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The Commerce Marketer Podcast

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Step into The Commerce Marketer studio as we chat with experts across the retail industry about email marketing, eCommerce trends, strategies and what lies ahead for commerce marketers and retailers. The conversation is full of helpful information you'll certainly find useful in your own endeavors and we’ll have a little fun as well.

Step into The Commerce Marketer studio as we chat with experts across the retail industry about email marketing, eCommerce trends, strategies and what lies ahead for commerce marketers and retailers. The conversation is full of helpful information you'll certainly find useful in your own endeavors and we’ll have a little fun as well.
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Step into The Commerce Marketer studio as we chat with experts across the retail industry about email marketing, eCommerce trends, strategies and what lies ahead for commerce marketers and retailers. The conversation is full of helpful information you'll certainly find useful in your own endeavors and we’ll have a little fun as well.








Ep. 60: The Behavioral Science of Marketing

I’m joined by Nancy Harhut, chief creative officer at HBT Marketing, to discuss how marketers can use behavioral science to nudge their customers and encourage purchase decisions. Nancy starts by covering how “eye magnet” words and the Von Restorff Effect can create more effective email subject lines and headlines (3:40), and then shares which word has been repeatedly associated with top-performing subject lines (7:30). Nancy dives into content by discussing ways to effectively use social...


Ep. 059: How Vera Bradley Designs a Modern-Day Retail Experience

I’m joined by Harry Cunningham, vice president of retail brand experience at Vera Bradley, to discuss what goes into designing modern-day brick-and-mortar stores that appeal to consumers. Harry explains some of the driving forces behind Vera Bradley’s redesign of their storefronts (5:45), and the steps taken when embarking on designing a new store concept (8:45). Harry explains how the store design revolves around solving shopper challenges (10:30) and how they used data to uncover some...


Ep. 058: How Convenience and Connection Shape the Future of Retail

I’m joined by Erin Jordan, vice president and partner at Walker Sands Communications, to discuss the key findings of their sixth “Future of Retail” report. Erin discusses the trends the most notable trends and what the report says about consumer convenience and connection (2:00). She breaks down consumers’ expectations of shipping polices (3:00), their expectation of free shipping (6:30), and the impact supply chain transparency will have on retail (8:00). Erin also covers the in-store...


Ep. 057: Brewing Up Email Marketing Success

I’m joined by Erin Hoffman, director of ecommerce at Door County Coffee, to discuss the shifting consumer coffee market and how they use email marketing to engage customers and drive revenue. Erin starts by discussing how the shifting in-home coffee demographic impacted their digital marketing strategy (9:00). She outlines how their email marketing team is organized and how it contributes to their overall online marketing revenue (14:30) before diving into their send cadence, message...


Ep. 056: SEO’s Current State and Looking Ahead to 2020

I’m joined by Ronald Dod, CMO and co-founder of the ecommerce-focused search marketing agency Visiture, to discuss the current state of SEO, its evolution, and its integration with marketing (1:48). Ron continues with what makes an SEO-friendly title, the role of search intent (3:50), and the impact of dwell time on search results (8:40). He covers how retailers can optimize product pages and the media elements that don’t negatively affect the shopping experience (11:20). He’ll also discuss...


Ep. 055: Enhancing Digital Marketing with Direct Mail

In this episode of the podcast, I’m joined by Dennis Kelly, CEO of the direct mail automation company Postalytics, to discuss how to augment digital marketing channels with direct mail. Dennis explains how direct mail has evolved and why its usage is on the rise (2:45). He’ll discuss consumers’ emotional response to direct mail pieces and how to use small-batch, drip-style campaigns (9:40). He also covers how closely you should target customers and ways it can enhance your digital marketing...


Ep. 054: How Ikonick Uses Modern-Day Marketing to Drive Success

In this episode of the podcast, I’m joined by Mark Brazil, co-founder of the canvas art company Ikonick, to discuss how he created a multimillion-dollar business in less than two years by combining email, video, social, and influencer marketing. Mark begins by discussing how different social engagement patterns among genders impacted their paid marketing strategy (3:08), going on to describe how storytelling changed their social and email marketing — and their definition of success (8:10)....


Ep. 053: Marketing to Different Customer Segments & Against Larger Retailers

Jennifer O’Connor of The University of Kansas Bookstore describes the bookstore industry’s evolution (4:30) and how they drive in-store traffic with social media (6:18). She details ways to overcome email segmentation challenges by using other digital marketing channels (13:40) and compete with larger retailers, who can offer larger selections and discounts (17:25). She also shares ways to integrate social media with email marketing campaigns (20:00) and lessons from their first Facebook...


Ep. 052: Navigating the Wild West of Influencer Marketing

In this episode, co-founder of the influencer marketing agency Viral Nation Joe Gagliese discusses the ins and outs of the billion-dollar influencer marketing industry. Joe sheds light on influencer marketing misconceptions and explains how a brand should determine whether influencer marketing is a good fit for them (9:10). He explains what the process of working with influencers looks like (11:30) and the challenges of working with both micro and macro-influencers (15:00). And the money —...


Ep. 051: Driving Engagement with Omnichannel Marketing

In this episode of the podcast, I’m joined by Cassidy Stockton and Kevin Irish of Bob’s Red Mill to discuss their use of content, email, social media, and influencer marketing to keep engagement high and drive sales, revealing the strategies that keep their product top of mind with in-store shoppers (7:49). And when it comes to email, they explain segmentation strategies (9:40), balancing content and incentives (10:45), and their automated message success (16:20). Cassidy and Kevin also...


Ep. 050: How Lifecycle Email Marketing Is Like a Fine Wine

In this episode of the podcast, I’m joined by Be Argov, president of International Wine Accessories (IWA), to discuss how they built their email program from the ground up using lifecycle email marketing to drive nearly half of their 2018 email revenue. We cover the strategies behind triggered campaigns and how to avoid the pitfalls of email fatigue with segmentation. He describes the mistakes they made with their lifecycle campaigns and what he learned from them, detailing how metrics...


Episode 049: What’s Your Amazon Strategy?

Whether you’re a B2C or B2B retailer, having a considered Amazon strategy is critical for your business. In this episode of the podcast, B2B & B2C ecommerce strategist, advisor and author, Brian Beck discusses how to create an Amazon strategy that helps you successfully compete on — and even against — Amazon. He also details the B2C and B2B nuances, challenges that come with selling on the marketplace, and when avoiding the platform makes the most sense. You’ll hear about: · Why you...


Episode 048: Building Emotional Connections with Customers

Retailers need to build emotional connections with their customers, but too many still rely on marketing tactics designed around transactions, not relationships. In today’s competitive retail environment, this style of marketing and lack of consumer engagement will fail to create loyal customers. In this episode, Steve Deckert, co-founder of, will discuss transactional actions within email, social, and loyalty programs, along with ways to turn those actions into emotional...


Episode 047: The Rise of BOPIS & What It Means for Retailers

As today’s consumers continue to expect fast and free shipping, buy-online-pickup-in-store (BOPIS), also known as click-and-collect, is increasingly becoming a focused strategy for retailers. From pickup lockers and curbside delivery to in-store counters, BOPIS allows consumers to receive their orders quickly while helping keep retailer delivery costs under control. In this episode, Charles Dimov, vice president of marketing at Order Dynamics, will discuss what consumers expect from...


Episode 046: Email Deliverability: Everything You Need to Know

Did you know that having good email deliverability does not mean your emails reach the inbox? Email deliverability has many components that factor into a message reaching the inbox. Understanding email deliverability is crucial, yet many marketers do not fully understand what goes into it. This episode features Chris Kolbenschlag, Oracle Bronto’s director of deliverability, who tackles the myths, best practices, things marketers shouldn’t do and other elements around email...


Episode 045: Email Marketing, Deliverability and Marketing to a Niche Audience

“The landscape has totally changed, and it becomes harder and harder to fight for that real estate in the inbox.” As a retailer, how do you solve this challenge? Kyle Randall and Nate Martin work in a niche industry notorious for email deliverability issues, and they’ve not only overcome these issues, but built an email marketing program that engages their audience in a way that’s impressive to any retailer. In Episode 45 of The Commerce Marketer Podcast, I welcome Randall and Martin,...


Episode 044: Post-Purchase Email Marketing

Whether you’re a seasonal business or not, focusing on the customer experience is a key component of driving repeat and loyal customers. But, if you sell high-quality, made-to-last artificial Christmas trees, how do you generate that repeat business? How do you stay relevant and top-of-mind throughout the non-holiday season? Enter post-purchase email marketing. In this episode of The Commerce Marketer Podcast, we’re going to talk about how one seasonal retailer found success driving...


Episode 043: Super Bowl Commercial Recap Roundtable

More than 100 million people watch the Super Bowl each year, but the commercials have become the must-see event within the event. At a price tag of more than $5 million for a 30-second commercial, companies are banking on the effectiveness of these ads. In Episode 43 of The Commerce Marketer Podcast, we’ll have a three-person roundtable discussion about the Super Bowl from a marketing and entertainment perspective. We’ll revisit the commercials, halftime show, and even how we interacted...


Episode 042: Facebook and Social Marketing Strategies

Social media marketing is no longer simply applying a budget and boosting front-facing posts. They’re mostly pay-to-play platforms, and in order to truly get ROI from your targeted audience, you have to implement a deeper strategy with the right data. So what can companies learn from a digital agency that serves the automotive industry, a vertical with high price points and longer decision cycles? In this episode, we’ll talk about Facebook and social media marketing strategies: how to...


Episode 041: Best Moments of 2018, Presented Mullet-Style

2018 was a great year for The Commerce Marketer Podcast. Over 26 episodes, we covered a variety of digital marketing topics like SEO, paid search, email marketing and segmentation, marketplaces, customer experience, IP infringement, and retail and marketing trends — to name a few. In this “best of” episode, I take a look back at some of my favorite moments — both serious and fun — from 2018. The episode is styled like a mullet, with business in the front and a party in the back. In the...