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The Build Success Project

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We’re pushing through the business trends and fads to have fun, often ironic, thought-provoking conversations about to what’s really making an impact in systems, sales, and marketing for today’s growing entrepreneurs. I’m business & systems mentor Wendy breakstone and after more than 20 years building my businesses and coaching entrepreneurs, and I’ve seen hundreds of marketing and business trends come and go. You’ll hear online experts talk about what’s got them really excited, and what traps you should avoid. We'll dive deep into all areas of running a business from managing entrepreneurial anxiety to marketing and copywriting, and of course dive into the systems needed to make it all work! And you’ll get behind-the-scenes business insights to help you make better decisions that will grow your business, increase your income and best of all, Build Success on your own terms.

We’re pushing through the business trends and fads to have fun, often ironic, thought-provoking conversations about to what’s really making an impact in systems, sales, and marketing for today’s growing entrepreneurs. I’m business & systems mentor Wendy breakstone and after more than 20 years building my businesses and coaching entrepreneurs, and I’ve seen hundreds of marketing and business trends come and go. You’ll hear online experts talk about what’s got them really excited, and what traps you should avoid. We'll dive deep into all areas of running a business from managing entrepreneurial anxiety to marketing and copywriting, and of course dive into the systems needed to make it all work! And you’ll get behind-the-scenes business insights to help you make better decisions that will grow your business, increase your income and best of all, Build Success on your own terms.
More Information

Location:

United States

Description:

We’re pushing through the business trends and fads to have fun, often ironic, thought-provoking conversations about to what’s really making an impact in systems, sales, and marketing for today’s growing entrepreneurs. I’m business & systems mentor Wendy breakstone and after more than 20 years building my businesses and coaching entrepreneurs, and I’ve seen hundreds of marketing and business trends come and go. You’ll hear online experts talk about what’s got them really excited, and what traps you should avoid. We'll dive deep into all areas of running a business from managing entrepreneurial anxiety to marketing and copywriting, and of course dive into the systems needed to make it all work! And you’ll get behind-the-scenes business insights to help you make better decisions that will grow your business, increase your income and best of all, Build Success on your own terms.

Language:

English

Contact:

8058863246


Episodes

011: Branding Without the Sleaze-Factor with Liz Fleming

5/16/2019
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What’s your story? Think about what stories have stuck with you through the years. What was the major theme? Success, failure, resilience, or something else? Every person has a story, and telling that story creates an avenue for connection. Companies have stories, too, that need to be shared and communicated through branding. The way a company’s narrative is crafted and communicated will invite or deter your audience, or even make or break the brand totally. In this episode, I talk...

Duration:00:33:55

010: Reflecting Your Brand Through Stock Photography with Amy Ellis

5/9/2019
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Have you found your “brand look” yet? The month of May is all about branding! Consistent branding is essential to establishing yourself and your company, but it also plays a critical role in building trust with clients. Everything—including fonts, colors, and imagery—all communicate a specific message to the client. Are your stock photos consistent with your branding, or are you branding to match your stock photos? In the "sell yourself online" era that we’re in today, so much of...

Duration:00:28:57

009: Using Personal Style to Increase Brand Trust with Karolina Chic

5/2/2019
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In this episode, Karolina Chic and I talk all about how businesses and individuals are perceived due to color use. Karolina reveals her personal experience that eventually developed into her colorful passions. Specifically, she shares some wisdom on how we—as entrepreneurs—can build our success through the strategic use of style and color that resonates with us as individuals. FROM THE EPISODE: Karolina said… “When you have a guest, you don’t take them to the garage that you didn’t...

Duration:00:24:14

008: Overcoming Barriers to Authentic Achievement with Jamie Meza

4/25/2019
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Are you living an authentic life? Do you feel like you’re holding up a façade in your work life? What about in your personal life and relationships? Throughout life, there seems to always be someone putting expectations on our shoulders, whether that’s a boss, client, parent, or even yourself. As you continue to attempt to mold yourself into the expected image that others and conjured up for you, the weight of it can slowly push you down. That is, until you shift your mindset and...

Duration:00:18:49

007: Managing Your Entrepreneurial Anxiety with Wendy Breakstone

4/18/2019
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Why are entrepreneurs so vulnerable to anxiety? Well, there's a been quite a bit of research done on the topic Entrepreneurial Anxiety Disorder, and how this can be exacerbated by the work we do and the external influences and messages we take in via social media, big-named gurus, and factors in our own background and stories. As someone who has personally struggled with Generalized Anxiety Disorder for as long as I can remember, I'm compelled to share my story so that no one struggles or...

Duration:00:14:53

006: Choosing to be Visible for Your Business Growth with Suzanne Proksa

4/11/2019
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There are so many women who struggle to stand out in the online space. Fear of failure, fear of "being seen" or exposing our vulnerabilities can hold us back from building the success we are dreaming of. In this episode, Suzanne Proksa and I chat about all things "online visibility" and why FB might not be the best option to find your tribe or loyal clients. And we dive into looking at your specific target audience and going where they are, vs. assuming they'll find you on FB. FROM THE...

Duration:00:31:00

005: Using Email Automation to Start the Conversation with Jaime Slutzky

4/4/2019
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Email marketing has come a long way since the days of buying a cold list, dropping an email and praying for a few leads to come out of the wood-work. Now you can use basic email automation to start a conversation with your potential clients, and begin creating a relationship almost immediately. But in order to build that deep connection, you can't talk at the person - rather you must be prepared to talk with them. So in this episode, Jaime Slutzky and I talk about how to use email...

Duration:00:38:33

004: The Right Size Launch at the Right Time with Katie Momo

3/28/2019
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In this episode, I'm talking all about the scary world of online sales and program launches with copywriting phenom, Katie Momo. Katie holds nothing back and lets loose her wisdom and secrets of how to create "the right launch at the right time." And you'll definitely want to find out what she calls BS on! FROM THE EPISODE: Katie said... "There's been so much changing in terms of the launch world. Years ago, it was very formal... You always had to do the three videos, and it was very,...

Duration:00:40:07

003: Breaking down your Big Goals with a Simple Plan for Success

3/21/2019
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Have you ever heard the term BHAG to describe your Big Hairy Audacious Goals? We all know that setting goals is good and gives us something to focus on and strive for. However, reaching your goals takes careful, systematic planning and action... Otherwise, you end up feeling overwhelmed and uncertain about how you'll actually achieve your goals. In this episode, I talk about my simple, 3-part Plan For Success Method for breaking down goals into a manageable, actionable process that is a...

Duration:00:10:16

002: Focusing on Profit When You're Obsessing over Sales with Jason Withers

3/19/2019
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Are you scared of the numbers in your business? Does looking at your bank account give you an anxiety attack? In this must-listen episode, I'm having a deep conversation with Jason Withers about focusing more on your business' profit. This is an often overlooked part of the financial health of your business and if ignored can be hazardous to your long-term success. Jason shares easy Profit First strategies that any entrepreneur (new or seasoned) can use to create a profit-winning...

Duration:00:33:37

001: Finding Your PR Mojo with Public Relations Expert Heather Burgett

3/18/2019
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Do you have a strong public relations strategy for your business? So many of us (myself included) don't think about our "PR game" as much as we should. Maybe you've put PR on the back-burner because you think it's unneeded or too expensive. Or you think that your business is too "new" to even get good PR coverage. In this episode, PR expert, Heather Burgett gets real about why PR is an integral part of your marketing plan and long-term growth. Heather also pulls back the curtain on her...

Duration:00:35:22