major brands out there that still don't use social media. Absurd, we know. These are the same brands that will spend millions of dollars on creating videos, but spend no money on distributing them. Brian and Rob go off on how asinine this is and why they just disagree. From time to time, when inspiration strikes us, we'll give some additional thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on...

Duration:00:04:45

Off The Record: Thoughts On Twitter

1/2/2017
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Twitter pulling the plug on Vine got Brian Cristiano and Rob Cressy ranting about the current state of Twitter. From time to time, when inspiration strikes us, we'll give some additional thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the record). - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a...

Duration:00:02:43

Off The Record: Sports Marketing Resources

12/29/2016
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Where do we get the sports marketing news and information that we talk about on the podcast? Brian Cristiano and Rob Cressy give out some of their favorite resources. From time to time, when inspiration strikes us, we'll give some additional thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR's (off the record). - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and...

Duration:00:03:12

EP-119 Tiger Woods Helps Golf Ratings Soar

12/28/2016
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Tiger Woods returned to golf action for the first time in 15 months at the Hero World Challenge and coincidently the ratings soared. Brian Cristiano and Rob Cressy dish about Tiger Woods and what his return means for the sport of golf. What else can the sport do to better market the storylines of individual athletes? Do we think that Tiger Woods will ever win another Major? At the end Brian and Rob give actionable advice on what you can implement into your business from ratings soaring...

Duration:00:09:48

Off The Record: Thoughts on GoPro

12/27/2016
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We love the GoPro brand. On the heels of refs wearing GoPros on their hats during the Big Ten Championship game, Brian Cristiano and Rob Cressy dish about their thoughts on the brand. Where is it heading? What are some GoPro tips for creators. From time to time, when inspiration strikes us, we'll give some additional thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR’s (off the record). - In each episode of...

Duration:00:03:07

Off The Record: Fact About Me Of The Day

12/27/2016
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Off The Record: Fact About Me Of The Day This is the story of why Rob Cressy created "Fact About Me Of The Day", which appears in his email signature and is also how we open every podcast episode. Rob has been doing this for almost 10 years and it's a business hack that has allowed him to build relationships better, show that he is not a robot, while also increasing the odds of closing a deal. You can check out a blog post about it here:...

Duration:00:11:44

EP-118 Steve Overmyer, Sportscaster at WCBS-NY

12/27/2016
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Steve Overmyer, Sportscaster at WCBS in New York, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about what teams need to do to engage sports fans both in the arena and at home, plus what some of the biggest changes were for teams and broadcasts in 2016. Steve was part of episode 100, but only a portion of our conversation was published. Episode 118 is our conversation in its entirety. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian...

Duration:00:13:50

EP-117 Fox Builds Live Super Bowl Commercial Concept

12/23/2016
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The only time anyone seems to care about commercials is during the Super Bowl. That's why Fox is able to get $5 million for a 30 second ad slot. For this upcoming Super Bowl, Fox is building out a live commercial concept. Brian Cristiano and Rob Cressy dish about what Fox's live Super Bowl commercial concept could look like. What sort of live commercials would make sense for brands? How can they add more fun and engagement while still making their commercial memorable? At the end Brian and...

Duration:00:09:49

EP-116 Michael Ehrlich, Director of Public Relations, Adidas

12/22/2016
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Michael Ehrlich, Director of Public Relations for Adidas, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how Adidas chooses which platforms to engage their audience, surprises they’ve encountered in 2016 and what he'd like to see as a big win in 2017. Michael was part of episode 100, but only a portion of our conversation was published. Episode 116 is our conversation in its entirety. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide...

Duration:00:09:43