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The Communicate Influence Podcast

Business & Economics Podcasts

We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence. Host Sheelagh Caygill welcomes episode suggestions! Listen in and join the conversation at Communicateinfluence.com

We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence. Host Sheelagh Caygill welcomes episode suggestions! Listen in and join the conversation at Communicateinfluence.com

Location:

Canada

Description:

We explore the essential aspects of communications, marketing, and writing. Podcast interviews with thought-leaders look at important influences that shape a PR pro’s or marketer’s work and creativity for the better. Show host Sheelagh Caygill uses her experience as a journalist to ask guests probing questions, often revealing little-known tips and insights. Episodes always offer listeners solutions to common problems and actionable tips. Sometimes the topics we explore will have a less direct impact on our immediate goals, but they still matter. Episodes have delved into communicating with influence, enhancing leadership communications, and the connection between emotive content writing and poetry. Our guests, just like our listeners, are global. As much as possible, we go beyond international borders and engage in issues affecting PRs and marketers around the world. We feature trend updates, such as the growing force of artificial intelligence in communications and marketing, working on climate reality campaigns, and dedicated leadership support for reputation management and a powerful brand presence. Host Sheelagh Caygill welcomes episode suggestions! Listen in and join the conversation at Communicateinfluence.com

Language:

English

Contact:

1 647 859 9484


Episodes

Do podcast transcripts enhance SEO?

7/22/2020
Many podcast transcripts are uploaded to podcast websites with the belief that they benefit search engine optimization. But is this true? Carl Robinson, founder of Rumble.Studio and host of the Voice Tech podcast, has used and then removed transcripts, and saw no difference in traffic figures. I had a similar experience. The issue could come down to the quality of transcriptions generated by platforms such as Otter and Descript. They need improvement - a human has to remove errors while...

Duration:00:21:58

How to Market Your E-Commerce Store

7/14/2020
Fernando Angulo is Fernando is Head of Communications with SEMRush. In this episode, Fernando gives an in-depth discussion about how to market an e-commerce website. He takes listeners through all the essentials, including SEO, advertising, Google Tools, paid-for options, and social media. This is the second and final part of our series on e-commerce platforms and marketing. You can find episode one with Kevin McCall here. How to market your e-commerce store Key takeaways from this...

Duration:00:35:13

How to Select an Ecommerce Platform for your Store

7/8/2020
COVID-19 impacted thousands of businesses globally, and a lot of smaller businesses had never made the jump to an online presence. Suddenly, they were without sales, and had to scramble to get online. Some businesses are still dealing with the transition to ecommerce, especially smaller businesses and bricks and mortar stores. In this episode, Kevin McCall, founder and technology lead with Podmotion.co, discusses the best solutions and what to look at when integrating ecommerce. Key...

Duration:00:28:09

Voice tech app transforms audio content creation

7/2/2020
Voice technology is set to have a significant impact on the podcasting work flow in the coming months. This episode is actually created with voice technology in the form of a new mobile and web app call Rumble Studio. Developed by Carl Robinson, Rumble Studio lets any organization create and publish audio content for a number of uses, including interviews, content marketing, and audio content projects. Episode transcript This is Sheelagh with Communicate Influence. This episode has a...

Duration:00:26:22

The Future of Public Relations in a Post-COVID-19 World

7/1/2020
A diversified agency with the ability to pivot Linda Andross and Ken Evans, partners at APEX Public Relations and Ruckus Digital in Toronto, discuss the impact of the global pandemic on PR and marketing agencies. APEX is a fairly diversified agency, and Ken and Linda observe that agencies that are diversified and can pivot quickly have done reasonably well, while specialist boutique agencies, such as event mangement consultancies, have struggled. Preparing to leave the office when the...

Duration:00:47:59

How to Overcome Pocrastination

6/24/2020
We all face procrastination at some point in our lives. That conscious and perhaps deliberate process employed to bring about failure - according to psychologists. Procrastination is employed for various reasons - we don't like the task at hand, there's something better on offer, or we're not sure how to proceed. Some people say they procrastinate because they're tired - although other's aren't convinced that's a case of procrastination. More just a case that someone needs a break or even...

Duration:00:28:29

PR Disasters Driving CEOs to Embrace Social Media

6/17/2020
Rapidly changing public and employee expectations mean CEOs must start using social media to ensure they express the right sentiment at the right moment. The West has gone from a situation whre most executives were afraid of using social media for fear they might make some kind of mistake. "In recent times, especially since Trump and particularly since COVID-19, we've reached the point where fear of being absent from social media -especially if something goes wrong with their company -...

Duration:00:39:30

Understanding Your Market and Finding New Clients

6/9/2020
There are two ways to find new clients - building an audience and prospecting. And to do the first, you need to know who your clients are and where you can find them. That's what marketing consultant Paul Davis always tells his clients. Of course, most clients have plenty of choice when it comes to suppliers. So if a customer is going to select you, you need to differentiate yourself and highlight what makes you different and better than your competitor. Find your clients first You have...

Duration:00:41:35

How To Write Better Email Newsletters

6/2/2020
There are some secrets to writing great email newsletters. Well, they're not secrets anymore. Even so, more newsletter writers could take note of them and then we'd have way better newsletters to read! Tyler McCune, a copywriter who specializes in email newsletter writing, is this week's guest. Tyler has studied email newsletter writing closely, and follows all the masters, such as Marcella Allison, Matt Furey, and Ben Settle. Tyler shares email newsletter tactics to massively improve...

Duration:00:43:59

How PR and marketing pros can use meditation to reduce stress

5/27/2020
We’ve all heard about people who’ve left successful careers to pursue work that imbues their life with much deeper meaning. Dena Jackson is one of those people. Dena moved from public relations to become a comedian, a speaker, and a teacher of yoga. It wasn’t until something tragic happened in my life that I felt I needed meditation “When my dad got sick and passed away that was the first time someone very close to me died. At that time I got into meditation because I realized how...

Duration:00:45:30

Internal Comms With Narrative Creates Successful Engagement

5/20/2020
The role of an internal communications team varies greatly from business to business. But Ben Baker, an employee engagement specialist based near Vancouver, believes that every internal communications team hashares one important task - disseminating an organization's narrative, and making sure that employees understand it. Says Ben: “This is everyone’s job. Is not a job title. It really needs to start with how the culture of the organization evolves.” Role of internal comms “For me,...

Duration:00:23:24

How to Develop Your Online Brand and Reputation

5/13/2020
Lachlan Kirkwood is a digital marketing pro with half a decade in the online world. He works with tech companies, start-ups, and agencies - helping them use digital marketing to have a powerful impact on the bottom line. In this week's episode, he talks to Communicate Influence about this work, how to create a brand online, and the growth of TikTok. Use this model and share Lachlan says his journey as a digital marketer began with him documenting his experiences in the industry. Any...

Duration:00:31:11

The Communicate Influence Podcast Blooper Episode

5/6/2020
It's time for something much lighter during these challenging days. This week, This Communicate Influence Podcast episode has nothing to do with communications or marketing. Instead, we release our blooper episode! You'll get to hear how Sheelagh's co-host interrupted interviews with Josh Stimelie, Bob Pickard, and Fiona Fenwick. And you'll also get a look into the challenges some independent podcasters face when they have a full-time job and various other projects on the go. Enjoy this...

Duration:00:04:48

Leadership Communications In A Crisis

4/29/2020
This week's episode is a must-listen for leadership and corporate communications staff working with leaders. Bob Pickard, a globally recogized PR consultant, discusses the importance of leaders tuning into the emotion of stakeholders, especially during a crisis, and they must lead and communicate in response to those emotions. You can't lead without strong communication skills "The emotion of the moment has become far more important than the logic, or the word of text," explains Bob. "If...

Duration:00:35:37

How Creatives Can Be Focused and Motivated During Covid-19

4/22/2020
If you're any kind of creative professional, this episode is for you. I interview Helen Campbell, a coach for creatives based in Wales. Helen works with creative professionals across all fields, such as writing, marketing, public relations, film, video, artists and more. Most of Helen's clients are freelance and she has observed a number of changes or new behaviours in her clients since the pandemic outbreak. In this episodes she presents solutions to the way creatives may be thinking or...

Duration:00:16:53

The Best Tools and Platforms For Remote Working

4/16/2020
Some small and medium-sized businesses may struggle to maintain basic business processes during the pandemic. If employees have never worked remotely before, a business won't have given any consideration to setting up platforms for file management, business processes, customer service, payroll, or even email. This situation can seriously impair a business and place its future in jeopardy. Keven McCall is an entrepreneur and technology management consultant based in Toronto. He has decade...

Duration:00:26:58

Key Considerations for Social Media Messaging During Covid-19

4/7/2020
There's a switch happening here at the Communicate Influence podcast. For the next few weeks we're producing some super short episodes designed to give immediate support communicators, marketers, and writers so they can better manage their work and time during Covid-19. Times are tough, so we hope these episodes will help. The first episode interview with Lachlan Kirkwood, a digital marketing strategist based in Brisbane, Australia. Lachlan addresses best practices for social media...

Duration:00:11:19

How To Have Deeper Conversations With Your Guests

4/1/2020
Podcast interviewing can be tricky, especially if you're new to it and haven't had any journalism training or interviewing experience. If you want deeper interviews with your podcast guests, join me, host Sheelagh Caygill, as I talk expert podcast host Ronsley Vaz. Ronsley has conducted more than 900 interviews and says he gets better with each one. Ronsley is an author, entrepreneur, and host of Should I Start A Podcast, The Psychology of Entrepreneurship, and Bond Appetite. The...

Duration:00:35:06

Self-Care and Communicating With Yourself During Covid-19

3/25/2020
Self-care during Covid-19 There's no doubt that we're living in times stranger than strange. Self-care is more important than ever. So in this week's podcast episode we veer away from a focus on communications and marketing, and present an episode on self-care and connecting within. How to take care of ourselves Integrated nutrition health coach Liza Baker gives a comprehensive discussion on how to practice self-care and reduce stress or a preoccupation with Covid-19. The range of...

Duration:00:46:30

Setting Up Remote Working During Covid-19

3/17/2020
The last seven days have seen rapid change around the world, as governments, businesses, and organizations reacted to contain the spread of Covid-19. In this episode, host Sheelagh Caygill talks to Ben Baker, an internal communications and brand consultant based in Vancouver, Canada. Ben points out that simply telling employees to work from home isn't enough. Organizations need to be proactive in supporting their employees to ensure that employees remain connected, are productive, and feel...

Duration:00:22:27