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The Book Marketing Action Podcast

Business & Economics Podcasts

The Book Marketing Action Podcast is a resource where you can get actionable advice to build your author platform, plan a book launch, launch your book successfully, and sustain interest in your book after launch. This podcast is focused on ACTION. At the end of every episode, we’ll share one or more actions you can implement to reach more people with your book and message. If you implement these actions consistently over time, you’ll see results. Some of these actions will seem easy, others will be more challenging. We want to be your guide in focusing on the actions that will make the biggest difference for you over time.

The Book Marketing Action Podcast is a resource where you can get actionable advice to build your author platform, plan a book launch, launch your book successfully, and sustain interest in your book after launch. This podcast is focused on ACTION. At the end of every episode, we’ll share one or more actions you can implement to reach more people with your book and message. If you implement these actions consistently over time, you’ll see results. Some of these actions will seem easy, others will be more challenging. We want to be your guide in focusing on the actions that will make the biggest difference for you over time.

Location:

United States

Description:

The Book Marketing Action Podcast is a resource where you can get actionable advice to build your author platform, plan a book launch, launch your book successfully, and sustain interest in your book after launch. This podcast is focused on ACTION. At the end of every episode, we’ll share one or more actions you can implement to reach more people with your book and message. If you implement these actions consistently over time, you’ll see results. Some of these actions will seem easy, others will be more challenging. We want to be your guide in focusing on the actions that will make the biggest difference for you over time.

Twitter:

@beckyrbnsn

Language:

English

Contact:

7734015436


Episodes

Why work with a ghostwriter?

2/23/2021
We are in the month of February, which is the month of all topics related to authors and publishing choices. In this episode, we are joined by our friend and client, Michael Dowling, award-winning ghostwriter, author, and editor. During this episode, Michael shares: What motivates someone to hire a ghostwriter How the process of ghostwriting works How his clients publish their books How much the entire process costs Advice & cautions for people who are considering the journey of becoming a...

Duration:00:15:40

Do I need a literary agent?

2/16/2021
If you're considering publishing a book, this month we are providing information that will help you sort through the various options available to you. On today's episode, we are happy to be joined by Barb Roose, Speaker, Author, and Literary Agent with Books & Such Literary Management. During this episode, Barb shares: Why someone would need a literary agent What support a literary agent provides What an agent is looking for in an author How you can find a literary agent How much a literary...

Duration:00:19:52

The Value of Hybrid Publishing

2/9/2021
If you're considering publishing a book, this month we are providing information that will help you sort through the various options available to you. On today's episode, we are happy to be joined by Trena White, the co-founder of Page Two. During this episode, Trena shares: The difference between Page Two and traditional publishers Hybrid publishing vs. self-publishing The average time to go to market at Page Two Questions to ask when selecting and vetting a hybrid publisher What sets Page...

Duration:00:16:23

The Value of Traditional Publishing

2/2/2021
This month, we are focusing on the different choices that authors can make when they decide to publish a book. On today's episode, we are thrilled to be joined by Kristen Frantz, the VP of Sales and Marketing at Berrett-Koehler publishers. During this episode, Kristen shares: Reasons people choose traditional publishing The benefits of traditional publishing Misconceptions about traditional publishing How you can prepare and set yourself up for success What she sees the most successful...

Duration:00:19:49

What are you trying to build?

1/26/2021
Today's conversation with Julie Winkle Giulioni, an old friend and client, wraps up the theme that we've been doing all month on growing thought leadership and influence online. During this episode, Julie shares: Her journey to building thought leadership online The most important lesson she’s learned about growing online influence Opportunities she’s gained that she would not have had without her investment in thought leadership How long it took until she started to see the results and the...

Duration:00:20:34

The Importance of Showing Up

1/19/2021
On today's episode, Becky has a conversation with one of her favorite thought leaders, Whitney Johnson, Weaving Influence’s very first client. During this episode, Whitney shares: Her journey as an author The expectations she had marketing her first book The importance of finding your own voice Why it’s important to show up consistently and authentically, with value What she thinks is the most important metric https://bit.ly/3azsooF (Click here) for our show notes. Please feel free to send a...

Duration:00:21:59

Why consistency is so important to your success

1/12/2021
On today's episode, we are excited to welcome an old friend and one of the most well-known leadership bloggers out there, Dan Rockwell, also known as https://leadershipfreak.blog/ (Leadership Freak). During this episode, Dan shares: His journey and motivation to start blogging How you can get started with blogging Tips for being consistent Why consistency is so important to your success His personal and professional highlights https://bit.ly/3bdG1Kp (Click here) for our show notes. Please...

Duration:00:17:28

What does it mean to be a thought leader?

1/5/2021
Welcome to the first episode of Season 2 of the Book Marketing Action Podcast! In this episode, our guest, Peter Winick, Founder and CEO of Thought Leadership Leverage, shares: His definition of a thought leader Why someone would want to be a thought leader The difference between a traditional thought leader and an online thought leader How someone knows if they are a thought leader The steps someone can take to become a thought leader Click here for our show notes. Please feel free to send...

Duration:00:17:18

All things PR with Mike Onorato

10/27/2020
For the final episode of the first season, we are pleased to have Mike Onorato from Smith Publicity. Mike shares everything you need to know about media relations, how to set expectations, PR myths, and more. If you are a newer listener, don’t worry. We have 33 other episodes for you to catch up on before our new season starts in January 2021! https://bit.ly/2HrBkzQ (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!

Duration:00:19:57

Holiday Letters with David Greer

10/20/2020
We are happy to reconnect with David Greer, an old friend, and client in the early years of our business. During this episode, David shares his passion for holiday letters, and the process of how he’s incorporated book marketing into each letter he sends. https://bit.ly/33Zqn1e (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!

Duration:00:15:26

Holiday Book Promotions with Barb Roose

10/13/2020
We are thrilled to be joined by our friend and Becky’s high school classmate, Barb Roose! In this episode, Barb shares her best book marketing secrets and tools, as well as ideas for promoting your book during the upcoming holiday season. https://bit.ly/3d37vS9 (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!

Duration:00:17:09

Finding your niche market with Susan Friedmann

10/6/2020
All month long, we will be focused on helping you get ready to market your books during the upcoming holiday season. In this episode, we are joined with special guest, Susan Friedmann. Susan shares the importance of niche marketing and strategies for using the holidays to market your book to your niche audience. https://bit.ly/34dnedi (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!

Duration:00:18:13

Advice from a first-time author with Alain Hunkins

9/29/2020
In this episode, we are joined by special guest Alain Hunkins. During the episode, Alain shares his best advice from being a first-time author, how he prioritized his marketing efforts, as well as how he’s had to pivot his strategies due to COVID-19. https://bit.ly/362HUab (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!

Duration:00:21:47

Importance of follow-up with network mobilization

9/22/2020
https://bit.ly/32FyEGV (In a previous episode), we talked about the importance of identifying the people in your network who can help with your book launch, and how to reach out to them with specific asks. That is an important first step, and in this episode, we’re going to talk about what happens after that initial outreach. https://bit.ly/32DkfuU (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!

Duration:00:13:55

How to be successful with crowdfunding with Danise DiStasi

9/15/2020
In this episode, we are joined with our friend and client, Danise DiStasi. Her brand new book, Louie's Little Legs, is launching this week! During the episode, Danise shares her failed crowdfunding experience and how she learned from her past mistakes to make her next crowdfunding experience a success.Click here for our show notes.Please feel free to send a message to Becky and Christy to share your thoughts!

Duration:00:16:29

Creative Ways to Engage your Network with Chip Bell

9/8/2020
In this episode, we are joined by author Chip Bell, who has done many unique, innovative, and creative approaches to mobilize his network to support his 24 book launches. He shares what he’s done in the past to market his books, and unique approaches to engage your network. Click here for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!

Duration:00:15:52

Two Authors’ Journeys with Network Mobilization

9/1/2020
In this episode, we are mixing things up to help two authors celebrate the launch of their new books. We are thrilled to have our client, David Taylor-Klaus, and his wife, Elaine Taylor-Klaus, on this episode. They share why network mobilization is so important as an author, and what they’ve learned from their own journey of launching a book. https://wp.me/p1gYi8-8kl (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!

Duration:00:18:55

Outsourcing Your Marketing

8/25/2020
One of the most important considerations when you’re crafting your book marketing strategy, is to think about your available resources. In this episode, Becky and Christy dive into the importance of being clear about what resources you have for marketing your book, and when, if, and how you might want to outsource your book marketing work to others. https://wp.me/p1gYi8-8k4 (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!

Duration:00:13:20

Narrowing in on your audience

8/18/2020
When we ask clients who their book was written for, many times we get the same answer: everyone. We’re here to tell you your book is not for everyone, but there are some interested audiences who will LOVE your book—you just have to connect with them! In this episode, Becky and Christy share how to identify your target audience. https://wp.me/p1gYi8-8jM (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!

Duration:00:18:21

Setting goals and measuring success with Lynne Golodner

8/11/2020
In this episode, we are joined with special guest Lynne Golodner, author and owner of https://www.yourppl.com/ (Your People LLC), award-winning marketing, PR, & business development company. During the episode, Lynne shares what has worked well for her with marketing her book, how to be strategic, and the importance of knowing your audience. https://wp.me/p1gYi8-8iV (Click here) for our show notes. Please feel free to send a message to Becky and Christy to share your thoughts!

Duration:00:10:25