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The Business Firm - The Show For Decision Makers

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This is a show for decision makers: business owners, entrepreneurs, managers, board directors, politicians and those that have influence of people and plan. This show is invaluable to help your business become the industry leader and achieve greater profitability. Topics covered include: marketing, management, sales, fundraising, media planning, international trade and growing your business and your brand.

This is a show for decision makers: business owners, entrepreneurs, managers, board directors, politicians and those that have influence of people and plan. This show is invaluable to help your business become the industry leader and achieve greater profitability. Topics covered include: marketing, management, sales, fundraising, media planning, international trade and growing your business and your brand.
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Location:

Australia

Description:

This is a show for decision makers: business owners, entrepreneurs, managers, board directors, politicians and those that have influence of people and plan. This show is invaluable to help your business become the industry leader and achieve greater profitability. Topics covered include: marketing, management, sales, fundraising, media planning, international trade and growing your business and your brand.

Language:

English


Episodes

118 Lead Generation & Sales Conversion: Optimise Marketing for Maximum Sales & Profit

6/13/2018
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This is the quintessential guide to finding new customers, to converting them into buyers, to delight them into referring your brand to their friends...and to get them to buy from you again and again. All aspects of lead generation, sales conversion, customer delivery and after sales up-selling are covered in this overview of the optimised marketing system. Host Steven Mario Cavallo discusses a simple, but effective approach to managing marketing and sales with an emphasis on new customer...

Duration:00:34:57

117 Evan Carmichael One Word - Resilience & Entrepreneurship for Incredible Business Success

6/1/2018
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Social media celebrity Evan Carmichael is interviewed by Mr Steven Mario Cavallo of The Business Firm. Evan shares his secrets to success and the essential personal characteristics of becoming successful and a business leader. Evan discusses how passion, hard work and values drive personal profit and social wealth and demonstrates that ultimately, being successful in life is up to you. This episode is a must-listen for any business owner or entrepreneur that wants real motivation and...

Duration:00:44:33

116 BRANDING Part 1 of 2 - Growing a Brand Marketing & Packaging

4/30/2018
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Learn the correct way to build your brand. Branding is a crucial part of your marketing strategy. Building a strong brand is essential to growing your business, increasing sales, improving profit margins and gaining a competitive advantage in your industry. In this episode, host Steven Mario Cavallo teaches the essential elements of how a brand works, how to grow it, how to gain marketshare from your competitors and the hallmarks of a good brand. Also covered is the importance of...

Duration:00:28:48

115 Sam Silverstein - How to Build a Culture of Accountability Responsibility & Committment - for Massive Workforce Productivity

4/15/2018
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Learn how to engage ALL your people to happily increase their productivity at the workplace, to make your business fly. Learn how to easily create the optimal organisational culture that attracts the very best and most talented people in your industry - and how to retain those great people so you don't lose them. Learn the key difference between responsibility and accountability. You need both, but each requires a different tactic from management. If you learn these two things, you will be...

Duration:01:04:06

114 Strategic Fundraising - Build Multiple Revenue Streams & Raising Money for Non-Profit NGO Clubs Charities Schools Philanthropy

3/31/2018
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Learn the most effective fundraising strategy that exists. Raise significant funds quickly with multiple revenue streams of income for non-profit organisations. Host Steven Mario Cavallo provides a thorough overview of what a diversified, multi-pronged fundraising approach is and how to set such a powerful revenue generation system up for your charity, cause, school, sporting club, social enterprise, political party of other non-profit organisation. You will learn that programmes that...

Duration:00:38:39

113 Superb Leadership of Millennials - Dov Baron on Using Transformative People in Your Business to Dominate an Industry

3/21/2018
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A single, motivated staff member is an incredible asset to help turn your organisation into a success. An entire staff that is motivated will transform your business, not only into the industry leader, but the industry definer. Millennials already comprise half of the workforce in some countries and are your greatest opportunity (if you understand their motivators) or your greatest threat (if you ignore them). In this episode, host Steven Mario Cavallo talks to Dov Baron, a world expert in...

Duration:01:14:03

112: What is Marketing, Advertising & Promotion - The Most Powerful Way to Use Marketing to Grow Sales & Brand

3/1/2018
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Getting the highest possible ROI on your marketing expenditure is critical, especially in the internet marketing age where a business must differentiate itself from every other competitor with the standard WordPress, SquareSpace or Wix website. In this episode, you will learn how to employ every single part of the entire marketing mix to your advantage and in so doing, absolutely ruin your competition by doing all the things that they typically neglect. Host Steven Mario Cavallo, Founder...

Duration:00:06:36

111: How to Sell More Effectively & Confidently - Professional Sales Technique

2/28/2018
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Learn the ONLY effective method for selling products or services. Understand the psychology of buyer behaviour and what motivates a prospect to buy from you. In this episode, Mr Steven Mario Cavallo teaches you what determines whether somebody buys from you or not so you know in advance, what to tell that person in order that they choose you over your competitors. This tutorial is essential listening for any business owner, sales person, customer service representative or individual that...

Duration:00:24:08

110: Marketing & Sales Law + Ethics, Compliance & Organisational Culture with Dr Patricia Harned and Steven Cavallo

10/31/2017
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Steven Cavallo discusses marketing laws and regulations: what you can and can't do when advertising and selling. He also interviews Dr Patricia Harned CEO of Ethics & Compliance Initiative on corporate ethics and how good regulatory governance and workplace culture leads to profit and success. This episode is for businesses wanting to generate leads and sell more in a sustainable, PR friendly manner for longterm growth. A must-listen to episode for entrepreneurs, board members and managers...

Duration:01:02:20

109 John Lee Dumas Mastery Journal - Productivity, Discipline, Focus. Steven Cavallo - How To Sell Products and Services - Plus How to Get Sponsorships Sponsors for Charities & Clubs

8/27/2017
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Steven Mario Cavallo interviews John Lee Dumas from Entrepreneur On Fire (EO Fire) on mastering productivity, discipline and focus...for incredible results. Also, learn the BEST way to sell products and services using the most effective and natural sales method that exists. Plus learn the correct way to attract sponsors to a non-profit, charity or sporting club. This episode is for people that want to achieve personal growth, build enormous sales to grow their business, and to win...

Duration:01:12:20

108: How to Attract Investors, Interview with John Moody on Building Rocket Launch Pad for A Profitable Space Industry & Microeconomics of Marketing and Business Systems

7/22/2017
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Learn the actual mechanics of how markets work: what causes demand, why buyers buy, why prices change, whether your business is better off increasing or decreasing price...and lots more marketing advice. Also Steven Mario Cavallo interviews Mr John Moody from the Moody Space Centre in Australia, who is establishing a rocket launch site in Queensland that can deliver small satellites into orbit for very little cost. Learn also the most effective way to ATTRACT INVESTORS into your business:...

Duration:01:06:23

Episode 107 Effective Communication and Presentation Skills Sharon Kaibel and What Marketing Actually Is

5/31/2017
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In this episode Steven Mario Cavallo interviews Sharon Kaibel, renowned communications and presentation coach to some of the most important people in the world. In this excellent interview, Sharon reveals the most effective ways to have your message land with the most powerful impact in people's minds so as to get the response you want from them. The video version of this interview is available for viewing on our YouTube Channel "The Business Firm Presidential Lounge". This episode is...

Duration:01:24:52

Episode 106 How to Use Audio for Selling Marketing a Business or Idea for Fundraising or Crowd Funding Campaign interview with Ben Krueger plus advice for Managing Seasonal Tourism Demand

12/3/2016
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In this episode, Steven Mario Cavallo focuses on using audio in the best way possible for promotional, entertainment or educational purposes. I will discuss how to use different audio vehicles properly so that you can use audio to sell products and services; for marketing a business; for promoting ideas/opinions; for fundraising purposes and to support a crowd funding campaign. Audio is the most intimate way of engaging with an audience and it is able to do things that no other form of...

Duration:00:59:28

105 Creativity How to Think Like Leonardo Da Vinci Genius Michael Gelb Exporting to Australia Market - The Business Firm Podcast Nov 2016

11/25/2016
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In this episode, Steven Mario Cavallo explores the power of creativity as the source that has propelled humanity from the cave…to the stars. It is the cradle of all invention; the wonderment that moves the child’s hand to paint the pictures in their imagination; and it is the mind force from which emerges the greatest innovations in our world. From the improvised lullaby sung by a new mother to her child, to the convenience of driving across the Sydney Harbour Bridge, to the architectural...

Duration:01:47:46

104: Sales Work & Personal Productivity & Massive Human Performance Interview with Anthony Mennillo The Business Firm Podcast

11/12/2016
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In this episode, Steven Mario Cavallo discusses the one most important thing that all business people, managers, athletes, Prime Ministers, mums, educators and students ask themselves, “how can I get more time to do the things I want to do?” How does one undertake the almost limitless number of fabulous opportunities that life presents, given the finite time and space we all live in? Clearly, when we choose there is an opportunity forgone, not just in the economic context, but in all the...

Duration:00:58:40

Episode 102: Luxury Retailing Selling Upmarket Global Brands The Business Firm Podcast

10/12/2016
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In this episode, Steven Mario Cavallo discusses luxury retailing, upmarket brands and selling high end goods and services. What are luxury goods or services? (to answer this question , we need to look at the definition of some terms used in economics) In economics, inferior goods are items that exhibit a negative elasticity of demand; that is, an increase in income will lead to a decrease in demand for that good, so consequently those buyers then shift to more desirable goods. Examples...

Duration:02:23:31

Episode 101 Innovation Product Development 10x Thinking Leadership Dr Michael Hewitt Gleeson The Business Firm Podcast Oct 2016

10/12/2016
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In this episode, Steven Mario Cavallo discusses business growth. Growth is a broad concept that encompasses many aspects. Growth can refer to an increase in revenue, an increase in distribution, and increase in market share, an increase in a brand’s salience and an increase in products or services. Each of these can increase or decrease independent of the other. Furthermore, profitability moves independent to each of these also. Growth Strategies If the company is new, then it has the...

Duration:01:21:46