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The Commerce Marketer Podcast

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Talking eCommerce, Email Marketing, Retail, and More Senior Commerce Marketing Analyst Greg Zakowicz speaks with professionals across the retail industry about eCommerce trends, strategies and what lies ahead for commerce marketers and retailers. We'll discuss topics ranging from eCommerce, omnichannel, and email marketing, to anything at the heart of retailers today. And in true Bronto fashion, we'll have a little fun as well.

Talking eCommerce, Email Marketing, Retail, and More Senior Commerce Marketing Analyst Greg Zakowicz speaks with professionals across the retail industry about eCommerce trends, strategies and what lies ahead for commerce marketers and retailers. We'll discuss topics ranging from eCommerce, omnichannel, and email marketing, to anything at the heart of retailers today. And in true Bronto fashion, we'll have a little fun as well.
More Information

Location:

United States

Description:

Talking eCommerce, Email Marketing, Retail, and More Senior Commerce Marketing Analyst Greg Zakowicz speaks with professionals across the retail industry about eCommerce trends, strategies and what lies ahead for commerce marketers and retailers. We'll discuss topics ranging from eCommerce, omnichannel, and email marketing, to anything at the heart of retailers today. And in true Bronto fashion, we'll have a little fun as well.

Twitter:

@Bronto

Language:

English

Contact:

9195952572


Episodes

Episode 036: How to Get Amazon Reviews & Why Your First 50 Matter

11/6/2018
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Have you ever bought something on Amazon that had a 1-star rating – or no ratings at all? Me neither. Have you ever bought something on Amazon that you liked, but did not review it? Guilty as charged! Customer reviews can be critical to product success, especially when it comes to the first 10. But collecting them can be difficult. In this episode of The Commerce Marketer Podcast, I am joined by the CMO of Sellerlabs, Jeff Cohen. We are going to talk about strategies for collecting those...

Duration:00:41:02

Episode 035: Creating a Curiously Awesome YouTube Marketing Strategy

10/23/2018
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Retailer Vat19 has taken a video-first approach to marketing. With over 1,200 YouTube videos, and the majority of website traffic and sales originating from the channel, they have become dependent on YouTube videos to drive sales. But what happens when YouTube changes their algorithms, sending site traffic and sales plummeting? What happens when consumers tune out a video after only a few seconds? What happens when free social marketing turns out to be anything but? In this episode of The...

Duration:01:19:49

Episode 034: Marketplace Bootcamp: Keys to Successful Selling

10/9/2018
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When you think of marketplaces like Amazon, Walmart, and eBay, do you think friend, foe, or frenemy? Selling on marketplaces is no longer as easy as throwing up a product listing and watching it sell. In today’s competitive environment, it takes consideration at every step of the process, from marketing and selling to fulfillment. In this episode of The Commerce Marketer Podcast, you get two Gregs for the price of one. Whether you’re just starting out or have a full-fledged marketplace...

Duration:01:02:07

Episode 033: The Tricks – and Treats – of Being an Entrepreneur

9/25/2018
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Candy may be fun, but business can be hard. Viewers of the TV show The Profit witnessed this when Sweet Pete’s Candy was front and center. Sweet Pete’s was a small candy shop faced with many business challenges: Marketing a business with no built-in foot traffic, creating an exceptional customer experience, and growing a business while being under-equipped, under-staffed, and saddled with a partner who stalled growth. I’m joined by two confectionary conquistadors, the founders of Sweet...

Duration:00:29:53

Episode 032: May the On-Demand Economy Be With You

9/10/2018
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From on-demand grocery delivery to rideshare drivers delivering dinner, the on-demand economy is continuing to evolve and disrupt traditional services and retail. I’m joined by Scot Wingo, founder of the on-demand car care service Spiffy. We’ll discuss how the on-demand economy has changed over the past several years, reasons why on-demand companies fail, challenges with user adoption, and how to evolve and grow in an increasingly competitive space. And what the heck - we’ll even talk some...

Duration:00:38:44

Episode 031: The Changing Face of Loyalty Programs

8/28/2018
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Loyalty programs are created to encourage repeat customers, build brand advocates, and drive loyalty. But in today’s age, how consumers respond to and engage with retailer loyalty programs is changing. Monetarily incentivizing customers in order to move them from one tier to the next is not a recipe for long-term loyalty. I am joined by Chris Bechtel, VP of Growth & Marketing at Annex Cloud. We’ll discuss all things loyalty programs, such as program structure, types of rewards, macro and...

Duration:00:49:41

Episode 030: CRO, Email Marketing, UX, Website Tests and “Princey” Things

8/14/2018
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I'm joined by Jamie Schreter, Chief Strategy Officer at the ecommerce agency diff, for a wide-ranging conversation covering topics like CRO, website testing, UX design, email marketing and more. Jamie will share examples of website tests, results and lessons learned, websites changes that caused cart abandonment rates to drop, and the hidden dangers of growing your email list. And in a little role reversal, Jamie flips the script and asks Greg questions ranging from the next big thing in...

Duration:00:54:52

Episode 029: The Business of Beer. How 3 American Ex-Pats Started a German Brewery

7/31/2018
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Something’s brewing on this episode of the podcast. I sat down with David Spengler, co-founder and owner of Vagabund Brauerei, to discuss how three American ex-pats learned to brew beer by watching YouTube – and then started their own brewery in beer’s own backyard, Germany. We’ll talk about entrepreneurship, how to grow at scale, the customer experience, marketing strategies, competing with large corporations, and how a small brewery with no marketing budget has been able to grow and thrive...

Duration:00:45:53

Episode 028: 17 Juicy SEO Tactics Worth the Squeeze

7/17/2018
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Over the past 15 years, the tactics used to improve SEO have continued to evolve. And with the increase of non-traditional “search engines”, like Amazon and social media sites, focusing on improving all aspects of your SEO has never been more critical. So which strategies is the juice worth the squeeze? In this episode I sat down with Ronald Dod, Co-founder and CEO of Visiture, to discuss 17 SEO tactics, and why they are so critical as the SEO landscape evolves. We’ll discuss: • Which SEO...

Duration:00:41:29

Episode 027: Pop-Up Shops, Classic Rock, and Touring with Ringo Starr

7/3/2018
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This podcast is about to get rocked! What do John Lennon, Paul McCartney, Jerry Garcia, Jimi Hendrix, and the Rolling Stones have to do with pop-up shops? You’re about to find out! Pop-up shops have grown in popularity over the years, but one company focused on classic rock not only made a business out of it but did it so well they were asked to “pop-up” on tour with Ringo Starr. And this was all before the pop-up shop became in vogue. I sat down with Scott Segelbaum, owner of the Rock Art...

Duration:00:35:28

Episode 026: B2B Ecommerce and Going B2C, D2C and R2-D2

6/19/2018
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As digital-natives enter the workforce and become the primary B2B buyers, their expectation of convenient ordering processes has accompanied them. B2B companies are now faced with two questions: Whether to create an Ecommerce site for their B2B customers and if going to direct-to-consumer (D2C) is right for them. In this episode, I sat down with Chloe Thomas, founder of Ecommerce Masterplan, to discuss a variety of topics including: • How to determine if B2B online sales is right for your...

Duration:00:32:03

Episode 025: Finding Authenticity in Brand Photography

6/5/2018
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Images are visual punctuations that help tell a story. For consumers, the more authentic the imagery, the better. From email marketing and website imagery to Instagram and Snapchat, we live in an image-driven online world, and brands have had to jump on board to keep up. But while social influencers and UGC can help with these efforts for more authentic imagery, brands can’t rely on their customers alone to produce their content. In this episode, I sat down with John DeMato, owner at DeMato...

Duration:00:37:18

Episode 024: Connecting With the Digitally Native Consumer

5/22/2018
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Digitally-native consumers have raised the stakes for how retailers connect and engage with them. No one knows this more than dorm décor brand Dormify. After all, their consumers are digital-native Gen Zers. In this episode, I sat down with Nicole Gardner, current consultant and former COO at Dormify, to discuss how Dormify engaged their digitally-native consumers via social, email, and other online channels – and went from start-up to go-to dorm-decorating retailer. You’ll hear about: •...

Duration:00:34:55

Episode 023: Hiring and Motivating Seasonal Customer Service Reps in Retail

5/8/2018
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For retailers, the holidays and other peak seasons are a critical time. For many, hiring part-time help is a necessity, but it comes with a number of challenges. These seasonal team members quickly become the face of your brand, and the service they provide can truly make or break a customer relationship. In this episode, I sat down with Stefanie Frenking, head of recruiting and feel good management at Spreadshirt, to discuss how the company approaches hiring seasonal employees, what they...

Duration:00:34:06

Episode 022: Swipe Right For Social Media in Retail

4/24/2018
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Social media is becoming more ingrained in every aspect of retail. How should retailers approach social media, measure its success and determine which types of content to use in their social marketing? In this episode, I sat down with Bridget Saroff, social media manager at Raymour & Flanigan, to discuss how they approach social media, incorporate UGC and influencers in their content plan and manage social policies for individual stores and employees. You’ll also hear about: • How to balance...

Duration:00:37:09

Episode 021: IP Infringement in Retail and Ecommerce

4/10/2018
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For retailers, protecting your IP is hard to do. And the prevalence of third-party marketplaces, the ability to source products, and the ease of standing up a new website make policing infringement even tougher. In this episode, I spoke with Sarah Nagae, special counsel at law firm Nexsen Pruet, about the types of IP infringement, how to safely work with marketplaces and when to get your legal team involved. We also cover: • How to protect your brand from IP theft. • Whether product...

Duration:00:43:31

Episode 020: The Ecommerce of Sports With the Durham Bulls

3/27/2018
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The Durham Bulls Baseball Club has come a long way since the days of Nuke and Crash. But like all sports clubs today, they face many of the same challenges as your favorite retailers. In this episode, I sat down with Matt Sutor, director of marketing and communications for the 2017 Triple-A National Champion Durham Bulls, to discuss how they use digital marketing channels to drive ticket and merchandise sales, and how those efforts relate to the fan experience. We also attempt to answer the...

Duration:00:44:51

Episode 019: Is Customer Lifetime Value Dead?

3/13/2018
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For many marketers, customer lifetime value (CLV) is a primary KPI for identifying their best customers. Jay Dunn, partner and CMO of Chief Outsiders, believes this is a mistake. He says the concept of CLV has changed in recent years and warns that marketers must reevaluate what it means to them. In this episode, I sat down with Jay to discuss the common misconceptions of CLV, the value of post-purchase email marketing, the fine line between customer loyalty and bribery, and his life on the...

Duration:00:39:23

Episode 018: Ted Rubin Talks 2018 Retail

2/27/2018
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The customer experience matters. Don't think so? Just ask Ted Rubin. All he wants to do is buy a pair of jeans, but one store's online experience and not-so-customer-friendly policies keep preventing him from closing the deal. I sat down with Ted - renowned social marketing strategist, co-founder of Prevailing Path and CMO at Photofy - for a wide-ranging discussion about the state of retail in 2018. In this episode we talk about: ** The next big thing in retail for 2018 ** A real-life...

Duration:00:46:48

Episode 017: Dear [First Name], It's All About Personalization

2/13/2018
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Enhancing the customer experience is all about personalization. But personalization doesn't mean the same thing for every marketing channel. Email marketers need to understand how to segment, scale, and improve their personalization program, even when faced with limited resources. In this episode, I sit down with Jared Blank, senior vice president of data analysis and insights at Bluecore, to talk about finding personalization opportunities within your marketing program. We'll discuss: "...

Duration:00:37:41