The Decision by EO Nashville

Deeannah Seymour is the Co-founder and CEO of pH-D Feminine Health, an independently held and certified women-owned and operated business providing health and wellness products for women struggling with feminine health issues. With a biology background and 20 years of experience in the pharmaceutical industry, Deeannah partnered with the healthcare company Vireo Systems to develop products with holistic ingredients. She was named an EY (Ernst & Young) Entrepreneurial Winning Woman, and pH-D was recognized as one of WPO’s (Women Presidents Organization) 50 Fastest-Growing Companies. In this episode… Entrepreneurship is not characterized exclusively by business value. Instead, entrepreneurs should dedicate themselves to a life-long mission, fostering a meaningful impact for their target audience. As a woman business owner fueled by public service, today’s guest embodies modesty and selflessness. Deeannah Seymour’s corporate career in the pharmaceutical industry initiated a momentous opportunity to donate a kidney to a little boy on dialysis. Inspired by the family’s story, this decision — along with her personal health struggles — led Deeannah to transition from corporate healthcare to entrepreneurship. She built her business to encourage confidence among women as they transform their feminine health. With support from her EO forum, Deeannah created access to life-changing feminine health products for marginalized women. When tackling a new business venture, she proposes sharing your vision with network connections who can support and guide you. On this episode of The Decision, join Robert Hartline and Eric Jackson as they invite Deeannah Seymour, the Co-founder and CEO of pH-D Feminine Health, to speak about her value-driven business venture. Deeannah shares her experience as an organ donor, how she eliminates the stigma surrounding feminine health, and her motivation for joining EO.

Robert Hartline is the Founder and CEO of CallProof, a company that helps B2B sales teams manage their customers using a sales activity reporting system. He has been a member of EO (Entrepreneurs’ Organization) for about eight years. He is also a Professional EOS Implementer for EOS Worldwide, where he shares his experience using the EOS (Entrepreneurial Operating System) to scale a business from $10 million to $100 million in three years. Before CallProof and EOS Worldwide, Robert was the Founder of Absolute Wireless, a wireless retailer with 78 retail locations, which he sold in 2020. Eric Jackson is the Founder and CEO of Element 47, a web design and marketing agency that helps businesses reach their marketing goals and connect to their next customer. Eric has been a member of EO for about 15 years. Before Element 47, he was the Founder and Managing Partner at Keystone Business Solutions and the President of the EO Nashville Chapter. In this episode… Entrepreneurs must make countless decisions throughout their careers. But the decision to become sober is often considered one of the most difficult yet transformative choices. Learn inspiring stories from two EO leaders who embarked on a journey to sobriety while assisting others in the process. Excessive alcohol consumption hinders effective decision-making significantly, negatively impacting health, work, and family life. Some entrepreneurs quit drinking after a few unpleasant experiences, but for Robert Hartline and Eric Jackson, it took many years, a lost business opportunity, and countless anecdotes from fellow EO members to reach this decision. Becoming sober can be incredibly challenging when your network consumes alcohol regularly, so Eric and Robert recommend seeking help from a therapist and joining EO forums to facilitate sobriety. In this episode of The Decision, Robert Hartline and Eric Jackson open up about their respective alcohol addictions and how they achieved sobriety. Together, they discuss how their upbringing and past experiences influenced their dependencies, The Decision podcast as a catalyst to Eric’s sobriety, and how they help others in their sobriety journeys.

Sherry Deutschmann is the Founder and CEO of BrainTrust, a company dedicated to helping women entrepreneurs grow their businesses. Before founding BrainTrust, she was the Founder and CEO of LetterLogic, which she scaled to $40 million before selling it in 2016. LetterLogic was named an Inc. 5000 company for 10 consecutive years and was featured in the New York Times, Business Leaders, Fast Company, and Forbes. As a serial entrepreneur, author, and advocate for employee-centric culture, Sherry was honored by President Barack Obama as a White House Champion of Change in 2016. In this episode… Many entrepreneurs are influenced by their early career experiences and build businesses that reflect the values and goals they’ve gained along the way. Yet upholding these initial principles can be complex when encountering obstacles during your journey. One of Nashville’s most admired entrepreneurs is a testament to humility, empathy, and resilience. With $200, a high school education, and a toddler, Sherry Deutschmann moved to Nashville to pursue a singing career. Having overestimated her abilities, she was forced to find another career path to pay the bills. After approaching her sales manager with an idea to boost customer satisfaction through employee engagement, Sherry realized she was undervalued, which led her to build a company on employee equity. The business was an admired success, but a sales offer left her feeling betrayed by a trusted team member. Joining EO and requesting help from your forum helps you foster an empathetic employee culture and navigate emotional business sales. In today’s episode of The Decision, Eric Jackson and Robert Hartline invite Sherry Deutschmann, the Founder and CEO of BrainTrust, to speak about her versatile career trajectory. Sherry discusses building an employee-centric company, how new EO members can gain valuable insights, and her reluctance to fully accept EO.

Amy Tanksley is the Owner of Uncle Classic Barbershop, an upscale, full-service barbershop with seven locations. She was named one of Nashville Business Journal’s “40 Under 40” and was awarded “Entrepreneur of the Year” by the Nashville Post in 2012. In this episode… Most small business owners strive to leave legacies, usually through community impact or monetary contributions. Yet those focused solely on attaining rapid popularity in the market often experience stagnation when attempting to accommodate everyone. Learn the value of humility in your entrepreneurial journey from today’s guest, who values relationships over business growth. When presented with opportunities to expand her barbershop’s locations, Amy Tanksley envisioned lively and grand neighborhoods that would attract upscale clientele. However, after joining EO and evaluating her current locations, Amy assessed her service-based business model and turned her focus to building client relationships and providing stability and consistency for her team. If considering growth opportunities, Amy recommends separating your pride from business values to develop a reputable brand. In this episode of The Decision, Robert Hartline and Eric Jackson host Amy Tanksley, the Owner of Uncle Classic Barbershop, who shares her humbling business growth journey. Amy talks about EO’s influence on her company’s success, how she fosters community with clients and team members, and Uncle Classic Barbershop’s origin story.

Eva Angelina Romero is the Owner and Principal Broker at Century 21 Capital Partners, where she focuses on residential sales, real estate development and investments, property management, and luxury real estate. With over 10 years of real estate experience, she sold her company Evaco Properties to the Century 21 Real Estate brand. In this episode… Individuals facing adversity are often drawn to entrepreneurship. These professionals are resilient, risk-taking, and highly driven but require a safe space to share their dilemmas with like-minded peers. Learn an incredible story about a silenced entrepreneur who found her voice, built a career, and navigated loss. As a child bride forced to marry at the age of 13, Eva Angelina Romero gained freedom after a mentor introduced her to sales and entrepreneurship. Yet losing her house during the stock market crash and hastily prioritizing business growth over family led her to join various entrepreneur groups before discovering EO, where she found support and admired the intimate nature of her forum. Maintaining effective relationships with forum members to reap the benefits of experience shares requires strict adherence to the rules, including time limits and agenda-setting. Forum members grow together when they facilitate uncomfortable conversations and take responsibility for their experiences by initiating the appropriate changes. Join Robert Hartline and Eric Jackson in today’s episode of The Decision as they welcome new EO member and Century 21 Capital Partners’ Owner and Principal Broker, Eva Angelina Romero, to discuss her setbacks and joining EO. Together, they explain forum clearing rounds, how EO clarifies the decision-making process, and Eva’s most difficult business decision.

Adam Capps is the CEO and Managing Partner at ACS Commercial Roofing, which he transformed into one of the premier temporary and emergency repair companies in the Southeast. Under his leadership, ACS was recognized as a 2021 Inc. 5000 company. Adam is also a Partner at ReDry, which offers roof insulation. With 20 years of entrepreneurial and business development experience, he has spent over a decade in the commercial roofing industry. Adam is a member of EO and was recognized as Nashville Business Journal’s Most Admired CEO in 2020 and 2021. In this episode… As tenacious individuals, entrepreneurs often feel dissatisfied in various areas of their lives, frequently pursuing grander achievements. For some, this entails filing for divorce, preparing for acquisition, or altering business trajectories. How can you navigate sudden shifts in your journey and facilitate informed decisions? After deciding to buy out his business partner, entrepreneur and roofing expert, Adam Capps joined an existing EO forum to gain similar valuable experiences. Upon recognizing his desire to live life authentically and rediscover his purpose, Adam conferred with his forum members about his decision to file for divorce. Before executing any major decision, you must identify your reasoning and consider all possible alternatives. Additionally, joining an existing forum can feel isolating, so listening to other members retell their stories helps you become acclimated and encourages vulnerability and authenticity to share your challenges. In this episode of EO Nashville’s The Decision, Eric Jackson and Robert Hartline converse with Adam Capps, the CEO and Managing Partner of ACS Commercial Roofing, about his pivotal business and personal decisions. Adam shares how he altered his company’s services, how to leverage EO forums for informed decision-making, and how to connect with members in existing forums.

Joe Freedman is the Director of Fluid Capital, which converts unpaid invoices into cash — the Founder and Director of EventWorks, a leading event service business — and Joyride, the nation’s largest micro-transportation company for B2B and B2C businesses. As a serial entrepreneur, Joe has experience launching, growing, and exiting companies in executive search, title insurance, legal services, and hospitality. He has an NACD Directorship Certification and is the Director and Chair of the Nominating and Governance Committee at Red Cat Holdings. In this episode… Entrepreneurs’ sense of self-worth is often tied to their business, so it’s discouraging when something goes wrong. Likewise, when approaching your EO forum with a business setback, it can sometimes seem like you’re the only one experiencing the struggle. How can you optimize your forum experience to receive the support you need during trying times? With a thriving business in the event space, Joe Freedman’s revenue declined significantly during the pandemic, while other companies in his EO forum seemed to flourish. But, after listening to others’ personal experiences, Joe discovered similarities, allowing him to assist and accept help from his forum members. To obtain maximum value from EO forums, you must actively participate in sessions by revealing deeply personal experiences and welcoming lessons from others’ stories. You can also attend international events to connect with additional members who may share your experiences. In today’s The Decision episode, Robert Hartline and Eric Jackson chat with Joe Freedman of EventWorks, Fluid Capital, and Joyride, about addressing business and life challenges through active EO forum participation. Joe shares his decision-making process and investment criteria, EO Nashville’s future developments, and how EO has evolved since 1999.

Dr. Douglas (Doug) Brackmann is the Founding Partner of The Brackmann Group, a highly specialized performance consulting group. He is also the co-author of Driven, which teaches driven individuals to master their unique gifts. With two PhDs in psychology, Dr. Doug has spent over 15 years working with top performers like CEOs, entrepreneurs, and athletes to help them overcome limiting beliefs, stop the cycle of shame, and achieve personal and professional success. In this episode… High-performing individuals like entrepreneurs and Navy SEALs possess an innate ambitious quality that enables them to accomplish remarkable feats. However, this trait can also lead to addictive and impulsive behaviors that distract these professionals from reaching their full potential. How can you navigate and harness your untapped gift? After struggling to discover his identity, Dr. Douglas Brackmann researched and wrote a book based on the Hunter versus Farmer theory, which suggests that ADHD and similar disorders are present in highly driven individuals akin to hunters adapting to a gatherer’s environment. Dr. Doug discovered these leaders allow feelings to govern their decisions, so he advises separating rational thinking from emotions to reconcile trauma and identity. Since driven people crave deep, intimate connections, EO forums allow them to express vulnerability without judgment. In today’s episode of The Decision, the co-author of Driven, Dr. Douglas (Doug) Brackmann, joins Robert Hartline and Eric Jackson to talk about leveraging the entrepreneurial gift. Dr. Doug explains the role of genetics in driven identities, how to navigate fatherhood as an entrepreneur, and tools for managing your analytical mind.

Matt Crews is the CEO of Big Machine Music City Grand Prix, a three-day international festival featuring an NTT INDYCAR SERIES event. He has over 25 years of experience in the sports marketing, event management, and entertainment industries. Before Music City Grand Prix, Matt was the President of Fullcircle, where he played an integral role in acquiring key event sponsors and produced signature events for the 2016 Republican National Convention. In this episode… Executing an entrepreneurial vision requires passion, determination, and strategy, as it’s never straightforward and doesn’t always transpire the way we hope. One sporting and events industry entrepreneur proves his perseverance in bringing world-class events to the Nashville area. After a mentor encouraged him to discover his passion, Matt Crews activated a career in the racing industry. He recognized an opportunity to position Nashville as a community-centric, vibrant city through the emergence of INDY racing events. He overcame reluctance from city officials, the obstacles of sourcing venues, selling tickets, and acquiring sponsors, and the pressure of being the primary decision-maker. As an entrepreneur with an ambitious dream, you must be willing to perform even the most mundane tasks because following your passion is an upward trajectory yielding worthwhile results. In today’s episode of EO Nashville’s The Decision, Eric Jackson and Robert Hartline chat with Matt Crews, the CEO of Big Machine Music City Grand Prix, about his storied career in the events industry. Matt explains how he analyzes performance data from events, his trials and tribulations as an entrepreneur in a competitive industry, and his hiring criteria for event leaders.

Gregory (Greg) Luken is the Owner of Luken Investment Analytics, which provides innovative investment research, communications, and compliance for financial advisors. He is also a Smart Diversification Fund portfolio manager, developing math-based solutions for financial advisors for 30 years. As an author and thought leader, Greg has written two books and has been published in Forbes, Financial Advisor, and Wealth Management magazine. He is also a frequent guest on global financial networks, including Bloomsburg and Fox Business News. In this episode… Entrepreneurs are often taught that those who quit never succeed, causing them to avoid crucial decision-making and remain in unproductive situations. Today’s entrepreneur has overcome staggering odds while acknowledging that failure is acceptable. What can you learn from his journey? As a child, investment entrepreneur Greg Luken was told he could never participate in physical activity after three surgeries that left him with scarring on his lung. Despite this, he competed in track and football, consistently striving to enhance his performance. After entering the business world and navigating financial challenges, Greg joined EO and realized the value of strategic failure, allowing him to perform marketing testing on risky new ventures and discontinue ineffective aspects of his business. He maintains that with any endeavor, the work is more demanding than the outcome, so you must believe in your abilities and commitments to execute a decision. In today’s episode of EO Nashville’s The Decision, Robert Hartline and Eric Jackson meet with Gregory (Greg) Luken, the Owner of Luken Investment Analytics, who shares his revelations about failure, limitations, and decisions. Greg talks about how his upbringing influenced his approach to business, the purpose of EO forums, and how the organization altered his perspective on entrepreneurship.

Nathan Brandon is the former Owner of Pure Green LLC, a local lawn care company he sold in 2023. After spending 15 years as a partner at an award-winning lawn and landscape management company, Nathan founded Pure Green to offer healthy, green grass using organic products and new technology. In this episode… Selling and exiting a business is a complex, nuanced, and emotional process. Whether selling with an end goal in mind or exiting to manage financial, personal, or relationship challenges, developing a sound strategy is crucial in executing the process and determining the next steps. With experience selling and exiting multiple businesses, today’s guest reflects on his decisions and imparts advice for those facing similar circumstances. At age 21, lawn care expert Nathan Brandon founded his first company with a partner. After ten years, the business wasn’t as profitable as he had hoped, so he decided to sell it. But this caused strife with Nathan’s business partner, leading him to draft a non-solicitation agreement. Having applied these lessons to his second business, Nathan doubled his profits before initiating a sale and exiting with a non-compete agreement. Throughout each process, he retained experiences and wisdom from EO forum members. The key to navigating any entrepreneurial journey is to be vulnerable and listen to others’ struggles. In this episode of The Decision, Robert Hartline and Eric Jackson invite Nathan Brandon, the former owner of Pure Green LLC, to speak about his multiple business exits. Nathan shares how to overcome addictions associated with entrepreneurship, the value of EO moderator training, and his future career plans following his latest exit.

Gary Wisniewski is the President and CEO of Landmark Homes, a homebuilding company dedicated to building custom houses. In his role, he drives the company’s strategic direction, oversees operations, and ensures the delivery of high-quality homes to customers. Under Gary’s leadership, Landmark Homes has built a reputation for excellence. He is a visionary leader with over 30 years of experience in the homebuilding industry. In this episode… Most entrepreneurs have struggled with decision-making at some point in their lives. Whether this hesitation originates from a fear of change, a perceived or physical loss of control, or the simple factor of not knowing how to proceed, failing to make a decision can have detrimental effects on your personal and professional life. Hear one entrepreneur’s inspiring story about changing the situations you can and accepting those you can’t. After his mother broke numerous bones in a devastating fall down the stairs, Gary Wisniewski struggled to identify an ideal course of action and blamed himself for not recognizing her apprehension about relocating sooner. Gaining insights through similar experiences from EO forum members, Gary listened to his mother’s concerns and made a decision based on her best interests. When approaching any decision, he recommends discerning your feelings about the options before establishing, analyzing, and accepting the worst possible outcomes. EO forums can facilitate this process by allowing you to envision scenarios through others’ experiences. Tune in to this episode of EO Nashville’s The Decision as Robert Hartline and Eric Jackson chat with Gary Wisniewski, the President and CEO of Landmark Homes, about the trials and tribulations of the decision-making process. Gary shares the turning point that brought him to EO, his most defining experiences in building his business, and how to maximize the value of your EO forum experience.

Chris Blair is the Founder and President of The Listening Room Cafe, a full-service restaurant, bar, and event space. As a singer and songwriter, he founded The Listening Room after noticing a lack of high-quality music venues in the Nashville area. Chris is also the Co-founder and VP of Operations at Trinity Parking, a high-end valet company specializing in restaurants and events. As a serial entrepreneur and investor, he also co-founded Inca Experiences — which recommends unique hiking and travel experiences in Peru — and Cinco de Mayo Mexican Restaurant. In this episode… Everyone has a unique decision-making style. But what happens when this process interferes with business operations, growth, and success? Today’s tenacious guest shares his journey to overcoming hardships and leveraging his EO forum to make productive business decisions. Chris Blair was running his restaurant single-handedly in a suboptimal space. As a leader who struggled with confrontation and holding team members accountable, he nearly lost the business. Chris credits his EO forum for providing him with the conviction and confidence to dismiss unproductive team members and acquire people who complement his skill sets. When you have authentic conversations with your forum, you can gain insights into your leadership style and make the appropriate business adjustments. In this episode of The Decision, Robert Hartline and Eric Jackson speak with Chris Blair, the Founder and President of The Listening Room Cafe, about how he transformed himself from a distressed business owner into a respected entrepreneur. Chris shares how he discovered his vision for The Listening Room, the restaurant’s location transitions, and how to maximize the EO experience.

Mike Rustici is the President of EO Nashville. He was the former President of Rustici Software, where he helped companies implement learning and development technologies. After selling the business, Mike founded Watershed, which leverages training and performance data to measure the impact of e-learning technologies. In this episode… EO can be a valuable tool for entrepreneurs to connect, share stories, and solve problems. Yet many business owners don’t recognize its benefits when they share the same superficial update during each forum session. Learn how the president of the largest EO chapter in the US gained clarity on his personal and professional life by being vulnerable. For years, Mike Rustici’s forum update was consistent: he claimed to have a thriving business and a failing marriage. Since he never elaborated on his circumstances, Mike couldn’t adjust or improve them. But a cancer diagnosis transformed his perspective on life and business, prompting several vital decisions, including a company exit and a divorce. He recognized that EO is only as valuable as your contribution and that with vulnerability and authenticity, you can create a transformative forum experience to facilitate meaningful life changes. Tune in to this episode of The Decision as EO Nashville’s President Mike Rustici returns to talk about his journey through EO. Mike shares how the organization impacted his business, how having cancer altered his personal and professional life, and how to elevate forum experiences through vulnerability.

Mike Rustici is the President of EO Nashville. He was the former President of Rustici Software, where he helped companies implement learning and development technologies. After selling the business, Mike founded Watershed, which leverages training and performance data to measure the impact of e-learning technologies. In this episode… Entrepreneurs’ Organization provides invaluable growth and learning opportunities for mission-driven business owners. But the group’s success relies on continuous relationship-building. How can you contribute comprehensive value to enhance your EO chapter? EO fosters respect, trust, boldness, collaborative growth, and a desire to learn and formulate impactful ideas. To extract optimal value from the program, you must connect with other members to share experiences, provide support, and cultivate a welcoming culture. When you collaborate with members from other chapters, the organization can grow and reach a diverse sphere of entrepreneurs. As the President of EO Nashville, Mike Rustici strives to encourage emotional intimacy in small groups and build strength through unity and meaningful conversations. In today’s episode of The Decision, EO Nashville’s President Mike Rustici joins Robert Hartline and Eric Jackson to talk about his plans for accelerating the chapter’s mission. Mike shares his experience leading entrepreneurs, how to become an EO member, and how he leverages EO’s core values to enhance organizational value.

Kevin Roddey is the Senior Vice President of Pinnacle Financial Partners, which provides various banking, investment, trust, mortgage, and insurance products and services to business owners. As a financial services professional, he has over 25 years of experience providing solutions to national institutions. Kevin offers expertise to entrepreneurs and individuals seeking personalized banking solutions. He is also the Senior Alliance Partner of EO Nashville. Kevin Roddey is the Senior Vice President of Pinnacle Financial Partners, which provides various banking, investment, trust, mortgage, and insurance products and services to business owners. As a financial services professional, he has over 25 years of experience providing solutions to national institutions. Kevin offers expertise to entrepreneurs and individuals seeking personalized banking solutions. He is also the Senior Alliance Partner of EO Nashville. In this episode… As an entrepreneur, business finances are a frequent source of tension. Whether facing payroll challenges or insufficient cash flow for growth, every business owner must make pivotal decisions to resolve the issues. Rather than waiting for a financial crisis, how can you take proactive measures to protect your company? Banks are trusted capital sources for businesses since they’re cost-effective and risk-averse. As a business banker and consultant to entrepreneurs, Kevin Roddey emphasizes applying for a loan in advance to prepare for emergencies. Securing capital, however, requires demonstrating financial history, a sound business model, and a reputable culture. Additionally, building a rapport with bankers and financial institutions increases funding access. In this episode of EO Nashville’s The Decision, Eric Jackson and Robert Hartline speak with Kevin Roddey, Pinnacle Financial Partners’ Vice President, about managing financial issues in business. Kevin shares how a people-first culture impacted Pinnacle, the value of EO presentations, and notable financial trends and challenges in the banking industry.

Mose Ramieh is the Vice President of Business Development at CBS Field Services, a team of engineers and technicians improving the safety and reliability of electrical power systems. He is also a Business Development Executive at EMR Associates, an electrical manufacturing company specializing in power distribution and power quality products. As a NETA (InterNational Electrical Testing Association) certified level four technician, certified steam plant operator, and certified thermographer, Mose engages and educates electrical workers in safety and electrical testing procedures. In this episode… When EO forum members experience significant shifts in their personal or professional lives, they may lose connections with other members and decide to leave the group. This often triggers tension and isolation, causing the forum to disband. How can you reintroduce value among members to rebuild your forum? As a forum moderator, Mose Ramieh has experienced disengagement among members. After obtaining feedback, he attributed the problem to a comprehensive lack of connections and benefits. If you notice dwindling participation in your forum, Mose suggests prioritizing the 5%. When sharing their experiences, some entrepreneurs reveal only surface-level issues, which inhibits value and problem-solving. Instead, you must be authentic and vulnerable, allowing other members to support you fully. In today’s episode of The Decision, Robert Hartline and Eric Jackson sit down with Mose Ramieh, VP of Business Development at CBS Field Services and the Business Development Executive at EMR Associates, to discuss boosting forum value. Mose shares personal anecdotes for new EO members, how he transformed his life after joining EO, and his plan to resolve tension in his forum.

Arnie Malham is the Founder and President of BetterBookClub, which provides an innovative approach to company-sponsored learning. He is also the former Founder and President of cj Advertising, a full-service advertising agency for law firms that he sold in 2017. Cj has been recognized as one of the “Best Places to Work in Nashville,” and the agency received the Nashville Business Journal Best in Business Award in 2012. As an entrepreneur, culture consultant, and speaker, Arnie is the author of Worth Doing Wrong, which shares strategies for building a culture of team engagement. In this episode… Entrepreneurs are often strong-willed — sometimes to their detriment — when they make decisions that damage the business and themselves in the process. Through forums and retreats, Entrepreneurs’ Organization offers the opportunity to view dilemmas from a fresh perspective. Learn how one uncompromising entrepreneur transformed his mindset and life through impactful EO experiences. Upon realizing he wouldn’t be placed in a forum with experienced entrepreneurs, Arnie Malham was reluctant to participate. But after accepting help and experience-sharing from his peers, he learned to communicate and resolve pivotal decisions, leading to personal and professional growth and the awareness that all decision-making results in necessary and evolutionary outcomes. Arnie says the most effective forum activities involve moments where entrepreneurs can reflect on their circumstances and bond with their forum mates. Arnie Malham, the former Founder and President of cj Advertising and the President of BetterBookClub, is Robert Hartline and Eric Jackson’s guest in this episode of EO Nashville’s The Decision. They discuss how impactful EO forums facilitate personal and professional development. Arnie also shares the qualities of an effective forum retreat, the decisions that fueled his forum presentations, and how to address recurring presentations.

Dew Tinnin is the Founder, President, and Head Coach at Skillway, a relationship-based sales coaching, training, and strategy firm serving clients nationwide. With extensive experience in sales, management, and training, she has trained tens of thousands of salespeople and spent over 5,000 hours coaching producers and executives one-on-one. Dew uses public speaking, classroom training, one-on-one coaching, and in-depth consulting engagements to educate and motivate sales professionals to sell more and manage their time effectively. In this episode… As a sales consultant, how can you motivate your salespeople while supporting clients? Where can you receive guidance to manage these challenges and facilitate fruitful decision-making? After losing a key company executive, Dew Tinnin feared her clients would feel abandoned by their trusted sales coach. By joining BrainTrust — an organization for women entrepreneurs — and engaging in experience shares, Dew helped her clients transition to a new coach and gained strategies for helping team members adapt to alternative roles. She learned that to nurture high-performing sales professionals, you must identify their motivations and provide them with opportunities to demonstrate their passions and skills. In this episode of The Decision, Robert Hartline and Eric Jackson sit down with Dew Tinnin, the Founder, President, and Head Coach at Skillway, to discuss how she founded, grew, and optimized her company by leveraging BrainTrust forums. Dew also shares how she distributes tasks when managing Skillway with her husband, advice for transforming unmotivated salespeople into high-performing executives, and the business challenges she addressed in her BrainTrust forum.

David Florence is a Fractional Integrator and Well-being Consultant at CallProof, a company helping B2B sales teams manage customers using a sales activity reporting system. Through years of research and practice to enhance his physical and mental health, he became qualified in various disciplines, including breathwork, clinical hypnotherapy, and flow state science. David works with corporate teams and individuals to reduce stress and improve productivity and engagement through well-being programs. In this episode… After a prolonged stressful period or consuming copious amounts of alcohol, the brain resorts to fight or flight to restore its neurochemical balance, negatively impacting decision-making in various aspects of life. How can you shift your energy through discipline and mindfulness-based practices to remain present in your personal and professional life? Breathwork coach and positive psychology advocate David Florence says awareness is the first step to transforming your mental state. Recognizing your emotions encourages discipline to incorporate invigorating practices into your daily life and alter your decision-making. These include breathwork, which awakens the subconscious mind to uncover your distress, and light exercises to improve oxygen and blood flow. You can even integrate these practices into EO forum meetings to place members on the same wavelength, facilitate meaningful conversations, and maintain an acute presence. In this episode of EO Nashville’s The Decision, Robert Hartline sits down with David Florence, a Fractional Integrator and Well-being Consultant at CallProof, who shares daily practices for shifting your energy and improving decision-making. David talks about the gamma mindset, how energy negatively affects decision-making, and how to incorporate breathwork into EO forum meetings.