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Survival Mode

Business & Economics Podcasts

We began our journey in media with a video podcast called Survival Mode, Watcha Doin'. We simply wanted to find a way to reach more people who could benefit from an education on how money works. Shortly after beginning the podcast, an opportunity to become hosts of an Internet radio show emerged. We called it simply, Survival Mode. The IBGR network offered us a Friday at noon. one hour slot to broadcast our message. Kevin was reluctant at first because it was an intimidating proposition. But Bert had made a career as a radio host and assured him it was do-able. And that's how we began as radio hosts. We thought we would talk about business finance for small businesses, but it was soon clear that entrepreneurs required far more help than only finances. So the show expanded into much more. Now we cover every facet of the small business world, often bringing on guests who are experts in their fields of business. We have had guests that are lawyers, accountants, staffing consultants, etc. along with many entrepreneurs who told us their experiences in the business world. Not just their successes, but the struggles and the failures too. On this podcast, we talk about personal and business finance. Finance covers a wide range of topics, but we will cover any topic that YOU as a viewer would like to see! So let us know. You can tune into the radio show on Fridays at noon, or listen to the recorded shows 24/7. Our video podcasts are found on YouTube and right here on this website. Download the IBGR Business Growth Radio App for Android and iOS to catch the show live and gain access to even more resources. Find the IBGR Business Growth Radio App on Google Play and in the Apple App Store.

We began our journey in media with a video podcast called Survival Mode, Watcha Doin'. We simply wanted to find a way to reach more people who could benefit from an education on how money works. Shortly after beginning the podcast, an opportunity to become hosts of an Internet radio show emerged. We called it simply, Survival Mode. The IBGR network offered us a Friday at noon. one hour slot to broadcast our message. Kevin was reluctant at first because it was an intimidating proposition. But Bert had made a career as a radio host and assured him it was do-able. And that's how we began as radio hosts. We thought we would talk about business finance for small businesses, but it was soon clear that entrepreneurs required far more help than only finances. So the show expanded into much more. Now we cover every facet of the small business world, often bringing on guests who are experts in their fields of business. We have had guests that are lawyers, accountants, staffing consultants, etc. along with many entrepreneurs who told us their experiences in the business world. Not just their successes, but the struggles and the failures too. On this podcast, we talk about personal and business finance. Finance covers a wide range of topics, but we will cover any topic that YOU as a viewer would like to see! So let us know. You can tune into the radio show on Fridays at noon, or listen to the recorded shows 24/7. Our video podcasts are found on YouTube and right here on this website. Download the IBGR Business Growth Radio App for Android and iOS to catch the show live and gain access to even more resources. Find the IBGR Business Growth Radio App on Google Play and in the Apple App Store.

Location:

United States

Description:

We began our journey in media with a video podcast called Survival Mode, Watcha Doin'. We simply wanted to find a way to reach more people who could benefit from an education on how money works. Shortly after beginning the podcast, an opportunity to become hosts of an Internet radio show emerged. We called it simply, Survival Mode. The IBGR network offered us a Friday at noon. one hour slot to broadcast our message. Kevin was reluctant at first because it was an intimidating proposition. But Bert had made a career as a radio host and assured him it was do-able. And that's how we began as radio hosts. We thought we would talk about business finance for small businesses, but it was soon clear that entrepreneurs required far more help than only finances. So the show expanded into much more. Now we cover every facet of the small business world, often bringing on guests who are experts in their fields of business. We have had guests that are lawyers, accountants, staffing consultants, etc. along with many entrepreneurs who told us their experiences in the business world. Not just their successes, but the struggles and the failures too. On this podcast, we talk about personal and business finance. Finance covers a wide range of topics, but we will cover any topic that YOU as a viewer would like to see! So let us know. You can tune into the radio show on Fridays at noon, or listen to the recorded shows 24/7. Our video podcasts are found on YouTube and right here on this website. Download the IBGR Business Growth Radio App for Android and iOS to catch the show live and gain access to even more resources. Find the IBGR Business Growth Radio App on Google Play and in the Apple App Store.

Language:

English


Episodes

What is a Vision With Bert & Kevin

7/11/2022

Duration:00:12:55

Why is a Vision Important With Bert & Kevin

7/11/2022

Duration:00:12:54

Documenting Your Vision With Bert & Kevin

7/11/2022

Duration:00:12:53

What is Survival Mode With Bert & Kevin

7/11/2022

Duration:00:12:53

S9 E33: Planning the Official Launch Party - Survival Mode with Bert Robinson, Kevin Beers, and Michael Grant, Jr.

6/4/2022
What exactly is a "launch party"? Not only do the guys define it, but they walk through the planning of it. Once you understand what it is, you'll understand why you need to have it. Check it out!

Duration:00:12:55

S9 E34 Preparing for the Official Launch Party - Survival Mode with Bert Robinson, Kevin Beers, and Michael Grant, Jr.

6/4/2022
These guys talk about "preparing" EVERYTHING! This episode is no different. Preparation is the key to being successful. The more prep you do, the higher the odds it will work out. Your launch party is the first touch your customers will see. It HAS to be good! Don't miss this information.

Duration:00:12:54

S9 E36 Conducting the Official Launch Party - Survival Mode with Bert Robinson, Kevin Beers, and Michael Grant, Jr.

6/4/2022
Now it's time to party!!! If you planned it right, executed it right, this is easy! You'll be building relationships and networking to strengthen your opening day. Bert compares it to having a baby. You need to listen to this episode to understand how we got there...

Duration:00:12:53

S9 Ep35 Positioning for the Official Launch Party - Survival Mode with Bert Robinson, Kevin Beers, and Michael Grant, Jr.

6/4/2022
We are the stage where everything we have done up until now gets real. We are simply following through on the plan we put in place. We will now see all our work come to life. We are positioning our business for success!

Duration:00:11:34

S9 E32 Launching your Opening Soon Campaign - Survival Mode with Bert Robinson, Kevin Beers, and Michael Grant, Jr.

6/2/2022
You just "pushed the button" to put your campaign in front of people. How do we know if we're being effective? What if the data says that no one wants what we're selling? What options do we have? Kevin pulls a few great points out that you don't want to miss!

Duration:00:12:53

S9 E31 Positioning for your Coming Soon Campaign - Survival Mode with Bert Robinson, Kevin Beers, and Michael Grant, Jr.

6/2/2022
This is the stage where we are going carry out everything that you planned and prepared for. Dates become important. First is the date to begin your campaign, but the second is the date of your business launch. How do you know what is the right date to select? Listen in and find out!

Duration:00:12:52

S9 E30 Positioning for your Coming Soon Campaign - Survival Mode with Bert Robinson, Kevin Beers, and Michael Grant, Jr.

6/2/2022
This is the stage where we are going carry out everything that you planned and prepared for. Dates become important. First is the date to begin your campaign, but the second is the date of your business launch. How do you know what is the right date to select? Listen in and find out!

Duration:00:12:54

S9 E29 Planning the Structure of your Opening Soon Campaign - Survival Mode with Bert Robinson, Kevin Beers, and Michael Grant, Jr.

6/2/2022
Your 'Coming Soon' campaign has several objectives. But the main objective is to bring awareness to your business BEFORE you open your doors. The structuring of the campaign is EVERYTHING. It has to align with your goals. There's so much more, you'll need to listen...

Duration:00:12:57

S9 E28 Engaging Your Target Market - Survival Mode with Bert Robinson, Kevin Beers, and Michael Grant, Jr.

6/2/2022
Did you know, who you thought was your target market/client may not be your target market/client. In addition, what type of marketing campaigns should you run to reach them? Bert gets Michael and Kevin to compare notes on this topic.

Duration:00:12:53

S9 E27 Create Content for Your Target Market - Survival Mode with Bert Robinson, Kevin Beers, and Michael Grant, Jr.

6/2/2022
You need to create content making it relative to the target audience, WHILE ALSO UNDERSTANDING the platform in how you will be communicating that information so that you are relevant in reaching them and getting their attention. In this episode, we discuss some practical ways to do this.

Duration:00:12:49

S9 E26 Reaching Your Target Market - Survival Mode with Bert Robinson, Kevin Beers, and Michael Grant, Jr.

6/2/2022
As a business owner, you should learn and study the platforms, technology, and ways of reaching your target audience while you are creating and/or customizing the content to ensure your effectiveness with the content and delivery methods of the content. As the marketer, Kevin really gets into this one!

Duration:00:12:57

S9 E25 Identifying Your Ideal Client - Survival Mode with Bert Robinson, Kevin Beers, and Michael Grant, Jr.

6/2/2022
Did you know that many start-ups have a misconception of their target market & ideal clientele because they are going after the "best picks" and not who they are supposed to really be serving? Michael brings this advice: "Let The Facts & Results determine your Target Market & Ideal Clientele - Not Your Preferences as a Business Owner!"

Duration:00:12:57

S9 E24 The Pitfalls of Operational Structure - Survival Mode with Bert Robinson, Kevin Beers, and Michael Grant, Jr.

6/2/2022
Sorry to break the news, but building your business is not all flowers and rainbows. We haven't even opened yet, and already we have to look for problems. Michael just lays it out for us!

Duration:00:12:55

S9 E23 The 5 Phases of Development in Operational Structure - Survival Mode with Bert Robinson, Kevin Beers, and Michael Grant, Jr.

6/2/2022
The 5 Phases of Development within the Operational Structure are: 1. Operational Structure Development 2. Market Research & Analysis 3. Marketing Campaign Development & Launch 4. Launch Party 5. LAUNCH-START-CONDUCT BUSINESS Which phase are you in? We are getting closer to opening our doors! Can you feel it?

Duration:00:12:53

S9 E22 The P's of Production - Survival Mode with Bert Robinson, Kevin Beers, and Michael Grant, Jr.

6/2/2022
What are the "P's" of production? ​Here is the list: Place/Platform Personnel Procedures Processes Policies If you miss any of them, it could take longer to reach your dreams. Find out why!

Duration:00:12:55

S9 E21 Operational Structure - Survival Mode with Bert Robinson, Kevin Beers, and Michael Grant, Jr.

6/2/2022
There are differences between ORGANIZATIONAL and OPERATIONAL structures, and you need to know what they are: The "Organizational Structure" establishes the ORGANIZATIONAL FUNCTION of the business. The "Operational Structure" establishes the OPERATIONAL FLOW of the business. The guys get into it in this discussion.

Duration:00:12:54