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Location:

United Kingdom

Twitter:

@MrAsquith

Language:

English

Contact:

00447900494244


Episodes

539 - Content Development Process: Monetization & Retention Logic

11/16/2018
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Hey, guys, welcome to episode 539 of The 7 Minute Mentor with me Mark Asquith. Today, we're going to talk about the last part of my content development process, which is the monetization and retention logic. Sounds a little bit complex and a little bit abstract, but I'm going to explain it in just one moment. Look, before I do that, let me just give you a quick heads up that I will be live with my free coaching today at 4:00 PM UK, 11:00 AM Eastern, 8:00 AM Pacific, where I give you 30...

Duration:00:07:55

538 - Content Development Process: Content Upgrade & Relevance

11/15/2018
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Hey, what's going on, welcome to episode 538 of The Seven Minute Mentor, with me, Mark Asquith, where today, we're going to continue digging in to my content development process, where I'm teaching you how I create my content packages. It helps me to get off the content production hamster wheel, and create content that matters to my audience, and ultimately improves my bottom line, okay? So, that's what we're gonna be talking about today. And we're gonna be digging into the third portion of...

Duration:00:07:55

537 - Content Development Process: Alternate Format

11/14/2018
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Hey, what's going on team? Welcome to episode 537 of The 7 Minute Mentor with me, Mark Asquith, and today we're gonna continue the content development process explanation. Today, we're gonna talk about the alternate format content. Yesterday we talked about the original format content, and today we're gonna dig a little deeper into the process by looking at the second pillar, which as I said, is the ultimate format. But hey, before I do that, just a quick reminder, I will be live on Friday...

Duration:00:07:55

536 - Content Development Process: Original Format

11/13/2018
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Hey, what's going on? Welcome to episode 536 of The 7 Minute Mentor with me, Mark Asquith. And today I'm going to follow up what I started talking about yesterday, the content development process. And over the next few days, the next four days, I want to talk about that process in a little bit more depth. Starting today with the first pillar of that process, defining your original format content when you have an idea. I'm going to talk about that in just one moment. But hey, just a quick...

Duration:00:07:36

535 - Introducing My Content Development Process

11/12/2018
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Hey, what's going on? Welcome to episode 535 of The 7 Minute Mentor with me, Mark Asquith. And today I'm going to introduce you to my content development process. The process that I use, maybe a little bit less so here at my own personal brand, but actually that we use at the tech company when we're building content for productivity or for a podcast website or for the academy. When we're building that kind of content, this is the process that we use. And I'm going to talk to you about that...

Duration:00:07:55

534 - Where Is Your Content Discomfort? Identify and Conquer It

11/9/2018
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Well, hello there, happy Friday to you. Welcome to episode 534 of The 7 Minute Mentor, with me, Mark Asquith. And today we're going to finish the week by talking about a little content discomfort, a little content discomfort. We're going to talk about building your arsenal, building your repertoire of content channels. That's what we're going to dig into in just a moment. But, it is Friday, which you know if you follow me, that means it's free coaching Friday. Which means I'm going to be...

Duration:00:07:12

533 - Positioning Yourself as the Expert with Content - The Goal

11/8/2018
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What is going on? Welcome to episode 533 of The 7 Minute Mentor with me, Mark Asquith. Today we're going to talk about positioning yourself as the expert in your field with content marketing. Because after all, that is the goal. I'm going to come to that in just one moment, but before I do that just a quick little reminder that, of course, I will be live on Friday. That's right. Tomorrow I will be live. Giving away 30 minutes of my time entirely for free. To help you to define challenging...

Duration:00:07:09

532 - The 80/20 Rule of Content Marketing

11/7/2018
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Well hello there, welcome to episode 532 of The 7 Minute Mentor with me, Mark Asquith, and today we're going to talk about the 80/20 rule of content marketing. It's a follow-up to yesterday, which in turn was a follow-up to episode 530, where we talked about understanding your own buying behaviour, and then like I said yesterday, we talked about just one very important question, are you a content creator or are you a content marketer? You know the answer now, you are a content marketer. You...

Duration:00:07:55

531 - Are You a Content Creator or a Content Marketer?

11/6/2018
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Hey, what's going on? Welcome to Episode 531 of The 7 Minute Mentor with me, Mark Asquith. And today, I'm going to ask you a question. Are you content creator or are you a content marketer? It's a bit of a follow up to yesterday, continuing that thread where we talked about understanding buying behaviour to develop your content marketing. And we're going to dig into that in just a moment. But hey, this week I will be live on Friday. Just a quick reminder, I'll e live with my free coaching...

Duration:00:06:50

530 - Understanding Your Own Buying Behaviour to Develop Your Content Marketing

11/5/2018
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Hey, what's going on? Welcome to episode 530 of The Seven Minute Mentor, with me, Mark Asquith. Now, first of all I want to just give a big shout out to everyone at Harvard University for pulling off such an amazing event at the Sound Education Conference. Big thank you to Kurt who moderated the entire session that we did and was just such a wonderful facilitator and Zach Davis for putting on such a wonderful event. Welcome to everyone at Harvard University. I'm still out in Boston right...

Duration:00:07:55

529 - What is Content Marketing?

11/2/2018
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Well hello there you fine, fine beautiful person. Welcome to episode 529 of The 7 Minute Mentor, with me Mark Asquith, where I'm going to follow up today with what is content marketing? Yesterday we talked about November's theme, which is content marketing that works. That's kind of a follow-up from October, which is all about why you as a founder need to be a pretty damn good marketer. Remember this all in the pursuit of helping you to escape that lifestyle prison. It's to help you to...

Duration:00:08:04

528 - November's Theme - Content Marketing That Works!

11/1/2018
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Hey, what's going on? Welcome to Episode 528 of The 7 Minute Mentor with me, Mark Asquith where today we're going to introduce November's theme. November 28, '18's theme is Content Marketing that Works. I'm going to tell you why we're digging into that. I'm going to give you a bit of the skinny on why I believe it's vital for you to not only extend your knowledge from being a marketer by actually just digging into this one particular field of marketing as a founder very quickly when you set...

Duration:00:07:55

527 - Takeaways & Action: Becoming A Marketer

10/31/2018
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Hey, how are you today? Happy, happy Halloween. That's right, Halloween is upon us. We don't quite celebrate it here in the UK, or certainly don't get into it quite as much as the United States, but wherever you are in the world, please have wonderful day, stay safe, be careful, enjoy time with your kids trick or treating, dressing up, putting the house together, having such wonderful time. Please, please, please enjoy yourselves but please stay safe, but a happy Halloween to you. Now...

Duration:00:08:01

526 - Marketing Campaign Messaging & Creative Design

10/30/2018
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Hey, what's going on? Welcome to episode 526 of The 7 Minute Mentor with me, Mark Asquith. Today, we're going to kind of wrap up with a last piece of wisdom from me about being a marketing founder, a founder who is a decent marketer. We're going to wrap this up by talking about marketing campaign messaging and creative design, okay? The things that people see and read when it comes to your marketing, we're going to dig into that in just one second. But what I want you to do first of all, is...

Duration:00:07:55

525 - Choosing Your Marketing Campaign Channels

10/29/2018
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Hey, what is going on? Welcome to episode 525 of The 7 Minute Mentor with me, Mark Asquith. And today I'm going to talk kind of wrapping up for about the last couple of times actually this week, talking about marketing as a founder. And in particular, about choosing your marketing campaign channels. Now, we've talked last week about marketing strategy, we've talked about marketing campaigns and the difference between them. Today we're going to talk about the channels. And I'm going to...

Duration:00:07:55

524 - How to Develop Your First Marketing Strategy

10/26/2018
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Hey, what's up, welcome to episode 524 of The 7 Minute Mentor with me Mark Asquith. Today I'm going to talk about how to develop your first marketing strategy. Now, it's an interesting one this and you'll see why in a second because it's not quite as clear cut as it looks. But we are going to talk about that in just one moment. Then moving into Monday, we're going to talk about choosing campaign channels, your marketing campaign channels. Then we're going to wrap up on the 30th with...

Duration:00:07:55

523 - Understanding a Marketing Campaign vs. Marketing Strategy

10/25/2018
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Hey, what's up? Welcome to Episode 523 of The 7 Minute Mentor with me, Mark Asquith, and today I'm going to carry on with my marketing chat, helping you to become the founder that can also market petty darn well, okay? And we're going to talk today very specific on how pulling together some of the threads from this week, understanding a marketing campaign versus a marketing strategy. A marketing campaign versus a marketing strategy. There are some subtle differences, and they can get quite...

Duration:00:07:55

522 - PEST, SWOT, FFS!

10/24/2018
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Hey, what's happening? Welcome to Episode 522 of The 7 Minute Mentor with me, Mark Asquith. Today I'm going to talk about acronyms. I'm going to dispel a couple of acronyms that, honestly, they're not that complex but they are really quite important. But my job here at my own personal brand and with The 7 Minute Mentor is to help you to overcome some of the crap that I didn't have any help overcoming, you know? I had to learn a lot of this stuff for myself. And I want to help you through...

Duration:00:07:55

521 - Setting Your Marketing Campaign Goals vs. Your Overall Marketing Goals

10/23/2018
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Hey, what's going on? Welcome to episode 521 of The 7 Minute Mentor with me, Mark Asquith. And today we're going to continue pulling on the thread of why you need to be a pretty darn good marketer as the founder of your own business. Because look, we all know that in the early days, we are chief bottle washer, we are marketing manager, we are sales manager. Heck, we're the person that sweeps up at the end of the day. We do everything, don't we, in the early days. And marketing, it has to be...

Duration:00:07:55

520 - Setting SMART Objectives for Your Marketing

10/22/2018
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Yo, what's going on? Welcome to Episode 520 of The 7 Minute Mentor with me, Mark Asquith, and today we're going to talk about setting smart objectives for your marketing. We're going to dig into that in just one moment, but look, just a quick reminder that if you are a Podcast Websites member, today you need to be joining me on our download statistics webinar. It's a private webinar within the Podcast Success Academy, and it is only for Podcast Websites members. It's 11:00 a.m. Eastern in...

Duration:00:07:44