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The Digiday Podcast

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The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Location:

United States

Description:

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

Language:

English


Episodes

The Athletic co-founder Adam Hansmann: 'We believe there is a $1b company to build here'

10/15/2019
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With over $100 million in outside funding, The Athletic is quickly racking up subscribers, recently crossing the 600,000 mark. Hitting 1 million paying subscribers would put The Athletic in rarefied company: "You're talking about companies like the Wall Street Journal, the New York Times, Washington Post, Financial Times, and a couple of others," said Adam Hansmann, the site's co-founder, on this week's Digiday Podcast. "Being in that kind of rarefied air, we'd feel at that point incredibly...

Duration:00:33:03

The New York Times' Sam Dolnick on why FX, not Netflix, was the right place for The Weekly

10/8/2019
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Sam Dolnick became the New York Times' mobile editor back when the handheld revolution was only just beginning. "And from there, it kind of shifted to trying to think about how our journalism needs to change." Days after president Trump's inauguration, the paper of record launched The Daily, the blockbuster news podcast that inspired challengers at news organizations including the Guardian, the Washington Post, the Economist, Slate, ABC, and even NPR. The Daily's success also led to The...

Duration:00:33:07

Bloomberg Media CEO Justin Smith: Media is 'going through a process of slimming down'

10/1/2019
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For all the hand-wringing about the digital media business, there are several bright spots, ranging from successes in consumer revenue products and wringing licensing fees from tech platforms. That being said, publishers must face the reality that the digital media businesses are likely to be smaller than once imagined, according to Bloomberg Media CEO Justin Smith, speaking at last week's Digiday Publishing Summit in Key Biscayne, Florida. "The reality is that the industry is not dying,...

Duration:00:36:25

Slate president Charlie Kammerer on podcast ad revenue climbing to half of revenue

9/24/2019
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Podcasts are trendy now for publishers, but Slate has been doing them for 14 years. Slate now has 25 podcasts that drew 180 million downloads in 2018 and expects to top 200 million downloads this year. Podcasting was 28 percent of Slate's overall business last year, and this year will be half of revenue -- eight figures. "The hardest thing to do is to make something that is big," said Slate president Charlie Kammerer at the Digiday Publishing Summit. "There are 100-150 podcasts out that...

Duration:00:24:23

Insider's Pete Spande on balancing subscriptions and advertising

9/17/2019
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Chances are you've heard of Business Insider. But how about Insider, full stop? In this week's episode, Insider, Inc. CRO Pete Spande talks about growing the Insider brand that complements Business Insider, balancing subscription revenue with that coming from advertising, and Insider's reasoning behind their recent merger with eMarketer.

Duration:00:34:56

USA Today’s Kris Barton on building publishing products that also make money

9/12/2019
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Building publishing products is fraught with challenges, as product leaders have to balance various constituencies -- editorial, sales, marketing -- that sometimes have competing goals -- all while keeping users top of mind. “It serves its purpose,” Barton said on this week’s Digiday Podcast. “It allows both sides of the business to be represented. It allows the newsroom to be represented, and for the newsroom to be funded. There are times we want to minimize that, but there are times to say...

Duration:00:33:11

The Fader’s Andy Cohn: Being multiplatform is ‘the only way to stay alive’

9/4/2019
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Two decades ago, The Fader launches as a magazine for up-and-coming music, entering a crowded space with the likes of Rolling Stone, Spin, Vibe, The Source and XXL. Times have changed. Taking a multiplatform approach, joked Fader president and publisher Andy Cohn on this week’s Digiday Podcast, is “that’s the only way for us to stay alive.”

Duration:00:33:18

Barron's Group's Almar Latour: Building community is key to subscriptions

8/27/2019
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For Dow Jones, Barron's Group -- home to Barrons, MarketWatch, Mansion Global, Financial News and Penta -- is home to its more niche publications focused on financial decision-making. Digiday's Brian Morrissey spoke to Barron's Group publisher Almar LaTour on this week's episode.

Duration:00:19:21

Time Out's Julio Bruno: What readers want is community

8/13/2019
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In 2014, Time Out opened its first marketplace in Lisbon, Portugal. The idea was a food hall with restaurants, bars, a cooking school and an event venue, a curated celebration of the best the city has to offer. Since its opening, Time Out has seen massive success with this market. Just last year, nearly 4 million visitors passed through its doors, and it is largely considered to be one of the best attractions in all of Portugal. Now, Time Out has expanded its marketplace strategy, with open...

Duration:00:33:15

The Atlantic's Taylor Lorenz: People like TikTok because it's free of toxicity

8/6/2019
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Since short-form video app TikTok, formerly known as Music.ly, burst onto the scene in 2018, it has captivated young audiences with its endless challenges, memes and lip syncs. The app even helped launch rapper Lil Nas X, and propel his hit "Old Town Road" to a record-holding 17 weeks on top of the Billboard charts. To outsiders, the app has a reputation for "cringey" content and comedic music videos produced by and for teenagers. But for Taylor Lorenz, a tech and internet reporter for The...

Duration:00:34:10

National Public Media's Gina Garrubbo: The golden age of audio is here

7/30/2019
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National Public Radio is no stranger to the world of audio, which is why embracing the rise of podcasts was a natural move for the company. NPR is a nonprofit media organization that creates content to distribute to its network of affiliate stations throughout the country. For a long time, that content was meant for traditional broadcast radio, but in recent years the company has begun testing out podcast-only content to expand its offering, and supplement its broadcast coverage. For Gina...

Duration:00:26:39

USAFacts' Poppy MacDonald: We need to bring facts back into the discussion

7/23/2019
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In 2018, After a long career in media, former Politico USA president Poppy MacDonald decided to make the jump to a non-partisan, not-for-profit, data reporting publication: USAFacts. USAFacts was founded in 2017 by former Microsoft CEO Steve Ballmer, with the mission to "help inform active citizenship and fact-based debate, and advocate for transparency of and ease-of-access to public data," according to its website. For MacDonald, the organization was an opportunity to bring accurate,...

Duration:00:29:37

Great Big Story's Courtney Coupe: 'It's not about bulk and driving as many eyeballs as possible'

7/16/2019
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In 2015, CNN launched Great Big Story -- a video-first media company that produces inspirational micro-documentaries. For its first four years, that meant building an audience on platforms. Now, as Coupe looks towards the future, she wants to see GBS continue to grow, not just in views, but also in audience impact. On this week's episode of The Digiday Podcast, Brian Morrissey sits down with Coupe to discuss the importance of strategy in diversifying platforms, knowing when to say no and why...

Duration:00:28:44

GQ's Will Welch: 'This culture really thrives on niche'

7/9/2019
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When Will Welch took the helm as editor-in-chief of GQ in January, he announced that a new era of GQ had officially begun. And this new GQ is not for everyone. In the latest iteration of the men's fashion and lifestyle magazine, Welch intends to home in on the strengths of the GQ brand through a more focused content and an evolving social media strategy. In this week's episode of The Digiday Podcast, editor-in-chief Brian Morrissey sits down with Welch to discuss the new GQ, the evolving...

Duration:00:35:04

Newsy's Blake Sabatinelli: Consolidation is coming to streaming video

7/2/2019
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What was once a digital-first news brand has now become its own full fledged news network. Newsy, which got its start as a syndicator of short-form video, now is a news channel that claims to reach nearly 40 million viewers. The decision to move away from its roots, according to Newsy CEO Blake Sabatinelli, was a result of a shifting digital space. Just last year, the E.W. Scripps-owned brand took over Retirement Living Television's cable carriage agreement, to launch its own,...

Duration:00:33:25

Recode’s Peter Kafka: 'Netflix is winning'

6/25/2019
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There are many video streaming services hoping to be the next big player in the future of TV. Peter Kafka, a reporter at Recode Media and host of the Recode Media podcast by Vox, thinks Netflix has remained ahead of the curve and will retain the top spot for as long as streaming services keep positioning themselves as the answer to Netflix.

Duration:00:32:02

New York Times’ Sebastian Tomich: Subscriptions are becoming like a TV rating model

6/21/2019
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Subscriptions and advertising businesses may stand in conflict with each other, but The New York Times has been bullish on this strategy. While remaining a shining example of a successful subscription business, last year, it also had its first growth year overall in advertising since 2005. Sebastian Tomich, head of advertising at The Times discusses the advertisers’ aversion to news, how audio has become a meaningful business for the Times and more.

Duration:00:24:31

Twitter’s Sarah Parsonette: We want to contribute to publishers' bottom lines

6/20/2019
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In the last year, Twitter and Facebook have been scrutinized for the lack of brand-safe environments for advertisers. At Cannes this year, Twitter is spending much of its time addressing those issues. Sarah Parsonette, vp of global client solutions at Twitter, discusses how the platform can contribute to brands’ bottom line, why it is open to regulation and more.

Duration:00:24:42

Pinterest’s Andréa Mallard: We want credit for the full-funnel experience on Pinterest

6/19/2019
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On this episode from Cannes, we talk to Andréa Mallard, the newly minted CMO at Pinterest. The platform has about 300 million active monthly users on its platform and Mallard’s pitch to advertisers and publishers includes a brand-safe environment and access to new audiences.

Duration:00:22:40

Hearst's Troy Young: Access to data drives organizational change

6/18/2019
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Despite the ever-changing methods of delivering content, Hearst, first and foremost, remains a magazine company. In the latest episode of the Cannes edition of the Digiday Podcast, Troy Young, president of Hearst Magazines, talks about culture changes at Hearst, his ambition to integrate data in every part of the organization and more.

Duration:00:24:34