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2X eCommerce Podcast

Business & Economics Podcasts

Want to learn about customer acquisition and retention strategies employed by high growth digital-native product brands? This podcast - 2X eCommerce features interviews with experts at the forefront of technology and innovation in digital retail. Hear firsthand stories from founders of innovative direct-to-consumer brands. These insights will help you grow in specific areas of your direct-to-consumer business. hosted by Kunle Campbell

Want to learn about customer acquisition and retention strategies employed by high growth digital-native product brands? This podcast - 2X eCommerce features interviews with experts at the forefront of technology and innovation in digital retail. Hear firsthand stories from founders of innovative direct-to-consumer brands. These insights will help you grow in specific areas of your direct-to-consumer business. hosted by Kunle Campbell

Location:

United States

Description:

Want to learn about customer acquisition and retention strategies employed by high growth digital-native product brands? This podcast - 2X eCommerce features interviews with experts at the forefront of technology and innovation in digital retail. Hear firsthand stories from founders of innovative direct-to-consumer brands. These insights will help you grow in specific areas of your direct-to-consumer business. hosted by Kunle Campbell

Twitter:

@2XeCommerce

Language:

English

Contact:

01865600062


Episodes

SE07 EP08: eCommerce Platforming - fireside chat w/ Tim Bucciarelli (BONUS EPISODE)

5/16/2022
On today’s episode, Kunle is joined by Tim Bucciarelli, Senior Manager of Digital Operations at IronPlane, a full-service eCommerce agency specializing in platform design, development, and digital marketing agency in general. What does an eCommerce business need? They need a flawless flow of operations and timely software integrations, meaning that everything must be in tip-top shape. One of the common problems you encounter is with the plugin you bought. It didn't work on your platform....

Duration:00:59:13

S07 EP08: How DTC brand, Dermadry is Solving Excessive Sweating at Scale as a Segment Leader w/ Mathieu Mireault

5/14/2022
On today’s episode, Kunle is joined by Mathieu Mireault, Co-founder of Dermadry, a world-leading manufacturer of iontophoresis machines for the treatment of hyperhidrosis. There are products that need more than an Ad on Facebook, Google on Instagram to hit that buy button. Some brands need more exposure or old-fashioned word of mouth to garner the customer’s attention. Dermadry is a world-leading manufacturer of iontophoresis machines. Their whole product revolves around those...

Duration:00:45:47

S07 EP07: Using AI to Turbocharge Your Product Recommendations w/ Oliver Edholm

5/5/2022
On today’s episode, Kunle is joined by Oliver Edholm, Co-Founder & CEO of Depict, a Stockholm-based start-up that provides AI-based product recommendations that integrate with any eCommerce store. A ton of products in your eCommerce store will either keep your growth at a stagnant state or even slow down sales. With hundreds in your catalog, it can hinder a customer’s purchase experience. We can’t have that now, can we? Maybe you didn’t know but there is a way to leverage your current...

Duration:00:44:03

S07 EP06: Simplifying the Fundamentals of eCommerce Growth w/ Jason Caruso

4/28/2022
On today’s episode, Kunle is joined by Jason Caruso, the Co-owner and host of eCommerce Uncensored, a podcast dedicated to bringing tips, tricks, and techniques to eCommerce entrepreneurs looking to grow their sales, traffic, and email list. With the help of a fast-paced digital world, podcasts have truly become the fountain of knowledge for many. It’s not a surprise due to the diversity and the creative freedom it provides for both creators and consumers. eCommerce Uncensored is just...

Duration:01:17:04

S07 EP05: Gaining Competitive Audience-Building Advantage with TikTok w/ Austin Armstrong

4/21/2022
On today’s episode, Kunle is joined by Austin Armstrong, CEO of SocialtyPro, a digital marketing agency that specializes in TikTok marketing and search engine optimization. The digital age is fast approaching. Social media has placed itself as a hub for marketers seeking to build brand awareness. With the popularity of Instagram and Facebook for eCommerce brands, marketers are rising up to the challenge and using TikTok as a creative space to market their products. TikTok has grown to...

Duration:00:50:49

S07 EP04: Strategy Sprints for eCommerce Leaders w/ Simon Severino

4/14/2022
On today’s episode, Kunle is joined by Simon Severino, Founder of Strategy Sprints, a brand that focuses on providing over 200 different blueprints to increase effectiveness, grow revenue, and secure business resilience to effectively scale your brand. Who said scaling was an afternoon walk in the park? CEOs, founders, and employees go through hardships to see a company grow, but once they feel that growth, things start to get a little tricky. For the CEO, it’s like a maze to get things...

Duration:00:53:31

BONUS EPISODE: The Search For the Fastest Growing Commerce Brands in the U.S. and UK w/ Mark Hook

4/10/2022
On today’s episode, Kunle is joined by Mark Hook, Vice President & Global Brand PR of Communications at Brightpearl, a Retail Operating System that’s geared towards retailers and wholesalers looking to reach hyper scalability. Nothing is more exciting than seeing your brand receive twice the amount of orders. All those late nights have finally paid off. But as your brand continues to grow, so does the amount of workload. Things get more and more complex as you get more customers. Your old...

Duration:00:46:33

S07 EP03: Building a Headless and Transparent Checkout Experience with Open Banking w/ Simone Martinelli

4/7/2022
On today’s episode, Kunle is joined by Simone Martinelli, the Founder and CEO of Volume, a UK-centric company that provides elegant and smooth open banking services to merchants and creates the best experience for users and businesses. It’s time to check out what’s inside our online carts. The excitement dies down a little when we realize that we need to open up another app to transfer money and finally pay the needed amount. It’s tedious to go through many channels just to finalize our...

Duration:00:36:01

S07 EP02: Focus on Being Obsessively Helpful to Customers w/ Csaba Zajdó

3/31/2022
On today’s episode, Kunle is joined by Csaba Zajdó, Co-Founder of OptiMonk, a powerful conversion optimization tool that converts your traffic into sales. Bombarding your customers with all your content marketing tools is a big thumbs down. Most would find it annoying but how would you help those who are unsure about what they are looking for? Is there a way to figure out what they might need on your website? If you’re scratching your head don’t worry there is a solution. OptiMonk is...

Duration:00:51:57

S07 EP01: Optimizing of the Post-Purchase Experience you Deliver to Your Customers w/ Andrew Chan

3/24/2022
On today’s episode, Kunle is joined by Andrew Chan, Co-Founder of AfterShip, a Hong Kong-based company offering detailed shipment tracking through a SaaS model that enhances customer experience post-purchase. “Where is my order?” It’s such an infuriating question, isn’t it? Don’t worry, you’re not the only brand receiving that question from your customers. If only your customers could see their order status in detail and receive updates about their purchase to avoid answering repetitive...

Duration:00:51:50

S06 EP66: How Best-In-Class Peformance Marketing Teams are Structured and Operate w/ Reza Khadjavi 🔂

3/17/2022
In today’s episode, Kunle is joined by Reza Khadjavi, CEO of Motion, a platform that supercharges your creative testing and reporting workflow from Ads Manager so you can focus on scaling creatives that convert. Gone are the days when you could scale ad campaigns using just 3-4 images as creatives. The competition for attention and eyeballs has gotten so intense that stopping the scroll is easier said than done. And this was before the privacy-driven changes to the ecosystem. Knowing what...

Duration:00:59:11

S06 EP65: 🇺🇦 Ukraine: How the eCommerce Industry Can Help w/ Paul Okhrem

3/13/2022
In today’s episode, Kunle is joined by Paul Okhrem, Founder of ELogic Commerce, a Ukraine-based company that services omnichannel brands to deliver eCommerce solutions to serve different markets. A sudden change in a nation can disrupt any industry and eCommerce is no exception. As the east of Ukraine plunges into chaos, a western Ukraine-based business that focuses on growing their client’s eCommerce brand to make more revenue decided to defy their country’s situation. ELogic Commerce...

Duration:00:30:41

S06 EP64: Building a Future-Proof Attribution Framework w/ Matt Bahr

3/10/2022
In today’s episode, Kunle is joined by Matt Bahr, Co-Founder EnquireLabs, a technology company that focuses on customer insight to improve operations, products, and marketing to better serve customers. For D2C brands, fulfilling an order should not be the end of customer transactions. In order to get returning and new customers, a brand must also focus on post-purchase. One way to do that is to ensure that your customers receive a post-purchase survey. Knowing your customers is going...

Duration:00:48:52

S06 EP63: The Subscription Commerce Advantage w/ Evan Padgett

3/3/2022
In today’s episode, Kunle is joined by Evan Padgett, Co-Founder & COO of Stealth Venture Labs, an incubator for growing eCommerce businesses and a company that works in the acquisition and growing eCommerce brands. Every small brand goes through the hoop of the needle to ensure their growth is steady but there will come a time when that brand exceeds what you can handle with a handful of people. A growing business means a growing team, and a part of your team is a marketer. Choosing the...

Duration:01:13:18

S06 EP62: Conversion Research: The Goldmine for Increasing eCommerce Revenue w/ Rich Page

2/24/2022
On today’s episode, Kunle is joined by Rich Page, CEO & Founder of Rich Page: Website Organizer, a company that helps websites increase conversion rates and sales. Websites have many benefits including providing your customers with the best user experience (UX). With satisfied customers, you get guaranteed converts. A pretty website isn’t enough to drive in traffic. What you need is a website with a friendly user experience and CRO to bring in loads of traffic, and with loads of traffic,...

Duration:00:47:02

S06 EP61: Digging Into Lifetime Value and Customer Acquisition Cost w/ Paul Orlando

2/17/2022
In today’s episode, Kunle is joined by Paul Orlando, Founder of Startups Unplugged, a startup accelerator and incubator that helps companies generate more revenue and enables different communities to attract new businesses. As a data-driven person, Paul Orlando strategizes according to data and numbers, and with that, he comes up with different approaches on how to get ideal closing customers. Paul learned the hard way that data is very important to measure growth in the business but that...

Duration:00:45:13

S06 EP60: Helping Amazon Sellers Strategize and Maximize their Exit w/ Josh Dittrich

2/10/2022
On today’s episode, Kunle is joined by Josh Dittrich, Founder and VP of Branded Seller, a company that helps brands maximize their exit through selling without brokers, going the DIY route, and helping brands point the needle to where their product’s market is. Entrepreneurs want to make the most of their hard work. While exiting from a D2C business can be particularly difficult for a seller especially with big brand competitors like Amazon, Branded Seller goes above and beyond to make an...

Duration:00:34:48

S06 EP59: Octillion is Helping Commerce Founders Preserve and Build on their Brands’ Legacy at Exit w/ Ayo Disu

2/3/2022
On today’s episode, Kunle is joined by Ayo Disu, Kunle’s Co-Founder at Octillion Capital Partners, an acquisition company looking for diamond in the rough eCommerce, direct-to-consumer, and marketplace businesses. After building a successful business, founders sometimes find themselves wanting to sell. This could be because they want to do something more meaningful for them, or because they are retiring and the next generation doesn’t want to take over, or simply because they have reached a...

Duration:00:34:48

S06 EP58: How OpenStore is Providing Instant Exit Liquidity to Shopify Brands w/ Michael Rubenstein

1/27/2022
On today’s episode, Kunle is joined by Michael Rubenstein, Co-Founder and President of OpenStore. Michael has spent the past two decades building iconic companies in the digital marketing and digital advertising space. His new business, OpenStore, is unique in that it provides direct-to-consumer eCommerce merchants with instant liquidity. The past decade has led to explosive success for a lot of Shopify businesses. Although some entrepreneurs want to operate and own their business for a...

Duration:00:42:35

S06 EP57: The Outlook for eCommerce in 2022 w/ Mike Shapaker

1/20/2022
On today’s episode, Kunle is joined by Mike Shapaker, CMO at ChannelAdvisor, an SaaS company offering businesses a centralised platform to streamline operations, expand to new channels and grow sales. With the full-blown expansion of eCommerce and democratisation of Martech, businesses are in a race to be everywhere their customers are. And the ever-shifting privacy landscape has made it all the more important for businesses to be ahead of the curve. Since we’re at the start of 2022,...

Duration:00:39:40