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The Business Firm - The Show For Decision Makers

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This is a show for decision makers: business owners, entrepreneurs, managers, board directors, politicians and those that have influence of people and plan. This show is invaluable to help your business become the industry leader and achieve greater profitability. Topics covered include: marketing, management, sales, fundraising, media planning, international trade and growing your business and your brand.

This is a show for decision makers: business owners, entrepreneurs, managers, board directors, politicians and those that have influence of people and plan. This show is invaluable to help your business become the industry leader and achieve greater profitability. Topics covered include: marketing, management, sales, fundraising, media planning, international trade and growing your business and your brand.
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This is a show for decision makers: business owners, entrepreneurs, managers, board directors, politicians and those that have influence of people and plan. This show is invaluable to help your business become the industry leader and achieve greater profitability. Topics covered include: marketing, management, sales, fundraising, media planning, international trade and growing your business and your brand.




Personal Branding: How to Turn an Individual into a Brand for Celebrities, Sportspeople, Speakers, Actors and Politicians. Interview with Sherrie Session from Forward Movement.

Sherrie Session, professional basketballer and personal branding coach teaches us how to turn yourself into a successful brand and a formidable worldwide personality. She is the founder of Forward Movement, a powerful personal development programme that empowers people (in particular girls) to become high achievers and self believers, and to grow as competent, confident people that want to make a significant contribution to the world. In this interview with host Steven Mario Cavallo of...


Come creare una cultura di business innovativa con dipendenti straordinari: con psicologo Gennaro Romagnoli. Italian Language Version of Episode 28

Impara il modo migliore per i datori di lavoro di reclutare e mantenere i dipendenti più creativi, innovativi e più impegnati. Scopri come attirare il personale che fornisce il massimo valore e la lealtà alla loro organizzazione. Gennaro romagnoli è uno psicologo leader in Europa per la gestione, la leadership, la cultura del lavoro e lo sviluppo personale. In questa intervista con il signor Steven Mario Cavallo da The Business Firm -una delle migliori consulenze di marketing del mondo con...


The Psychology of Innovation and Leadership in the Workplace with Gennaro Romagnoli of Psinel - English Version

Gennaro Romagnoli is the leading Management Leadership and Personal Development psychologist in Europe. He shares the best way for employers to properly recruit and retain the most creative, innovative and engaged employees that provide the greatest value and loyalty to their organisation. Gennaro reveals the best psychological tools and strategies that organisations should use to attract the most sought after people: those that already have a strong sense of self motivation; those that...


The Business of Leisure Recreation & Parks: Mr Mark Band on Open Spaces & Urban Wellbeing

Mark Band is the CEO of Parks and Leisure Australia, the leading industry body for people in the recreation, parks and leisure sector; whose work ensures that Australia remains the most liveable country in the world. In this interview, Mark discusses the managerial, marketing and social aspects of operating a business in the space. Mark talks about his work to: champion leisure benefits; promote recreation participation; build excellence in park management and environmental stewardship;...


The Art of Success: James Melouney & Steven Cavallo on Building a Big Business, Influence & Power

James Melouney is a best-selling author, motivational speaker and digital entrepreneur. In this interview, James reveals the secrets to business and personal success for people who want to achieve more. His book The Art of Success: What No One Ever Taught You, But You Still Need to Know is a best-seller with glowing reviews, quoted as "like having a coffee with the world's greatest business minds". James has intensively studied why some people live wildly successful lives, while others...


Retail Marketing: Market Positioning for Maximum Sales in Retailing

Learn how to best position a retail business against your competitors to win marketshare and customers from competing business. Marketing positioning is largely what determines how buyers in your market will perceive your business in comparison to the other sellers. In this episode, host Steven Mario Cavallo discusses the how to best ensure your retail business' market positioning does not conflict with your intended image, so that buyers perceive your brand the way you want them to. This...


Marketing a Fundraiser: How to Market & Promote a Fundraising Event to Raise Funds for Non-Profit

Everything you need to know to properly market a fundraising event for a non-profit. Learn how to get the most number people to your fundraiser and how to get the media to promote your event for free. Find out how to get more money donated from the people at the event and also learn how to get those people to come to your next event as well as refer new people to your other fundraisers, become more connected with your cause and brand, as well as refer more people to your other fundraisers....


Marketing Sales & Advertising Excellence Podcast: Personal Discussion from Steven Mario Cavallo

Great news! We have freshened up this podcast by giving it a new name and new artwork. In this personal chat, host Steven Mario Cavallo from The Business Firm shares the fabulous upgrades we have made to this podcast, designed to provide even more value and advice on marketing, sales, advertising, content creation, business development and building a big brand. Find out what new things are coming in 2019 as we enter Season 2 of the podcast and the new opportunities for listeners around the...


Marketing Services - How to Sell More & Get Customers for Your Service Business

Selling services is very different to selling products. Marketing services requires a different, more complex approach to be successful. The service sector is rapidly expanding and now represents the majority of GDP in modern economies like Australia, the U.K., North America, Europe and Japan. If you have a business or non-profit that provides services, then you MUST listen to this episode to fully understand the things that would cause buyers to either choose your business' service or...


How to Sell More Using Video Marketing Online With YouTube FaceBook Instagram & Webinar Video Streaming

Using video correctly can be very lucrative for your business in terms of increasing sales and growing your brand - IF it's done right! Also for non-profits, you can raise awareness, build a following and grow donations using vide - IF it's done right! In this episode, you will learn how to do video right, how to make the best ROI on your video production and what to do with your video once it is produced. This is essential listening for any business owner, CEO or Board member that wants...


Best Marketing Strategy Possible

Learn the most comprehensive marketing strategy possible for businesses, non-profits and institutions. All the marketing mix tools you can use are presented here and the most efficient and effective way to use them to your commercial and market advantage. Build competitive advantage and market power by doing all the right things with your product, your pricing, distribution, promotion, your staff, your facilities and processes. If you want to get the highest possible return on investment...


How to Get Sponsorships Sponsors and Fundraising Funds for Charities, Events, Clubs & YouTube Channel

How to get sponsors and sponsorships for non-profit organisations such as clubs, charities, schools and other philanthropic or political organisations - as well as for events, conferences and YouTube Channels. This is a comprehensive guide to the entire process of finding a sponsor, including selecting the businesses most likely to sponsor you, how to approach them and the way to frame your proposal in a manner that maximises the chances that you will receive financial support for your...


Lead Generation & Sales Conversion: Marketing Optimisation for Maximum Sales & Profit

How to find new customers, to converting them into buyers, to delight them into referring your brand to their friends...and to get them to buy from you again and again. All aspects of lead generation, sales conversion, customer delivery and after sales up-selling are covered in this overview of the optimised marketing system. Host Steven Mario Cavallo discusses a simple, but effective approach to managing marketing and sales with an emphasis on new customer acquisition and building a...


Evan Carmichael One Word - Resilience & Entrepreneurship for Incredible Business Success

Social media celebrity Evan Carmichael is interviewed by Mr Steven Mario Cavallo of The Business Firm. Evan shares his secrets to success and the essential personal characteristics of becoming successful and a business leader. Evan discusses how passion, hard work and values drive personal profit and social wealth and demonstrates that ultimately, being successful in life is up to you. This episode is a must-listen for any business owner or entrepreneur that wants real motivation and...


BRANDING & MARKETING: Part 1 of 2 - Grow a Big Brand & Packaging for Sales Conversion

Learn the correct way to build your brand. Branding is a crucial part of your marketing strategy. Building a strong brand is essential to growing your business, increasing sales, improving profit margins and gaining a competitive advantage in your industry. In this episode, host Steven Mario Cavallo teaches the essential elements of how a brand works, how to grow it, how to gain marketshare from your competitors and the hallmarks of a good brand. Also covered is the importance of packaging,...


How to Build a Culture of Accountability Responsibility Commitment. Massive Workforce Productivity with Sam Silverstein

Learn how to engage ALL your people to happily increase their productivity at the workplace, to make your business fly. Learn how to easily create the optimal organisational culture that attracts the very best and most talented people in your industry - and how to retain those great people so you don't lose them. Learn the key difference between responsibility and accountability. You need both, but each requires a different tactic from management. If you learn these two things, you will be...


Fundraising - Raising Funds: Raise Money for Non-Profit NGO & Charity

Learn the most effective fundraising strategy that exists to generate large donations and revenue. How to raise significant funds quickly with multiple revenue streams of income for non-profit organisations. Host Steven Mario Cavallo provides a thorough overview of what a diversified, multi-pronged fundraising approach is and how to set such a powerful revenue generation system up for your charity, cause, school, sporting club, social enterprise, political party of other non-profit...


Leadership of Millennials - Dov Baron on Using Transformative People in Your Business to Innovate & Dominate an Industry

A single, motivated staff member is an incredible asset to help turn your organisation into a success. An entire staff that is motivated will transform your business, not only into the industry leader, but the industry definer. Millennials already comprise half of the workforce in some countries and are your greatest opportunity (if you understand their motivators) or your greatest threat (if you ignore them). In this episode, host Steven Mario Cavallo talks to Dov Baron, a world expert in...


World's Best Marketing, Advertising & Promotion - The Most Powerful Way to Market and Grow Sales & Build Your Brand

Getting the highest possible ROI on your marketing expenditure is critical, especially in the internet marketing age where a business must differentiate itself from every other competitor with the standard WordPress, SquareSpace or Wix website. In this episode, you will learn how to employ every single part of the entire marketing mix to your advantage and in so doing, absolutely ruin your competition by doing all the things that they typically neglect. Host Steven Mario Cavallo, Founder...


How to Sell More: Selling Effectively & Confidently - Best Professional Sales Technique

Learn the ONLY effective method for selling products or services. Understand the psychology of buyer behaviour and what motivates a prospect to buy from you. In this episode, Mr Steven Mario Cavallo teaches you what determines whether somebody buys from you or not so you know in advance, what to tell that person in order that they choose you over your competitors. This tutorial is essential listening for any business owner, sales person, customer service representative or individual that...