Subject Matter X

Michelle Boockoff-Bajdek, CMO of IBM Watson, sits down with Todd Stewart to talk about when it's time for a rebrand vs. a refresh, why branding is the most important differentiator for B2B companies, and how she accelerated through her career.

Brent Feldman, CMO of fast-casual chain B. Good, sits down with Todd Stewart and Bob Calise to talk about why storytelling in the food business is vital, how and why great customer experience is the best marketing, and how he transitioned from the world of ad agencies to working directly inside a growing brand!

Rand Fishkin, founder of Moz and SparkToro, sits down with Todd Stewart and Bob Calise to talk about how his blog turned into SEO powerhouse Moz, what led him to start a new company, and valuable advice for any marketer.

#011: The Story of Neil Patel by Todd Stewart & Bob Calise

Carol Meyers, the CMO of cybersecurity firm Rapid7, sits down with Todd Stewart and Bob Calise to talk about her career in marketing, her approach to content, and a whole host of other insights, like what marketing advice she'd like to see put up on a billboard!

Adam Grossman, the CMO of the Boston Red Sox, sits down with Todd Stewart and Bob Calise to talk about sports marketing, brand building, and most importantly how he became the CMO of the Boston Red Sox.

Justin JW Lee, head of Growth Chatbots & Messaging at HubSpot, joins Todd Stewart and Bob Calise to discuss his career path from the Republic of Singapore Air Force to startups and, ultimately, to Hubspot, his love of data science, and why nerds are taking over the world. You'll learn whether or not chatbots are the future of marketing and sales, what's driving the current chatbot craze, and why chatbots are an integral tool in your marketing stack.

David Barnett, the CEO & Founder of the wildly popular consumer product, PopSockets, joins Todd Stewart and Bob Calise to discuss why he started PopSockets, how he made the jump from a full-time college philosophy professor to entrepreneur, and what it takes to create a successful consumer product. You'll learn things like: how to grow as a CEO as your company grows, why it pays off to not pay attention to the industry, and what transfers from the field of philosophy over to his business...

Ryan Paugh, the COO & Co-Founder of The Community company, joins Todd Stewart and Bob Calise to discuss why he started The Community Company, how he became an expert in community building, how to do the perfect introduction, why habitual generosity matters in relationship building, and most importantly, how to be a better community builder yourself.

Kim Arcand, the Visualization Lead for the Chandra X-ray Observatory, joins Todd Stewart and Bob Calise to discuss the mysteries of the universe, what happens when massive galaxies collide, what really happens in black holes, and what space research means for life on earth. Kim explains how she went from undergraduate studies at URI, to Monster.com, to NASA.

Magician & keynote speaker, John Duke Logan, joins Todd Stewart and Bob Calise to discuss the secrets behind the magic industry, how he became the media-dubbed team magician for the New England Patriots, what it was like performing on America's Got Talent, and why his motto in life is “Impossible is just a world.” We highlight how his career went from performing magic on YouTube, to being the first ever magician for the New England Patriots.

Senior Analyst for the Los Angeles Dodgers, Dr. James Buffi Ph.D., joins Todd Stewart and Bob Calise to discuss the perfect pitching motion, the importance of technology in major league baseball, and the future of sports technology. We highlight how his career started off with mechanical and aerospace engineering, shifted to the human hand and prosthetics, and finally took a curveball into studying the pitching motion... Full show notes available here:...

Circadian rhythm expert, Dr. Alex Stankiewicz Ph.D, joins Todd Stewart and Bob Calise to discuss why our bodies have a circadian rhythm, why it matters, what the long-term effects of poor sleep habits are, and how to better align your circadian rhythm for improved health and happiness. We highlight how his career went from undergraduate studies, to a circadian-specific research lab, to being the first person to discover and document the daily rhythm with adult neurogenesis... Full show notes...

World-class creativity consultant, Amma Marfo, joins Todd and Bob to discuss how she became the go-to expert that colleges, universities and organizations from across the country hire to heighten their creative potential. She also explains how anyone can shift their mindset to easily become a creative thinker... Full show notes available here: https://subjectmatterx.com/podcast/001-cultivating-creativity-amma-marfo/

If you're someone who is curious, ambitious, likes learning new things from interesting people and appreciates a little razzle dazzle then you're in the right place. Welcome to Subject Matter X - the new Podcast, powered by ContentPair where we highlight the rigorous paths people take on their journeys to becoming subject matter experts. The show's first season is a ten episode series where one week we may highlight a world-renowned chef, the next a c-level executive, the following a...