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Sunny Side Up- The Startup series

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15 minutes of concentrated analysis and advice from startup founders, B2B marketers, sales and product leaders

15 minutes of concentrated analysis and advice from startup founders, B2B marketers, sales and product leaders
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Location:

India

Description:

15 minutes of concentrated analysis and advice from startup founders, B2B marketers, sales and product leaders

Language:

English

Contact:

9730899808


Episodes

Ep18 | Creative ways to Gate Content and Get more Leads with Pamela Muldoon, The Pedowitz Group

10/29/2018
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Pamela Muldoon of The Pedowitz Group returns to our podcast series titled Sunny Side Up to discuss the future of gated content and what leading brands do to gain leads with this strategy. Key Takeaways from the episode: A lot of folks in B2B sales are finding it very tough to break through the noise... The post Ep18 | Creative ways to Gate Content and Get more Leads with Pamela Muldoon, The Pedowitz Group appeared first on Sunny Side Up.

Duration:00:25:38

Ep17 | Podcasts in B2B Content Marketing with Logan Lyles of Sweet Fish Media

10/22/2018
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The face of content marketing and content consumption has seen a shift, with audiences showing a rapid increase in preference for video and audio content. We spoke with Logan Lyles of Sweet Fish Media in this episode to discuss the various ways in which B2B marketers can use podcasts to enhance their content marketing efforts.... The post Ep17 | Podcasts in B2B Content Marketing with Logan Lyles of Sweet Fish Media appeared first on Sunny Side Up.

Duration:00:18:35

Ep16 | B2B Marketing and Data with Paroma Sen of SAP

10/15/2018
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Data drives all of marketing today. But how can marketers and companies use it optimally to plan their B2B marketing efforts? Paroma Sen, the Innovation and Industry Marketing Lead at SAP India shares her views in this podcast episode. Key Takeaways from the episode: Demand is like energy, you cannot create it from zero from... The post Ep16 | B2B Marketing and Data with Paroma Sen of SAP appeared first on Sunny Side Up.

Duration:00:14:02

Episode 12 | B2B Content Marketing Trends with Sarah Beldo at Sift Science

7/16/2018
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Sarah Beldo, Director of Content Marketing at Sift Science shares her thoughts on the changing trends in the realm of B2B content marketing and how new technologies will impact content consumption behaviors.

Duration:00:14:25

Ep10- Startup series | It’s about people

5/24/2018
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Amaresh Shirsat, COO at Qualitia Software share his experience of founding startups and what it takes to build products that are really useful. He also share his thoughts around building the best teams and the culture from very early on. Key takeaways from the episode Product market fit in my opinion is the most... The post Ep10- Startup series | It’s about people appeared first on Sunny Side Up.

Duration:00:14:00

Ep09- Startup series | Create challenges for yourself

5/21/2018
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Nishit Jain, Technical Leader at Media magic technologies shares his experience of moving to a startup after working with large companies and why it turned out to be a good decision for him. Key takeaways from the episode My journey started from big company and well-known brands so when I decided to join a startup... The post Ep09- Startup series | Create challenges for yourself appeared first on Sunny Side Up.

Duration:00:17:44

Ep08- Startup series | Dealing with Bureaucrats

5/16/2018
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Young founders of Aadharapi.com, Vijay Chuttani and Ritesh Kothari explain how they recognized a huge gap in market and their experience overcoming the obstacles of dealing with bureaucrats to build a business around a government initiative. Key takeaways from the episode So, first you need to figure out that the problem is big enough and... The post Ep08- Startup series | Dealing with Bureaucrats appeared first on Sunny Side Up.

Ep07- Startup series | Paying off the tech debt

5/15/2018
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Mahesh Gawali, the Head of engineering at IntouchApp shares his motivation behind joining a startup and how in order to change something you need to make changes yourself for others to follow. Key takeaways from the episode A smaller company or a startup basically is related to having more freedom and responsibilities, also have that... The post Ep07- Startup series | Paying off the tech debt appeared first on Sunny Side Up.

Ep10 | Kira Mondrus of QA Symphony shares her views on content gating

5/14/2018
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Kira Mondrus, the Chief Marketing Officer at QASymphony shares her views on the most debated topic of webforms, content gating and ungating.

Ep06- Startup series | Fire your relatives

5/14/2018
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In this episode Aquid Shahwar takes us through his experience of working with startups and the things one should consider before joining one. Key takeaways from the episode Successful entrepreneurs are persistent even though they have gone through several stages of failures without giving up. I always try to learn and commit to something... The post Ep06- Startup series | Fire your relatives appeared first on Sunny Side Up.

Duration:00:16:16

Ep05- Startup series | Be open about your failures

5/11/2018
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Darryl Zuzarte, a Regional Leader who runs one of the most ambitious startup programs in India shares his insights for entrepreneurs, including the skills, dedication and the resiliency required to succeed with your startup. Key takeaways from the episode The successful traits for an entrepreneur is the leadership skills , great team working, product... The post Ep05- Startup series | Be open about your failures appeared first on Sunny Side Up.

Ep09 | Yext’s content marketing strategy with Jeff Rohrs

5/10/2018
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In this episode the Jeff Rohrs, CMO of Yext, a Digital knowledge management platform talk about the content marketing strategy of Yext and his views on content gating.