The Commerce Marketer Podcast-logo

The Commerce Marketer Podcast

Business & Economics Podcasts >

Step into The Commerce Marketer studio as we chat with experts across the retail industry about email marketing, eCommerce trends, strategies and what lies ahead for commerce marketers and retailers. The conversation is full of helpful information you'll certainly find useful in your own endeavors and we’ll have a little fun as well.

Step into The Commerce Marketer studio as we chat with experts across the retail industry about email marketing, eCommerce trends, strategies and what lies ahead for commerce marketers and retailers. The conversation is full of helpful information you'll certainly find useful in your own endeavors and we’ll have a little fun as well.
More Information

Location:

United States

Description:

Step into The Commerce Marketer studio as we chat with experts across the retail industry about email marketing, eCommerce trends, strategies and what lies ahead for commerce marketers and retailers. The conversation is full of helpful information you'll certainly find useful in your own endeavors and we’ll have a little fun as well.

Twitter:

@Bronto

Language:

English

Contact:

919-595-2500


Episodes

Ep. 054: How Ikonick Uses Modern-Day Marketing to Drive Success

7/16/2019
More
In this episode of the podcast, I’m joined by Mark Brazil, co-founder of the canvas art company Ikonick, to discuss how he created a multimillion-dollar business in less than two years by combining email, video, social, and influencer marketing. Mark begins by discussing how different social engagement patterns among genders impacted their paid marketing strategy (3:08), going on to describe how storytelling changed their social and email marketing — and their definition of success (8:10)....

Duration:00:44:42

Ep. 053: Marketing to Different Customer Segments & Against Larger Retailers

7/2/2019
More
Jennifer O’Connor of The University of Kansas Bookstore describes the bookstore industry’s evolution (4:30) and how they drive in-store traffic with social media (6:18). She details ways to overcome email segmentation challenges by using other digital marketing channels (13:40) and compete with larger retailers, who can offer larger selections and discounts (17:25). She also shares ways to integrate social media with email marketing campaigns (20:00) and lessons from their first Facebook...

Duration:00:42:31

Ep. 052: Navigating the Wild West of Influencer Marketing

6/18/2019
More
In this episode, co-founder of the influencer marketing agency Viral Nation Joe Gagliese discusses the ins and outs of the billion-dollar influencer marketing industry. Joe sheds light on influencer marketing misconceptions and explains how a brand should determine whether influencer marketing is a good fit for them (9:10). He explains what the process of working with influencers looks like (11:30) and the challenges of working with both micro and macro-influencers (15:00). And the money —...

Duration:00:41:01

Ep. 051: Driving Engagement with Omnichannel Marketing

6/4/2019
More
In this episode of the podcast, I’m joined by Cassidy Stockton and Kevin Irish of Bob’s Red Mill to discuss their use of content, email, social media, and influencer marketing to keep engagement high and drive sales, revealing the strategies that keep their product top of mind with in-store shoppers (7:49). And when it comes to email, they explain segmentation strategies (9:40), balancing content and incentives (10:45), and their automated message success (16:20). Cassidy and Kevin also...

Duration:00:46:41

Ep. 050: How Lifecycle Email Marketing Is Like a Fine Wine

5/21/2019
More
In this episode of the podcast, I’m joined by Be Argov, president of International Wine Accessories (IWA), to discuss how they built their email program from the ground up using lifecycle email marketing to drive nearly half of their 2018 email revenue. We cover the strategies behind triggered campaigns and how to avoid the pitfalls of email fatigue with segmentation. He describes the mistakes they made with their lifecycle campaigns and what he learned from them, detailing how metrics...

Duration:00:45:41

Episode 049: What’s Your Amazon Strategy?

5/7/2019
More
Whether you’re a B2C or B2B retailer, having a considered Amazon strategy is critical for your business. In this episode of the podcast, B2B & B2C ecommerce strategist, advisor and author, Brian Beck discusses how to create an Amazon strategy that helps you successfully compete on — and even against — Amazon. He also details the B2C and B2B nuances, challenges that come with selling on the marketplace, and when avoiding the platform makes the most sense. You’ll hear about: · Why you...

Duration:00:42:13

Episode 048: Building Emotional Connections with Customers

4/23/2019
More
Retailers need to build emotional connections with their customers, but too many still rely on marketing tactics designed around transactions, not relationships. In today’s competitive retail environment, this style of marketing and lack of consumer engagement will fail to create loyal customers. In this episode, Steve Deckert, co-founder of Smile.io, will discuss transactional actions within email, social, and loyalty programs, along with ways to turn those actions into emotional...

Duration:00:43:23

Episode 047: The Rise of BOPIS & What It Means for Retailers

4/9/2019
More
As today’s consumers continue to expect fast and free shipping, buy-online-pickup-in-store (BOPIS), also known as click-and-collect, is increasingly becoming a focused strategy for retailers. From pickup lockers and curbside delivery to in-store counters, BOPIS allows consumers to receive their orders quickly while helping keep retailer delivery costs under control. In this episode, Charles Dimov, vice president of marketing at Order Dynamics, will discuss what consumers expect from...

Duration:01:00:29

Episode 046: Email Deliverability: Everything You Need to Know

3/26/2019
More
Did you know that having good email deliverability does not mean your emails reach the inbox? Email deliverability has many components that factor into a message reaching the inbox. Understanding email deliverability is crucial, yet many marketers do not fully understand what goes into it. This episode features Chris Kolbenschlag, Oracle Bronto’s director of deliverability, who tackles the myths, best practices, things marketers shouldn’t do and other elements around email...

Duration:01:03:16

Episode 045: Email Marketing, Deliverability and Marketing to a Niche Audience

3/12/2019
More
“The landscape has totally changed, and it becomes harder and harder to fight for that real estate in the inbox.” As a retailer, how do you solve this challenge? Kyle Randall and Nate Martin work in a niche industry notorious for email deliverability issues, and they’ve not only overcome these issues, but built an email marketing program that engages their audience in a way that’s impressive to any retailer. In Episode 45 of The Commerce Marketer Podcast, I welcome Randall and Martin,...

Duration:01:03:46

Episode 044: Post-Purchase Email Marketing

2/26/2019
More
Whether you’re a seasonal business or not, focusing on the customer experience is a key component of driving repeat and loyal customers. But, if you sell high-quality, made-to-last artificial Christmas trees, how do you generate that repeat business? How do you stay relevant and top-of-mind throughout the non-holiday season? Enter post-purchase email marketing. In this episode of The Commerce Marketer Podcast, we’re going to talk about how one seasonal retailer found success driving...

Duration:00:43:24

Episode 043: Super Bowl Commercial Recap Roundtable

2/12/2019
More
More than 100 million people watch the Super Bowl each year, but the commercials have become the must-see event within the event. At a price tag of more than $5 million for a 30-second commercial, companies are banking on the effectiveness of these ads. In Episode 43 of The Commerce Marketer Podcast, we’ll have a three-person roundtable discussion about the Super Bowl from a marketing and entertainment perspective. We’ll revisit the commercials, halftime show, and even how we interacted...

Duration:00:55:39

Episode 042: Facebook and Social Marketing Strategies

1/29/2019
More
Social media marketing is no longer simply applying a budget and boosting front-facing posts. They’re mostly pay-to-play platforms, and in order to truly get ROI from your targeted audience, you have to implement a deeper strategy with the right data. So what can companies learn from a digital agency that serves the automotive industry, a vertical with high price points and longer decision cycles? In this episode, we’ll talk about Facebook and social media marketing strategies: how to...

Duration:00:46:09

Episode 041: Best Moments of 2018, Presented Mullet-Style

1/15/2019
More
2018 was a great year for The Commerce Marketer Podcast. Over 26 episodes, we covered a variety of digital marketing topics like SEO, paid search, email marketing and segmentation, marketplaces, customer experience, IP infringement, and retail and marketing trends — to name a few. In this “best of” episode, I take a look back at some of my favorite moments — both serious and fun — from 2018. The episode is styled like a mullet, with business in the front and a party in the back. In the...

Duration:01:14:19

Episode 040: Successful Email Marketing After Going Direct-to-Consumer

1/1/2019
More
Many B2B companies today are making the move into selling direct-to-consumer (D2C). This allows companies to grow revenue, control their branding better, and provide a more personal customer experience. But trying to keep your partners happy while growing your bottom line can be like walking a business tightrope – but while difficult, it can be accomplished if planned properly. In this episode of The Commerce Marketer Podcast, I am joined by the Director of Ecommerce at RST Brands, Matt...

Duration:00:49:38

Episode 039: Making CLTV Bloom With Email Marketing Segmentation

12/18/2018
More
Think of the last time you bought flowers online. Chances are it was for a specific occasion. Most retailers selling occasion-based products obsess about driving repeat purchasers while minimizing churn — easier said than done. This is why segmentation and targeting tactics across digital channels is critical for achieving long-term customer loyalty. In this episode, I’m joined by Phil Irvine, CRM Director at online floral retailer Bouqs.com, who knows this story all too well. You may...

Duration:00:49:10

Episode 038: Bringing Retail Supply Chain-Sexy Back

12/4/2018
More
Have you ever checked a store’s site to confirm an item is in stock, only to get there and find that it wasn’t? Or maybe went to order something online but found it will take more than one week (gasp!) to reach you? What’s the next move… wait a week or shop elsewhere? Consumers today expect speed and efficiency with online purchases, and inefficient supply chain management can not only create a poor customer service experience but also unnecessarily increase retailers’ costs. In this episode...

Duration:00:41:46

Episode 037: Paid Search Strategies, Changes, and Trends for 2019

11/20/2018
More
During the 2017 holiday season, paid search drove more than 23% of website traffic. It is an important, and, for many, invaluable marketing tactic. But if not done right, it can be costly – too costly! As everything else in digital marketing evolves, paid search is no exception. In this episode of The Commerce Marketer Podcast, I am joined by the founder of StatBid, Roy Steves. We are going to talk about the changing landscape of paid search with both Google and Amazon, strategies for...

Duration:01:17:49

Episode 036: How to Get Amazon Reviews & Why Your First 50 Matter

11/6/2018
More
Have you ever bought something on Amazon that had a 1-star rating – or no ratings at all? Me neither. Have you ever bought something on Amazon that you liked, but did not review it? Guilty as charged! Customer reviews can be critical to product success, especially when it comes to the first 10. But collecting them can be difficult. In this episode of The Commerce Marketer Podcast, I am joined by the CMO of Sellerlabs, Jeff Cohen. We are going to talk about strategies for collecting those...

Duration:00:41:02

Episode 035: Creating a Curiously Awesome YouTube Marketing Strategy

10/23/2018
More
Retailer Vat19 has taken a video-first approach to marketing. With over 1,200 YouTube videos, and the majority of website traffic and sales originating from the channel, they have become dependent on YouTube videos to drive sales. But what happens when YouTube changes their algorithms, sending site traffic and sales plummeting? What happens when consumers tune out a video after only a few seconds? What happens when free social marketing turns out to be anything but? In this episode of The...

Duration:01:19:49