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Tales of Marketing Transformation

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Tales of Marketing Transformation, hosted by internationally recognised marketing, speaker and podcaster, Dr Jürgen Strauss. The Tales of Marketing Transformation podcast lays a firm foundation for your marketing journey. Tune out all the black-magic and imagine a time where marketing has transformed into something HUMAN; where marketing is about building relationships with PEOPLE YOU SERVE; where marketing is about HELPING PEOPLE achieve and excel. That time is NOW! Time for Transformation! Marketing is the very core of your business. Marketing is about change - about helping people achieve; about providing opportunities to solve problems; about service. Marketing is about making things and making things better; it's about creating. Marketing is building relationships with the people you serve; it's about engaging your people with stories that resonate and spread your message. Each episode of Tales of Marketing Transformation will provide one valuable lesson or message to guide you on your journey of Marketing Transformation. Episode resources: https://talesofmarketingtransformation.com Stay connected by subscribing at https://talesofmarketingtransformation.com/subscribe

Tales of Marketing Transformation, hosted by internationally recognised marketing, speaker and podcaster, Dr Jürgen Strauss. The Tales of Marketing Transformation podcast lays a firm foundation for your marketing journey. Tune out all the black-magic and imagine a time where marketing has transformed into something HUMAN; where marketing is about building relationships with PEOPLE YOU SERVE; where marketing is about HELPING PEOPLE achieve and excel. That time is NOW! Time for Transformation! Marketing is the very core of your business. Marketing is about change - about helping people achieve; about providing opportunities to solve problems; about service. Marketing is about making things and making things better; it's about creating. Marketing is building relationships with the people you serve; it's about engaging your people with stories that resonate and spread your message. Each episode of Tales of Marketing Transformation will provide one valuable lesson or message to guide you on your journey of Marketing Transformation. Episode resources: https://talesofmarketingtransformation.com Stay connected by subscribing at https://talesofmarketingtransformation.com/subscribe
More Information

Location:

Australia

Description:

Tales of Marketing Transformation, hosted by internationally recognised marketing, speaker and podcaster, Dr Jürgen Strauss. The Tales of Marketing Transformation podcast lays a firm foundation for your marketing journey. Tune out all the black-magic and imagine a time where marketing has transformed into something HUMAN; where marketing is about building relationships with PEOPLE YOU SERVE; where marketing is about HELPING PEOPLE achieve and excel. That time is NOW! Time for Transformation! Marketing is the very core of your business. Marketing is about change - about helping people achieve; about providing opportunities to solve problems; about service. Marketing is about making things and making things better; it's about creating. Marketing is building relationships with the people you serve; it's about engaging your people with stories that resonate and spread your message. Each episode of Tales of Marketing Transformation will provide one valuable lesson or message to guide you on your journey of Marketing Transformation. Episode resources: https://talesofmarketingtransformation.com Stay connected by subscribing at https://talesofmarketingtransformation.com/subscribe

Language:

English

Contact:

61434902884


Episodes

Five Success Principles of Human Marketing, Ballarat Cycle Classic - Tales 006

3/26/2019
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What are the components of a successful marketing program, framework or campaign? No doubt you've seen and read about a lot of different tactics that people have recommended to use in marketing - from Google Ads, to Social Media campaigns, to content creation to email marketing and various marketing automation tactics. Tactics are fine - when applied in the right situation. Since we are about making marketing more human on this podcast, you're probably wondering what are the principles,...

Duration:00:22:51

Marketing Funnels - A Precious Gift - Tales of Marketing Transformation #005

3/19/2019
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Are you confused by the complex nature of marketing funnels? You've probably heard of them and read a lot of information describing details of the steps of a marketing funnel and all the nuts and bolts of setting them up within automated systems. At a structural level, a marketing funnel is a way of breaking down the customer journey from discovering you, all the way through a series of steps to when they decide to buy your product or service. And if we understand that structure, we can...

Duration:00:31:56

Parrots, Almonds and Your Ideal Client - Tales of Marketing Transformation #004

3/12/2019
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How well do you understand your ideal client and what attracts them? We all receive thousands of pieces of information every single day – I don’t know about you, but I really struggle to keep up with email, let alone all the social media. Of course, my brain is quite amazing – it filters out 99% of the things I’m bombarded with, so that I’m not overwhelmed and can focus my attention on what it thinks is important to me. Cool, right! Now let’s look at that with our marketing hat on. How do...

Duration:00:14:12

Rolling in Rhino Poo or Standing Out with Marketing - Tales of Marketing Transformation #003

3/4/2019
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Imagine, if you stood out like a beacon, like a lighthouse with it's guiding light - specifically to those people who really need your help and whose lives you can change. Would that get a great relationship started? Contrast that with being invisible to those same people - that would be a barrier, would it not? Behaviour we've inherited from back when predators threatened our very existence may no longer serve us where those predators no longer threaten us. Just like the giraffe that is in...

Duration:00:12:10

Bread Making and Marketing Recipe - Tales of Marketing Transformation #002

2/26/2019
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Imagine if you had a recipe for marketing, GOOD marketing, and you could follow that recipe all the time, then rinse and repeat? How would that be? People have evolved marketing over generations and conducted thousands of experiments to see what worked, what didn't, and put together various systems that are around today. GOOD marketing - marketing that is based on human connection, is a lot like breadmaking. There is a framework: Thank you for being on this journey of Marketing...

Duration:00:13:33

Making Marketing Human Again - Tales of Marketing Transformation #001

2/19/2019
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Are you curious about the "magic of marketing"? About "The Force" that drives GOOD marketing. Then you've come to the right place. I know, in fact - we all know, that marketing is NOT magic, yet to many of us it still remains a mystery! A mystery that sits at the very heart of our business. Today, we begin unpacking that mystery. Do come along for the ride! On today's episode, we'll talk about what IS marketing and what is GOOD marketing. Of course, it wouldn't be "Tales of" if there was...

Duration:00:13:35

Tales of Marketing Transformation Teaser 1

1/17/2019
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Marketing is fundamentally quite simple – BUT ...here's the thing.... People don't want what you make! They want what it will do for them. They want the way that it will make them feel. As marketers, and we ARE ALL marketers, we need to engage our empathy. We have to know what our audience values and needs, what frustrates them and what they aspire to, what makes them feel happy, sad, angry, delighted and a range of other emotions. We need to know how they want to feel and how we can...

Duration:00:01:36

Tales of Marketing Transformation - Teaser 2

1/17/2019
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Tales of Marketing Transformation - the podcast - it's coming to a device near you in early 2019..... So what's it about? It's about Marketing, no surprises there! It's not me pretending to be a Marketing Guru and giving you sage advice. I'll let you in on a little secret...... To be honest, I don't really know what I'm doing in Marketing! But I have been in marketing roles for over 20 years, the past 12 in my own company Innovabiz. I've gotten some good results, and so have my...

Duration:00:02:09