The Business NOT As Usual Podcast with Jo Casey-logo

The Business NOT As Usual Podcast with Jo Casey

Business & Economics Podcasts

In these times of lockdowns & uncertainty, it's clear that we are in uncharted territory life and business-wise. No one alive has ever lived through a global pandemic let alone run a business during one. If you're a coach, healer or service-based business owner who would like some help figuring out this weird place we find ourselves in right now, you're in the right place. No one person has all of the answers, but together? Together we're going to figure it out. Join me and my guests as we talk life and business, pivots, marketing in a pandemic, resilience and what's giving us joy right now (cos we need those reminders more than ever)

In these times of lockdowns & uncertainty, it's clear that we are in uncharted territory life and business-wise. No one alive has ever lived through a global pandemic let alone run a business during one. If you're a coach, healer or service-based business owner who would like some help figuring out this weird place we find ourselves in right now, you're in the right place. No one person has all of the answers, but together? Together we're going to figure it out. Join me and my guests as we talk life and business, pivots, marketing in a pandemic, resilience and what's giving us joy right now (cos we need those reminders more than ever)

Location:

United Kingdom

Description:

In these times of lockdowns & uncertainty, it's clear that we are in uncharted territory life and business-wise. No one alive has ever lived through a global pandemic let alone run a business during one. If you're a coach, healer or service-based business owner who would like some help figuring out this weird place we find ourselves in right now, you're in the right place. No one person has all of the answers, but together? Together we're going to figure it out. Join me and my guests as we talk life and business, pivots, marketing in a pandemic, resilience and what's giving us joy right now (cos we need those reminders more than ever)

Twitter:

@JoCaseyB

Language:

English


Episodes

What Happens To A Retreat Based Business During Covid? With Karen Marie Johnston

5/26/2020
Karen Marie Johnston's business was looking great at the beginning of 2020. After building up a loyal following in 2019 she had 8 retreats booked out for the duration of 2020. And then Covid-19 happened. In this funny, warm and honest conversation, Karen shares the impact the pandemic has had on her business, how she's managed to shift her focus to a more online model and why it's still OK to feel not OK all of the time. Karen is genuinely one of the most remarkable people I've ever met....

Duration:00:31:07

What running a business through 2 previous recessions taught Maggie Patterson

5/21/2020
Maggie Patterson is the editorial director at Scoop Studio and the creator of Small Business Boss. With two decades of experience, Maggie has spent her entire career in client services and has been a successful entrepreneur for 15 years. Today, she works with freelancers and agency owners to help them implement smart strategies for business growth using proven marketing, sales, and client experience tactics. She’s the host of the Small Business Boss podcast, has been on stage at events such...

Duration:00:32:24

Becoming an Unlost Woman - with Robyn Holloway

5/18/2020
Robyn Holloway helps women of a certain age become unlost - that is to say, to rediscover the vibrant person they were before life, laundry and taking care of everyone else got in the way. She is a certified coach, trainer and positive psychology practitioner. Robyn’s approach combines intuition with a highly pragmatic focus to help her clients create results they crave. She was prompted to become a life coach after putting off her own dreams for far too long. Her moment of truth came in...

Duration:00:31:57

Unravelling The Imposter Complex In Lockdown - with Tanya Geisler

5/13/2020
Tanya Geisler is the woman I credit with helping me get over my own lack of self-belief, my perfectionism and my procrastination and create the business and platform I have now. Tanya Geisler is a Leadership Coach (CPCC) with a penchant for clarity and an abhorrence of the Imposter Complex. She’s worked with thousands of high-performers combat the Impostor Complex so they can lead with impeccable impact and achieve their ultimate goals. She has written The 12 Lies of the Impostor Complex...

Duration:00:34:03

Why getting booked on podcasts are one of my favourite marketing strategies

5/11/2020
If you're struggling to know where to put your marketing efforts - this one's for you. I 100% believe that getting booked on other people's podcasts is not only one of the fastest and most effective ways of building the all-important know, like and trust factor with your potential customers, but getting booked on them is way easier than you might think. In this episode, I lay out why.

Duration:00:26:45

Emotion, Power & Creativity - with Karen CL Anderson

5/7/2020
Karen C.L. Anderson helps women use the troubled relationships they have with their mothers and/or daughters as a catalyst for growth, empowerment, wisdom, and creativity. In our conversation she shares her current exploration on the connection between Power, Emotion and Creativity - including this gem: We dive into how she has been able to work with her own difficult relationship with her mother to grow and explore what it means to be a woman and, 'the pain of being a woman in a culture...

Duration:00:41:30

Cultivating Love & Connection with Corrie Cason

5/4/2020
With all of the horror of the current situation, there is also a lovely upside in the way the pandemic and the accompanying lockdown has brought out the best in so many folks. From community Whatsapp groups to neighbours doing shopping for one another, folks volunteering to provide emergency accommodation for frontline workers - the list is long and fortifying. For many, it's prompted a letting go of bitterness, rivalry and division - which is something my guest today knows all...

Duration:00:33:37

Friday Q&A How Do I Build An Audience Without Feeling Overwhelmed?

5/2/2020
Today's question comes from Marianne: "I have a holistic wellness program with 1:1 support that I created and have run 3 times with beta testers. I'm in the beginning stages of building an audience (beautiful opt-in, blog, newsletters, Instagram and Facebook) but am having difficulty with consistency and am unsure if this is the way to build an audience. I offered my program to my small audience and a few groups for the experience of going through the sales process (and... crickets, but no...

Duration:00:41:24

Women, Money & Taking Up Space - With Ray Dodd

4/30/2020
Ray Dodd is a Money and Business Coach who helps women earn life-changing amounts of money without having to compromise who they are. If you're hearing the term 'money and business coach' and wincing a little - imagining fluffy talk of manifesting millions in your sleep, - prepare to have your fears soothed - because you're in for a treat. Ray is a money coach with a difference. You won't hear 'just think good thoughts and watch the money come rolling in' from her. Ray believes that money,...

Duration:00:37:24

How To Market Your Business with Love & Badassery

4/27/2020
How do you market yourself right now? With Love and Badassery according to my guest Helen Tremethick. Is it still OK to sell and promote our services right now? If so, how to we do it without sounding like an insensitive a-hole? These are just some of the questions Brand voice strategist Helen Tremethick and I dive into in today’s episode of the business NOT as usual podcast. We talk about how Helen’s business is being impacted by the current lockdown and how operating in the liminal of...

Duration:00:33:36

How to market yourself when your idea clients are NOT other coaches

4/24/2020
This is a question I got in my Facebook group (every Friday I'm doing live Q&As and answering your business building questions - we'd love to have you in the group FYI) "How do I attract more of my ideal client in my socials? I keep attracting other coaches!" Honey, I hear you! When we hand out with our peers on social media we can often find they're the people who end up following us - which is lovely but not bringing in new clients. For that, we need to be interacting with the RIGHT...

Duration:00:19:23

Being a Highly Sensitive Person (HSP) in a pandemic - with Tracie Nichols

4/22/2020
What's it like being a highly sensitive person in a pandemic? My guest is today is Tracie Nichols - Rebel Crone, Mentor, Aromatherapist, and poet and all-round wise woman and we're talking about, amongst other things, how we navigate these times as humans, and especially if you identify as a highly sensitive person (HSP) HSPs tend to absorb a LOT of emotional energy from others and so in a time of great fear and grief like now, I know that I and many like me are struggling to balance the...

Duration:00:34:08

Creating Content In Quarantine - With Lacy Boggs

4/20/2020
Today I'm joined by Lacy Boggs. Lacy is a content strategist, author of the bestselling Kindle ebook, "Make a Killing With Content," and the director of The Content Direction Agency. She helps small business owners fill their program or practice without giving Facebook a dime with content marketing. Lacy and dig into how her business is doing in this time of lockdown and she shares her advice on how we can market our businesses in a time of pandemic, without being a dick. Because Lacy is a...

Duration:00:31:01

Should you be selling right now and if so how?

4/17/2020
The question of 'should you be selling or launching right now?' is one that has come up time and again with clients, peers and online. You might think this is something that only applies to the current lockdown times but in fact, it's a question that many of my clients and women business owners in general struggle with. In this episode, I go onto explain why this is and how we can go about selling and launching our products while being sensitive to the current climate and our audience's...

Duration:00:16:00

Finding Calm Even In A Pandemic - With Gabrielle Treanor

4/15/2020
How do we go about finding calm even in a pandemic? My guest Gabrielle Treanor has some advice for how we go about doing just that. While we're not saying that finding calm in a pandemic is the state we should be expecting of ourselves all the time, it is possible to find pockets of respite from the overwhelm, uncertainty and anxiety this situation brings. Join me and Gabrielle as she shares some practical suggestions for how we can go about finding this. Gabrielle Treanor is a mindset and...

Duration:00:39:41

But Somehow I Hit Surrender

4/13/2020
On today's episode of the Business NOT as usual podcast, I'm joined by Lara Heacock. Lara is a Leadership Coach, Lara Heacock helps leaders and corporations leverage kindness to gain powerful results. Lara helps leaders lean into kindness to unlock blind spots, increase self-awareness, and improve their performance – even when it’s difficult. She’s a speaker, trainer and leadership coach with almost 20 years’ experience in corporate America, leading multi-million dollar projects. She’s also...

Duration:00:39:25

Friday Live Coaching: How to take an offline business online

4/10/2020
Hi, it's Jo, welcome. Yeah, we made it. It's Friday! And on Fridays, we are doing things a little bit different. I'm going to be doing some live coaching with people and today's coaching call is something that I think is going to be impacting a lot of people. Sarah Stokes is my volunteer today and, up until a few weeks ago Sarah ran an exclusively offline business: She is a dog trainer and a coach running classes and working one on one with folks in person. The current lockdown situation...

Duration:00:47:50

The Bullsh*t Level is HIGH

4/8/2020
On today's episode of the Business NOT as usual podcast, I'm joined by Eli Trier. We discuss the pros/cons of living with or apart from your partner during a time of pandemic and lockdowns, why Eli is feeling optimistic for her business moving forwards - and for the online business community as a whole, as well as our mutual frustration at the amount of nonsense going on in internet land. As Eli says, We also talk about what we've got going on right now, along with what is giving us joy...

Duration:00:32:11

We're Gonna Get Through This

4/6/2020
Join me and Life Coaching Liz Applegate as we dive into subjects like: It’s clear that we are in uncharted territory. No one alive has ever lived through a global pandemic let alone run a business during one. The fact is, we’re figuring this out as we go along, testing out what business approaches and strategies are still working, where we need to pivot and what’s ‘likely’ to happen over the next few weeks and months. On top of that, we’re having to adjust to new personal circumstances...

Duration:00:38:39

How to have copy courage with Helen Tremethick

9/11/2019
Helen Tremethick is on the podcast this week talking about how you can add courage to your copy. Copy writing and finding the right words to describe what you do and engage your audience something that causes a lot of heart centred folks palpitations and cold sweats. My guest today is here to help with all of that. About Helen Tremethick You know those spots on the radio where the DJ comes on and says something along the lines of "I'm here at Stereos & Boomboxes where they are having a...

Duration:00:56:25