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The Agency Profit Podcast

Business & Economics Podcasts

Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.

Location:

Canada

Description:

Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.

Language:

English

Contact:

1-204-817-6603


Episodes

Building Systems that Grow with Your Agency, With David Jenyns

3/19/2024
Points of Interest Show Notes LinkedIn: https://www.linkedin.com/in/david-jenyns/Twitter/Xhttps://twitter.com/davidjenynsWebsitehttps://www.systemology.com/profile/Amazon link to book: https://www.amazon.ca/SYSTEMology-Create-profits-business-systems-ebook/dp/B08CDY993GLove the Podcast? Leave us a review here.

Duration:00:36:57

How to Build a 5 Million Dollar Agency, With Michael Wark

3/5/2024
Points of Interest Show Notes Link to E-book: https://jo.my/qr/trimline-growthLinkedIn: https://www.linkedin.com/in/michael-wark-18627628/Website: https://trimline.co/

Duration:00:39:00

How to Increase Tax Efficiency in Your Agency, With Craig Cody

2/20/2024
Points of Interest Show Notes https://craigcodyandcompany.com/https://craigcodyandcompany.thinkific.com/courses/5-tax-strategieshttps://www.linkedin.com/in/craigcodycpa/https://www.linkedin.com/company/craig-cody-and-company/https://www.facebook.com/CraigCodyandCompanyhttps://craigcodyandcompany.com/https://craigcodyandcompany.com/agency-tax-research/https://craigcodyandcompany.com/agency-podcast/craig@ccodycpa.comLove the Podcast? Leave is a review here.

Duration:00:23:56

How to Create Process Without Killing Creativity, With Rob Sayles

2/6/2024
Show Notes: Rob Sayles LinkedIn ProfileLove our Podcast? Leave us a review here!

Duration:00:40:57

Mastering Utilization and Capacity Planning for Agency Profits

1/23/2024
Show Notes: https://parakeeto.com/blog/capacity-planning-101-strategies-benefits-and-challenges/https://parakeeto.com/toolkit/https://parakeeto.com/blog/utilization-rate-calculator/https://parakeeto.com/blog/resource-utilization-capacity-planning-for-marketing-agency-2/

Duration:00:40:26

How to Level Up Your Leadership as an Agency Owner, With Karl Sakas

1/9/2024
Points of Interest Show Notes Book Link: https://sakasandcompany.com/lp/work-less-earn-more-book/Website:https://sakasandcompany.comNewsletterhttps://sakasandcompany.comLeadership Training:Home | Manager Tools (manager-tools.com)https://sakasandcompany.com/training-programs/Bureau of Digital Linkhttps://bureauofdigital.com/Free resources from Sakas & CompanyAgency Leadership IntensiveWork Less, Earn MoreAudible editionWork Less, Earn More

Duration:00:49:56

How to Find Agency Success with 3rd Party Partnerships, With Tim Burke

12/26/2023
Points of Interest 00:00 - 00:15:00:43 - 01:17:01:17 - 01:37:15:03 - 15:54:15:54 - 16:48:16:48 - 17:25:18:21 - 19:26:19:26 - 20:13:21:19 - 22:46:22:46 - 26:15:26:18 - 28:34:28:34 - 30:05:30:05 - 31:01:Guest Links Tim Burke's LinkedIn ProfileConduit Digital's WebsiteConduit Digital's LinkedIn PageConduit Digital's YouTube Channel

Duration:00:31:20

The 3 Steps for Creating Clarity in Your Agency Operations, With Melissa Morris

12/13/2023
Points of Interest 0:00 - 2:262:26 - 4:484:48 - 8:218:21 - 11:3011:30 - 13:4513:45 - 15:2715:27 - 16:0216:02 - 17:37 17:37 - 19:2319:23 - 22:2022:20 - 28:0128:01 - 32:55Show Notes youragencyauthority.comMelissa's LinkedIn Profile

Duration:00:26:50

How to Scale an Agency That Grows Without You, with Mandi Ellefson

11/28/2023
00:00 – 00:32:00:32 – 03:42:03:42 – 07:38:07:38 – 12:12:12:12 – 16:35:16:35 – 17:21:18:56 – 19:15:19:15 – 19:38:19:38 – 20:19:20:19 – 22:02:22:02 – 22:49:22:49 – 23:23:23:23 – 23:51:23:51 – 24:39:24:39 – 26:50:26:50 – 29:22:29:22 – 30:39:30:44 – 31:50:31:50 – 32:51:Show Notes/Links Mandi’s Scalability ChecklistLink to the book on AmazonLink to Mandi’s Agency “Hands Off CEO”Link to Mandi’s Linkedin Profile

Duration:00:35:12

Increasing Agency Profits With Client Lifetime Value, With Robert Patin

11/21/2023
Robert Patin is the founder of Creative Agency Success, a consulting firm dedicated to helping creative agencies scale. Robert is known for being a deeply inquisitive and analytical leader with a distinct ability to devise solutions that elevate companies and lifestyles. He is a two-time international best-selling author and is passionate about sharing his next-level strategies so that creative agency leaders will find fulfillment and growth. Find his books here: The Agency Blueprint The Practical Agency Points of Interest 00:01:06 – 00:01:26 Meet Robert Patin Marcel highlights Robert’s background and accomplishments, emphasizing his expertise and experience in operations, finance, and consulting for creative agencies. 00:03:38 – 00:03:43 Introduction to Client Lifetime Value Marcel initiates the discussion on Client Lifetime Value (CLV) and its importance, setting the stage for the main topic. 00:04:01 – 00:05:17 Importance of Increasing CLV Marcel and Robert discuss the significance of increasing CLV, especially in the context of expensive client acquisition, and outline key levers to maximize its impact on agency profitability. 00:06:01 – 00:06:22 The Churn Ceiling Robert introduces the concept of the “churn ceiling,” highlighting the critical role of client retention in agency growth. 00:08:18 – 00:08:54 Strategic Client Relationships Marcel and Robert delve into the importance of building strategic relationships with clients, emphasizing the value of being a trusted advisor. 00:10:04 – 00:10:32 Undermining Factors in Client Retention The discussion uncovers factors that undermine an agency’s ability to retain clients and improve CLV, focusing on delivering value and adapting to client needs. 00:12:45 – 00:13:00 Expanding Revenue without Operational Drag Marcel and Robert explore strategies to expand client revenue without adding operational complexities, emphasizing understanding client needs and navigating opportunities wisely. 00:14:21 – 00:16:23 Quality vs. Quantity of Revenue The conversation deepens into the tension between client lifetime revenue and gross profit, highlighting the importance of careful balance and considering long-term impact. 00:17:53 – 00:18:18 Creating Value through Adaptation Marcel and Robert emphasize the value of adapting agency operations to facilitate problem-solving for clients, creating goodwill and trust. 00:18:55 – 00:19:15 Value vs. Short-Term Gains The discussion reveals the pitfalls of contrived efforts to inflate CLV without providing genuine value, emphasizing the importance of solving customer problems. 00:22:59 – 00:23:40 Balancing Revenue and Profit The podcast concludes with insights into balancing revenue and profit, stressing the importance of reconciling price, scope, and cash flow for long-term agency success.

Duration:00:29:46

Mastering the Art of Hiring: How to Find the Perfect Freelancers for Your Agency, With Emily Hunkler

11/1/2023
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the platform of your choice at this link • Want to see/read more about this episode? Then do make your way to parakeeto.com/blog GUEST LINKS: GoWPQuickly HireGoWP FaceBook ABOUT: Emily is the Chief Operating Officer for GoWP, a company helping agencies grow through their dedicated staffing and via white-label WordPress service development.

Duration:00:20:32

Growing Your Agency Through Acquisition, With Chris Moore

10/18/2023
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the platform of your choice at this link • Want to see/read more about this episode? Then do make your way to parakeeto.com/blog GUEST LINKS: Chris's InstaChris's YouTubeLinkedInDealmaker ConciergeDealmaker Wealth Society ABOUT: Chris Moore is an entrepreneur, investor, full-stack digital marketer, best-selling author, and business growth specialist. He has a strong background in business development, customer experience design, and business growth strategy.

Duration:00:24:46

Transforming Agency Burden into an Asset, With Jason Swenk

10/4/2023
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the platform of your choice at this link • Want to see/read more about this episode? Then do make your way to parakeeto.com/blog GUEST LINKS: Jason's author pageAgency MasteryJason's Blog Jason's PodcastLinkedInYouTube ABOUT: Jason is one of the prominent thought leaders and coaches for digital agencies in the space. He's literally written the book for growing an agency from nothing to two eight-figure agencies.

Duration:00:21:07

The Ultimate Guide to Understanding Agency Rates, With Marcel Petitpas

9/27/2023
Check out the full blog post for this solocast here! ** FREE DOWNLOAD** The Agency Profitability Toolkit https://parakeeto.com/toolkit Get the templates, formulas and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free. For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.com Love the podcast? Leave us a review on the platform of your choice! https://lovethepodcast.com/AgencyProfit

Duration:00:27:25

How to Build Commercial Knowledge within Your Agency, With Alfie Wenegieme

9/20/2023
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the platform of your choice at this link • Want to see/read more about this episode? Then do make your way to parakeeto.com/blog GUEST LINKS: Alife’s LinkedInAlfie’s FacebookCactusInstagramTwitter ABOUT: Chartered accountant and Managing Partner at Cactus, Alife helps small to medium-sized agencies to achieve profitable growth organically through Mergers and acquisitions. He also trains agency staff to be more commercially aware.

Duration:00:24:25

Finding Focus in Your Agency One Metric at a Time, With Ryan Watson

9/6/2023
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the platform of your choice at this link • Want to see/read more about this episode? Then do make your way to parakeeto.com/blog GUEST LINKS: Ryan's LinkedInUpsourced LinkedinYoutubeTwitterInstagramUpsourced AccountingAgency Lifecycle blog ABOUT: Ryan is an experienced operations and finance leader for creative agencies and venture-funded startups. As a partner at Upsourced, he helps scaling agencies build better plans, see the future, and drive profits.

Duration:00:27:09

Scaling a Technology Enabled Service Firm from $20-$150M, With Corey Quinn

8/23/2023
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the platform of your choice at this link • Want to see/read more about this episode? Then do make your way to parakeeto.com/blog GUEST LINKS: Corey's LinkedInCorey's WebsiteVertical Go-To-Market podcast ABOUT: Corey helps agencies break the cycle of flat sales by becoming a vertical market specialist. Host of the Vertical Go-To-Market podcast, Corey is also the author of Focus Vertical (Q3, 2023) and the former CMO at Scorpion (which he scaled from $20-$150M in 6 years).

Duration:00:27:05

Unveiling The Future of Time Tracking, With Ilia Markov

8/9/2023
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the platform of your choice at this link • Want to see/read more about this episode? Then do make your way to parakeeto.com/blog GUEST LINKS: Ilia's TwitterIlia's LinkedInThe Toggl BlogToggl's Anti-Surveillance StatementAgency Profit Margins blog ABOUT: Toggle might be well known for their time tracking software, but they also offer project management/resource and capacity management tools (Toggl Plan) plus hiring software (Toggl Hire) used by over 70,000 teams across the world.

Duration:00:23:19

Unpacking The Truth Behind The 4-Day Workweek, With Marcel Petitpas

8/2/2023
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the platform of your choice at this link • Want to see/read more about this episode? Then do make your way to parakeeto.com/blog MARCEL'S LINKS: ParakeetoAgency Profit PodcastLinkedInParakeeto’s LinkedInTwitter ABOUT MARCEL: Marcel is co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Francisco, including Uber, Slack, and Google. In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains –he's also an in-demand keynote/virtual speaker and podcaster.

Duration:00:22:57

How The Ad Girls Doubled Profitability with a Results Only Compensation Model, With Courtney Tarrent

7/26/2023
QUICK LINKS: • The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free • For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com • Love the podcast? Leave us a review on the platform of your choice at this link • Want to see/read more about this episode? Then do make your way to parakeeto.com/blog GUEST LINKS: The Ad GirlsCourtneyTarrant.comCourtney's InstagramCourtney's LinkedInMillion Dollar Agency Mentorship ABOUT: Courtney Tarrant is the COO & Owner of The Ad Girls, a female-focused Facebook & Instagram Advertising agency. She has built a thriving business by catering to female-focused online entrepreneurs with a unique messaging-first methodology that has created over $40M in revenue for her clients.

Duration:00:45:31