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The Branding Outside the Box Podcast

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Branding Outside the Box is an online resourced aimed at helping everyone, regardless of industry, launch their personal brand. This podcast is an audio version of our weekly blog content.

Branding Outside the Box is an online resourced aimed at helping everyone, regardless of industry, launch their personal brand. This podcast is an audio version of our weekly blog content.
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Branding Outside the Box is an online resourced aimed at helping everyone, regardless of industry, launch their personal brand. This podcast is an audio version of our weekly blog content.








How to Price Your Services

All month, we’ve been talking about money. How to manage it, how to budget, and how to keep more of it. But what we haven’t focused on yet is the earning part of that equation. How do you figure out how and how much you should be charging? In today’s episode, I share the tactics you can use to figure out how to price your products and services. This episode was made possible by Podia. Visit and discover how you can generate more revenue using online courses, membership...


Your Relationship with Money with Jacquette M. Timmons

“The price that you charge is a reflection of your relationship with money, your relationship with yourself, the quality of the relationship you have with your business, and the relationship you have with the people that you serve or people that you want to serve.” That is just one of the MANY pearls of wisdom shared by today’s guest, Jacquette Timmons. Jacquette M. Timmons is a financial behaviorist. She works with everyone from the middle class to the 1% helping them manage their...


5-Minute Myth Busting: Going All In

Today's myth: You need to put everything into your business in order for it to succeed. To bust that myth is financial coach and author, Jacquette M. Timmons. Want to learn more about Jacquette's approach to finances? Don't miss the next episode for our full interview.


Can finances actually be fun?

"My favorite thing I do in my business is taxes and bookkeeping!" --No one ever. We cringe when we hear P&L, we dread the end of the year blitz to get our books in order, and rather than stay on top of our finances, many of us prefer to ignore them. But obviously, that’s a mistake. The more you pay attention to your money, the more you’ll make and get to keep. Just by monitoring the cash in and cash out, and seeing the financial patterns in your business, you’ll end up taking more...


Listening and Speaking to Your Ideal Clients with Heidi Taylor

In the entrepreneur space, we’re constantly being told to niche down. We offer niche services, work with niche clients, create niche products. We work hard to get as specific as we can in our business. But when it comes to focusing in and getting specific, there is one area most entrepreneurs tend to ignore: Marketing. Their e-blasts and social media posts are all over the place, from inspirational quotes to stylized selfies to photos of their vegan and paleo lunch plate. They’re on every...


5-Minute Mythbusting: Instagram

Today's myth: You can't generate actual business on Instagram. Here to bust that myth is business coach Heidi Taylor. Want to learn more about Heidi's Instagram strategy? Don't miss the next episode for our full interview.


How I'm Changing My Email Marketing in 2019

Today’s episode of Branding Outside the Box is dedicated entirely to email marketing. Hopefully, your ears just perked up, but if your finger just moved to skip to the next episode, I encourage you to listen. Email marketing is the single most important tool, both for authors and entrepreneurs. It’s not something you should opt out of. Continuing our Marketing Month, today’s episode will shed light on why email marketing is so important, how to do it well, and how we’re shifting our tactics...


5-Minute Myth-Busting: Email Marketing

Today's myth: I'm not tech savvy enough for email marketing! Here to bust this week's myth is Branding Outside the Box host, Dana Kaye. Dana shares how you can keep email marketing simple, yet effective. To learn more about email marketing and the impact it can have on YOUR business, don't miss Friday's full episode. Hit subscribe to be notified when new episodes drop each week.


Using Voice Technology to Grow Your Brand

In November of 2018, I was speaking at a conference with friend and fellow book marketer, Joanna Penn. Joanna is always on the forefront of new tactics and trends, so I asked her, What are you most interested in right now? Her answer: Voice First. My response? What’s that? As soon as I got home, I dug deep into voice marketing and voice SEO, and realized why she was so intrigued. With more and more people bringing smart speakers into their home, not to mention becoming more reliant on...


5-Minute Myth-Busting: Voice Marketing

Today's myth: Voice marketing is only for big companies. As a small business or solo-entrepreneur, I don't need to worry about it. Here to bust that myth are Scott and Susan Westwater of Pragmatic Digital, a voice marketing agency. Check out their full interview next week and don't forget to subscribe so you never miss an episode.


Season 4 Premiere!

Summer is officially over, but that means that it's time for a new season of the Branding Outside the Box podcast! In this episode, I share some of the lessons I learned over the summer, such as the importance of taking our own advice and not adding new things to our plates without taking something away. I also share some business updates, as well as what you can expect on Season 4 of the show. Today's episode is made possible by Podia. I use Podia to host my online courses and membership...


Season 3 Finale!

Can you believe it’s already June? Not only does that signal the start of summer, it also means that this is the last episode of Season 3. These past 40 episodes have just flown by, and I’m so grateful to all the entrepreneurs who took the time to share their journeys and wisdom with us. And of course, I’m grateful to listeners like you for joining me on this journey. Today, I’m sharing the reason I decided to record seasons of the podcast rather than doing an ongoing show, and how you may...


My 90 Day Year - 2019 Update

I used to feel overwhelmed and a bit lost when it came to setting goals. With all the ideas running through my head and big dreams for by business, it was hard to hone in on what was most important. Sometimes, I’d be too ambitious, trying to accomplish everything and as a result, accomplishing nothing. Other times, I set my sights too low, easily reaching revenue targets or launching new projects with little effort. It wasn’t until I started paying attention to my current stage of business...


Working as a Full Time Artist with Phil Circle

Can you make a living as an artist? I know that was my parents’ question when I said that I wanted to drop out of my business program at my Big 10 university and go to art school. But the writing bug, the muse, was calling me and I knew I had to make the change. I didn’t know if I was going to write the next great American novel or if I was sealing my fate as a bartender / barista that would sometimes hit up poetry open mics. In the end, it worked out. I used my skills as a writer to...


My System for Goal Setting

One of my favorite sayings is, “A goal without a plan is just a wish.” And it’s true! No matter what your goals are, no matter how big or how small, if you don’t have a system and plan for reaching those goals, you won’t be able to get there. We know that accomplishing goals requires a plan, but what we often forget is that we also need a system or process for setting goals in the first place. How do you know which goals are worth chasing? Or which will make the best impact on your...


The Business of Writing and Publishing with Jane Friedman

Jane Friedman knows too much about publishing. That's not just what it says in her social media bios, it's true. Jane Friedman has built a business by learning all that she can about the business of writing and publishing...and then sharing her knowledge with others. Whether it's through her free newsletters, writing workshops, books, or podcast interviews like this one. If you're a writer who needs to start looking at publishing as a business, or an entrepreneur who's interested in...


The Truth About Passive Income

In the online marketing space, there is a big emphasis on creating passive income. You see so many e-courses, blogs, and podcasts dedicated to passive income strategies. Messages like “Make money in your sleep!” or “Earn six figures while sitting on the beach!” constantly plague our social media feeds and our inboxes. But here’s the truth about passive income: it’s not really passive. Sure, I earn money from my books and e-courses while I’m sleeping or on vacation, but those sales the...


The Intersection of Self-Care and Creativity with Jennifer Louden

It seems like everyone is talking about it, and yet, many of us still feel guilty or indulgent when we do things for ourselves. Self-care isn’t just about pedicures or long leisurely walks, it’s about identifying what you TRULY need…and then getting it. As today’s guest, Jennifer Louden puts it, “Self-care is the radical act of saying, ‘I matter.’” When I first reached out to Jennifer about coming on the show, I was doing so because I wanted to learn more about her writing retreats...


10 Ways to Monetize Your Skills

Entrepreneurship isn’t a hobby, it’s a business. And businesses need to make money. I know that most of us get REALLY uncomfortable when it comes to talking about money, but it’s a crucial part of being a successful entrepreneur. You may have a clear vision on how your business will make money, and that’s great. But you may be missing new and different revenue streams. Or you may be in the beginning stages of business, and while you know what skills and value you bring to the table, you may...


Influencer Marketing in 2019 with Hailey Dezort

Influencer marketing. Chances are, you’ve heard that term before. But what exactly is influencer marketing and how will it make an impact on your business? Back in February, I hosted a retreat for the Kaye Publicity team, and our publicity and marketing assistant, Hailey Dezort, delivered a fantastic presentation about the future of influencer marketing and how we can work more effectively with influencers. And she should know, she’s a noted influencer herself with her bookstagram account,...