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How Webinars Can Bring Sales and Marketing Together

12/7/2018
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Todd Earwood, Founder and CEO of MoneyPath, joins the Content Experience Show to discuss the union of sales and marketing along with some surprising findings on webinars. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How MoneyPath went deep on email analysisHow email has shifted from being standalone content to a delivery system for other contentHow to use webinars to bring sales and marketing...

Duration:00:30:40

How to Solve the Problem of Measuring Content

12/3/2018
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Chris Sietsema, Digital Marketing Consultant at Teach to Fish Digital, and Chris Book, Managing Partner at Metrics Agency, join the Content Experience Show to discuss solutions to measuring content and why creators should hold the responsibility. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why effectively measuring content is a persistent problemWhy content should be analyzed based on the stage of the...

Duration:00:33:05

How to Build Attitudinal Personas for Effective Audience Segmentation

11/26/2018
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Susan Baier, Head Honcho at Audience Audit, joins the Content Experience Show to discuss better audience segmentation through attitudinal personas. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to find meaningful information for segmentationHow to conduct research to build attitudinal personasHow to balance “deep dives” with archetypal personasWhy typical demographic information is ineffective for...

Duration:00:28:50

Why Successful Content Marketing Is Built on Rigorous Content Strategy

11/19/2018
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Ahava Leibtag, President of Aha Media Group, joins the Content Experience Show to discuss the intersection of content strategy with content marketing. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why content strategy is separate but complementary to content marketingWhy Aha Media started the November Writing ChallengeWhy you should read your writing out loudWhy content is the most critical component of...

Duration:00:32:17

Randy and Anna’s Content Experience Lightning Round Edition

11/12/2018
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Randy Frisch, Co-Founder, CMO, and President at Uberflip, and Anna Hrach, Strategist at Convince & Convert, discuss some of the big questions plaguing marketers today in this special episode of the Content Experience Show. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Will IGTV change the way video is viewed online forever?Should you gate your content?What is better: a blog, content hub, or a resource...

Duration:00:27:16

How to Build Connections Through Comedy in Marketing

11/5/2018
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Bumper Carroll, VP of Creative at Second City Works, joins the Content Experience Show to discuss comedy in marketing and creating a risk-friendly environment. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to develop an environment that fosters creativityWhy comedy must be truthful to be funnyHow to connect with your audience through comedy in marketingHow to propose a culture change to your...

Duration:00:34:47

How to Avoid Overbuying Business Technology

10/29/2018
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Charlie Lynch, Global Director of Digital Engagement at Franklin Covey, joins the Content Experience Show to discuss project planning and choosing the right business technology. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How Franklin Covey adds value to their online presenceWhy you should invest in people before business technologyHow to develop a project planHow to avoid being oversold on features...

Duration:00:32:07

How Wistia Took the Ultimate Risk on Creativity

10/22/2018
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Chris Savage, Co-Founder and CEO of Wistia, joins the Content Experience Show to discuss Wistia’s “1, 10, 100” project and how they’ve embraced risk. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How Wistia approached the 1, 10, 100 projectHow to evaluate when to sell a businessHow Wistia chose to buy out angel investors Resources UberflipConvince & ConvertCoSchedule Visit contentexperienceshow.com...

Duration:00:34:22

How to Achieve Team Alignment and Foster Innovation

10/15/2018
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Corinne Sklar, CMO at Bluewolf, joins the Content Experience Show to discuss team alignment and how to foster innovation within your teams. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Three principles for successful team alignmentWhy you have to look past the data to understand your customersWhy it is important to have a central strategy for customer experienceWhat major trends have been shown through...

Duration:00:32:50

How to Create Your Own Best Practices

10/8/2018
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Jay Acunzo, Founder of Unthinkable Media and author of Break the Wheel, joins the Content Experience Show to discuss best practices and when to buck the trend. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why “best practices” are not always the way to goHow to choose what’s best for your business rather than just following the trendWhy “Break the Wheel” is not about simply bucking the trendWhy best...

Duration:00:32:46

How to Rise Above Expectations With Talk Triggers

10/1/2018
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Jay Baer, Founder of Convince & Convert, and Daniel Lemin, Co-Founder of Selectivor, join the Content Experience Show as co-authors to discuss their new book Talk Triggers and giving customers something they don’t expect. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why word of mouth is so importantHow to create an effective talk triggerWhy you should strategize your talk triggersHow to avoid being...

Duration:00:33:47

A Special Preview of Talk Triggers By Jay Baer and Daniel Lemin

9/26/2018
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In this bonus episode of the Content Experience Show, Jay Baer presents a special preview of the audiobook for Talk Triggers. Buy Talk Triggers here!

Duration:00:06:18

How to Foster Customer Advocacy Through a Sense of Community

9/24/2018
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Joseph DiDomizio, Director of Digital Communications in University Advancement at University at Buffalo, joins the Content Experience Show to discuss customer advocacy built on emotional connections. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How emotional connections encourage customer retentionHow to build a sense of belonging with your customersHow to conduct effective surveys to understand your...

Duration:00:31:22

How Pardot Builds Customer Loyalty Through Memorable Experiences

9/17/2018
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Nate Skinner, Vice President of Product Marketing at Pardot, joins the Content Experience Show to discuss creating memories as the foundation for customer loyalty. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to keep many teams with individual goals aligned within a large companyHow to turn current trends and data into experiences for your customersWhy artificial intelligence has become crucial for...

Duration:00:33:24

How to Capture and Hold Attention With Curiosity Gaps

9/10/2018
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Andrew Davis, keynote speaker and best-selling author, joins the Content Experience Show to discuss holding attention and inspiring audiences with curiosity gaps. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How effective content brings value beyond the initial ROIHow to capture and hold people’s attentionHow curiosity gaps keep your audience coming back for moreHow to create an “implied call to...

Duration:00:32:06

How Isagenix Creates Experiences for a Global Audience

9/3/2018
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Amy Rushia, Digital Experience Manager at Isagenix, joins the Content Experience Show to discuss creating meaningful content for a global audience. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How content creation works for a global food brandHow to coordinate multiple teams in a complex content systemHow to effectively connect with a global audienceHow to develop governance over multiple regional...

Duration:00:32:10

Why Content Experience Makes the Customer Journey Better

8/27/2018
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Paige Gerber, Director of Content Experience at Uberflip, joins the Content Experience Show to discuss measuring ROI on the content experience. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why content experience is far more than a buzzwordHow to measure ROI on the content experienceWhy good content should be utilized in multiple areasHow to use a call to action to enhance the customer journeyHow AI can...

Duration:00:32:02

Why the Account Manager Shouldn’t Just Keep the Client Happy

8/20/2018
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Andi Robbins, Integration Director at Riester, joins the Content Experience Show to discuss account managers and ways to collaborate effectively on content. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to lead by being a part of the conversationHow to work collaboratively between content strategists and account managersTips for effectively selling contentHow to approach strategy change with a...

Duration:00:35:17

How To Turn Account-Based Marketing Into Account-Based Selling

8/13/2018
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Michelle Cirocco, Head of Global Marketing at Televerde, joins the Content Experience Show to discuss ABM strategy and transitioning to account-based selling. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why everyone is ultimately responsible for salesWhy sales and marketing have to work collaborativelyHow content plays a crucial role in a successful account based marketing strategyHow to create...

Duration:00:36:28

Why Content Experience Is the Backbone of Marketing

8/6/2018
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Zontee Hou, Sr. Strategist at Convince & Convert, and Daniel Sendecki, Director of Brand & Creative at Uberflip, join the Content Experience Show to discuss a holistic content experience and the upcoming Conex 2018 conference. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How the Uberflip Experience became ConexHow to balance value for the audience with value for the customer when presenting a...

Duration:00:33:22