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The Branding Outside the Box Podcast

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Branding Outside the Box is an online resourced aimed at helping everyone, regardless of industry, launch their personal brand. This podcast is an audio version of our weekly blog content.

Branding Outside the Box is an online resourced aimed at helping everyone, regardless of industry, launch their personal brand. This podcast is an audio version of our weekly blog content.
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Branding Outside the Box is an online resourced aimed at helping everyone, regardless of industry, launch their personal brand. This podcast is an audio version of our weekly blog content.








5 Ways to Network Without Being Salesy

One of the pillars of Branding Outside the Box is the importance of networking. I’ve coached and taught hundreds, maybe even thousands of individuals about how to network more effectively, and one of the most common struggles I hear is how to make connections and leverage your contacts…without being salesy. That’s why on today’s episode, I’m sharing 5 ways you can network and make meaningful connections…without coming across as a used car salesman. If you’re looking for a step-by-step...


Creating for your Community with Sarah Von Bargen

How can you take a single product, like an e-book, and leverage into different revenue streams, all while cultivating a loyal and engaged community? Sarah Von Bargen of Yes and Yes joins us on the podcast to show us how! Sarah Von Bargen is the creator of the Yes and Yes blog. She is a writer, teacher, and business/lifestyle consultant. Her work focuses on goal-setting, work/life balance, productivity habits, money management, and the pursuit of happiness. Her popular course, Bank Boost,...


2018: A Year in Review

Can you believe it's the end of 2018? It went so fast! In today's episode, I'm taking a look back on 2018 and giving listeners a sneak peek of the year ahead.


Bonus Episode: How I'm Planning for 2019

In this bonus episode, I'm giving you an over-the-shoulder glimpse into how I'm planning for 2019. Download the worksheets to follow along:


Self-Care This Holiday Season

Today, we’re talking all about self-care, which is especially important during the holiday season. After you listen to this episode, I urge you to head over to the show-notes where you can access my free Self-Care ideas PDF. This outlines dozens of ways to practice self-care this holiday season…and beyond.


Goal Setting and Success in Non-Profit

A goal without a plan is just a wish, and in today’s episode, Rebecca Teaff of Redstart Creative shares how she created a long-term plan in order to achieve a major financial goal. Rebecca founded Redstart Creative in 2009 with the mission to create clear communications for those who are driving positive change in the world, (i.e. people who make good things happen!) in the greater Baltimore region. Today, she shares how she created a multi-six figure business servicing non-profit. For...


When is it time to close a revenue stream?

As entrepreneurs, we talk a lot about new revenue streams and how to exponentially increase your revenue. But have you ever considered that you may need to close one of those revenue streams? In today’s episode, I’m sharing why I decided to eliminate one of my revenue streams, even though it’s been earning thousands of dollars each year, and the ways you can determine for yourself if a revenue stream really isn’t working. Action items: I recommend doing this in a spreadsheet because we’re...


Managing Your Finances with Rachelle Magadan of Art of Love and Money

Let’s talk about personal finances! Most of us are uncomfortable talking about money, especially our money. As entrepreneurs, our business finances and our personal finances are more closely related than those working a 9-5, and since our income can fluctuate month to month, it’s even more important that we pay attention to our money. That’s why I was so excited to interview Rachelle Magadan of The Art of Love and Money. A self-identified “money mentor,” Rachelle works with women who...


What exactly is PR and why do I need it for my business?

Do you know what exactly public relations is? Or how it impacts your business? I meet many people who think they need a publicist or have been told they need to launch a PR campaign, but only a few of them really understand public relations and how it relates to their business. In today’s episode, I pull the curtain back on the whole public relations process and address what exactly public relations is, why you need it for your business, and how you can get it. If you’re ready to launch...


Online Courses with Len Markidan of Podia

If you are thinking about launching an online course or want to improve your existing e-course, then this episode is for you. In this podcast interview, Len explains why Podia takes a "creators first" approach and teaches you how to identify your best course topic, streamline the creation process, and avoid the pitfalls many entrepreneurs make. Visit to claim your free 14-day trial.


Webinars: Why Some Work While Others Fail

If you google “How to launch an online course” or “how to sell a digital product” most of the results will cover webinars. In recent years, webinars have been the go-to tactic for launching products. You’ll see most entrepreneurs using the same formula – spend the first 3rd introducing yourself and warming up the audience, spend the 2nd 3rd teaching, and spend the last 3rd pitching your product. If you’ve been a participant in one of these webinars, you know exactly what I mean, not to...


Growing a Legit Business with Christina Scalera

Is your business legit? Do you have the right contracts, privacy policies, and terms of service in place to ensure your website and e-commerce platforms are up to code? As entrepreneurs, most of us don’t have lawyers on retainer, but we still have so many legal considerations to consider. That’s why lawyer and entrepreneur Christina Scalera created The Contract Shop*. The Contract Shop sells legal templates and courses for creative entrepreneurs, online course creators, consultants,...


How to Create a Personal Brand Statement

A personal brand statement is a powerful tool that can make a big impact on your business, and that’s why I advocate for all entrepreneurs, whether you’re running a fortune 500 company or a solo-venture from your dining room table, to create a personal brand summary and full mission statement. In today’s episode, I’m sharing how to create these messages for your business and how to showcase them online. If you haven’t yet identified your unique personal brand, I recommend downloading my...


The Impact of Mentorship on Your Career with Nicole Presperin

Today on the podcast, I have a very special guest. She is someone I frequently mention in blog posts, newsletters, and interviews. She is committed to seeing more women in leadership position, creating a corporate culture that centers around family, and repairing the world through volunteer work and charitable giving. And, lucky for me, this amazing woman is also my wife. Nicole Presperin is the US Controller for the Commercial Risk Group at Aon, a fortune 500 company, the president of...


When is it time to build a team?

Productivity is a passion of mine and I’m always looking for ways to enhance my productivity. But the fact is, we all have the same 24 hours in a day, and even if you are working at your highest efficiency, you’re going to reach a point when you simply run out of time. You need help. And let me tell you, if you reach that point where you’re working 12 hour days just to stay afloat, you’ve waited too long to start building your team. In today’s episode, I share my experience in growing my...


Using Online Quizzes to Grow Your Following and Engage Your Audience

Most of us love taking quizzes. We love finding out more about who we are, where our strengths lie, and how we can improve. Whether it’s learning which Hogwarts House you’re most likely to live in or understanding your communication style, quizzes help us self-actualize and understand how we compare to others. This is why online quizzes have proven to be one of the most effective lead-generating tools, and are used by thousands of entrepreneurs and corporations. It’s also why Josh Haynam...


Bringing Humor to Your Biz with Obedient Agency

Yes, business can be funny. When you think about life as an entrepreneur, you probably think of email lists and marketing and client relations. You probably don't think of humor. Enter Lindsay Rush and Allie LeFevere of Obedient Agency. They work with clients to inject humor and fun into their marketing and branding. They've worked with all types of clients, from major national corporations to small boutique lifestyle brands. Today, they join me on the podcast to share their own branding...


Being a Human in an Online World

Have you noticed that while we have the ability to connect with people like never before that, actually, we may be growing even further apart? That we are lacking real human connection? In today's episode, I address the importance of creating more meaningful, human connections and how to make them without it eating up hours of your time. Resources mentioned: Bonjoro*ActiveCampaignBlog Post: Why I switched to ActiveCampaign *Denotes affiliate link. I receive a small commission or credit...


How to Leverage YouTube to Grow Your Business with Trena Little

Video is a crucial component to becoming more memorable and establishing a personal brand. But creating quality video content and launching a YouTube channel can be daunting. What equipment do you need to create quality videos? Once you create and publish your videos to YouTube, how do people find you? Doesn’t building a YouTube presence take up a lot of time? Enter Trena Little. Trena is a YouTube strategist and experts who helps entrepreneurs leverage YouTube to grow their business....


Season 3 Premiere

Branding Outside the Box is back for its third season. Host Dana Kaye will share new insights gained during the break and what listeners can expect from this season.