The Better Different | We Kill Mediocrity-logo

The Better Different | We Kill Mediocrity

Business & Economics Podcasts

Join our mission to kill mediocre marketing and lame branding! We the entrepreneurial spirits, marketing executives, CEO’s and start-up hipsters make our way into the lives of millions of people. With the great brands we create, we have the great responsibility to not be lame. The Better Different puts a stop to boring brands and their annoying marketing tricks and interruptive advertising. We share the stories of the brightest and delighted to inspire each other to create better brands and businesses. We have guests that are experts in the fields of branding, innovative marketing, online business, growth hacking, automated marketing, disruptive business models, internal and employer branding, social media, start-ups and everything else you need to grow your brand. Our guests so far include Alison Stratten from Unmarketing (The Unpodcast), Charles Spence (University of Oxford), Anuraag Trikha (Heineken), Ian Stanley (HubSpot) and Victoria Cornwall (Starbucks). We love to hear your feedback on the show and your guest suggestions on Dennis@thebetterdifferent.com. Follow host @Dennisvdlo on Twitter for the latest trends and articles. Don't be a stranger, we make this show for you!

Join our mission to kill mediocre marketing and lame branding! We the entrepreneurial spirits, marketing executives, CEO’s and start-up hipsters make our way into the lives of millions of people. With the great brands we create, we have the great responsibility to not be lame. The Better Different puts a stop to boring brands and their annoying marketing tricks and interruptive advertising. We share the stories of the brightest and delighted to inspire each other to create better brands and businesses. We have guests that are experts in the fields of branding, innovative marketing, online business, growth hacking, automated marketing, disruptive business models, internal and employer branding, social media, start-ups and everything else you need to grow your brand. Our guests so far include Alison Stratten from Unmarketing (The Unpodcast), Charles Spence (University of Oxford), Anuraag Trikha (Heineken), Ian Stanley (HubSpot) and Victoria Cornwall (Starbucks). We love to hear your feedback on the show and your guest suggestions on Dennis@thebetterdifferent.com. Follow host @Dennisvdlo on Twitter for the latest trends and articles. Don't be a stranger, we make this show for you!

Location:

United States

Description:

Join our mission to kill mediocre marketing and lame branding! We the entrepreneurial spirits, marketing executives, CEO’s and start-up hipsters make our way into the lives of millions of people. With the great brands we create, we have the great responsibility to not be lame. The Better Different puts a stop to boring brands and their annoying marketing tricks and interruptive advertising. We share the stories of the brightest and delighted to inspire each other to create better brands and businesses. We have guests that are experts in the fields of branding, innovative marketing, online business, growth hacking, automated marketing, disruptive business models, internal and employer branding, social media, start-ups and everything else you need to grow your brand. Our guests so far include Alison Stratten from Unmarketing (The Unpodcast), Charles Spence (University of Oxford), Anuraag Trikha (Heineken), Ian Stanley (HubSpot) and Victoria Cornwall (Starbucks). We love to hear your feedback on the show and your guest suggestions on Dennis@thebetterdifferent.com. Follow host @Dennisvdlo on Twitter for the latest trends and articles. Don't be a stranger, we make this show for you!

Twitter:

@Dennisvdlo

Language:

English

Contact:

+31629522880


Episodes

Nudging: How to influence the behavior of your customers | Dirkje van der Ven, Shift | S02E04

7/26/2018
In marketing there are a lot of psychological tactics you can use to influence the behavior of your customers. Whether you’re Booking.com trying to scare you’re visitor into booking a hotel room or the government trying to get your people to eat healthier, there are a lot of ways to influence people on an unconscious level. In this episode of The Better Different Podcast, we talk to Dirkje van der Ven about a lot of those marketing tactics to change the behavior of your customers. Podcast...

Duration:00:34:55

Customer Experience vs. Marketing Technology | Joris van der Waart, CM.COM | S02E03

7/3/2018
Technology is getting more important everyday in the lives of customer and marketers. In this episode we talk to the CMO of mobile tech company CM.COM on how to leverage the latest trends in marketing technology to create a successful marketing strategy. Podcast summary: - Mobile customer journey - What is the most important ID-tag of the customer - RCS: The new industry standard of SMS and mobile communication - What the future of mobile technology and communication will look like - What is...

Duration:00:31:49

(Un)Branding Lessons in the age of disruption | Alison Stratten, Unmarketing | S02E02

5/17/2018
Looking for inspiration to create a more awesome brand? You should definitely listen to this interview with the lovely Alison Stratten. She is the co-author of marketing books like Unmarketing, Unselling and Unbranding with marketing speaker (and husband) Scott Stratten. They are both the hosts of the very popular Unmarketing podcast (go look them up after you listened to this episode). The cheat sheet for this episode: * Why do QR-codes kill kittens? * What are the four key factors for...

Duration:00:41:45

Heineken: Building a global brand on local insights | Anuraag Trikha, Heineken | S02E01

4/18/2018
Every brand marketer and entrepreneur should love this interview with Anuraag Trikha, Global Brand Director at Heineken. He shares his learnings and insights after years of being responsible for Heineken's communication in over 192 countries. Episode cheat sheet: * What it is that makes Heineken unique * How Heineken builds a global brand for local markets * How important it is to be consistent * How global co-creation leads to valuable local insights * How you can’t kill mediocrity without...

Duration:00:30:27

Inside Secrets to building a winning Inbound Marketing Strategy | Ian Stanley - Hubspot S01E04

8/3/2016
The night before the Grow with Hubspot event in Brussels we had the chance to meet up with Ian Stanley, Marketing Director EMEA at Hubspot. As the inventors of Inbound Marketing, they know all about the best tactics and practices to building an Inbound Marketing strategy that will boost quality leads and sales for your business. Cheat sheet: What is Inbound Marketing and how to start? - How did the marketing and sales process change over time? - How to attract customers that actually want to...

Duration:00:31:51

Building an audio brand strategy to improve likeability and brand recognition S01E03

6/19/2015
Do not underestimate the power of a good audio branding strategy. We talk to Steve Keller, CEO of iV audio branding that created audio strategies for Vodafone, Coca Cola, Burger King and Nike. Improve your brand with the sense of sound! In the 3 we discuss three ways not to use a QR-code, because that's just the kind of mediocre branding and lame marketing that we're trying to kill. Enjoy and let me now what you think by sending me an e-mail at Dennis@thebetterdifferent.com of on Twitter...

Duration:00:25:49

How Starbucks grows sustainable by storytelling from the inside out | Victoria Cornwall - Starbucks

6/18/2015
Starbucks is one the biggest brands worldwide and keeps growing in a sustainable way. Victoria Cornwall is a big part of that as Partner Communications Manager for Starbucks EMEA. She talks about storytelling, branding from the inside out and growing big by staying small. A must-listen for all the companies that want to grow! The 3 gives you three optimization points for your website that you shouldn't miss.

Duration:00:21:23

Influence buying behaviour with sensory branding | Dr. Charles Spence - University of Oxford S01E01

5/4/2015
Use multi-sensory marketing and branding to create an experience that influences buying behaviour. In this episode we talk to Dr. Charles Spence from the University of Oxford at the Transform Conference in Londen. Also in the 3, we list three reasons why brands should join Meerkat and/or Periscope today! Enjoy the podcast and let me know what you think on Twitter @Dennisvdlo

Duration:00:23:46