Conversational Messaging Podcast by Gupshup-logo

Conversational Messaging Podcast by Gupshup

Business & Economics Podcasts

Listen to insights on how conversational messaging is changing the way businesses and their customers engage. Join Gupshup CEO Beerud Sheth and VP for Marketing Srinivas Vijayaraghavan and an array of guests for conversations about conversations

Listen to insights on how conversational messaging is changing the way businesses and their customers engage. Join Gupshup CEO Beerud Sheth and VP for Marketing Srinivas Vijayaraghavan and an array of guests for conversations about conversations

Location:

India

Description:

Listen to insights on how conversational messaging is changing the way businesses and their customers engage. Join Gupshup CEO Beerud Sheth and VP for Marketing Srinivas Vijayaraghavan and an array of guests for conversations about conversations

Language:

English


Episodes

Episode 011 Improve Online Reputation Management with Social Media Bots

9/9/2021
In today’s episode of the Conversational Messaging Podcast, Gupshup’s Product Head of Conversational AI, Niyati Agarwal joins Srini to discuss how smart social media bots can bring your brand closer to consumers. Tune in to find out about how this strategy builds customer loyalty, increases sales, and even becomes a marketing tool for your brand! Engaging to Consumers Online Social media is so widely used these days that it has become an outlet for thousands of annoyed (sometimes...

Duration:00:20:36

Episode 010: Creating Frictionless No-app Journey For Fintech Companies

9/2/2021
In today’s episode of the Gupshup Conversational Messaging Podcast, Beerud and Srini welcome guest Pratekk Agarwaal, an experienced financial advisor of FinTech companies. They discuss how the integration of messaging to FinTech services is an absolute win not only for the brands, but more importantly, for the consumers. Customers’ Habits Evolved Customers are long done with downloading dozens of apps that serve different purposes. Their needs and habits have changed to being able to do...

Duration:00:32:50

Episode 009: Engage Better on Instagram with Instagram Messenger API

8/27/2021
In today’s episode of the Gupshup Conversational Messaging Podcast, Beerud and Srini discuss how the Instagram messenger API can be the game-changer for everyone involved—for the brands, consumers, influencers, etc. Tune in to learn about how to make use of Instagram for your brands marketing, commerce, and support. The Instagram We Love Instagram is a powerful social media platform that has hundreds of millions of users. It enables its messenger API to present countless opportunities not...

Duration:00:12:44

Episode 008: Make Payment Collection seamless with 1-Click-Bill-Pay

8/27/2021
In today’s episode of the Gupshup Conversational Messaging Podcast, Beerud and Srini discuss how incorporating conversational messaging in the payment collection process can work in favor, not only of the consumers but also the business. Listen as they talk about why this matters, how it works, and how to get started. Less Painful Payments The payment process nowadays, despite the online option being made available for so long, is still inconvenient for consumers. More often than not,...

Duration:00:14:45

Episode 007: Conversational AI: Humanizing Interactions Between Brands and Consumers

6/24/2021
In today’s episode of the Conversational Messaging Podcast, Product Head of Conversational AI, Niyati Agarwal joins Beerud and Srini to discuss how Conversational AI technology changes the course of brand interaction with consumers. Tune in to know how Conversational AI impacts your brand reputation, reduces your manpower’s effort, and optimises your business costs. The “Magic” of Conversational AI Technology Conversational AI technology is ideal whether you want to have an unstructured...

Duration:00:25:19

Episode 006: Conversational Technology in Customer Support

6/17/2021
In today’s episode of the Conversational Messaging Podcast, Gupshup’s Beerud and Srini discuss the inevitable demand for customer support with the rise of social media. They explore how shifting from traditional call centers to automated customer support is the smartest and most cost-efficient way to make consumers happy. The Common Mistake of Most Businesses Although customer support is one of the most critical aspects of a business, it often doesn’t get the attention it deserves. Most...

Duration:00:19:03

Episode 005: Conversational Marketing: Take Your Brand Closer To The Consumer

6/10/2021
In today’s episode, Beerud and Srini discuss how marketing evolved with the infusion of technology. Together, they talk about the evolution of marketing from offline to digital, and now, conversational. Find out why conversational marketing is the best for your brand. Conversational Marketing Appeals To Intimacy What makes conversational marketing better than offline and digital marketing is its ability to appeal to consumers’ intimacy and relationship with the brand. Conversational...

Duration:00:17:51

Episode 004: How To Take Your Restaurant Online With Messaging

6/3/2021
In today’s episode of the Gupshup Conversational Messaging Podcast, join Gupshup’s Beerud and Srini as they discuss how the pandemic and the rise of digital smartphones affected the consumers’ dining experience. Listen as they talk about how conversational messaging allows restaurants to receive a “natural” and personalized dining experience, at the comfort of their own homes. How The Dining Experience Evolved The global forces that affected the dining and food ordering industry for the...

Duration:00:16:43

Episode 003: Conversational Commerce

5/27/2021
In today’s episode, Beerud and Srini discuss how the pandemic changed the way consumers shop. Join them as they talk about conversational commerce, the future of e-commerce. Learn what conversational commerce is, why it’s a game-changer, and what you need to know to get started. Conversational Commerce in a Nutshell The pandemic made everything digitized, pushing consumers to rely on dozens of applications for different types of activities and transactions. This sparked the need to discuss...

Duration:00:20:02

Episode 002: Conversational Banking: Transforming An Old System

5/20/2021
In today’s episode of the Gupshup Conversational Messaging Podcast, Beerud and Srini talk about how the banking industry keeps up with the digitized world. Together, they discuss the challenge of transforming offline and online banking to “conversational” banking, which makes banking seamless for all generations. They also discuss the three stages of this transformation: the marketing, transactional, and support stage. Making The Experience Seamless Banks found ways to reduce consumers’...

Duration:00:25:37

Episode 001: What is Conversational Messaging?

4/6/2021
On this episode of the Conversational Messaging Podcast, Beerud and Srini talk about how conversational messaging revolutionize businesses and customers’ experiences. They talk about tips on how to establish a start-up conversational messaging platform, and so much more. Evolution Of Conversational Messaging Beerud talks about how the one-way notification we used to receive — from our banks, credit card companies, hotels, airline companies, and the like — have eventually opened a way for...

Duration:00:34:45

Episode 000: Conversational Messaging Podcast by Gupshup

3/29/2021
Listen to insights on how conversational messaging is changing the way businesses and their customers engage. Join GupShup CEO, Beerud, and VP for Marketing Srini and an array of guests for conversations about conversations. This is the GupShup Conversational Messaging podcast. Podcast on Conversations Conversations are one of the most primal activities of humans since the evolution of time. Communication is a natural form of interaction that we pick up as we grow, with no training...

Duration:00:06:48