Sure Oak: Digital Marketing, SEO, Online Business Strategy, & More

Business & Economics Podcasts >

Learn how you can grow and scale your business online from experts in digital marketing. Each week, host, Tom Casano, sits down with a new online marketing expert to discuss their top growth strategy. Get fresh tactics, tips, and advice about internet marketing. Whether you're a CMO (chief marketing officer), entrepreneur, startup, or business owner, you'll learn a lot as Tom speaks with guests from all disciplines, including SEO, Adwords, content marketing, Facebook Ads, social media marketing, inbound marketing, growth hacking, and more. Host, Tom Casano, is a search engine optimization expert with a keen interest in B2B strategies for business growth.

Learn how you can grow and scale your business online from experts in digital marketing. Each week, host, Tom Casano, sits down with a new online marketing expert to discuss their top growth strategy. Get fresh tactics, tips, and advice about internet marketing. Whether you're a CMO (chief marketing officer), entrepreneur, startup, or business owner, you'll learn a lot as Tom speaks with guests from all disciplines, including SEO, Adwords, content marketing, Facebook Ads, social media marketing, inbound marketing, growth hacking, and more. Host, Tom Casano, is a search engine optimization expert with a keen interest in B2B strategies for business growth.

More Information

Location:

United States

Genres:

Business & Economics Podcasts

Description:

Twitter:

@sureoak

Language:

English

Contact:

(646) 883-5625

Website:

https://www.sureoak.com/

Episodes

Copywriting That Resonates and Converts with Chelsea Baldwin

9/24/2018

As logical as humans try to be, we’ve all made decisions based on strong emotional responses. Chelsea Baldwin joins Tom to share how authenticity in B2B copywriting can stir emotions and ultimately help your business see higher conversion rates. The post How to Create B2C and B2B Copywriting That Counts with Chelsea Baldwin appeared first on Sure Oak.

Duration:00:21:26

Podcasting for Business Growth: Prospects, Partners, and Influencers with Simon Thompson

9/17/2018

Why should your business start a podcast? This week, Tom interviews Simon Thompson from Content Kite to learn how podcasts connect businesses with prospects, partners, and influencers better than other media. The post Podcasting Tips for Business Growth with Simon Thompson appeared first on Sure Oak.

Duration:00:24:03

The Future of Chatbots with ManyChat Co-Founder Mikael Yang

9/10/2018

Does your business connect with customers via Facebook Messenger? Marketers are experiencing an all time low in open rates and CTR’s. Mikael Yang of ManyChat knows the solution. This week, Tom and Mikael discuss how marketers can benefit from messenger chatbots. The post The ManyChat Chatbot for Facebook Marketing with Mikael Yang appeared first on Sure Oak.

Duration:00:26:50

How to Solve Your Marketing Data Nightmare with Hailey Friedman

9/3/2018

This week, growth marketer Hailey Friedman shares with Tom how her frustration with old school data-driven marketing techniques led her to discover her true passion: helping marketers make more money. She also provides her favorite marketing tools. The post How to Solve Your Marketing Data Nightmare with Hailey Friedman appeared first on Sure Oak.

Duration:00:23:58

Nailing the Customer Journey to Unleash Your Marketing Potential with Aiden Carroll

8/27/2018

What is the customer journey? This week, Aiden Carroll, a digital marketing trainer and speaker from the Coloring In Department, chats with Tom about his favorite topic: customer satisfaction! After all, conversations about creating a solid customer journey do not come up nearly as often as they should The post Nailing the Customer Journey to Unleash Your Marketing Potential with Aiden Carroll appeared first on Sure Oak.

Duration:00:25:33

Brian Dean from Backlinko on Life, Business, and SEO

8/20/2018

Working remotely has opened a lot of doors when it comes to having a work/life balance. However, bouncing from one country to the next and keeping a solid work routine can be a challenge. This week Tom Casano chats with Backlinko’s Brian Dean on how to balance life, travel, and business in today’s remotely working world. The post Brian Dean from Backlinko on Life, Business, and SEO appeared first on Sure Oak.

Duration:00:51:49

Technical SEO: What Matters and What Doesn’t with Mike King

8/13/2018

How to reach out to Mike King: With SEO companies looking more and more like ad agencies, some of the technical aspects of SEO have been slipping through the cracks. On this week’s podcast, host Tom Casano speaks with iPullRank’s Mike King about what Technical SEO is and how you [...] The post Technical SEO: What Matters and What Doesn’t with Mike King appeared first on Sure Oak.

Duration:00:27:00

Generating Organic Leads on LinkedIn with Deepak Shukla

8/6/2018

LinkedIn is a tool we all use to build our networks, but are you using it to its fullest potential? This week Tom Casano talks with Deepak Shukla of Pearl Lemon on how you can use your LinkedIn profile to generate leads and turn those leads into business. The post How to Generate Organic Leads from LinkedIn with Deepak Shukla appeared first on Sure Oak.

Duration:00:22:23

Human-to-Human Marketing and Sales in a Digital World with Ed Zaloga

7/30/2018

How to reach out to Ed Zaloga: In the world of Digital Marketing, it can be easy to forget that the primary reason businesses sell products is to help solve problems for their consumers. On today’s episode of the Sure Oak Podcast, Tom Casano chats with Ed Zaloga from Responsify [...] The post Human-to-Human Marketing and Sales in a Digital World with Ed Zaloga appeared first on Sure Oak.

Duration:00:44:55

The Future of Digital Experiences, Mass Personalization, Brands, and Bots with Ray Wang

7/23/2018

Reality and virtual reality are merging. Other than virtual reality games like Pokemon Go and SnapChat, what exactly does that look like? This week Tom chats with Ray Wang about the future of marketing technology. The post Mass Personalization and Personalized Marketing with Ray Wang appeared first on Sure Oak.

Duration:00:23:54

How Demand Generation Affects Your Marketing Funnel with Steve Farnsworth

7/16/2018

The world of digital marketing is changing at a rapid pace. So what can you do to keep you and your business relevant? On this episode, Tom speaks with Steve Farnsworth. They chat about demand marketing, collaboration, and why you should never stop learning. The post How Demand Generation Affects Your Marketing Funnel with Steve Farnsworth appeared first on Sure Oak.

Duration:00:23:23

The Future of Voice Search and Actions on Google with Eric Enge

7/9/2018

We’ve been hearing it for years: “This is the year of voice.” But will voice search ever actually become the norm? According to Eric Enge, the CEO of Stone Temple, that time is coming, and it’s coming fast. On this week’s episode, Tom chats with Eric about how you can get ready for voice search and what it will mean for your SEO strategy. The post The Future of Voice Search and Actions on Google with Eric Enge appeared first on Sure Oak.

Duration:00:26:52

How to Get Authoritative Backlinks with Relative Ease with Tim Cameron-Kitchen

7/2/2018

Backlinks are still an important part of SEO, but some backlink tactics are past their prime. This week, Tom Casano chats with Bestselling SEO author Tim Cameron-Kitchen from Exposure Ninja about the new and improved ways to acquire quality backlinks. The post How to Get Quality Backlinks with Relative Ease with Tim Cameron-Kitchen appeared first on Sure Oak.

Duration:00:23:15

Leveraging Social Media Video to Grow Your Business with Brandon Schaefer

6/25/2018

When you’re busy running a business, social media marketing can seem like a daunting task. It’s time consuming, and what if the finished product doesn’t look as professional as the other videos you’ve seen? In this week’s episode of the Sure Oak podcast, Tom Casano chats with corporate business strategist Brandon Schaefer from Companeur about how to do more in less time and turn social media marketing into real business. The post How Social Media Video Can Grow Your Business: Brandon...

Duration:00:24:15

Client Retention and Upsells via Strategy Calls, with Matt Inglot

6/18/2018

In business, it’s not always about gaining more and more clients. Oftentimes, one of the best strategies for growth is centered around retention and building strong relationships with the customers you already have. This week, Tom Casano sat down with Matt Inglot, founder of Tilted Pixel and Freelance Transformation, to talk about client retention, upsells, and how strategy calls can be hugely beneficial to your and your client’s businesses. The post How Strategy Calls Can Help With Client...

Duration:00:23:30

The Hidden Power of Google Analytics with Jeff Sauer

6/11/2018

Anyone who has ever logged on to Google Analytics knows that it can be intimidating and confusing, but it doesn’t have to stay that way. On this week’s podcast, Tom Casano chats with Google Analytics pro, Jeff Sauer from Jeffalytics about how you can customize Google Analytics to suit your website’s needs and then use it to boost your business. The post The Benefits of Google Analytics for Your Business with Jeff Sauer appeared first on Sure Oak.

Duration:00:23:49

Press The Damn Button: Getting Started with Live Streaming Marketing with Brian Fanzo

6/4/2018

In a world filled with perfectly edited media, creating your own content can be daunting. On this week’s episode, Tom Casano talks with iSocialFanz keynote speaker, podcaster, and writer Brian Fanzo about why you should stop chasing perfection, press the damn button, and start creating content. The post Pressing the Damn Button with Brian Fanzo appeared first on Sure Oak.

Duration:00:24:01

Bill Slawski on Google Patents and What We Can Learn From Them

5/28/2018

There can be a lot of mystery behind how Google’s algorithm works when it comes to SEO. On this week’s podcast, Tom chats with Google patent expert Bill Slawski from Go Fish Digital. Bill turns the idea of perfect keyword searches equaling high rankings and discusses what businesses should be doing instead of rank on Google. The post Bill Slawski on Google Patents and What We Can Learn From Them appeared first on Sure Oak.

Duration:00:25:49

How to Start a B2B Podcast Where Your Guests Become Your Clients with James Carbary

5/21/2018

There is a lot to consider when starting a podcast, especially when you are hoping to use your podcast to promote your business and gain new clients. On this week’s podcast, Tom speaks with James Carbary, founder of Sweet Fish Media, a podcast agency for B2B brands, on how to use your podcast to grow your clientele by having your future clients as guests on your show. The post How to Start a B2B Podcast Where Your Guests Become Your Clients appeared first on Sure Oak.

Duration:00:29:14

Voice Search, Chatbots, and the Future of Search with Purna Virji

5/14/2018

It is predicted that by 2020, 50% of searches will be done by voice. What will that mean for the future of SEO? And more importantly, what will that mean for your business? On this week’s podcast, Tom chats with Purna Virji, Senior Manager, PPC Training at Microsoft and PPC Hero’s “Most Influential PPC Expert of 2016.” They discuss the future of search and how you can make sure your business is ready for voice search. The post Voice Search, Chatbots, and the Future of Search: Purna Virji...

Duration:00:22:55