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The Alignment Podcast

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Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations. Now let's talk about how we can..... "Create Togetherness"!

Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations. Now let's talk about how we can..... "Create Togetherness"!
More Information

Location:

United States

Description:

Welcome to The Alignment Podcast! This platform is dedicated to having thought-provoking conversations that will help B2B CEOs and Executives better align Sales and Marketing to drive revenue. We will have subject matter experts help us focus on effective strategies that leaders can implement into the organization. Guests come from very diverse backgrounds to give a variety of different perspectives (i.e. sales, marketing, psychology, digital transformation, AI and more). I hope you will listen in and share with colleagues that might benefit from these types of conversations. Now let's talk about how we can..... "Create Togetherness"!

Twitter:

@jeff_davis2

Language:

English

Contact:

708.628.7913


Episodes

Ep. 14 - Using Neuroscience to Understand Human Collaboration w/ Moran Cerf, Ph. D

11/13/2018
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This episode I speak with Moran Cerf, Ph.D. He is a professor of Neuroscience and Business at Northwestern University. His research uses methods from neuroscience to understand the underlying mechanisms of our psychology, behavior changes, emotion, decision making and dreams. He holds multiple patents and his works have been published in wide-circulation academic journals such as Nature and Journal of Neuroscience, as well as popular science journals such as Scientific American Mind, Wired,...

Duration:00:23:06

Ep. 13 - How to Create a Revenue Tech Stack that Wins! w/ Nancy Nardin

10/30/2018
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This episode I speak with Nancy Nardin - Founder of Smart Selling Tools and Co-Founder of Vendor Neutral - a company that helps enterprises identify technology requirements and discover practical industry solutions personalized for where they are in their technology journey. She is an expert in Sales Technology and Sales Transformation backed by 25+ years of experience as a sales executive in information technology and services. Her customer list includes Fortune 100 companies such as...

Duration:00:21:16

Ep. 12 - Buyers Want to Hear from You Earlier to Create a Vision of Success w/ Mike Schultz

10/30/2018
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This episode I speak with Mike Schultz. He is the Founder and President at RAIN Group - a global sales training and performance improvement company that unleashes sales potential by delivering transformational experiences for clients. Beyond being a world-renowned speaker, researcher, and sales expert, he is also the author of the Wall Street Journal best-seller “Rainmaking Conversations”. Business Week, Forbes, Inc., Entrepreneur, American Express OPEN, MSNBC, and hundreds of others have...

Duration:00:33:15

Ep. 11 - Fix Misalignment by Dealing with the Root Cause w/ Peter Strohkorb

7/30/2018
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This episode I speak with Peter Strohkorb - Founder/CEO of Peter Strohkorb International. He is a consultant and author of "The OneTEAM Method". He focuses on aligning Sales, Marketing, and Customer Experience (CX) with the way customers want to buy to make companies a customer magnet. What you'll learn from our conversation: >Peter's "aha" moment about the way Sales and Marketing interacted with each other in the corporate setting >An alignment test that shows you how well your Sales and...

Duration:00:21:12

Ep. 10 - Decreasing Time to Revenue Requires a Laser Focus on Customer Value w/ Roderick Jefferson

7/5/2018
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This episode I speak with Roderick Jefferson - CEO of Roderick Jefferson & Associates, LLC which is sales enablement company focused on driving growth in small/mid-size companies and Fortune 500 corporations. He is also a founding member of the Sales Enablement Society which has the goal to better define the sales enablement functions and roles that currently exist within organizations and ultimately solve the vast disparities that exist in the profession today What you'll learn from our...

Duration:00:25:01

Ep. 9 - Digital Transformation is Forcing Alignment - So Get Ready! w/ David Coleman

6/13/2018
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This episode I speak with David Coleman, collaboration expert and managing director of Collaborative Strategies, Inc. He has been an author and industry analyst on collaboration and digital transformation for the last 30 years. He is a columnist for CMSwire.com, CIO.com, and the Cutter IT Journal. He consults with management teams about the digital transformation in all of its many aspects What you'll learn from our conversation: How CEOs view the topic of collaboration. Gamification can be...

Duration:00:23:29

Ep. 8 - Netflix is the Future of Alignment w/ Justin Shriber

5/23/2018
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This episode I speak with Justin Shriber - VP of Marketing at Linkedin. He has over 20 decades of experience in software as well as having roles in both sales and marketing. He helps us see and understand the future of Marketing and Sales Alignment. What you'll learn from our conversation: >The importance of language and how it can cause conflict between Sales and Marketing >Netflix has totally changed the game on how we should see Alignment and Customer Experience (CX) >What the future of...

Duration:00:23:20

Ep. 7 - How to Develop the Perfect Revenue Tech Stack for Growth w/ Dan Cilley

5/9/2018
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This episode I speak with Dan Cilley - CEO of telemaxium and co-founder of Vendor Neutral. He is a technologist that is able to help company leaders get clarity on what technology they need to deploy into their organizations to enable growth acceleration. What you'll learn from our conversation: >The fundamental components that are necessary for the modern day revenue tech stack >Technology is making it easier to quantify marketing's contribution to pipeline revenue >How to integrate AI and...

Duration:00:18:30

Ep. 6 - Hey, CEO! You Are Responsible for Alignment w/ Trish Bertuzzi

4/19/2018
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This episode I speak with Trish Bertuzzi. She is the CEO of the Bridge Group which works with technology companies to build, evolve or validate their inside sales strategies and the author of the author of The Sales Development Playbook. What you'll learn from our conversation: >How to align your BDR team within the organization for optimal performance >Who should "own" an alignment effort >The Revenue Tech Stack (sales + marketing tech) necessary to effectively sell in today's modern B2B...

Duration:00:21:01

Ep. 5 - Be Insights-Driven, Not Just Data-Driven w/ Ted Corbeill

4/3/2018
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This episode I speak with Ted Corbeill. He is an accomplished military veteran who has taken the skills he has learned during active duty and transitioned them into creating innovative sales enablement programs. What you'll learn from our conversation: >The difference between data, insights and intelligence and how they should be used in making sound business decisions >Don't overwhelm salespeople with random data, give them insights >The One Team, One Fight mantra for creating effective...

Duration:00:23:34

Ep. 4 - The Psychology of Creating Collaborative Teams w/ Debra Mashek, PhD

2/21/2018
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This episode I speak with Debra Mashek, PhD. She is a professor of social psychology at Harvey Mudd College and has spent over two decades studying how people form relationships with each other, as well as the challenges and rewards of doing so. What you'll learn from our conversation: >The definition of collaboration and the spectrum in achieving it >5 necessary ingredients to sustainable organizational change >Empathy and its importance in helping Sales and Marketing work better together...

Duration:00:21:21

Ep. 2 - Marketing Exists to Make Sales Easier w/ Tracy Eiler

1/16/2018
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This episode I speak with Tracy Eiler, CMO at InsideView and co-author of the book "Aligned to Achieve". She believes that "Marketing exists to make sales easier" (but they're not doormats) What you'll learn from our conversation: >The reason why Sales and Marketing have had this long-lasting conflict >How to get CEO support for an alignment effort >The metrics that sales and marketing leaders should be focused on to drive growth for the organization >The traditional sales funnel is dead...

Duration:00:18:15

Ep. 3 - Alignment Leads to Higher-Value Conversations That Close More Deals w/ Anthony Iannarino

1/15/2018
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This episode I speak with Anthony Iannarino - international speaker, bestselling author, sales leader, and entrepreneur. He posts daily sales tips and insights to The Sales Blog. What you'll learn from our conversation: >How to adjust to the new non-linear sales process >What sales leaders should be requesting from Marketing to help their teams sell more effectively >How alignment can lead to higher-value sales conversations with prospects Music/Production: Chris "KID" Robinson, Hitmakuzz...

Duration:00:26:18

Ep. 1 - Why I Created The Alignment Podcast w/ Jeff Davis

1/12/2018
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A brief explanation of why I created The Alignment Podcast

Duration:00:01:02