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The Aisle Files Podcast

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Hosted by Kelly Ewell, the Aisle Files is a podcast created specifically for wedding venue owners. Each episode looks at the business of running a profitable, popular, and fulfilling wedding venue with a combination of owner interviews, best practices, and lessons learned. Whether you’re a seasoned owner or just opening a venue, tune in for inspirational stories and practical, ready-to-use advice.

Hosted by Kelly Ewell, the Aisle Files is a podcast created specifically for wedding venue owners. Each episode looks at the business of running a profitable, popular, and fulfilling wedding venue with a combination of owner interviews, best practices, and lessons learned. Whether you’re a seasoned owner or just opening a venue, tune in for inspirational stories and practical, ready-to-use advice.
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Location:

United States

Description:

Hosted by Kelly Ewell, the Aisle Files is a podcast created specifically for wedding venue owners. Each episode looks at the business of running a profitable, popular, and fulfilling wedding venue with a combination of owner interviews, best practices, and lessons learned. Whether you’re a seasoned owner or just opening a venue, tune in for inspirational stories and practical, ready-to-use advice.

Language:

English


Episodes

012: Five Biggest Wedding Day Challenges for Venues

3/15/2019
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Double surprise! We’re back again with another Five Minute Friday bonus episode for you! This show is one that I think we can all relate to. It’s the Five Biggest Wedding Day Challenges we face at our venue. Now I don’t mean for this to come off as a gripe session! This is all in good fun and I’ll be talking more about the challenges that I wouldn’t have expected to have before becoming a wedding venue owner. I know there are some listeners here who aren’t venue owners yet, but want to be...

Duration:00:09:00

011: Five Tools I Can't Live Without

3/8/2019
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Surprise! Today is a bonus episode, and I’m popping in here with a quick Five Minute Friday show all about the Five Tools I Can’t Live Without! These are the things that help me run an efficient and organized business, and I’d probably be lost without any one of them. In this episode, you’ll hear about: ABOUT OUR GUEST: Today’s show is a solo episode with host, Kelly Ewell. Kelly is the owner of 48 Fields, a century-old farm estate set in the heart of Virginia wine country. The venue...

Duration:00:07:15

010: Creating Strategic Marketing Systems with Joe Rare

3/5/2019
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Whether you love or hate it, marketing and selling your venue is imperative if you want to keep your business afloat! Without bookings, our venues are not long for this world. Maybe you’re already killing it and have figured out exactly what you need to do so that you’re selling out your calendar each year. But I’m willing to bet that most of us would be open to booking more if we could. Or at least booking couples sooner or at a higher rate. Today’s guest is set to throw down some knowledge...

Duration:00:58:06

009: Creating a List of Banned Items for Your Venue

2/26/2019
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We all have that one wedding. The one that has stuck with you. The one that gets under your skin and irritates you to no end! You can still envision it and remember that it made you change your contract afterwards, right? Now I’m not trying to get you in a bad mood! And there could be a million different things that you’re all thinking of right now! But I’ll bet that some of you are thinking about cleaning. All the extra clean up and vacuuming and deep-down hands and knees scrubbing that...

Duration:00:10:05

008: What It Takes to Buy an Existing Venue with Amanda Jackson

2/19/2019
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On this episode, we are chatting with Amanda Jackson of the Pick Inn Weddings and Events all about how she ended up buying the very place where she got married! Yep – the highs, the lows, the challenges, the celebrations. All the things along the learning curve for someone who didn’t previously have a background in weddings. Get ready to be inspired as she shares her amazing journey with you today! In this episode, you’ll hear about: RESOURCES WE MENTION: The Venue Owner Shop – use code...

Duration:00:59:52

007: How a Photographer Sees a Venue with Marirosa Anderson

2/12/2019
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You may remember back in Episode 4 a few weeks ago, we chatted with Natalie Seng of Designed Perfectly Events all about how planners see venues and what they look for on behalf of their clients. Today, I am excited to take that idea a little bit further and hear what photographers think about venues! Why does this matter to you? You may hear some ideas of simple things you can do to improve the appearance and presentation of your spaces. Most venue owners love to see images from...

Duration:00:56:43

006: How to Respond to Initial Client Inquiries

2/5/2019
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This week’s show is all about how to respond to your clients. More specifically, responding to initial email inquiries. I’m sure we all have couples who send us an email and want to know more, but then we never hear from them again. Now maybe it wouldn’t have been the right fit in the end, but what if there were better ways to get back to brides and grooms that might increase your response rates? That’s exactly what this episode will dive into. Complete with some free bonus downloads on our...

Duration:00:10:15

005: Creating Zero-Waste Events with Lauren Chumbley

1/28/2019
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Today’s show explores a topic that all venue owners and venue managers should consider, but I’m willing to bet that this might be an area where a lot of people haven’t put a lot of focus. Or at least not as much as they could. How much thought are you putting into trash? Or waste of any kind? That might include extra food, unwanted décor at the end of the night, using a lot of plastic serving pieces, having a recycling program, and so much more. Lauren Chumbley is my guest today and having...

Duration:00:30:02

004: How a Planner Sees a Venue with Natalie Seng

1/22/2019
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Consider these questions: What do others think of your venue? Are there things that you could easily improve or address that would make you stand out? Do you give the same tour, nearly word for word, week after week? Have you had the same packages for years? How do you know that they’re really working? Or that they are appealing to newly engaged couples? So often as venue owners we get tunnel vision. We see what we want to see, and we lack the outside perspective that other vendors may...

Duration:00:38:55

003: Are You Missing These Contract Clauses with Paige Hulse

1/15/2019
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We are still very new in our first season, but I think this is a topic that will catch everyone’s attention. Everyone perks up just a little when they hear something related to legal matters, right? I think it’s one of those things that so many are curious about and wonder if they’re doing it right, but are too afraid to ask anyone. Or think is too outside of their budget to do right. Well today we’ve got attorney Paige Hulse on and she’s going to walk us through things as they relate to our...

Duration:01:03:39

002: Running a Venue with a Partner with Kinsey Roberts

1/7/2019
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As venue owners, we are constantly thinking about how we run our venue. But we might not think that much about WHO we run that venue with. If you’re a single owner or your run your venue with a spouse, you can probably make some pretty independent decisions and keep things moving forward. But what if you run a venue with a partner who is not your spouse? How does that change what you do and how you do it when there is more than one voice that needs to be heard? That, my friends, is the topic...

Duration:00:41:31

001: Top Five Steps to Starting a Venue

1/7/2019
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Owning a wedding venue sure is an adventure! There are a million things you need to do to ready your spaces, create processes, develop your brand experience, write contracts, market to couples, hire staff, and on and on and on! And before you can even to that you need a safe and appealing space. If you’re thinking of purchasing some land to build, or to renovate an existing structure, this show is all about my Top 5 Steps to Starting a Wedding Venue. In this episode, you’ll hear...

Duration:00:13:56

000: Welcome to the Aisle Files Podcast

12/27/2018
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Welcome to The Aisle Files Podcast! While this is a preview and not quite the official first episode, the show will highlight to all that’s to come here on the podcast. Meet the host, Kelly Ewell, and hear about how she started in the wedding industry and came to own her venue, 48 Fields Farm. In this episode, you’ll hear about: ABOUT OUR GUEST: Today’s show is a solo episode with host, Kelly Ewell. Kelly is the owner of 48 Fields, a century-old farm estate set in the heart of Virginia...

Duration:00:05:10