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Startups- Sunny Side Up

Business & Economics Podcasts

15 minutes of concentrated analysis and advice from startup founders, B2B marketers, sales and product leaders.

Location:

India

Description:

15 minutes of concentrated analysis and advice from startup founders, B2B marketers, sales and product leaders.

Language:

English

Contact:

9730899808


Episodes

Storytelling for Executives / Enablement for Everyone. Ft. Eric Carino

8/10/2021
About the Guest Eric has the privilege of working at SAP, supporting all disciplines specific to business process execution, technology, and industry alignment; helping customers transform and work smarter. During this time he has successfully led Presales, Industry, and Value Advisory Teams in nurturing a customer-for-life model and in doing so, earning the trust and... The post Storytelling for Executives / Enablement for Everyone. Ft. Eric Carino appeared first on Sunny Side Up Podcast.

Duration:00:22:02

Intent Data and ABM. Ft. Eric MacColl

7/14/2021
About the Guest Eric MacColl is the Head of Demand Gen at Atlassian, helping create end-to-end customer journeys to support their Enterprise and Cloud products. Eric has over 12 years of marketing experience ranging from building marketing programs at small startups, scaling the B2B business at Lyft, and leading marketing teams at large tech companies.... The post Intent Data and ABM. Ft. Eric MacColl appeared first on Sunny Side Up Podcast.

Duration:00:21:05

Gaps in the training process. Ft. Jaspreet Jaffer

7/9/2021
About the Guest Jaspreet is the Head of Sales Strategy for Prisma SD-WAN at Palo Alto Networks. She has 9+ years of successful and transformative track record in Global Go-To-Market Strategies, Partner Enablement, and Communication, and Channel Program Design that fosters optimal customer’s success and outcomes. Connect with Jaspreet Jaffer Episode summary In this episode,... The post Gaps in the training process. Ft. Jaspreet Jaffer appeared first on Sunny Side Up Podcast.

Duration:00:22:33

Digital Transformation. Ft. Gene Cornfield

6/29/2021
About the Guest Gene leads Accenture’s work in customer experience transformation for technology companies globally, and across all industries in the northeastern US. Gene also leads Accenture’s global cross-industry CMO Community of more than 500 senior-most marketing leaders who gather throughout the year to collaboratively tackle their most pressing challenges. Gene is the creator of... The post Digital Transformation. Ft. Gene Cornfield appeared first on Sunny Side Up.

Duration:00:33:13

Rebranding at Scale. Ft. Brian Clevenger

6/25/2021
About the Guest Brian Clevenger’s leadership experience covers over 20 years of building brands, relationships, and entire businesses for both companies and agencies. Currently, Brian is vice president of corporate marketing at BlackBerry— the once secure handset manufacturer turned cybersecurity company. Brian oversees brand, creative, web, campaigns, project management, and media and is leading the company’s... The post Rebranding at Scale. Ft. Brian Clevenger appeared first on Sunny Side...

Duration:00:32:31

Art of the Thought Exchange. Ft. Jayme Smithers

6/22/2021
About the Guest Jayme is an innovative executive leader who is passionate about Thoughtexchange. Prior to Thoughtexchange, Jayme was VP of Sales at Netsuite and SAP, successfully building and scaling high-performance teams by leveraging systems, processes and ensuring the customer is at the heart of any decision. Connect with Jayme Smithers Episode summary Did you... The post Art of the Thought Exchange. Ft. Jayme Smithers appeared first on Sunny Side Up.

Duration:00:25:00

How to Understand Client Behavior. Ft. Prateek Vasishta

6/21/2021
About the Guest Prateek is a Dynamic Business Executive with proven abilities in strategic planning, transformation projects, managing operations, along improving efficiencies in business and capability building. A Chartered Accountant and Accredited Lean Professional from Cardiff University, UK, Prateek has been engaged in the financial industry for over 23 years and has done varied roles.... The post How to Understand Client Behavior. Ft. Prateek Vasishta appeared first on Sunny Side Up.

Duration:00:22:33

Journey from Being a Regional to Global Leader. Ft. Utkarsh Bahadur

6/18/2021
About the Guest Utkarsh Bahadur is a Senior Vice-President and Global Head of GTM Strategy, SAP. He focuses on driving SAP’s overall Go-To-Market strategy in alignment with SAP’s corporate, product, and technology strategy. Utkarsh joined SAP in 2018 as the Head of Strategy, Transformation & Strategic Alliances for the Asia Pacific. He joined SAP from... The post Journey from Being a Regional to Global Leader. Ft. Utkarsh Bahadur appeared first on Sunny Side Up.

Duration:00:22:28

Importance of Building Trust. Ft. Kristine Colosimo

6/17/2021
About the Guest Kristine is the Director of Marketing and Comms at Workato, the leading Integration-led Automation Platform. She joined Workato as the 30th employee and 2nd marketing hire. Prior, Kristine worked for large companies like Red Bull Energy Drink and Uber, eventually moving on to help shape several early-stage NYC startups through content marketing.... The post Importance of Building Trust. Ft. Kristine Colosimo appeared first on Sunny Side Up.

Duration:00:13:48

Veterans – Don’t Give Up. Ft. Gavi Kumar

6/16/2021
About the Guest Leader, entrepreneur, and veteran officer, Gavi Kumar is an exultant soul who discovers bliss in winning relationships, working with passionate people, and discovering new partnerships. The merit holder has over eighteen years of experience in building strategic relationships with key technology and business leaders to ensure success. Called a relationship expert, Gavi... The post Veterans – Don’t Give Up. Ft. Gavi Kumar appeared first on Sunny Side Up.

Duration:00:22:06

Cognitive Biases and Behavioral Intelligence Ft. Abhijit Pattnaik

6/15/2021
About the Guest Abhijit has spent most of his professional career as a Data, Analytics, and AI Professional. He has had the benefit of being in roles that have given him the benefit of working with customers globally and across industries for a major part of his career. This has made him a witness to... The post Cognitive Biases and Behavioral Intelligence Ft. Abhijit Pattnaik appeared first on Sunny Side Up.

Duration:00:14:28

Scaling Industry/Vertical Teams. Ft. Lori Mitchell-Keller

6/15/2021
About the Guest Lori Mitchell-Keller is Google Cloud’s Global Head of Industry Solutions. She leads the vision, mission, and go-to-market strategy and execution for Google Cloud solutions in retail, consumer packaged goods, healthcare, and life sciences, financial services, manufacturing, supply chain, logistics and transportation, and telco, media, entertainment, and gaming. With more than 25 years... The post Scaling Industry/Vertical Teams. Ft. Lori Mitchell-Keller appeared first on...

Duration:00:24:53

On the other side of Fear…Stands your Dreams. Ft. Reena Mishra

6/11/2021
About the Guest Reena Mishra has 20 years of experience in Media. She started her job at sales in the print medium with Indian express, moved on to television with Zee and Star news, and now in digital for the last ten years. I was with Yahoo, then Alibaba, and the previous two years have... The post On the other side of Fear…Stands your Dreams. Ft. Reena Mishra appeared first on Sunny Side Up.

Duration:00:22:40

How to define and develop an ABM approach to drive business objectives. Ft. Daniel Marty, ADP

6/4/2021
About the Guest Daniel Marty has spent the majority of his career in the B2B space, leveraging diverse experiences in leading teams in marketing, sales and operations. He is currently VP of the Demand Marketing Center at ADP. Over the last decade, he has helped lead company culture shifts for stronger alignment by implementing digital... The post How to define and develop an ABM approach to drive business objectives. Ft. Daniel Marty, ADP appeared first on Sunny Side Up.

Duration:00:23:45

Ep. 183 | How brands stand out?. Ft. Rachit Maheshwari, Wipro

5/31/2021
In this episode, Rachit Maheshwari discusses how brands stand out using strong marketing and promotion. We discuss Trendjacking, see how to make the best use of it, and learn what to keep in mind before using the same. Rachit also shares his implementation framework and shows by example how to work on scaling your brand... The post Ep. 183 | How brands stand out?. Ft. Rachit Maheshwari, Wipro appeared first on Sunny Side Up.

Duration:00:17:41

Ep. 175 | Strategic Modernization & Alliances. Ft. Sheryl Wharff, Microsoft

4/27/2021
In this episode, Sheryl Wharff explains the advantages of innovation for customers and how modernization can help big companies. She shares insights about her company and how they help their customers with their journey using the “Modernization-Maturity Model.” Tune in on this episode! Contact Sheryl Wharff | Follow us on LinkedIn. The post Ep. 175 | Strategic Modernization & Alliances. Ft. Sheryl Wharff, Microsoft appeared first on Sunny Side Up Podcast.

Duration:00:09:29

Ep. 171 | Inside Out: Building a Human Brand. Ft. Maureen Plowman, Alignable

4/9/2021
About the Guest A storyteller at heart, Maureen helps organizations tell their story in a compelling way that conveys their value proposition in the context of market trends and client success. Maureen has been instrumental in successfully branding companies like Authoria, Constant Contact and Meteorix, during start-up, acquisition and the IPO process. She played a... The post Ep. 171 | Inside Out: Building a Human Brand. Ft. Maureen Plowman, Alignable appeared first on Sunny Side Up...

Duration:00:15:53

Ep. 146 | OutBound becomes InBound. Ft. Dan Frohnen, Sendoso

1/26/2021
In this episode, Dan Frohnen talks about When OutBound becomes InBound, his journey and experience in the music industry where he worked with B2B & B2C markets, his love for the entrepreneurial spirit. He shares his views on demand families and sales development. Contact Dan Frohnen | Follow us on LinkedIn. The post Ep. 146 | OutBound becomes InBound. Ft. Dan Frohnen, Sendoso appeared first on Sunny Side Up.

Duration:00:14:45

Ep. 144 | How to implement complex change at scale. Ft. Nick King, Cisco

1/22/2021
In this episode, Nick King talks about how to implement complex change at scale. He breaks down the framework of transformational change and shares in what terms he measures ROI. Nick shares his insights on galvanizing the organization around the transformation. Contact Nick King | Follow us on LinkedIn. The post Ep. 144 | How to implement complex change at scale. Ft. Nick King, Cisco appeared first on Sunny Side Up.

Duration:00:18:22

Ep. 128 | Product Launches Done Right. Ft. Helen Dwight, SAP

12/14/2020
About the Guest A UK native and experienced professional with over 20 years international marketing and sales experience in the high-tech industry. Lived and worked in the UK, US and Brazil. Strong business acumen. Global management experience in channel, product and field marketing, field enablement, product development and pre-sales for organizations including SAP, Informatica, Oracle... The post Ep. 128 | Product Launches Done Right. Ft. Helen Dwight, SAP appeared first on Sunny Side Up.

Duration:00:23:10