The Aaron LeBauer Show
Business & Economics Podcasts
Welcome to the The Aaron LeBauer Show. This is the #1 show for passionate physical therapy and healthcare entrepreneurs looking to level up their income and impact in the world. If that's you, you're in the right place. Sit back, chill out and let’s get into the show.
Location:
United States
Description:
Welcome to the The Aaron LeBauer Show. This is the #1 show for passionate physical therapy and healthcare entrepreneurs looking to level up their income and impact in the world. If that's you, you're in the right place. Sit back, chill out and let’s get into the show.
Language:
English
Episodes
Secrets to Creating Passive Income as a PT
4/12/2024
Passive income isn’t work-free. This is working once and continuing to earn income on that effort.
Here are the 8 secrets to making passive income as a physical therapist.
1) Give Results in Advance
-Give value first to grow your audience. No one is going to buy from you if you don’t give results in advance. Build relationships. Build trust. Then your audience will buy from you.
2) Lead Flow
-Your lead flow starts with blocked, no flow. Then it moves to a trickle. That is followed by a drip. After that, you get a flow. At the very top, you have a flood. The truth is, there are really only 2 kinds. You either have enough leads or you don’t.
3) Value Ladder
-At the bottom rung, you have a free offer like a lead magnet. Then you move to a Low Barrier Offer (LBO), which is something low cost but high value. Then you move to a primary offer. This is a higher cost item like a plan of care. The top of your value ladder is a monthly recurring membership offer.
4) Proven Offer
-It can be free and paid, but it has to be proven to work. You can have an idea for something, but you need to know it works before you build it out. You need to know people actually want it.
5) Work Smarter, not harder
-Most who are struggling don’t have a favorable input to impact ratio. You have to get to a place where yo are leveraging a team and software to increase your impact without increasing our input. I can’t help more people if I’m stuck at a table working on people all day. That’s why I bought back my time with building the right team and software to expand my impact.
6) Evergreen Sales sequence
-Have an automated sequence that moves people along the path to becoming a patient or a client. You want them moving up the value ladder.
7) Email Marketing System
-You have to use email marketing. You just have to. That’s why we created the PT Email Engine for our CashPT Platinum Mastermind members and we’ve opened it up to everyone. It’s like buying a car and getting free gas for life. I’ve done all the setup for you. You just have to implement it with your email list.
8) Investing
-You need to start investing at the beginning, but there are different levels of investments. You can start by investing your time to set up a marketing sequence. That’s investing in yourself. You need to invest in your business BEFORE you worry about debt like your student loans. Then you can start investing in the stock market, crypto, and real estate. Real estate can build long-term wealth.
“If you’re not in the game, you’ll never win the game.”
Duration:00:31:02
Homeschool Mom and Physical Therapist- Dr. Sarah Martinez
4/5/2024
Today, I speak with Dr. Sarah Martinez, a homeschooling mom of four, who also runs her cash-based practice out of her home. Sarah grew up loving sports and taught group fitness through high school and college. After physical therapy school, she worked for a big chain, and hated the hours and the patient load. She lasted six years before "retiring" and being a stay at home mom. She opened up her business a little over a year ago. She treats active adults in Houston, TX. The clients she mostly serves are women who enjoy pilates, yoga, and barre.
TIME STAMPS:
1:00 introduction
2:42 Sarah’s business
11:40 treating out of her home
13:20 homeschooling her four kids
18:54 “retiring” her husband
24:53 being a flight attendant
30:00 direct access laws
35:00 when to hire
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
Connect with Sarah:
Instagram: https://www.instagram.com/covenantpt/
Website: https://www.covenantphysicaltherapy.com/
Duration:00:46:44
The Comeback is Always Greater than the Setback with Joey Seyforth
3/29/2024
Today, I speak with Dr. Joey Seyforth, a Cash-Based physical therapist in North Denver who primarily works with CrossFit and baseball athletes. Joey shares how he went from feeling completely stuck to confident and growing in a matter of months. He tells us what allowed him to grow so quickly and gives advices he thinks other physical therapists need to hear. The comeback is always greater than the setback!
TIME STAMPS:
1:00 introduction
7:15 deciding to move to Denver
8:40 the promise versus reality
11:38 deciding to start his own practice
15:54 the plan for growth
19:40 big jumps in growth
25:25 the sales process
31:40 explaining cash pay to others
40:40 getting referrals
50:32 being quick to act
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
Connect with Joey:
Instagram: https://www.instagram.com/comeback_performancept/
Instagram: https://www.instagram.com/shoulder.comeback/
Website: https://comebackperformancept.com/
Duration:00:57:38
Launching Online as a New Grad PT with Dr. Maria Wisman The Cheer Doctor
3/22/2024
Today, I speak with Dr. Maria Wisman, a physical therapist based out of Westerville, Ohio. She is the founder of The Cheer Doctor where they help cheerleaders and cheer teams go from good to great through physical therapy and strength training resources. She also has a membership group online for cheerleaders and cheer teams who need strength and conditioning and other resources.
TIME STAMPS:
1:00 introduction
2:31 different aspects of cheer
8:10 deciding where to go to school
10:23 finding strength & conditioning
12:17 from cheer to PT school
14:35 deciding to start a business
21:30 joining the CashPT Platinum Mastermind
25:00 being busy
27:30 offering different programs
33:05 the biggest challenges
35:19 growing Instagram & email list
41:20 goals for the future
42:20 advice for new grads
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
Connect with Maria:
Instagram: https://www.instagram.com/drmariawisman/
Instagram: https://www.instagram.com/the_cheerdoctor/
Website: https://thecheerdoctor.com/
Duration:00:47:21
Documenting Your Day to Fill Your Practice with Dr. Odell Miller
3/15/2024
Today, I speak with Dr. Odell Miller, owner of Off the Bench Physical Therapy & Sports Performance, located in Kalamazoo, Michigan. Odell shares his journey from the NFL to physical therapy school, and what motivates him to strive to do everything to the highest level. Being an elite athlete, Odell takes the lessons he learned from sports to his practice as a physical therapist and coach. He now strives to pass on what he’s learned to others and help broaden opportunities for those coming up behind him.
TIME STAMPS:
1:00 introduction
3:35 lessons from the NFL
7:34 experiences in PT school
10:39 starting a business while still in school
16:01 advice to students
18:39 Deciding to open an in-person practice
21:21 van life
25:08 building social media
31:29 time between graduation
35:50 biggest game changers
38:48 vision for the future
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
Connect with Odell:
Instagram: https://www.instagram.com/odellmiller25/
Website: https://offthebenchpt.com/
Duration:00:48:29
Hiring your Perfect Employee
3/8/2024
Today, I’m going to share 7 steps to hiring your perfect employee. This is one of the most common topics we talk about in the CashPT Platinum Mastermind because hiring is vital to your business. As I always say, “Hire slow, fire fast.” This conversation focuses mainly around hiring physical therapists for your practice, but the same principles can apply to hiring any position.
TIME STAMPS:
1:00 introduction
3:34 where to hire
6:20 sell the lifestyle
11:44 where to post
15:43 compensation models
23:35 leading your team
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
Duration:00:30:39
Hitting Record Months in a Cash Practice
3/1/2024
Today, I’m going to share some of the changes and milestones in my business over the past few months. I know some people won’t be happy to hear this, because they think it isn’t possible for them. But really, it’s possible for anyone. So many of our mastermind members are hitting milestone months!
Duration:00:29:47
Living Life by Design with Dr. Jess Jenney
2/23/2024
Today, I sit down with a returning guest of the podcast, Dr. Jess Jenney from WanderlustPTs. She’s also a long-time member of the CashPT Platinum Mastermind and my friend! Jess shares a little bit about her story and her path to building a multi 6-figure business. In addition to living her life by design, Jess helps other PTs design their ideal work-life balance through freeing up their time and location.
TIME STAMPS:
1:00 introduction
11:33 WanderlustPTs Lifestyle
14:05 van life
17:27 advice for travelers
20:32 red flags
24:45 software in business growth
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
Connect with Jess:
Instagram: https://www.instagram.com/wanderlustpts/
Website: https://wanderlustpts.com/
Duration:00:33:51
Create a vision for your life
2/16/2024
If you don’t know where you want to go, you’ll never get there. About a year ago at one of our Platinum Mastermind retreats, we spent about two hours talking about goal setting and creating a vision for your life. We even created vision boards to help us keep track of our targets.
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
Duration:00:25:09
Always Assume the Best
2/9/2024
When someone cancels an appointment in your clinic, assume they just had a scheduling conflict. Don’t go into it thinking they are having buyer’s remorse. When someone no shows, don’t take it personally. Things like this happen to the best of us.
Try to put yourself in the other person’s shoes. Try to look at it from their perspective. Before you respond, sit for a minute and think about the possible reasons something happened.
Assume the other person has the best intentions.
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
Duration:00:12:08
Lead from the Front
2/2/2024
Lead by example - Lead from the front
Read books on leadership
Be around leaders
Do what you say
Making decisions quickly
Show up
Team must buy into your mission
They need to have their own mission and it must align with yours
Give them opportunity & delegate responsibilities
Don’t ask for permission ask for forgiveness.
Give them Rope
Don’t be a micromanager
Listen and believe
Set a weekly and monthly pace
You can only grow your business as far as your own personal development
Be unwavering in your resolve & speak your truth
The Go All In
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
Duration:00:33:57
Gain Leverage for your Physical Therapy Practice
1/26/2024
The short answer is having “leverage” means I’m able to use my time to magnify my income and results as well as others income and results.
If I have software and team members that save me time and generate more income and results than I can in my own, I have leverage.
Stop trading Time for Money with the leverage you build. Most people are stuck here, especially physical therapists. That’s the trap schools, insurance and even society want you to fall into.
Two ways to get our of the time for money trap
You leverage your current income to build your future investment income
Leverage is power - power for good in your life and the lives of others.
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
Duration:00:32:26
Excuses for not starting a business
1/19/2024
Here are the thirteen most common excuses I hear for not starting a business. But let’s talk about the real reasons why people don’t want to start a business.
I need to save money
I need to graduate
I need 5 years of experience
I need to have a baby
I am getting married
I need to get certified
I need to wait quit my job
My town is too small
I don’t know anyone
Patients won't pay cash
It's not the right time,
I need to pay off my student loans
Honestly I'm afraid I might fail.
Im not worth it
I don’t trust myself
I’d love to invite you to hop on a Free New Patient Strategy Call. We can brainstorm some ideas, build a game plan together, see if we are a good fit to work together. Just go to www.CallwithAaron.com to book in your call.
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
Duration:00:20:02
What to Do When a Team Member Leaves: 30 Days Notice Guide
1/12/2024
Here's what happened.
Thirty days ago at our weekly meeting, Kaitlin gave me her 30 days notice.
I wasn’t planning to deal with this.
I went for a walk and called two friends who are business owners to get their advice. They asked me what was the desired perfect state of my business. I had to decided what I wanted my business to look like.
TIME STAMPS:
1:00 introduction
7:08 what to do next
10:30 thinking about closing the clinic
12:55 deciding to keep the clinic
19:42 You’re an entrepreneur, you fix problems.
26:16 the logistics of the shift
30:45 what do I have to do?
34:36 moving patients to Chris’ schedule
Connect with Aaron:
Facebook: https://www.facebook.com/AaronLeBauer
Instagram: https://www.instagram.com/aaronlebauer/
CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation
Duration:00:48:47
Reflections, Lessons, & Growth in 2023
1/5/2024
As we come into the New Year, I want to share a reflection exercise I learned from my coach, Taki Moore. For me 2023, was a whirlwind, with a lot of change and adjustments, both in my business and personal life. There are four questions, and I’ll share my answers with you. But what I would love is to hear what yours are.
Here are the Four Reflection Questions:
-Pride and Gratitude- Write down the top three things from the last 12 months you are grateful for.
-Growth - What are the biggest challenges you’ve grown through and what are the lessons you learned?
-What unfinished business do you have?
-What are you top three aspirations for the new year?
Duration:00:32:13
[PART 2] Grow a cash practice from $0 - $5K in just 30 days
12/29/2023
6) Sales Script - don’t sell “physical therapy”
Here's the sales script to close people without you feeling salesy
7) Work backwards from goal - how many people per week
-Do this with all our new members who are just getting started
-$5,000/month is 3 patients at $2K POC, 4 patients at $1,500
-TBD to Eval rate should be 60-80%
-5 TBD’s should get you 2-3 new patients
-What do you need to do to get 5 TBD’s per week? Even just 3 TBD’s?
How many people do you need to talk to or workshops do you need to do to get 5 TBD’s
8) Automate your intake, onboarding and customer retention
-IntakeQ
-Predict the future - that they will be sore, that they will think they are done before they are
-Pre-frame what’s next
-Ask for Referrals & reviews
9) Modern Day Marketing
-Direct Response Marketing
-Email Marketing
-Fortune is in the follow up
-Website
-Application funnel
10) Get your advice from the right people -
11) Bonus - Work in sprints and get a personalized 90 day game plan
-Need to have a focus
-Like a race horse, put on the blinders
-Shiny Object Syndrome and the Good Idea Fairy
I’m not just here to solve your problems, I’m here to give you bigger, better money making problems.
How to go from mobile to brick-n-mortar or into a bigger space and negotiate your lease
Like when and who to hire - to buy your time back
How to invest your money and build wealth
How to automate your clinic so you can start an online business or open another location
My goal with this training is to get you tot $5K/month so we can have a real conversation about joining mastermind
Duration:01:08:47
[PART 1] Grow a cash practice from $0 - $5K in just 30 days
12/22/2023
I’m going to give you everything I can in the time that we’ve got. My goal is to help you get to $5k/month in the fastest time possible so you can join our Platinum Mastermind, quick your job and go all in on scaling your business.
Follow this exact video - if you want to know more, let’s get on a strategy call.
1) The CashPT Runway - 5 things you must have to start seeing patients and generating cash -
2) Mindset: It is Everything!
-Abundance
-Give to Get
-Growth
-Money
-Sales
-Must be coachable
3) Sell Programs NOT Packages -
-Don’t sell “physical therapy”
-You must sell the outcome they want
-7 Why’s
-Discount the commitment not the frequency
4) Set the Correct Prices & Sales Script
-Must be priced correctly $175+/visit
-Don’t charge $25/muscle just for Dry Needling - price shopping
-If you are priced wrong you’re potentially leaving millions of dollars on the table
-Had 1 client in brooklyn charging only $120/hr after $175 eval, she was under priced and missing out on $50K in revenue in the remaining 3 months of the year
SALES SCRIPT
Mrs. Jones, based on what you shared and the conversation we’ve had,
my recommendation is for you to get started in our ….
(Back the Box/Mat/Gym, Return to Running, Back Pain, etc) Program
You’ll be able to do this [ALL VISION & GOALS they shared]
And avoid this… [All Pain (not just physical) & Struggles they told you]
It’s only $1,998 for the program and if you decide to move forward, what that looks like is,
We’ll immediately take you through our comprehensive evaluation (assuming this is during the Discovery/Free visit), create a personalized treatment program for you, send you an email with instructions for your customized home self-treatment program, we will get you scheduled for your visits and get you into the process of getting back to….
[the thing they’ve been missing out on]...
so that you can….[The transformation they want].
How does that sound?
Mrs; Jones: “great!”
Ok, how would you like to take care of this today?
Visa or American Express?
If they ask about other payment options.
Would you like to get started with our monthly plan at $166/wk for 3 months or pay just $1,998 for the full program today and take the $94 savings?
5) Workshops - be in the community
Dream 100
-Never workout alone
-Ask about them - script for approaching a coach
-Pitch a workshop or Injury Assessment
-How to pitch a TBD
Duration:00:32:49
Stop Thinking. Start Doing.
12/15/2023
Do dope shit.
Athletes have what it takes to be successful.
The power of community and Masterminding -
High performing team starts before building the team. My coach isn’t the smartest person in the room.
It’s the people around you who are going to lift you up.
Ultimately, It’s up to you to do the work
“If it’s hard, it’s because you chose to make it hard”
“Constraints create freedom”
What are the ingredients for your ideal year, month, and week?
“What’s the indulgence that you can’t live without that costs less than $20?”
Leadership - 80% with the team, 20% on customers and delivery
“If you are spending your time working all day and your income hasn’t gone up, you’re working on the wrong things”
-> Hire people who are smarter than you at the thing that they do.
Ask them, “so what do you think we should do?”
Wealth is a by product of a life well lived
Playing not to lose (most people) and playing to win (entrepreneurs) are still both scarcity models.
When the win is in the work, you enjoy the process along the way.
When do you know if you’ve won?
Duration:00:35:15
Five Lessons in 50 Years
12/8/2023
I turned 50 years old this week! Honestly, I woke up feeling the same.
Age is just a number
Five years ago I set out to hit an “impossible goal” for my body and fitness. I wanted to pass the strong first kettlebell certification. The goal was to do 100 24 kilogram snatches in 5 minutes by the time I was 50.
5 things i’ve learned
Life is hard but lemonade is still sweet.
Duration:00:24:25
The Freedom Formula
12/1/2023
Freedom Formula = (Dream + Business)/Team
Problem: You've built yourself a JOB
When you go out of town for vacation or con-ed, you're taking days off and losing revenue while also spending money so it's like double dipping into your bank account.
You're busy and it feels like in order to grow, get more new patients in the door to fill someone else's schedule that you'll have to work twice as hard
You don't know how you'll fill the schedule of another therapist when you're kinda struggling to stay busy yourself.
You don't want the responsibility of keeping someone else's family alive.
Possibility
You want control of your destiny and control of your life.
You don't want anyone telling you what to do or telling you that you can't do it. "you dind't get into this to be told what to do all the time" - I'm in control of my own future
You want to unlock your earning potential
you can do that many ways, I show you how to do that with a cash practice - I'm going to show you how to do it the way I did it.
Duration:00:23:03