The CMO Podcast-logo

The CMO Podcast

Business & Economics Podcasts >

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.
More Information

Location:

United States

Description:

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

Language:

English


Episodes

Roel De Vries | An Industry Without Competition Will Die

7/17/2019
More
Roel De Vries has spent his entire career in the car business. He has been with Nissan Motor Corp for 21 years and is currently their Corporate Vice President/Global Head of Marketing, Communications, Customer Experience and Brand. In this conversation Roel and Jim talk about how marketing is evolving and thoughts on where the industry is heading. Also, the importance of competition and how it stimulates innovation, and how industry disrupters help feed creativity. Plus, the amazing story...

Duration:00:56:58

Lorraine Barber-Miller | B2B with Purpose

7/10/2019
More
Lorraine Barber-Miller is an accomplished global CMO recognized for building businesses. She started her career in sales at IBM right out of college. During her time at big blue she climbed the ladder and eventually became IBM's Vice President of Marketing And Global Business Services. As Vice President of IBM's Global Business Services, she drove a new growth agenda centered around consulting partnerships with well-known companies such as Apple, Twitter, Salesforce, Adobe and...

Duration:00:53:59

Dean Aragon | Family Fuels Marketing

7/3/2019
More
Dean Aragon joined Shell in 2014 as Global Vice-President, he is also CEO of Shell Brands International AG. He's a highly respected global marketer who spent nearly two decades at Unilever where he served in a number of high ranking marketing positions. He has spent 30 years in marketing and as CEO of Shell Brands International & Global VP of Brands at Shell, he is responsible for the voice and image of one of the most massive global brands. A married father of 5, Dean balances the pressures...

Duration:00:44:49

Ann Lewnes | Giving Creativity Purpose

6/26/2019
More
Ann Lewnes has an impressive career. Before joining Adobe, Ann spent 20 years building the brand, Intel. At Intel she learned how to make a semiconductor chip manufacturer into a consumer brand. As Adobe’s CMO and EVP she has pioneered and embraced the shift to digital advertising by deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business. Ann has also been inducted into the...

Duration:00:46:00

Alex Josephson | How Twitter Impacts The Voice of Brands

6/19/2019
More
Alex Josephson is the head of Global Brand Strategy at Twitter. He partners with marketers and brands to help build ideas that create an impact on the platform. During his tenure, Alex has witnessed Twitter become more than just a social media company, but a sounding board that empowers brands to get in front of consumers. In this conversation, we talk about how Twitter has evolved into more than just a character count, which brands are utilizing it to its fullest potential, and why Alex...

Duration:00:50:08

Scott Galloway | Brands Are Dead

6/12/2019
More
Scott Galloway is a clinical professor of marketing at the New York University Stern School of Business where he teaches brand strategy and digital marketing. He's a New York Times best-selling author, entrepreneur and founded L2 after developing an algorithm to assess the digital competence of brands. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the board of directors of Eddie Bauer, The New York Times Company, Gateway Computer, Urban...

Duration:00:48:35

Eduardo Luz | The Power of Aligning Culture In Your Message

6/5/2019
More
When he was CMO for The Kraft Heinz Company, Eduardo Luz oversaw numerous purpose-driven and creative campaigns that made headlines. He came from from humble beginnings in Rio, Brazil, and prior to Kraft Heinz he held executive roles at both AB InBev and Unilever. In this episode Eduardo Luz explains his leadership style and why it's important for a company to state their principles.

Duration:00:44:48

Fernando Machado | Creativity As a Competitive Advantage

5/29/2019
More
Fernando Machado is one of the most acclaimed CMOs working today. He is the only person to be awarded the Brandweek Genius of the year twice. He's been the CMO of Dove during their rebeauty campagin _ and has also worked at Unilever. Mr. Machado is currently serves as the groundbreaking CMO of fast food giant, Burger King. In this episode Fernando discusses the importance of creativity when it comes to building a powerful marketing campaign.

Duration:00:59:26

Frank Cooper III | Thriving With a Sense of Purpose

5/22/2019
More
How do you give an investment company purpose? Financial companies have been trying to find identity and purpose with consumers since the 2008 crisis. BlackRock, the largest asset management firm in the world is going above and beyond to find purpose to connect with consumers, and a lot of their success has to do with Frank Cooper. Frank is BlackRock's CMO and when they asked him to join them he was originally going to pass, but you'll hear how they changed his mind. His career path is...

Duration:00:58:28

Lilian Tomovich | Empowering Employees

5/15/2019
More
Lilian Tomovich is the Chief Experience Officer and CMO of MGM Resorts International. Lilian is responsible for all of the company’s marketing functions, including: Brand Management, Advertising, Loyalty Marketing, Advanced Analytics, Guest Strategy, Consumer Insights more. In this conversation Jim talks with Lilian about how MGM is more than just a "casino" or a "resort," but how it is actually one of the largest entertainment companies in the world. With this unique perspective Lilian was...

Duration:00:39:13

Pedro Earp | Live Your Brands’ Purpose

5/8/2019
More
Pedro Earp is the Global CMO of AB/InBev, overseeing the marketing efforts for hundreds of beverage brands worldwide. AB/InBev is a multibillion dollar multinational beverage company, and Pedro strives to make sure each of his brand's purpose is front and center. Pedro also oversees the brewer's global innovation unit, called ZX Ventures. In this episode Pedro talks about what each brand means to him, how he conveys those stories to consumers, and why its a privilege to take the flag of beer...

Duration:00:45:08

Kristen Lemkau | Chase What Matters to The Consumer

5/1/2019
More
Jim sits down with the Chief Marketing Officer of JPMorgan Chase, Kristin Lemkau. For over 5 years Kristin has been the CMO of JPMorgan Chase where she strives to give the largest bank in America purpose. Kristin has been responsible for some of Chase’s most successful campaigns including the launch of the Chase Sapphire Card, Chases partnership with Serena Williams, Kevin Hart, and so much more. Kristin shares her insights on how to create a lifestyle brand out of a financial institution...

Duration:00:43:36

The CMO Podcast With Jim Stengel

4/22/2019
More
What is the CMO Podcast? This summer Jim Stengel talks to the most dynamic CMO's in the industry to breakdown the mindset of a Chief Marketing Officer.

Duration:00:00:39