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How To Turn Account-Based Marketing Into Account-Based Selling

8/13/2018
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Michelle Cirocco, Head of Global Marketing at Televerde, joins the Content Experience Show to discuss ABM strategy and transitioning to account-based selling. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why everyone is ultimately responsible for salesWhy sales and marketing have to work collaborativelyHow content plays a crucial role in a successful account based marketing strategyHow to create...

Duration:00:36:28

Why Content Experience Is the Backbone of Marketing

8/6/2018
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Zontee Hou, Sr. Strategist at Convince & Convert, and Daniel Sendecki, Director of Brand & Creative at Uberflip, join the Content Experience Show to discuss a holistic content experience and the upcoming Conex 2018 conference. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How the Uberflip Experience became ConexHow to balance value for the audience with value for the customer when presenting a...

Duration:00:33:22

Why Brand Building Matters in the Content Department

7/30/2018
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Chris Moody, Head of Global Content Marketing at Cheetah Digital, joins the Content Experience Show to discuss balancing lead gen with brand building in the content department. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to set up a content department in an already established businessHow to balance brand building and lead gen within the content departmentWhy branding and demand gen must work hand...

Duration:00:37:19

Why Chatbots Are the Next Step in Marketing Evolution

7/23/2018
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Andrew Warner, Founder & Startup CEO at Mixergy, joins the Content Experience Show to discuss chatbots and why your customers don’t want another email. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why chat is a better way to reach your customersWhy chatbots are not ready to replace humans for many interactionsHow to implement effective chatbotsHow to approach sales within a...

Duration:00:35:52

Why Account Based Marketing Is Not Just for the Marketer

7/16/2018
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Jodi Lebow from CollabNet Version One joins the Content Experience Show to discuss all things ABM and giving customers a more personal experience. Special thanks to our sponsors: VidyardUberflipConvince & ConvertFour Ways to Fix Your Broken Content Marketing In This Episode Resources Conex 2018CollabNet VersionOne Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Duration:00:31:49

How Aquent Markets Freelancers to Marketers

7/8/2018
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Jeff Gangemi, Director of Marketing Communications at Aquent, joins the Content Experience Show to discuss creating content to engage other marketers and the business of being a freelance agency. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How businesses are balancing in house teams with freelancersHow to utilize content when marketing to marketersHow to move beyond content about staffing when...

Duration:00:28:52

How to Build a Sustainable Video Marketing Program

7/2/2018
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Amy Landino, Video Marketing Coach, Author, and Co-Founder/Owner of Vlog Boss Studios and Aftermarq, joins the Content Experience Show to discuss personal re-branding and why video marketing is a long term investment. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to approach a personal re-brandingWhy video is such a powerful tool for relationship building with your audienceWhy creating video content...

Duration:00:33:45

How to Turn Emotions Into Metrics

6/25/2018
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Adam Rossow and Jonathan Futa, Co-Founders at Threadline Digital, join the Content Experience Show to discuss ways to measure the attitudes and emotional responses of your audience and move past behavioral and vanity metrics. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to find meaningful metricsHow to set effective goals for your top-of-funnel contentHow to move past vanity metricsHow to measure...

Duration:01:16:43

Why Customer Service Does Not Equal Customer-Focused

6/18/2018
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Jeff Pedowitz, President and CEO of The Pedowitz Group, joins the Content Experience Show to discuss the reason many businesses deliver inconsistent experiences and how to move past customer service to being customer-focused. Special thanks to our sponsors: ICUCUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to define “marketing operations” and who should be involvedHow to shift the focus of marketing to being customer focusedThe difference...

Duration:00:29:43

Harness the Creative Curve to Maximize Your Marketing

6/11/2018
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Allen Gannett, Author and Founder/CEO of TrackMaven, joins the Content Experience to discuss the meaning of creativity, and how you can spark your creative genius to reach your ROI goals and take your marketing to the next level. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why creativity is something you can learnWhy consuming is so important for creativityHow to balance familiarity with noveltyHow to...

Duration:00:35:07

What It Takes to Create a Wildly Successful Podcast

6/4/2018
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Joel Comm, Co-host of the Bad Crypto Podcast, joins the Content Experience Show to discuss creating a podcast that earned over 3.5 million downloads in less than one year and how to approach starting one of your own. Special thanks to our sponsors: VidyardUberflipConvince & ConvertFour Ways to Fix Your Broken Content Marketing In This Episode Resources LightboardBad Crypto PodcastLibsynPat Flynn’s Step by Step Podcasting TutorialJohn Lee Dumas’ Free Podcasting Course Visit...

Duration:00:30:53

How to Produce Content Without the Content Marketing

5/28/2018
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John Collins, Director of Content at Intercom, joins the Content Experience Show to discuss taking the focus off of marketing and putting content first. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why Intercom is done with “content marketing”How to develop content straight from the expertsHow to set up an effective editorial calendarHow to approach repurposing content Resources Intercom Visit...

Duration:00:34:31

Why the Best Content Doesn’t Always Win

5/21/2018
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Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media Studios, joins the Content Experience Show to discuss the importance of promotion and creating visible content. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How company websites have changed from previous decadesWhat mistake many businesses are making with embedded YouTube videosWhy content brings long lasting benefits and ads are...

Duration:00:31:45

Why Your Content Team Needs an Editor

5/14/2018
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Joe Griffin, CEO/Co-Founder of ClearVoice, joins the Content Experience Show to discuss strategies for consistently creating good content and the importance of a single editor. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why a good managing editor is so important for creating good content in today’s marketWhy there should be one editor or editing department rather than editors spread throughout...

Duration:00:35:31

How Ingram Micro Creates Value that Builds Relationships

5/7/2018
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Tony Holbrook, Executive Director - Global Marketing & Commerce Development at Ingram Micro Commerce & Lifecycle Services, joins the Content Experience Show to discuss effective methods of outreach and strategies for converting prospective customers. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why cold calling is not the most effective method of outreachHow to effectively connect with prospective...

Duration:00:32:33

How to Build a Thriving and Profitable Affiliate Program

4/30/2018
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Alexis Teichmiller, Affiliate Manager at ConvertKit, joins the Content Experience Show to discuss the power of partnering with your customers over traditional influencers. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How ConvertKit built a successful affiliate marketing programHow to balance branding with personal testimony with your affiliatesWhy affiliates are different from influencersHow your...

Duration:00:31:07

How Cerebral Selling Creates Relevance Through Empathy

4/23/2018
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David Priemer, Founder and Chief Sales Scientist at Cerebral Selling, joins the Content Experience Show to discuss ways to keep your brand’s message compelling and consistent. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why every member of your business contributes to salesHow to empathize with your audienceHow to simplify your brand’s message to “go down smoothly”How to quickly create relevance...

Duration:00:32:10

How GatherContent Maintains an Efficient Workflow

4/16/2018
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Rob Mills, Content Strategist at GatherContent, joins the Content Experience Show to discuss organizing teams for greater efficiency. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to approach multiple types of contentHow to keep content creation efficient when working with a teamHow to set up a great workflowWhat roles are a must for a content creation team Resources TechsmithContent Delivery...

Duration:00:35:29

How Disruptive Advertising Leverages Their Testing for More Meaningful Data

4/9/2018
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Chris Dayley, VP of Testing & Site Optimization at Disruptive Advertising, joins the Content Experience Show to discuss testing for the right data to know what your audience really wants. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why focusing on traffic and “top of funnel” metrics is not the most beneficialHow to find more meaningful data when your audience visits your websiteHow to test your...

Duration:00:32:16

How the DAC Group Improves the Customer Journey

4/2/2018
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Mike Corak, Vice President and General Manager at DAC Group, joins the Content Experience Show to discuss parts of the customer journey that are often overlooked. Special thanks to our sponsors: Rev.comUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to stay involved as a leader without micromanagingHow to think from the client’s perspectiveHow to plan out and justify a content strategy budget with a clientWhy localized content is a vital...

Duration:00:33:39