THE 414 - B2B Marketing Podcast-logo

THE 414 - B2B Marketing Podcast

Business & Economics Podcasts

Expand and enhance your knowledge as a professional B2B marketer each and every week with insights and wisdom from some of the greatest and most interesting minds in B2B marketing.The 414 is the UK's #1 B2B Marketing Podcast.Produced exclusively for LinkedIn Live, the show is broadcast live from The 414 studios in Southampton, UK, with live guest interviews from across the country.James Rostance is the show's presenter, a three-time published author in video production and marketing who specialises in B2B video marketing for companies to educate and attract clients.www.JamesRostance.comSearch for The 414 on YouTube to watch the video version of the show.www.The414.net

Expand and enhance your knowledge as a professional B2B marketer each and every week with insights and wisdom from some of the greatest and most interesting minds in B2B marketing.The 414 is the UK's #1 B2B Marketing Podcast.Produced exclusively for LinkedIn Live, the show is broadcast live from The 414 studios in Southampton, UK, with live guest interviews from across the country.James Rostance is the show's presenter, a three-time published author in video production and marketing who specialises in B2B video marketing for companies to educate and attract clients.www.JamesRostance.comSearch for The 414 on YouTube to watch the video version of the show.www.The414.net

Location:

Southampton, United Kingdom

Description:

Expand and enhance your knowledge as a professional B2B marketer each and every week with insights and wisdom from some of the greatest and most interesting minds in B2B marketing.The 414 is the UK's #1 B2B Marketing Podcast.Produced exclusively for LinkedIn Live, the show is broadcast live from The 414 studios in Southampton, UK, with live guest interviews from across the country.James Rostance is the show's presenter, a three-time published author in video production and marketing who specialises in B2B video marketing for companies to educate and attract clients.www.JamesRostance.comSearch for The 414 on YouTube to watch the video version of the show.www.The414.net

Language:

English

Contact:

0800 862 0515


Episodes

Why Creative Media Strategy Is Key To Growing B2B Businesses

7/2/2020
Today on the show we’re going to be focusing heavily on media strategy. Why it’s important, how you can break it down, and things to consider with regard to creative as well as connecting user experience and customer journeys. If you get this right with an audience centric media strategy you will grow your business through finding new customers and growing relationships with the ones you already have. Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)

Duration:00:29:50

How To Develop A Marketing Strategy That Your Entire Company Supports And Believes In

6/26/2020
Fortune favours the brave, and the winners of B2B in the future, will be the companies led by marketers who have bold and clearly defined marketing campaigns, which their entire company understands, supports and believes in. Playing it safe quarter to quarter, just to keep things ticking over is one of the most risky strategies to have right now, because you’re then at the mercy of your competitors, in the hope that they don’t come up with a longer term, bolder initiative and marketing...

Duration:00:54:22

Why You Should Be Focusing On Intent Marketing

6/19/2020
As consumers we are all spending much more time online. That’s also where your customers are, and that should be making it easier to connect with them. But this is a double edged sword, because as a result of the fall out of the virus, not everyone is in market right now. And that highlights the need to be smart with your approach and targeting. The answer in which case could be Intent based marketing, which is all about targeting those who are showing signals that they are in market for...

Duration:00:32:49

How To Be A Digital Nomad - The Ultimate W.F.H

6/13/2020
We’ve all adapted to working from home, but do you know what would be better than that? Working from any country, anywhere, anytime, otherwise known as a Digital Nomad. If you can work from a coffee shop, your kitchen table or a make shift home office desk, you’ve got what it takes to live and work remotely from some of the most beautiful places on earth. But what’s involved in being a Digital Nomad, how do you do it, what are the challenges, an d what is it really like? Let’s face it,...

Duration:00:37:42

Why Experts Tightly Integrate CX, UX & Marketing

6/5/2020
Customer Experience and User Experience are often thought of as important, but individual processes and disciplines in their own right. Now this applies to both research and how the outcomes are handled. On this week’s show we’ll be taking a very serious look at why and how experts tightly integrate CX, UX and marketing in all that they do. Leading in your field, and getting the edge on your competitors is desirable in itself, but the focus of what we’ll cover today could very...

Duration:00:39:29

How To Create A Winning PR & B2B Strategy

5/28/2020
PR is underused by most B2B businesses. And what I mean by that is referring to having a detailed quarterly plan for how a business will strategically leverage PR with defined goals in mind. PR is incredibly effective when it’s an integral part of your overall marketing strategy. But still, only a select number in any given niche use it to its full potential. So the purpose of this week’s show is so that you can hopefully be inspired to re-evaluate this incredibly powerful marketing...

Duration:00:52:28

The Power of Connecting Emotionally With Customers

5/21/2020
This week on The 414 LIVE, we’re going to be looking into emotional effectiveness of B2B marketing. There’s been a real shift in recent times for B2B marketers to engage with customers on a more emotional level, but whilst there is a select group of marketers who have mastered this, there are still a lot of others who struggle. In fairness, it is quite a challenge to transform your company or brand into one which customers respond to, admire, and connect with. However, it’s far from...

Duration:00:42:10

The Mission to Re-ignite B2B Social Media

4/25/2020
Most B2B brands have either run their social media badly, or never got started. They watch with envy as consumer brands run highly engaging social campaigns, believing B2B ‘too boring’ to achieve that kind of success. This is a fallacy. B2B brands are better placed to succeed on social media. Their audiences are more focussed and easier to target. The have stronger communities and a captive audience (9-5, at least). They are soaked in innovation and run by genuine subject matter...

Duration:00:38:53

Using COVID-19 Financial Support to Grow Your Business

4/22/2020
How to get the most out of all the Government Financial Support on offer. PLUS how to leverage it to GROW your business or agency. It’s actually quite incredible the level support of which the government has put together for businesses in the UK. Yes it took them a few weeks to fine tune it, but given the figures we’re talking about, it’s hardly surprising. Still… it’s done now, the support is there, and YOU CAN USE IT to grow your business and win customers. But for you to do that, you...

Duration:01:18:44

Marketing Your B2B Agency During COVID-19

4/4/2020
Adapting Your Approach For Winning Customers & Delivering Your Service So you can ignore the hystericals who are screaming STOP SELLING. Stopping is wrong, but adapting is right. But how does a B2B agency sell itself? You’ve got to do something, but HOW should you adapt? Joining me on the show toady will be Adam Graham who specialises in helping B2B marketing agencies to create authentic and differentiating brand stories so that they can attract the right type of clients and build a...

Duration:00:48:42

B2B Storytelling in a Pandemic

4/1/2020
What happens when a crisis has no immediate end? For the economy not to collapse businesses still need to thrive. But right now, the playing field for selling has changed considerably. Which begs the question, how should you adapt? The answer it would seem could well come from focusing on telling your story, or stories, as a business. Doing this involves documenting your journey and telling the stories of your customers, suppliers and employees. Ultimately, those stories stand to help...

Duration:00:39:18

How To Get Your Communications Right During COVID-19

3/31/2020
Crisis communications… it’s HIGHLY relevant right now, and there are many reasons why you need to make sure you and your company have your communications on point. It’s true that with one badly thought out or worded communication can do untold damage to your reputation. But in addition to that, as a B2B marketing professional you probably just want to make sure you get it right! Kate Hartley, who is an expert in crisis communications will be on the show to give INCREDIBLY valuable advice...

Duration:00:41:29

How To Create High Returning B2B Campaigns

3/24/2020
Generating £7.4M of quoted sales from a £50,000 total spend… How To Create High Returning B2B Campaigns - The 414 LIVE. Joining me today is Alex Swann, who, with the help of his team generated an incredible return on a comparatively low spend for a niche manufacturing client. On the show today we’ll be covering: 👉🏼 The biggest challenges B2B marketers have to deal with which B2C don't 👉🏼 His campaign creation process 👉🏼 Core elements of success in campaign creation 👉🏼 Mistakes...

Duration:00:24:58

The Evolution of Comms - Disruptors Vs The Disrupted

3/21/2020
How the pervasiveness of technology is forcing non tech businesses to communicate in a different way to their stakeholders. Right now BIG businesses are facing a huge challenge to stay relevant. Whilst for start ups and scale ups, establishing credibility is an equally big problem. Each has their own strengths to leverage, but there’s somewhat of a race to make sure that one is not outfoxed by the other. You could describe it as a battle of sort, or, if you want to really dial it up a...

Duration:00:31:35

Why You Need To Re-Think Using Stock Images

2/25/2020
Why You Need To Re-Think Using Stock Images 📸 Joining me LIVE from Denmark, Neuromarketer, Jonathan Low. As humans we’re instinctively designed to continually adapt and evolve. And the problem, comes from that our brains have now learned, and now know within a fraction of a second if a picture is real one or a stock image. Traditional stock images are killing conversion results, and there’s a lot more at play which you need to know about if you’re interested in increasing engagement and...

Duration:00:28:29

How To Develop A Strategy For Voice Search & Technology

2/13/2020
If it hasn’t happened already, very soon you’ll be asked the question, what’s your strategy for VOICE? Joining me on The 414 this week is Kane Simms, one of the UK’s leading authorities in voice technology and host of the VUX World podcast, consultancy and design studio. Kane will bring you fully up to speed on what voice technology is, deep dive into what it can do and what you can do with it. The ultimate goal will be to give you everything you need so that you can investigate and...

Duration:00:55:39

Winning With Emotion: How To Become Your Customers’ First-Choice

1/30/2020
This week on THE 414 LIVE we’ll be looking into how emotions play a major part in the process which B2B decision makers go through in making a purchase decision. I’ll be speaking with Nick Hague who has surveyed 2,000 business decision makers to understand in detail how these people make buying decisions for their organisation. Nick will be sharing his findings which reveal the factors that help or hurt a prospective supplier’s chances of winning business. Ultimately, his research will be...

Duration:00:16:56

Using Data Ethically & Legally To Gain Competitive Advantage

1/16/2020
This week on THE 414, it’s about the importance of trust and building trust when it comes to using customer data. Better yet, we’ll be sharing how you can ethically gain significant business advantage over your competitors, all completely within the law. Join me as I speak with Rachel Aldighieri, MD of the DMA who will give us the best possible insights and the latest approaches for how to use data properly as a professional B2B marketer. Rachel will also be discussing in detail about data...

Duration:00:11:48

The State of B2B Lead Generation

1/9/2020
This week on THE 414 LIVE we’ll be discussing B2B lead generation and conversion, what B2B marketers are currently doing, the challenges they’re facing as well as what’s working the best. Linus Gregoriadis from London Research is the author of The State of B2B Lead Generation report. It’s a fantastic piece of research that will be of great interest to B2B marketers and sales teams. Linus will talk us through his research and give detail on all of the major findings including how B2B lead...

Duration:00:25:34

Humanising B2B Marketing

12/19/2019
This week on THE 414, we talk about embarking on a new approach for selling B2B. It involves stepping away from focusing purely on features and benefits, and instead, standing up and standing out for something through story telling. Paul Cash, MD of Rooster Punk, shares everything on why this approach stands to work so well, what companies stand to gain, plus how to implement it. Paul is an expert at crafting stories around a company or brand to get the attention of target customers,...

Duration:00:13:20