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The Billboard Insider Podcast

Business & Economics Podcasts

Everything you need to know to thrive in the out of home advertising industry.

Everything you need to know to thrive in the out of home advertising industry.


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Everything you need to know to thrive in the out of home advertising industry.






Chenault Saunders: Giant Signs Sell Themselves

On today's Billboard Insider podcast, Blackbird Media CEO Chenault Saunders and President Prentiss Nelson talk about giant digital billboards. Some highlights of the interview The Nashville Sign Blackbird Media owns a spectacular 36' by 38' digital sign in Nashville. Tell us the story about how it came about. My grandfather...bought that sign in the 50's...It had been a coco-cola perm. It was a big static thing. It had a time and temp. So he operated a business there for many years. We...


Kevin Gephart on the Ideal Out of Home Client

On today's Billboard Insider podcast we talk with out of home sales expert Kevin Gephart. Kevin has 37 years experience selling advertising including 12 years selling our of home advertising. He co-published The Ultimate Out of Home Sales Guide together with Billboard Insider. Some highlights of our interview. On the importance of qualifying prospects We had a phenomenal rep in our sales department. She was fearless. She would get on the phone with anybody. I heard her back in the corner...


Mike Hershey on 6 out of home issues to watch.

On this week's Billboard Insider podcast OAAA EVP Government Affairs, Mike Hershey talks about 6 out of home issues to watch. Here are the highlights. Political Spending OAAA EVP Michael Hershey Let's compare 2020 to 2016...we saw an almost doubling in political campaign spending in the most recent presidential election. In 2020 we had $14.4 billion, a doubling from previous. US House and Senate races similarly saw a doubling of dollars - $8.7 billion spent just on house and Senate in 2020...


Digital Billboard Marketing with Signbird’s John James and Formetco’s Britt McConnell

On this week's Billboard Insider podcast Dave Westburg interviewed SignBird founder John James and Formetco Digital Billboard Sales Manager Britt McConnell about how to effectively market digital signs. John James, Signbird John, what's in a good sign photo? The common denominator that everybody can agree on is that...there should be traffic in every photo and brakelights. There should be cars in every photo because that is who we are trying to reach...That is so crucially important whether...


Justin Powell on growing to 1,800 faces in 13 years.

Today's podcast guest Justin Powell talks about founding Huntington Billboards in the middle of the 2009 great recession and growing the company to 1,800 displays over 13 years. Some of the highlights. How did you enter the out of home business? Justin Powell, Founder and President, Huntington Outdoor I graduated from college. I was 20 years old... I made a big list. I called it my new venture checklist. Everything from insurance companies, on and on and cousin and...


Paul Wright Says Post Pandemic Values Will Exceed Pre-Pandemic Values

On today's podcast billboard valuation expert Paul Wright from SignValue gives his opinion of the big three and says that post pandemic values will be higher than pre-pandemic values. Here are the highlights. On Lamar Advertising Well, Lamar, like the other public companies had a great third quarter compared to 2020 but that can be a little bit misleading with all of the companies. Revenues are up two and three fold at each of the public companies. But Lamar has done a good job of...


Collin Huber on what to ask when you buy or replace a digital billboard

Today’s podcast guest is Collin Huber, Out of Home Advertising Market Manager for Daktronics. Collin talks about what to ask when you buy or replace a digital billboard and why mils matter. Here are the highlights What are some questions digital billboard buyers overlook? Collin Huber, Market Manager - Out of Home Advertising, Daktronics From a product perspective it’s important to ask what capabilities of this display exist to make sure the sign is looking as good at the end of its life as...


Jonathan Gudai says with a return of audiences there is a return of dollars.

On today's Billboard Insider podcast Adomni founder Jonathan Gudai talks about how out of home is recovering and what he thinks of the capital flowing into programmatic out of home. Here are the highlights. How is out of home recovering from covid? We feel like we are back right now. We expected Q3 and Q4 to have the lions share…but we were surprised by Q2…there was a huge spike and audiences started to move earlier in Q2 than we had forecasted…there are certain venue types that are...


John James on his proudest OOH sale and what your website needs to effectively market your signs

Today’s podcast guest is John James, the founder of SignBird. Today John talks about selling billboards for Lamar, his proudest out of home sale and what your website needs to effectively market your signs. On getting into out of home My first job out of college – I was working on political campaigns and I was doing different things…in some of our marketing for that particular campaign we looked at doing billboards and that was mainly because the competitor was using out of home. And that’s...


Jay Johnson on OOH’s Resilience, Sustainable Leverage and Cyber Risk

Today’s podcast guest is Jay Johnson, CFO of Lamar Advertising. Here's what Jay said about out of home's resilience, managing through covid, sustainable leverage, cyber risk and the acquisitions market. What was your biggest surprise about out of home coming into the industry? The resilience of the out of home industry and billboards in particular. You look at this past year it is simply shocking as you look at the rebound that has occurred in out of home…really a testament to the product...


Denise Levine: Things are Coming Back!

Today’s podcast guest is Denise Levine, Chief Revenue Officer of Branded Cities a 20 year old out of home company which specializes in iconic urban out of home locations. She talks about what it's like selling iconic urban out of home assets. Here are the highlights. Review Branded Cities history and current plant. Denise Levine, Chief Revenue Officer, Branded Cities We’re 20 years in the out of home industry. Founded in 1999 by Steve Ellman in one single market, in Phoenix Arizona. That’s...


Melody Roberts: Since the new year has started it’s been completely different.

Today's podcast guest Melody Roberts, Owner | Chief Creative Officer, of Out of Home Creative talks about how to give out of home clients a great creative experience. Here are the highlights. How did COVID impact your business? Melody Roberts Owner | Chief Creative Officer Out of Home Creative Probably like most, I had a downturn through June. And then, in July, I started seeing an uptick in requests and reaching out to clients and billboard companies to work with them on how we could use...


Auz Khan’s tips for generating more Out of Home sales leads

Today's podcast guest Auz Khan, CEO of Adwatch Media gives tips on how to use your website to generate more sales leads and what to put on an available billboard. Here are the highlights. Auz Khan, Founder and CEO, Adwatch Media What is Adwatch Media and how can it help out of home companies. Adwatch Media is a digital advertising and marketing company that white labels its services and sells them to local businesses via out of home companies. You have an out of home company and you can...


Stephen Freitas Says Make the Medium Easier to Transact

Today's podcast guest, Stephen Freitas (Executive Advisor to the OAAA and Partner in OOH Capital) says the out of home industry needs to make it easier to transact. He also tells a great story about Malcolm Gladwell. Is the out of home industry doing a good job marketing itself? Yes....If you take a step back and look at what the industry has been doing over the last decade and look at where the industry was before the great recession in 2009 and where the industry is today I think that...


Evan Richheimer and Luis Cerda: We always wanted to be entrepreneurs.

Today's podcast guests are Evan Richheimer and Luis Cerda, Co-Founders of New Tradition Media an out of home company which operates a large format out of home plant in 16 large US cities. They talk about getting started, the Regency signs purchase and how they secured One Times Square. Don't overlook the value of a cold call! Luis Cerda, Co-Founder and Managing Partner, New Tradition Media Luis Cerda on the company's history New Tradition is a New York based company. We actually just turned...


Colossal Media Wants to Grow

Today’s podcast guest is Kelly Peppers, the CEO of Colossal Media, the global leader in hand painted outdoor advertising. Kelly talks about the company's growing pains, a successful capital raise and priorities for next year. Kelly, how did Colossal get into out of home. Kelly Peppers, CEO, Colossal Media We’re a Brooklyn-based media company credited for reviving hand-painted outdoor advertising. In 2004, Adrian, Paul and Pat pooled together about $3,000 and started the business. They were...


Jon Odom on Billboard Structures

Today’s podcast guest is Jon Odom, Founder and President of Productivity Fabricators, a family owned and operated steel fabricating business in Richmond, Indiana. John talks talks about how to design and maintain your billboard structures. Give an overview of productivity fabricators. Productivity Fabricators came into being January 1, 1994. I had worked for the previous owner for 8 years as the general manager and he decided to retire and gave me the opportunity to buy the business…The...


SignValue’s 2021 Out of Home Forecast with Paul Wright and Carson Frost

Today's podcast guests are Paul Wright and Carson Frost from SignValue, the out of home appraiser and broker. Some highlights from the conversation. Are we seeing 8-14 times cashflow trading multiples in this recession? Yea. Those multiples have held fairly constant…We’re talking about stabilized cashflows, not current cashflows. Paul Wright, SignValue Five Trends to watch in 2021. We’ve thought about the adoption of programmatic by the big three and how they could apply that to some of...


Collin Huber: We are seeing a good amount of activity with Independent Out of Home companies.

Independent Out of Home companies have remained active through covid says today's podcast guest Collin Huber, Daktronics Out of Home Advertising Market Manager. Here are the highlights. There's been an increase in replacement activity One of the trends – we’re just getting into the first wave of replacing some of the original digital displays that were installed in 2007-2009. As we go for that replacement process the products we manufacture today in South Dakota perform way better and last...


Anna Bager: The strength of our industry is still there. The power of our medium is still there and we’ve grown stronger.

Today’s podcast guest Anna Bager reflects on an eventful first year as President and CEO of the OAAA. Anna says the the US out of home industry is coping well with covid and she identifies out of home trends to follow. Here are highlights. How is the US out of home industry coping with covid? I think the industry is coping with covid very very well…Of course there are parts of out of home that are hurting and have been hurting and it’s important from the OAAA perspective to give those areas...