THE 414 - B2B Marketing Podcast-logo

THE 414 - B2B Marketing Podcast

Business & Economics Podcasts

Expand and enhance your knowledge as a professional B2B marketer each and every week with insights and wisdom from some of the greatest and most interesting minds in B2B marketing.The 414 is the UK's #1 B2B Marketing Podcast.Produced exclusively for LinkedIn Live, the show is broadcast live from The 414 studios in Southampton, UK, with live guest interviews from across the country.James Rostance is the show's presenter, a three-time published author in video production and marketing who specialises in B2B video marketing for companies to educate and attract clients.www.JamesRostance.comSearch for The 414 on YouTube to watch the video version of the show.www.The414.net

Expand and enhance your knowledge as a professional B2B marketer each and every week with insights and wisdom from some of the greatest and most interesting minds in B2B marketing.The 414 is the UK's #1 B2B Marketing Podcast.Produced exclusively for LinkedIn Live, the show is broadcast live from The 414 studios in Southampton, UK, with live guest interviews from across the country.James Rostance is the show's presenter, a three-time published author in video production and marketing who specialises in B2B video marketing for companies to educate and attract clients.www.JamesRostance.comSearch for The 414 on YouTube to watch the video version of the show.www.The414.net

Location:

Southampton, United Kingdom

Description:

Expand and enhance your knowledge as a professional B2B marketer each and every week with insights and wisdom from some of the greatest and most interesting minds in B2B marketing.The 414 is the UK's #1 B2B Marketing Podcast.Produced exclusively for LinkedIn Live, the show is broadcast live from The 414 studios in Southampton, UK, with live guest interviews from across the country.James Rostance is the show's presenter, a three-time published author in video production and marketing who specialises in B2B video marketing for companies to educate and attract clients.www.JamesRostance.comSearch for The 414 on YouTube to watch the video version of the show.www.The414.net

Language:

English

Contact:

0800 862 0515


Episodes

Why Misunderstanding Marcomms Is Bad For Business

1/9/2021
But particularly right now where there are likely to be cut-backs, now more than ever, if you work in marcomms you need to make sure that everyone in the business understands what you do and why it's important. After all, if you're fighting a fire you don't turn off the water. That's obvious, but unless everyone sees your work as being obvious, there is a risk you could inadvertently get cut off. Insights & Wisdom From The Greatest Minds In B2B Marketing The UK’s #1 B2B Marketing...

Duration:00:52:13

The Trifecta of B2B Lead Gen

12/10/2020
Previously PR was just about generating awareness to help with lead gen. But there’s been a significant shift in B2B PR in recent years which has really stepped up the game. For the trailblazers in B2B, PR is now tightly integrated with both sales and marketing for what you might refer to as the trifecta of lead gen. These teams now operate in a similar manner to how special forces units do. Their work is meticulously pre-planned, each component knows exactly what the others are doing...

Duration:00:48:49

Pioneering Customer Advocacy in B2B

11/30/2020
Sky championed the art of annoying customers as well as making it nearly impossible to leave, so much so that it triggered an Ofcom investigation. But in an ideal world, your customers shouldn’t be scrambling to get away from you and the government shouldn’t have to step in to let them escape! The polar opposite of that is where customers love you and what you do for them, so much so, that they advocate on your behalf to help you gain more customers. So enter the world of B2B customer...

Duration:00:43:56

The 10 Hottest Psychology Concepts To Level-Up Your B2B Marketing

11/20/2020
If you have a solid understanding of psychology, influence and persuasion you’ll have a huge advantage over other marketers. It’s a mixture of science and art, and when you put it to use you’re able to connect and engage with customers at a much higher level, and with much greater effect. Make no mistake, if you are able to influence and persuade more effectively than your competitors, the customer will end up buying your product or service and will be ever more likely to stay with you as...

Duration:00:53:54

Why B2B Needs Don Draper

11/9/2020
Why B2B Needs Don Draper 💡💡 There’s a famous line of thinking which says that if you keep doing the same thing, you can’t expect different results. Now the reason why I mention that is because there’s a school of thought which… Now, don’t shoot the messenger... says that B2B marketing has become rather samey, (or to use proper English, homogeneous). Never the less, if indeed everyone is taking a similar approach to marketing and B2B campaign creation then achieving separation of any...

Duration:00:37:35

Perfecting The Art of Virtual Pitching

10/26/2020
Do you, your company or agency deliver virtual pitches? Or is it something that you see yourself needing to do in the near future? Pitching virtually is a new skill set that deserves consideration and focus because of the need to make up for all the nuances and details that are lost when you’re not there to pitch in person. To develop and ultimately deliver a knock-out virtual pitch, you need a strategy and a formula to follow. This week on the show we’ll cover in detail what you need to...

Duration:00:41:20

What B2B Can Learn From The Charity Sector

10/19/2020
What B2B Can Learn From The Charity Sector... Getting inspiration from outside sources and specifically, other sectors can be hugely beneficial for you to get a fresh take on things. Better yet, it stands to give you inspiration for new ideas that could help you gain a tidy advantage over your competitors. The charity sector becomes very interesting when you consider that they don’t actually sell a tangible service or product. People quite literally give them money. But how do they do...

Duration:00:50:00

Public Speaking To Reach Customers

9/14/2020
Speaking at Virtual and Live events are an excellent way to connect with potential customers. But how do you get into public speaking and what’s involved? Also, how would you know if you’re the right type of person for public speaking? Sharing your own expertise as well as that of your company lets you share value with potential customers to initiate a relationship Giving value instead of asking for their attention is a far better way of doing things. But unless you have a god-like...

Duration:00:41:28

How The B2B Creative Industry Has Changed

9/1/2020
What are creatives and agency owners thinking right now? How has the industry actually changed? As we come out of the pandemic the outlook is promising, tough, but promising. But how has the creative industry within B2B changed, and what further changes can we likely expect? So this week on the show we’re going to be looking into what it all means, as well as what you can do to maximise your job, career or agency potential. Support the show...

Duration:00:41:28

LinkedIn Insider Insights

8/24/2020
An EXCLUSIVE series of insights and findings from The UK’s Head of Marketing Solutions for LinkedIn. LinkedIn have conducted some detailed studies on how people and companies are using the platform, and Tom Pepper will be joining me on the show to share their one-of-a-kind calibre of insights and findings. We’ll be discussing…. What LinkedIn’s research on current marketing trends (post pandemic) has revealed How companies in the most challenging markets are turning things to their...

Duration:00:39:09

The Power of Personas

8/10/2020
The foundation for any successful marketing activity, whether that is creating an effective website or other more general activity, is the understanding of who your ideal client is, what their key challenges, pain points, priorities and interests are, and how they can be reached with your messaging. Without this, you don’t know what to say, who to say it to, or the best way to say it. Buyer ‘personas’ or ‘avatars’ are a semi-fictional, generalised representation of your ideal...

Duration:00:40:52

How To Set Up & Run Successful B2B LinkedIn Advertising Campaigns

8/8/2020
LinkedIn advertising, it’s a different beast to Facebook and Google ads. You’ll often hear that LinkedIn advertising is expensive, and per click, that’s more than likely. But when you take into account the data that the platform has on your target customers, surely that perceived higher cost pays off? And if that is the case, then how do you set about creating a successful campaign which delivers a solid return on investment and one which you’ll happily keep increasing your budget...

Duration:00:31:16

How To Set Up & Run Successful B2B LinkedIn Advertising Campaigns

7/31/2020
LinkedIn advertising, it’s a different beast to Facebook and Google ads. You’ll often hear that LinkedIn advertising is expensive, and per click, that’s more than likely. But when you take into account the data that the platform has on your target customers, surely that perceived higher cost pays off? And if that is the case, then how do you set about creating a successful campaign which delivers a solid return on investment and one which you’ll happily keep increasing your budget...

Duration:00:31:16

How to Tightly Integrate Sales & Marketing Teams For Maximum Profitability

7/25/2020
A well known ‘secret’ is that the best performing B2B companies have tightly integrated Sales & Marketing teams. So much so, that those departments truly operate as a combined unit, which is beautifully in-sync and is supportive of each other along every step of the way. So you may already have a good relationship with your sales department, but how do you get that to a Formula 1 level? What’s involved, what are the steps, and what do sales teams truly want and need? This week on the...

Duration:00:39:08

Why Creative Media Strategy Is Key To Growing B2B Businesses

7/2/2020
Today on the show we’re going to be focusing heavily on media strategy. Why it’s important, how you can break it down, and things to consider with regard to creative as well as connecting user experience and customer journeys. If you get this right with an audience centric media strategy you will grow your business through finding new customers and growing relationships with the ones you already have. Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)

Duration:00:29:50

How To Develop A Marketing Strategy That Your Entire Company Supports And Believes In

6/26/2020
Fortune favours the brave, and the winners of B2B in the future, will be the companies led by marketers who have bold and clearly defined marketing campaigns, which their entire company understands, supports and believes in. Playing it safe quarter to quarter, just to keep things ticking over is one of the most risky strategies to have right now, because you’re then at the mercy of your competitors, in the hope that they don’t come up with a longer term, bolder initiative and marketing...

Duration:00:54:22

Why You Should Be Focusing On Intent Marketing

6/19/2020
As consumers we are all spending much more time online. That’s also where your customers are, and that should be making it easier to connect with them. But this is a double edged sword, because as a result of the fall out of the virus, not everyone is in market right now. And that highlights the need to be smart with your approach and targeting. The answer in which case could be Intent based marketing, which is all about targeting those who are showing signals that they are in market for...

Duration:00:32:49

How To Be A Digital Nomad - The Ultimate W.F.H

6/13/2020
We’ve all adapted to working from home, but do you know what would be better than that? Working from any country, anywhere, anytime, otherwise known as a Digital Nomad. If you can work from a coffee shop, your kitchen table or a make shift home office desk, you’ve got what it takes to live and work remotely from some of the most beautiful places on earth. But what’s involved in being a Digital Nomad, how do you do it, what are the challenges, an d what is it really like? Let’s face it,...

Duration:00:37:42

Why Experts Tightly Integrate CX, UX & Marketing

6/5/2020
Customer Experience and User Experience are often thought of as important, but individual processes and disciplines in their own right. Now this applies to both research and how the outcomes are handled. On this week’s show we’ll be taking a very serious look at why and how experts tightly integrate CX, UX and marketing in all that they do. Leading in your field, and getting the edge on your competitors is desirable in itself, but the focus of what we’ll cover today could very...

Duration:00:39:29

How To Create A Winning PR & B2B Strategy

5/28/2020
PR is underused by most B2B businesses. And what I mean by that is referring to having a detailed quarterly plan for how a business will strategically leverage PR with defined goals in mind. PR is incredibly effective when it’s an integral part of your overall marketing strategy. But still, only a select number in any given niche use it to its full potential. So the purpose of this week’s show is so that you can hopefully be inspired to re-evaluate this incredibly powerful marketing...

Duration:00:52:28