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The Content Love Podcast

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Marijana Kay is a freelance writer and content strategist and in the Content Love podcast, she’s taking a deep dive into content marketing, including content marketing strategy, writing, audience building, copywriting, social media, planning, and much more. She’s crazy about making content marketing strategies work hard for businesses, helping them reap the benefits for a long time after it’s published. If you’re looking for ways to plan, create, and promote your content more effectively and become friends with your audience along the way, make sure to tune in to the Content Love show! Be sure to check out all the podcast shownotes at marijanakay.com/podcast.

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Location:

Ireland

Description:

Marijana Kay is a freelance writer and content strategist and in the Content Love podcast, she’s taking a deep dive into content marketing, including content marketing strategy, writing, audience building, copywriting, social media, planning, and much more. She’s crazy about making content marketing strategies work hard for businesses, helping them reap the benefits for a long time after it’s published. If you’re looking for ways to plan, create, and promote your content more effectively and become friends with your audience along the way, make sure to tune in to the Content Love show! Be sure to check out all the podcast shownotes at marijanakay.com/podcast.

Twitter:

@MarijanaKay

Language:

English

Episodes

#32: Creating and Launching a Course as a Secondary Business With Hillary Weiss

6/20/2018
In this episode, we’re talking all about businesses that have created paid courses on top of their standard business model, like agencies, consultants, and software companies! To dive into this topic, I interviewed the super talented Hillary Weiss. She is a copywriter, ghostwriter and a brand development specialist, and she’s worked with over 200 hundred... The post #32: Creating and Launching a Course as a Secondary Business With Hillary Weiss appeared first on Marijana Kay.

Duration:00:36:24

#31: How to Create Content True to Your Brand With Kaye Putnam

6/13/2018
In this episode, we’re talking all about making your content sound and feel like *you*! In order to learn all about this, I hosted the awesome Kaye Putnam, a psychology-driven brand strategist that works with stellar brands all over the world. We talked all about the twelve brand archetypes and the impact they have on everything... The post #31: How to Create Content True to Your Brand With Kaye Putnam appeared first on Marijana Kay.

Duration:00:32:20

#30: Insider Tips on Creativity For Data-Driven Marketers With Allen Gannett

6/6/2018
In this episode, I am excited beyond words to share my learnings about creativity in the world of data-driven marketing and endless streams of content that needs to be produced. Ever feel like you need to create great content in order to show up for your audience, but you have no idea how to do that... The post #30: Insider Tips on Creativity For Data-Driven Marketers With Allen Gannett appeared first on Marijana Kay.

Duration:00:36:16

#29: Rethink Content Marketing With These 4 Examples

5/31/2018
In this episode, I’m diving into four content marketing examples that you wouldn’t necessarily call content marketing! (Okay, if you’re a pro, maybe you would, but stick with me and see what I think in this 25-minute episode.) So what is it I’m chatting about? In the world of *so* much content out there, it’s... The post #29: Rethink Content Marketing With These 4 Examples appeared first on Marijana Kay.

Duration:00:25:04

#28: Personalizing Copy & Content for More Conversions & Revenue With Brennan Dunn

5/23/2018
Hey all, In this episode, I made it my mission to uncover the value and strategy behind successful website personalization—ALL the things about it, from the impact it makes on businesses through to how to get started, both with basic and advanced setup! To learn all this, I brought Brennan Dunn, co-founder of RightMessage, the... The post #28: Personalizing Copy & Content for More Conversions & Revenue With Brennan Dunn appeared first on Marijana Kay.

Duration:00:48:39

#27: My Best 60-Second Content Marketing Tips

5/16/2018
In today’s episode, I’m flying solo again! Here’s the thing: my very dear friend and a fellow marketer Raluca pointed out to me that this episode is my only shot at celebrating the same digits in my age as the one in my episode number! The result: a 30-minute episode with my top content marketing... The post #27: My Best 60-Second Content Marketing Tips appeared first on Marijana Kay.

Duration:00:30:43

#26: The Blueprint to Not Failing With Content Marketing With Jimmy Daly

5/9/2018
Hey all, In this episode, I’ve decided to help you make your content marketing *not fail*. Running content marketing poorly is expensive and time-consuming, and if you’re not getting anything from it, you might not do it at all! This is why I brought Jimmy Daly, the marketing director of Animalz, an agency that provides high-end... The post #26: The Blueprint to Not Failing With Content Marketing With Jimmy Daly appeared first on Marijana Kay.

Duration:00:39:28

#25: The Trap of Mirage Content & How to Fix It With Benji Hyam

5/3/2018
Hey all, Have you ever been at the point when you’re creating content that *kind of* looks and feels good, but it does absolutely nothing for your business? It’s actually a common occurrence, and there is a name for it: mirage content. I feel super privileged to have had the chance to interview Benji Hyam,... The post #25: The Trap of Mirage Content & How to Fix It With Benji Hyam appeared first on Marijana Kay.

Duration:00:41:13

#24: The Mastery of Getting Sales With Content Marketing With Chris Marr

4/25/2018
Hey all, Looking to get more sales from your content? You’ll want to make sure to tune into this episode. I had the pleasure and privilege of interviewing Chris Marr for this one! Chris is the founder and driving force behind the Content Marketing Academy, the UK’s largest membership organization of its type. His work has... The post #24: The Mastery of Getting Sales With Content Marketing With Chris Marr appeared first on Marijana Kay.

Duration:00:40:59

#23: Lessons From a Side-Hustler: Growing an Audience From Scratch With Ryan Robinson

4/18/2018
Hey all, In this episode, we’re talking all about building an audience from scratch. I’m bringing you this week’s insights from Ryan Robinson—he’s a serial side-hustler with a blog that attracts 200,000+ monthly readers! Ryan is a Content Marketing Consultant to the world’s top experts and growing startups. He writes for Forbes, Entrepreneur, Fast Company,... The post #23: Lessons From a Side-Hustler: Growing an Audience From Scratch With Ryan Robinson appeared first on Marijana Kay.

Duration:00:35:23

#22: The Art of Developing An Extraordinary Brand Voice With Kayla Hollatz

4/12/2018
Hey all, You’re in for a treat! In this episode, you get to eavesdrop on my super fun chat with Kayla Hollatz, a Minneapolis-based copywriter, brand strategist, and content creator. I brought her to this episode to ask her all about her own brand voice, her approach to developing her clients’ brand voice, the value... The post #22: The Art of Developing An Extraordinary Brand Voice With Kayla Hollatz appeared first on Marijana Kay.

Duration:00:45:04

#21: What You Need to Know About Profitable Email Onboarding With Val Geisler

4/4/2018
Hey all, Welcome to session 21! In this one, I brought Val Geisler on as my guest for this episode. She is a super-smart email marketing optimizer, combining email marketing experience and skills with strategy. Today, we’re talking all about email onboarding and its place in the overall customer experience and the big picture of... The post #21: What You Need to Know About Profitable Email Onboarding With Val Geisler appeared first on Marijana Kay.

Duration:00:39:01

#20: A Crash Course in Building an Insanely Engaged Community With Lucia Fontaina-Powell

3/28/2018
Hey all, You’re in for a treat! In episode 20 (can’t believe we’ve crossed 20 weeks of Content Love already!), I’ve made it my mission to learn all about the community building that happens behind the scenes of one of the fast-growing startups very dear to my heart—Quuu! If you haven’t heard of Quuu, they... The post #20: A Crash Course in Building an Insanely Engaged Community With Lucia Fontaina-Powell appeared first on Marijana Kay.

Duration:00:32:32

#19: Expert Resources and Tools For Creating Epic Content Every Single Time

3/21/2018
Hey folks, Thanks for being here! In today’s episode, I’m talking about a bunch of resources, like books, blogs, tools, PDFs and more, that help me do my job as a writer and a content marketing in an epic way every single day. I hope you’ll like my recommendations—make sure to let me know if... The post #19: Expert Resources and Tools For Creating Epic Content Every Single Time appeared first on Marijana Kay.

Duration:00:26:53

#18: The 4 Writing Frameworks For Instantly Better Content

3/14/2018
Hey everyone, Welcome to another Content Love episode! In this one, I took some time to take you through some of my favorite chapters of one of the best books on writing out there—Roy Peter Clark’s Writing Tools: 55 Essential Strategies for Every Writer. I LOVE this book, and it has made a huge impact on... The post #18: The 4 Writing Frameworks For Instantly Better Content appeared first on Marijana Kay.

Duration:00:28:12

#17: Brainstorming Content Topics Your Audience Craves

3/7/2018
Hey all, A quite unusual day here on the Content Love podcast! This is the second episode of the two that I’m releasing today. Here’s the reason behind it: I’ve recently held my first ever public talk at the Pint-Sized Marketing Meetup here in Dublin, and I felt super fortunate to speak about content marketing... The post #17: Brainstorming Content Topics Your Audience Craves appeared first on Marijana Kay.

Duration:00:15:31

#16: Uncomplicating Goal Setting For Your Content

3/7/2018
Hey all, A quite unusual day here on the Content Love podcast! I’m releasing two episodes today, and this is the first one. I’ve recently held a talk (my first ever public talk!) at the Pint-Sized Marketing Meetup here in Dublin, and I felt super fortunate to speak about content marketing to a room full... The post #16: Uncomplicating Goal Setting For Your Content appeared first on Marijana Kay.

Duration:00:17:07

#15: How to Build a Highly Engaged Email List Using Quizzes With Josh Haynam

2/21/2018
Hey all, Time for episode 15! If you know me, you know I’m always on the lookout for the best ways to build powerful, lasting relationships with a loyal audience. Interactive quizzes are one of the top fast-growing strategies to do so and to do it at scale, and the best thing about it is... The post #15: How to Build a Highly Engaged Email List Using Quizzes With Josh Haynam appeared first on Marijana Kay.

Duration:00:28:21

#14: You Are Your Content, And Your Content Is You

2/14/2018
Hey all! This episode is just to remind you of the importance of adding your voice, story, and even downfalls into the way you do content. Not only is this episode the furthest from perfect it could be; it’s a very raw, uncut, and weakened product of my current circumstances. While this may not make... The post #14: You Are Your Content, And Your Content Is You appeared first on Marijana Kay.

Duration:00:06:20

#13: Aligning Content and Product to Empower Your Teams and Customers With Nichole Elizabeth DeMeré

2/7/2018
Hey awesome people, Time for episode 13! In this one, I had a brilliant chat with Nichole Elizabeth DeMeré all about aligning content marketing and product development and using this to empower the way you do business, educate your customers, retain them longer, turn them into brand advocates, and much more. Nichole is a SaaS... The post #13: Aligning Content and Product to Empower Your Teams and Customers With Nichole Elizabeth DeMeré appeared first on Marijana Kay.

Duration:00:28:22

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