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The CMO Podcast

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Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.
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Location:

United States

Description:

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.

Language:

English


Episodes

Amanda Tolleson | Building The Customer Experience

8/21/2019
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This is a special episode of The CMO Podcast as it's our first show recorded in front of a live audience! Amanda Tolleson is the Chief Customer Officer for Birchbox and is on the Forbes Top 50 list! Birchbox is one of the first monthly subscription services that sends its subscribers a box of four to five selected samples of makeup. Amanda's purpose is not to figure out how to be the biggest direct to a consumer beauty box, but to build an experience for their customers. In this...

Duration:00:54:07

David Kidder & Christina Wallace | What David Can Teach Goliath

8/14/2019
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David Kidder is the co-founder of Bionic and Christina Wallace SVP of growth. Bionic is a company that helps large businesses scale and staff just like a startup. In April, David and Christina published the business book, "New to Big" which talks about their The Growth OS which is a tool that bionic uses to help established organizations think like entrepreneurs and venture capitalists. In this conversation, David and Christina get candid about how large companies need to approach growth...

Duration:00:56:47

Michelle Peluso | Agility Is Key

8/7/2019
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Michelle Peluso is the SVP of Digital Sales & Chief Marketing Officer at IBM. She has a storied background, from being a White House fellow during the Clinton administration to being the CEO of some major companies including Travelocity and Guilt. Along with having experience as a CEO, Michelle was also the Global Consumer Chief Marketing and Internet Officer at Citi Bank and is currently a board director of Nike. On this episode, Michelle talks to Jim about her mentors and how they played...

Duration:01:01:57

Tim Armstrong | A Personal Mission Statement

7/31/2019
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In many ways Tim Armstrong is a larger than life executive. Tall in stature and tall in achievement. Tim has had a diverse career trajectory in a short amount of time. Not yet 50, he has been US sales Chief for Google, the CEO of AOL, and recently started the direct-to-consumer endeavor, The DTX Company. His travels have put him face to face with countless marketers and CMOs. Tim discusses his interesting career path, how mentors have helped him as he's navigated different areas of...

Duration:00:59:22

Alicia Tillman | The Value of Working with Allies

7/24/2019
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Alicia Tillman got her strong work ethic from her parents, but especially from her mom, a widow and working mom who raised 3 kids. After 11 years with American Express, Alicia became the Global CMO of SAP, a $24 billion software company. After 2 years, she's turning the business into a marketing powerhouse. Alicia was ranked 14th in Forbes' 2019 list of World's 50 Most Influential CMOs. Speaking with Jim from Cannes Lions, Alicia discusses lessons learned about hard work, never abandoning...

Duration:00:55:49

Roel De Vries | An Industry Without Competition Will Die

7/17/2019
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Roel De Vries has spent his entire career in the car business. He has been with Nissan Motor Corp for 21 years and is currently their Corporate Vice President/Global Head of Marketing, Communications, Customer Experience and Brand. In this conversation Roel and Jim talk about how marketing is evolving and thoughts on where the industry is heading. Also, the importance of competition and how it stimulates innovation, and how industry disrupters help feed creativity. Plus, the amazing story...

Duration:00:56:58

Lorraine Barber-Miller | B2B with Purpose

7/10/2019
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Lorraine Barber-Miller is an accomplished global CMO recognized for building businesses. She started her career in sales at IBM right out of college. During her time at big blue she climbed the ladder and eventually became IBM's Vice President of Marketing And Global Business Services. As Vice President of IBM's Global Business Services, she drove a new growth agenda centered around consulting partnerships with well-known companies such as Apple, Twitter, Salesforce, Adobe and...

Duration:00:53:59

Dean Aragon | Family Fuels Marketing

7/3/2019
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Dean Aragon joined Shell in 2014 as Global Vice-President, he is also CEO of Shell Brands International AG. He's a highly respected global marketer who spent nearly two decades at Unilever where he served in a number of high ranking marketing positions. He has spent 30 years in marketing and as CEO of Shell Brands International & Global VP of Brands at Shell, he is responsible for the voice and image of one of the most massive global brands. A married father of 5, Dean balances the pressures...

Duration:00:44:49

Ann Lewnes | Giving Creativity Purpose

6/26/2019
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Ann Lewnes has an impressive career. Before joining Adobe, Ann spent 20 years building the brand, Intel. At Intel she learned how to make a semiconductor chip manufacturer into a consumer brand. As Adobe’s CMO and EVP she has pioneered and embraced the shift to digital advertising by deploying a comprehensive set of digital marketing solutions, establishing an insight-driven culture, and setting a template for marketing’s strategic impact on business. Ann has also been inducted into the...

Duration:00:46:00

Alex Josephson | How Twitter Impacts The Voice of Brands

6/19/2019
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Alex Josephson is the head of Global Brand Strategy at Twitter. He partners with marketers and brands to help build ideas that create an impact on the platform. During his tenure, Alex has witnessed Twitter become more than just a social media company, but a sounding board that empowers brands to get in front of consumers. In this conversation, we talk about how Twitter has evolved into more than just a character count, which brands are utilizing it to its fullest potential, and why Alex...

Duration:00:50:08

Scott Galloway | Brands Are Dead

6/12/2019
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Scott Galloway is a clinical professor of marketing at the New York University Stern School of Business where he teaches brand strategy and digital marketing. He's a New York Times best-selling author, entrepreneur and founded L2 after developing an algorithm to assess the digital competence of brands. Scott was elected to the World Economic Forum’s Global Leaders of Tomorrow and has served on the board of directors of Eddie Bauer, The New York Times Company, Gateway Computer, Urban...

Duration:00:48:35

Eduardo Luz | The Power of Aligning Culture In Your Message

6/5/2019
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When he was CMO for The Kraft Heinz Company, Eduardo Luz oversaw numerous purpose-driven and creative campaigns that made headlines. He came from from humble beginnings in Rio, Brazil, and prior to Kraft Heinz he held executive roles at both AB InBev and Unilever. In this episode Eduardo Luz explains his leadership style and why it's important for a company to state their principles.

Duration:00:44:48

Fernando Machado | Creativity As a Competitive Advantage

5/29/2019
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Fernando Machado is one of the most acclaimed CMOs working today. He is the only person to be awarded the Brandweek Genius of the year twice. He's been the CMO of Dove during their rebeauty campagin _ and has also worked at Unilever. Mr. Machado is currently serves as the groundbreaking CMO of fast food giant, Burger King. In this episode Fernando discusses the importance of creativity when it comes to building a powerful marketing campaign.

Duration:00:59:26

Frank Cooper III | Thriving With a Sense of Purpose

5/22/2019
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How do you give an investment company purpose? Financial companies have been trying to find identity and purpose with consumers since the 2008 crisis. BlackRock, the largest asset management firm in the world is going above and beyond to find purpose to connect with consumers, and a lot of their success has to do with Frank Cooper. Frank is BlackRock's CMO and when they asked him to join them he was originally going to pass, but you'll hear how they changed his mind. His career path is...

Duration:00:58:28

Lilian Tomovich | Empowering Employees

5/15/2019
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Lilian Tomovich is the Chief Experience Officer and CMO of MGM Resorts International. Lilian is responsible for all of the company’s marketing functions, including: Brand Management, Advertising, Loyalty Marketing, Advanced Analytics, Guest Strategy, Consumer Insights more. In this conversation Jim talks with Lilian about how MGM is more than just a "casino" or a "resort," but how it is actually one of the largest entertainment companies in the world. With this unique perspective Lilian was...

Duration:00:39:13

Pedro Earp | Live Your Brands’ Purpose

5/8/2019
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Pedro Earp is the Global CMO of AB/InBev, overseeing the marketing efforts for hundreds of beverage brands worldwide. AB/InBev is a multibillion dollar multinational beverage company, and Pedro strives to make sure each of his brand's purpose is front and center. Pedro also oversees the brewer's global innovation unit, called ZX Ventures. In this episode Pedro talks about what each brand means to him, how he conveys those stories to consumers, and why its a privilege to take the flag of beer...

Duration:00:45:08

Kristen Lemkau | Chase What Matters to The Consumer

5/1/2019
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Jim sits down with the Chief Marketing Officer of JPMorgan Chase, Kristin Lemkau. For over 5 years Kristin has been the CMO of JPMorgan Chase where she strives to give the largest bank in America purpose. Kristin has been responsible for some of Chase’s most successful campaigns including the launch of the Chase Sapphire Card, Chases partnership with Serena Williams, Kevin Hart, and so much more. Kristin shares her insights on how to create a lifestyle brand out of a financial institution...

Duration:00:43:36

The CMO Podcast With Jim Stengel

4/22/2019
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What is the CMO Podcast? This summer Jim Stengel talks to the most dynamic CMO's in the industry to breakdown the mindset of a Chief Marketing Officer.

Duration:00:00:39