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Talking Stack - Marketing Technology Podcast

Business & Economics Podcasts

As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digital, Omni-channel, Privacy, Customer Experience, Customer Data Management, Content Experiences, Social Media Marketing, B2B Marketing, Search, Mobile Marketing; AdTech, Performance Marketing, SalesTech, and more!

As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digital, Omni-channel, Privacy, Customer Experience, Customer Data Management, Content Experiences, Social Media Marketing, B2B Marketing, Search, Mobile Marketing; AdTech, Performance Marketing, SalesTech, and more!

Location:

San Francisco, Guatemala

Description:

As Marketers – B2B, B2C, Enterprise, SMB – we can’t help being somewhat overwhelmed by just how much is going on in MarTech! Make sense of Marketing Technology & Digital Marketing headlines with the Talking Stack experts - David Raab, Anand Thaker & handpicked Guests - and host Chitra Iyer. We promise practical connections between the Big News & your life as a marketer. It’s 20 minutes of honest, educative, thought-provoking - and often entertaining - discussion about all the latest in Digital, Omni-channel, Privacy, Customer Experience, Customer Data Management, Content Experiences, Social Media Marketing, B2B Marketing, Search, Mobile Marketing; AdTech, Performance Marketing, SalesTech, and more!

Language:

Spanish


Episodes

How Marketers Can Use Second-party Data + Global Voice, Video, Social Trends| S3 EP 04

3/17/2020
Report of the week: HootSuite’s Global Digital Overview 2020 Top 3 takeaways from the report we discuss: 1.What customer engagement is going to look like in 2020 and beyond: leveraging employees as a crucial link in CX 2. Will marketers find their ‘purpose’ with video in 2020? 90% of internet users said watching videos was their number one activity online- how will marketers’ approach video content to drive business outcomes – especially with a growing list of martech vendors that enable...

Duration:00:21:01

Expert analysis of the latest CX news feat. Adobe, Sprinklr, Freshworks, Lytics| S3 EP 03

3/3/2020
David Raab, Anand Thaker and Chitra Iyer analyze what the latest announcements in MarTech mean to marketers. Featuring latest CX news from Adobe, Verint, Adobe, Sprinklr, Freshworks, Wipro Digital, Rational Interaction, Thunderhead and Lytics. Gartner’s recent prediction asserted that 89% of companies will compete solely on CX - the market for CX spending is growing exponentially. And today’s analysis is about that. We first set context on the scope of CX and the core components needed to...

Duration:00:27:03

Sensible Martech Choices, Latest Marketing Surveys, and Identity Resolution News | S3 EP 02

2/19/2020
This week we talk about making sensible martech stack decisions in the giant martech candy store; what makes the ‘D2C approach’ work, findings from 3 new marketing surveys; and David Raab’s expert commentary on 3 news items from the identity resolution space. Section1: talking martech with Pat Maigler, Sr. Manager Marketing Strategy and Operations at Williams Sonoma Inc. (All opinions expressed are Pat’s own, and not representative of Williams Sonoma Inc.) Top 5 highlights of the discussion...

Duration:00:37:20

The Growth of First Party Data Tech & Campaign CDPs in 2020 |S3 EP 01

2/11/2020
Segment 1: The Growth of First Party Data Tech David Raab of the CDP Institute, growth advisor Anand Thaker, and Chitra Iyer talk about the rise of first party data tech - from personalization platforms to experience clouds, data integration to CDPs and everything in between. Highlights of the discussion include: - Factors behind the rise of ‘first party data tech’ - What’s problematic about ‘consent’ replacing cookies - Why publishers will make data vendors irrelevant over time (and the...

Duration:00:33:01

5 Big MarTech Themes for 2020 | 64

12/18/2019
Brent Leary, David Raab, Anand Thaker, and host Chitra Iyer talk about 5 significant martech themes that will – or should matter in 2020: 1. The Customer Data Management space • David explains why his biggest milestone in 2019 was Salesforce, Adobe, and Oracle coming out with seemingly legit CDP’s, and “the very specific technical change” they have made since they entered the CDP conversation • Privacy is the other big significant concept. “It’s getting marketers rethinking how they will...

Duration:00:52:49

The Performance Aspects of Rich media + a New CDP Trend|63

12/10/2019
What is rich media and why is it instrumental in the end user experience? Sanjay Sarathy, VP Marketing of Cloudinary, talks rich media and how marketers can get better outcomes from developing a practical approach to their non-text media strategy. 2/3rd of the web is images, or non-text content. And the world of non-text content is evolving fast- what with video, voice, AR-VR etc. all vying to play starring roles in most marketing strategies today, and users themselves evolving how they...

Duration:00:28:47

How to Use Insights From Permissioned First Party Data | 62

11/18/2019
Gary Laben from permissioned-first party research data provider Dynata tells us how marketers can use research-based data to bridge the gaps in our understanding of the customer. ‘Understanding the consumer’ is easier said than done (understatement of the year!). As Gary Laben from Dynata, David Raab from the CDP Institute and Anand Thaker of Intelliphi discuss in this episode of The Talking Stack, it will take a lot of technology and a lot of skills to do that in any meaningful way....

Duration:00:26:24

Central Decision Hubs, Buyer Journeys, Customer-Centric Marketers and the Future of CRM | 61

11/4/2019
Join Jeff Nicholson VP, CRM Product Marketing at Pegasystems and David Raab in a great conversation around relationships and the future of CRM, where they will explore such questions as: 1. Can you orchestrate something you don’t have any control over? (i.e the famed ‘customer journey’?) 2. What’s best for the customer and why the future of customer-centric marketing is not about the next best offer but the next best action (which may not be an offer at all) 3. How marketing success metrics...

Duration:00:35:40

The Path to $46 million In Sales From Social Media Marketing | 60

10/22/2019
If you track social media marketing best practices, chances are you’ve heard of Santiago Solimei, the global head of social media at the Melia group of hotels. While their success with social media marketing has been extensively covered in the press, let me remind you of the outcomes: the company has been named one of the 10 most influential brands on social media; and has built a solid online community (over 6 million followers) around its 545 brand and hotel accounts on different social...

Duration:00:28:54

The Real Life of Martech Managers: Career, Challenges and Choices | 59

10/14/2019
Steve Petersen, marketing technology manager at WGU, an online institution for higher education shares what the job profile really involves, real life practical challenges on-the-job, the reality of choosing the right technology, and on being a good partner to your martech vendors. Here are the top 3 highlights – but don’t miss the details in our conversation! 1. Want to build a career in martech? Here are Steve’s top tips • Listen to your dad! • Learn new stuff/ technologies when you get a...

Duration:00:26:28

Artificial Intelligence In Marketing: Use-Cases, Readiness, Skill Sets, Challenges And Ethics| 58

10/1/2019
Today we are talking about Artificial Intelligence (AI) and Machine Learning (ML) in marketing with Loren McDonald, who is Program Director, Marketing Research at Acoustic, and a well-regarded figure in the AI in Marketing space, having been the marketing evangelist for IBM’s Watson platform for over a decade. We start with clarifying the various terms related to AI in marketing – from predictive analytics to ML to AI and RPA and everything in between, how can marketers not be confused about...

Duration:00:29:11

Gartner’s Digital Marketing Hype Cycle 2019 Explained | 57

9/24/2019
This week, we dig into the Gartner Hype Cycle for Digital Marketing and Advertising 2019, with Mike McGuire who takes us through the category selection and what the different phases (should) mean to us, marketers. We also talk through the 3 of the 4 technologies identified in the report as being transformational for marketing over the decade - currently, these 3 are all at the ‘peak of inflated expectations’ but will soon be entering the ‘trough of disillusionment’. Customer Data Platforms...

Duration:00:35:36

Lean Surveillance, Brand Value and Other MarTech Disruptions | 56

9/17/2019
We’re excited to welcome Duane Schulz to the Talking Stack this week- not just because he brings decades of perspective from both enterprise and start-up experiences, but also because he is a passionate champion of responsible marketing that creates true brand value. Here’s what we talked about: On Steering the marketing and martech digital transformation at Xerox: Duane highlights a 4 step framework they followed when he led the dual marketing and martech practice there: 1. Discover:...

Duration:00:37:05

Business Intelligence Beyond Dashboards + What’s up with B2B CDPs? | 55

9/10/2019
This week we speak to Pedro about Business intelligence (BI) and Data intelligence solutions for the data-driven workforce – people who need data to do their work, but are not necessarily data experts. Pedro’s take on BI is all about creating ‘data-driven experiences’ – that are accessible by more than just data the analysts; and which go beyond just ‘reports and dashboards’. Here are some of the highlights of the conversation: 1. Getting value out of your data with data-driven experiences...

Duration:00:27:01

Mobile Marketing, AdTech, and the Future (it's more than 5G)| 54

9/3/2019
Segment 1: In conversation with Jake Jake Moskowitz, VP of Data Strategy at Emodo + Head of Emodo Institute Here are the highlights 1. The mobile ad tech ecosystem The mobile marketing has consolidated in the last 5 years or so- there are clear centralised players where the money flows – namely the walled gardens and the open ecosystem. Jake explains all the elements of the ecosystem and how they work – a great segment to understand what’s what in mobile ad tech. 2. Is there a difference...

Duration:00:30:08

How Performance Marketing Impacts Marketing Performance | 53

8/20/2019
In this episode of the Talking Stack, we clear the air on what modern-day performance marketing looks like. Robert Glazer of Acceleration Partners brings clarity on what makes (and doesn’t make) for good performance marketing as seen through the lens of partner marketing as a methodology. We also look at common partner marketing mistakes and ways to optimize ROI from the methodology. Highlights: Its not the what, it’s the how Robert helps us understand partner partnerships not as a channel,...

Duration:00:28:18

Data Management: When the Enterprise Owns the Data + Are CMOs redundant? | 52

8/5/2019
Episode Title: Enterprise Data Management: When the Enterprise Owns the Data + Are CMOs redundant? Alexei Yukna, Director of Marketing Technology Research at 14West talks gamut of themes, who as a practicing professional – someone who is actually involved in the day-to-day of bringing enterprise data together and leveraging it for better business outcomes – shares some practical insights not just for his peers, but even for martech vendors! Here are some of the key highlights: 1. Going...

Duration:00:33:25

Managing your Agency Stack + HubSpot’s Smart Agency Model | 51

7/22/2019
Segment 1: In conversation with Brian Regienczuk of Agency Spotter Having trouble finding the right agency partner or navigating all your approved agencies? There’s a tool for that, and it’s in the cloud! Join us in conversation with Brian Regienczuk of Agency Spotter(https://www.agencyspotter.com/). We talk about Client Reviews as a way to bring objectivity to the Agency selection process, and why really complicated Agency websites (ironic!!) make it so difficult. Brian suggests, “Having a...

Duration:00:30:37

LUMA Digital Brief 2019 + Why Data Activation Matters | 50

7/16/2019
Standout term from today’s show: CDAP: We’ve build CDPs to create a unified data set about each customer, but do we have the ability to activate this data cross our disparate marketing automation systems? Remember, we discussed on this episode how integration between martech stack components is still the single largest challenge marketers today face. No matter how much great data you have, putting it to use across channels in well-orchestrated campaign is still the winning trick. With...

Duration:00:18:51

VoiceFile

7/12/2019
Stack rationalization is about finding and managing your tech. Finding the right technology and managing tech, using the tools optimally. We talk about acquiring and building the right Martech stack, navigating the politics of it, working beer and smarter with your vendors, and finally getting the best business outcomes to form it Consolidating all that you have acquired over time and make your digital transformation even possible or realistic? Identifying what you want to or need to do...

Duration:00:44:46