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How to Achieve Team Alignment and Foster Innovation

10/15/2018
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Corinne Sklar, CMO at Bluewolf, joins the Content Experience Show to discuss team alignment and how to foster innovation within your teams. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Three principles for successful team alignmentWhy you have to look past the data to understand your customersWhy it is important to have a central strategy for customer experienceWhat major trends have been shown through...

Duration:00:32:50

How to Create Your Own Best Practices

10/8/2018
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Jay Acunzo, Founder of Unthinkable Media and author of Break the Wheel, joins the Content Experience Show to discuss best practices and when to buck the trend. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why “best practices” are not always the way to goHow to choose what’s best for your business rather than just following the trendWhy “Break the Wheel” is not about simply bucking the trendWhy best...

Duration:00:32:46

How to Rise Above Expectations With Talk Triggers

10/1/2018
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Jay Baer, Founder of Convince & Convert, and Daniel Lemin, Co-Founder of Selectivor, join the Content Experience Show as co-authors to discuss their new book Talk Triggers and giving customers something they don’t expect. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why word of mouth is so importantHow to create an effective talk triggerWhy you should strategize your talk triggersHow to avoid being...

Duration:00:33:47

A Special Preview of Talk Triggers By Jay Baer and Daniel Lemin

9/26/2018
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In this bonus episode of the Content Experience Show, Jay Baer presents a special preview of the audiobook for Talk Triggers. Buy Talk Triggers here!

Duration:00:06:18

How to Foster Customer Advocacy Through a Sense of Community

9/24/2018
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Joseph DiDomizio, Director of Digital Communications in University Advancement at University at Buffalo, joins the Content Experience Show to discuss customer advocacy built on emotional connections. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How emotional connections encourage customer retentionHow to build a sense of belonging with your customersHow to conduct effective surveys to understand your...

Duration:00:31:22

How Pardot Builds Customer Loyalty Through Memorable Experiences

9/17/2018
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Nate Skinner, Vice President of Product Marketing at Pardot, joins the Content Experience Show to discuss creating memories as the foundation for customer loyalty. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to keep many teams with individual goals aligned within a large companyHow to turn current trends and data into experiences for your customersWhy artificial intelligence has become crucial for...

Duration:00:33:24

How to Capture and Hold Attention With Curiosity Gaps

9/10/2018
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Andrew Davis, keynote speaker and best-selling author, joins the Content Experience Show to discuss holding attention and inspiring audiences with curiosity gaps. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How effective content brings value beyond the initial ROIHow to capture and hold people’s attentionHow curiosity gaps keep your audience coming back for moreHow to create an “implied call to...

Duration:00:32:06

How Isagenix Creates Experiences for a Global Audience

9/3/2018
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Amy Rushia, Digital Experience Manager at Isagenix, joins the Content Experience Show to discuss creating meaningful content for a global audience. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How content creation works for a global food brandHow to coordinate multiple teams in a complex content systemHow to effectively connect with a global audienceHow to develop governance over multiple regional...

Duration:00:32:10

Why Content Experience Makes the Customer Journey Better

8/27/2018
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Paige Gerber, Director of Content Experience at Uberflip, joins the Content Experience Show to discuss measuring ROI on the content experience. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why content experience is far more than a buzzwordHow to measure ROI on the content experienceWhy good content should be utilized in multiple areasHow to use a call to action to enhance the customer journeyHow AI can...

Duration:00:32:02

Why the Account Manager Shouldn’t Just Keep the Client Happy

8/20/2018
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Andi Robbins, Integration Director at Riester, joins the Content Experience Show to discuss account managers and ways to collaborate effectively on content. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to lead by being a part of the conversationHow to work collaboratively between content strategists and account managersTips for effectively selling contentHow to approach strategy change with a...

Duration:00:35:17

How To Turn Account-Based Marketing Into Account-Based Selling

8/13/2018
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Michelle Cirocco, Head of Global Marketing at Televerde, joins the Content Experience Show to discuss ABM strategy and transitioning to account-based selling. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why everyone is ultimately responsible for salesWhy sales and marketing have to work collaborativelyHow content plays a crucial role in a successful account based marketing strategyHow to create...

Duration:00:36:28

Why Content Experience Is the Backbone of Marketing

8/6/2018
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Zontee Hou, Sr. Strategist at Convince & Convert, and Daniel Sendecki, Director of Brand & Creative at Uberflip, join the Content Experience Show to discuss a holistic content experience and the upcoming Conex 2018 conference. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How the Uberflip Experience became ConexHow to balance value for the audience with value for the customer when presenting a...

Duration:00:33:22

Why Brand Building Matters in the Content Department

7/30/2018
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Chris Moody, Head of Global Content Marketing at Cheetah Digital, joins the Content Experience Show to discuss balancing lead gen with brand building in the content department. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to set up a content department in an already established businessHow to balance brand building and lead gen within the content departmentWhy branding and demand gen must work hand...

Duration:00:37:19

Why Chatbots Are the Next Step in Marketing Evolution

7/23/2018
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Andrew Warner, Founder & Startup CEO at Mixergy, joins the Content Experience Show to discuss chatbots and why your customers don’t want another email. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode Why chat is a better way to reach your customersWhy chatbots are not ready to replace humans for many interactionsHow to implement effective chatbotsHow to approach sales within a...

Duration:00:35:52

Why Account Based Marketing Is Not Just for the Marketer

7/16/2018
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Jodi Lebow from CollabNet Version One joins the Content Experience Show to discuss all things ABM and giving customers a more personal experience. Special thanks to our sponsors: VidyardUberflipConvince & ConvertFour Ways to Fix Your Broken Content Marketing In This Episode Resources Conex 2018CollabNet VersionOne Visit ContentProsPodcast.com for more insights from your favorite content marketers.

Duration:00:31:49

How Aquent Markets Freelancers to Marketers

7/8/2018
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Jeff Gangemi, Director of Marketing Communications at Aquent, joins the Content Experience Show to discuss creating content to engage other marketers and the business of being a freelance agency. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How businesses are balancing in house teams with freelancersHow to utilize content when marketing to marketersHow to move beyond content about staffing when...

Duration:00:28:52

How to Build a Sustainable Video Marketing Program

7/2/2018
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Amy Landino, Video Marketing Coach, Author, and Co-Founder/Owner of Vlog Boss Studios and Aftermarq, joins the Content Experience Show to discuss personal re-branding and why video marketing is a long term investment. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to approach a personal re-brandingWhy video is such a powerful tool for relationship building with your audienceWhy creating video content...

Duration:00:33:45

How to Turn Emotions Into Metrics

6/25/2018
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Adam Rossow and Jonathan Futa, Co-Founders at Threadline Digital, join the Content Experience Show to discuss ways to measure the attitudes and emotional responses of your audience and move past behavioral and vanity metrics. Special thanks to our sponsors: VidyardUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to find meaningful metricsHow to set effective goals for your top-of-funnel contentHow to move past vanity metricsHow to measure...

Duration:00:33:20

Why Customer Service Does Not Equal Customer-Focused

6/18/2018
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Jeff Pedowitz, President and CEO of The Pedowitz Group, joins the Content Experience Show to discuss the reason many businesses deliver inconsistent experiences and how to move past customer service to being customer-focused. Special thanks to our sponsors: ICUCUberflipConvince & Convert:Four Ways to Fix Your Broken Content Marketing In This Episode How to define “marketing operations” and who should be involvedHow to shift the focus of marketing to being customer focusedThe difference...

Duration:00:29:43

Harness the Creative Curve to Maximize Your Marketing

6/11/2018
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Allen Gannett, Author and Founder/CEO of TrackMaven, joins the Content Experience to discuss the meaning of creativity, and how you can spark your creative genius to reach your ROI goals and take your marketing to the next level. In This Episode Why creativity is something you can learnWhy consuming is so important for creativityHow to balance familiarity with noveltyHow to learn creativity through imitationHow to incorporate data into the creative process Resources TechSmithConex...

Duration:00:35:07