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Sweathead with Mark Pollard

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Location:

United States

Twitter:

@markpollard

Language:

English

Contact:

9177448292


Episodes

Run, Strategy Department, Run! - Agathe Guerrier

7/2/2018
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BBH LA Head of Strategy Agathe Guerrier has run a strategy department or two, and, right now, when it seems strategy doesn't always know where it's running, it also seems useful to speak with someone who's put a saddle on a strategy horse in her time. We discuss: - What Agathe did when she took over strategy at BBH London - The most important things new heads of strategy can do - The logistics of BBH LA's strategy department - The hardest thing about finding good planners right now You can...

Duration:00:48:01

The Search Of Strategy - Michael King

6/29/2018
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Rapper-turned-search specialist Michael King knows a thing or six about search - what the search engines pay attention to, missteps advertising agencies make when showing search data, and whether and how machine learning and blockchain will help marketing. We discuss: - The key concepts of search - What to look for when you think about buying a website - Rap - Rap - Rap - How strategists can use search in their non-search work You can find Michael here: http://www.twitter.com/ipullrank...

Duration:00:49:40

Spend Your Privilege - Sarah Moran

6/27/2018
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Girl Geek Academy Co-Founder and CEO Sarah Moran is on a mission. With her team, she's aiming to teach technology to 1,000,000 women by 2025. The greater goal is to ensure that the Internet of the future reflects more of the people who use it, rather than it reflecting one gender based in Silicon Valley. We discuss: - The career choices of technical people - Starting something and founder fears - The work of Girl Geek Academy You can find Sarah here: https://twitter.com/sarahmoran?lang=en...

Duration:01:12:36

How You Do Makes What You Do - Cannes Lions International Festival of Creativity

6/18/2018
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In 2013, I repped Big Spaceship on the stage at Cannes. I talked about the key principles of the agency and encouraged people to try 7 experiments we were trying ourselves. I cover: - Company values - How much process is enough? - Outcome vs process goals - Brazilian Jiu Jitsu and agencies - Drilling your skills You can find photos of this presentation at http://www.instagram.com/markpollard ---- Internets: YouTube: bit.ly/2Ji3zNt Community: www.sweathead.co Twitter:...

Duration:00:40:45

How You Do Makes What You Do - Cannes Lions International Festival of Creativity

6/16/2018
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In 2013, I repped Big Spaceship on the stage at Cannes. I talked about the key principles of the agency and encouraged people to try 7 experiments we were trying ourselves. I cover: - Company values - How much process is enough? - Outcome vs process goals - Brazilian Jiu Jitsu and agencies - Drilling your skills You can find photos of this presentation at http://www.instagram.com/markpollard ---- Internets: YouTube: bit.ly/2Ji3zNt Community: www.sweathead.co Twitter:...

Duration:00:45:15

How To Do Account Planning

6/14/2018
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In 2010, I wrote an article about how to do account planning. For the 25th episode of Sweathead, I thought I'd read it to you and add a little extra context (but not too much). Over 90,000 people have read this article. The accompanying drawing has appeared in all sorts of places - CVs, presentations about strategy, business plans. And while I promise to re-write it and make it, you know, decent writing at some point, that didn't stop me from wanting to read it to you. Here it is:...

Duration:00:22:35

Turn Your Data Wars Into Wrestles - Tony Clement

6/8/2018
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Tony Clement has worked data in agencies in Sydney, London, and New York. We've worked together in two of these places - Leo Burnett in Sydney about a decade ago and then at Brooklyn's Big Spaceship. Tony has the rare background of having worked with a lot of different types of data - CRM and direct marketing, advertising effectiveness measurement, web analytics, and social, and, in his time in New York, he worked on several Google brands, YouTube, and Samsung. The guy is legit. In this...

Duration:00:58:10

Work The Angles - Tony Effik

6/5/2018
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Tony Effik is SVP, Client Strategy at NBCUniversal and an adjunct assistant professor at Columbia University. Before, he ran Media & Connections at R/GA and he was CSO of Publicis. Big titles. The thing is, talking to Tony makes me think of this Dilated Peoples lyric: "I work the angles sharp and precise." Everything he has done in life is work the angles. From Nigeria to a housing estate in London to New York. From selling ads to making them. From trying to understand what angle would...

Duration:00:50:04

Planning Is For Punks - Gareth Kay

6/1/2018
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Gareth Kay co-founded Chapter after a stint as CSO of Goodby, Silverstein & Partners and leading planning at Modernista! in Boston. However, he's originally from England where he achieved a MA in Philosophy, Politics and Economics from Oxford. So his planning bonafides are well bonfided. In this 40-minute interrogation, I hit Gareth with 150 questions. OK. Maybe 30. It's fast-paced. We cover a lot of planning topics that some people might think are below them to discuss. Not us! - What is...

Duration:00:38:08

Respect Words, Respect Writers - Vikki Ross

5/31/2018
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Vikki Ross copywrites. That means she finds words for brands to help those brands express themselves in ways that are unique and compelling. Vikki Ross also trains, mentors, and judges. She does these things with the School of Communications Arts 2.0, SheSays, Creative Equals, Who’s Your Momma?, and D&AD. And she co-runs an event for copywriters in London called Copy Capital. Yes, she keeps busy. Mad busy. In this interview, we discuss: - What makes good copywriting - Giving feedback to...

Duration:00:40:50

Why You Aren't Getting Ahead - Dr Kasey Windels

5/29/2018
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Why have so few women progressed into senior roles within creative departments? Dr Kasey Windels has researched this. In 2008, she analyzed the 1984, 1994, and 2004 issues of the Communication Arts Advertising Annual, and learned that only 3% of the creative directors across those issues were women. She's also spoken to a lot of female creatives. This is an important discussion. We cover: - What the 3% number actually means - What gets in the way of women moving ahead - How Kasey...

Duration:00:50:30

You Can't Growth Hack Your Way Out Of Being F&*ked - RG Logan

5/24/2018
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Know Vice? RG Logan works for their agency Virtue. He's worked in advertising, social, and digital agencies, but now spends his days helping brands to create content worth watching. We discuss: - What a publisher agency even does - Creating ideas of importance - "Branded content" - doing it good, doing it bad - Feeling comfortable doing something drastic Video: http://www.sweathead.co RG Logan on LinkedIn: https://www.linkedin.com/in/rglogan Mark: http://www.twitter.com/markpollard...

Duration:00:39:20

Is Advertising For You Anymore? - Jocelyn Lai

5/23/2018
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Jocelyn Lai has assembled teams at Droga5, R/GA, and GSD&M. She now does this for companies all over the place through her own consultancy in Pittsburgh, JSL Talent Consulting. We discuss: - Ways to re-energize your career - Reflecting on whether advertising is for you anymore - How to move beyond your advertising career Video: http://www.sweathead.co Jocelyn on Twitter: http://twitter.com/jocelynslai Mark: http://www.twitter.com/markpollard Email newsletter: http://eepurl.com/dscjW5

Duration:00:49:49

Advertising Is Up For Grabs - Bennett D. Bennett

5/23/2018
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The Drum's Bennett D. Bennett once worked as a copywriter inside a large New York agency but now writes about agencies and the media world in which they live. He's also hosting a free portfolio program over summer: https://www.theconceptingclass.org/ We discuss: - What's going on with agencies right now? - The Upfronts and New Fronts - Diversity in the key of "real talk" (The Pipeline Is Blocked, Progress Isn't Cute, Roadblocks Ahead) - Career burnout - Where does a hybrid work? - The...

Duration:01:09:35

All Your Socials Look The Same - Adam Pierno

5/19/2018
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CSO Adam Pierno thinks you think too much, not too well. This was Hamlet's problem. Adam also thinks all your social media looks the same. Hamlet would have killed at social media. Straight out of Pheonix, Arizona, where Adam CSO's for Santy, podcasts 'The Strategy Inside Everything', and recently released his book 'Under Think It', we discuss: - Agency culture in NYC, Boston, Atlanta, and Arizona - How everything looks like Pinterest on Pinterest - A framework for thinking about making...

Duration:00:59:08

Got A Gang? Every Advertising Career Needs One

5/18/2018
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Meet Chelsea Coleman and Rachelle DiGregorio. They recently formed Flock, a community of women from the University of Oregon that helps each other get jobs, get paid, and shine. Flock is a gang and chances are that if you think for a living you spend too much time alone and you need a gang. Get a gang. In this interview we discuss: - Making that running jump from college to agency - Common problems with internships - Starting salaries - Making mentorship work - Communities organized around...

Duration:00:49:29

An Executive Strategy Director Who Grew Up Digital - Rachel Mercer

5/17/2018
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Rachel Mercer is an Executive Strategy Director at R/GA in New York City. In fact, she just started the job. Three weeks ago. And we discuss this but we also discuss: - American culture shock in London - Finding a way into strategy - The short eras of digital agency work - Managing teams - Pressures on doing good work - And a lot of other stuff Video: http://www.sweathead.co Rachel on Twitter: https://twitter.com/rachelmercer Mark: http://www.twitter.com/markpollard Email newsletter:...

Duration:00:44:49

"I Want To Do Work With More Meaning" - Malaka Gharib

5/16/2018
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Whenever someone working in strategy or marketing says, "I just want to do work that has more meaning," Malaka's face is one of the faces that rushes through my head as an example of someone who is building a life and career around meaning. After a flirtation with the music industry and the agency world, Malaka has spent much of her career writing about some of the most challenging topics our world confronts - conflict and poverty. Based in Washington D.C., Malaka has worked for ONE.ORG,...

Duration:00:41:59

Your Career Needs Your Confidence - Lexie Perez

5/6/2018
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How do you grow your confidence? Meet Lexie Perez. She's lived and worked in New York, Seoul, and San Francisco. She's worked in TV production, digital agencies, and, now, she's the strategy lead at Agency Inside at Intel. In this episode, we focus on the idea of confidence - how it grows, how to build it off a base of expertise, the need for allies and pushing your comfort zone, and we discuss how to find your voice. We also talk about working with Korean businesses. Like, comment, share....

Duration:00:45:32

Do Your Ads Even Work, Bro? - Tom Roach

5/4/2018
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Yeah! Tom! Tom is the Head of Effectiveness at BBH London. He shares such good things on the Internet, things that will help you do more effective work for your clients. And guess what? We discuss this. We also discuss: - "All data is wrong but some is useful" - What makes advertising effective - Objectivity, confidence, and pride - How to shepherd good ideas - How to approach writing an effectiveness paper We had a couple of WiFi glitches (sorry - I'll get more pro!) but it was a fun...

Duration:00:41:38