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The Digiday Podcast

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The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Location:

United States

Description:

The Digiday Podcast is a weekly show where we discuss the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

Language:

English


Episodes

Great Big Story's Courtney Coupe: 'It's not about bulk and driving as many eyeballs as possible'

7/16/2019
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In 2015, CNN launched Great Big Story -- a video-first media company that produces inspirational micro-documentaries. For its first four years, that meant building an audience on platforms. Now, as Coupe looks towards the future, she wants to see GBS continue to grow, not just in views, but also in audience impact. On this week's episode of The Digiday Podcast, Brian Morrissey sits down with Coupe to discuss the importance of strategy in diversifying platforms, knowing when to say no and why...

Duration:00:28:44

GQ's Will Welch: 'This culture really thrives on niche'

7/9/2019
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When Will Welch took the helm as editor-in-chief of GQ in January, he announced that a new era of GQ had officially begun. And this new GQ is not for everyone. In the latest iteration of the men's fashion and lifestyle magazine, Welch intends to home in on the strengths of the GQ brand through a more focused content and an evolving social media strategy. In this week's episode of The Digiday Podcast, editor-in-chief Brian Morrissey sits down with Welch to discuss the new GQ, the evolving...

Duration:00:35:04

Newsy's Blake Sabatinelli: Consolidation is coming to streaming video

7/2/2019
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What was once a digital-first news brand has now become its own full fledged news network. Newsy, which got its start as a syndicator of short-form video, now is a news channel that claims to reach nearly 40 million viewers. The decision to move away from its roots, according to Newsy CEO Blake Sabatinelli, was a result of a shifting digital space. Just last year, the E.W. Scripps-owned brand took over Retirement Living Television's cable carriage agreement, to launch its own,...

Duration:00:33:25

Recode’s Peter Kafka: 'Netflix is winning'

6/25/2019
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There are many video streaming services hoping to be the next big player in the future of TV. Peter Kafka, a reporter at Recode Media and host of the Recode Media podcast by Vox, thinks Netflix has remained ahead of the curve and will retain the top spot for as long as streaming services keep positioning themselves as the answer to Netflix.

Duration:00:32:02

New York Times’ Sebastian Tomich: Subscriptions are becoming like a TV rating model

6/21/2019
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Subscriptions and advertising businesses may stand in conflict with each other, but The New York Times has been bullish on this strategy. While remaining a shining example of a successful subscription business, last year, it also had its first growth year overall in advertising since 2005. Sebastian Tomich, head of advertising at The Times discusses the advertisers’ aversion to news, how audio has become a meaningful business for the Times and more.

Duration:00:24:31

Twitter’s Sarah Parsonette: We want to contribute to publishers' bottom lines

6/20/2019
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In the last year, Twitter and Facebook have been scrutinized for the lack of brand-safe environments for advertisers. At Cannes this year, Twitter is spending much of its time addressing those issues. Sarah Parsonette, vp of global client solutions at Twitter, discusses how the platform can contribute to brands’ bottom line, why it is open to regulation and more.

Duration:00:24:42

Pinterest’s Andréa Mallard: We want credit for the full-funnel experience on Pinterest

6/19/2019
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On this episode from Cannes, we talk to Andréa Mallard, the newly minted CMO at Pinterest. The platform has about 300 million active monthly users on its platform and Mallard’s pitch to advertisers and publishers includes a brand-safe environment and access to new audiences.

Duration:00:22:40

Hearst's Troy Young: Access to data drives organizational change

6/18/2019
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Despite the ever-changing methods of delivering content, Hearst, first and foremost, remains a magazine company. In the latest episode of the Cannes edition of the Digiday Podcast, Troy Young, president of Hearst Magazines, talks about culture changes at Hearst, his ambition to integrate data in every part of the organization and more.

Duration:00:24:34

Vice’s Dominique Delport: The new Vice has gone ‘beyond cultural change to fix what was wrong’

6/17/2019
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Once known for its brash ways, Vice under new CEO Nancy Dubuc is presenting a different, more streamlined appearance for the market. Part of that is presenting a simplified structure and recent moves to bring in new leadership across the company. CRO Dominique Delport kicked off the week’s episodes of the Digiday Podcast by detailing how the company has gotten its house in order.

Duration:00:21:14

New York Times' Millie Tran: Platforms have become more about private sharing

6/11/2019
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Millie Tran is the deputy off-platform editor at the New York Times, where she manages how The Times handles coverage and distribution of its content on social media channels and everything else that is not their owned and operated platform. In this episode, Tran talks about platform behaviors, how she approaches organizational differences, how women are over-mentored but under-sponsored and more.

Duration:00:32:21

Financial Times’ John Ridding: Publishers need to have a reader revenue component for a viable strategy

6/4/2019
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The Financial Times has long charged readers for access to its content. While other publishers are pivoting to paid today, the FT is much farther along in this journey. It recently reached 1 million subscribers. CEO John Ridding cautions that the road is much tougher in execution than it looks in understanding. In this episode, Ridding talks about the biggest growth areas for the FT going forward, why the publisher's relationship with Facebook has been consistently difficult and more.

Duration:00:25:21

Awesomness' Rebecca Glashow: Go90 didn't have as clear an identity as Quibi

5/28/2019
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Last year, Viacom acquired Awesomeness, a youth-focused media company that is behind the Netflix success To All The Boys I’ve Ever Loved. Rebecca Glashow, co-head at Awesomeness, shares how things have changed internally for the company.

Duration:00:31:56

PinkNews’ Benjamin Cohen: We'll never be dependent on one platform

5/23/2019
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PinkNews is a U.K.-based digital publication that covers news and entertainment for the LGBT community around the world. Founded in 2005, the bootstrapped media company employs 24 people and has established a sizable audience in the U.S., India and other countries. To keep this business alive and growing, founder Benjamin Cohen has tried every trick in the trade -- and every revenue stream. On this episode of the Digiday Podcast, Cohen discussed how he manages to avoid over-reliance on any...

Duration:00:25:10

Forbes’ Mark Howard: Advertising is still a double digit growth business

5/21/2019
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Many publishers are trying to diversify their revenue streams instead of relying solely on advertising for revenue growth. But for Forbes, the digital ad business is still seeing double-digit growth. In the latest episode of the Digiday Podcast, Forbes CRO Mark Howard discusses revenue diversification, why a paywall isn’t right for the publisher and more.

Duration:00:35:44

Mobile Nations’ Kevin Michaluk: ‘We didn’t know what to spend VC money on’

5/16/2019
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Bonus: This March, the bootstrapped media company Mobile Nations, a digital publisher with a focus on consumer electronics, was acquired by Future in a deal worth $120 million. On this episode, Mobile Nations co-founder and COO Kevin Michaluk, discussed why venture capital funding never made sense for the company that last reported $8 million EBITDA over $16 million in revenue.

Duration:00:37:01

Mobile Nations’ Kevin Michaluk: ‘We didn’t know what to spend VC money on’

5/16/2019
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Bonus: This March, the bootstrapped media company Mobile Nations, a digital publisher with a focus on consumer electronics, was acquired by Future in a deal worth $120 million. On this episode, Mobile Nations co-founder and COO Kevin Michaluk, discussed why venture capital funding never made sense for the company that last reported $8 million EBITDA over $16 million in revenue.

Duration:00:37:01

Barstool Sports’ Erika Nardini: Barstool aims to hit $100m in revenue in 2020

5/14/2019
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Barstool Sports CEO Erika Nardini believes Barstool can be a $100 million revenue company "within the next year and a half." That will have to come from growing channels of revenue and not depending on any one of them, especially advertising. Nardini discussed how Barstool is building out these revenue streams, why personalities matter, how podcast revenue is lucrative for Barstool and more.

Duration:00:37:12

Morning Brew's Austin Rief: Bootstrapping a media company gives you focus

5/9/2019
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This is a special four-episode series of the Digiday Podcast, where we invite executives from bootstrapped media companies to talk about how they run a sustainable and profitable media business. Morning Brew is a daily email newsletter that delivers business stories to over a million subscribers from Monday through Saturday. The bootstrapped media company has about 18 people on the team. On this episode, co-founder and COO Austin Rief, discussed competing with small and large media...

Duration:00:25:30

The Daily Beast’s Noah Shachtman: We want to be an 'old school, scrappy and street-smart tabloid'

5/7/2019
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The Mueller Report confirmed a lot of reporting already done around the Trump administration and Russian meddling in the 2016 election. One of the many newsrooms whose reporting was vindicated in the process is The Daily Beast, a mid-sized publisher that seized the opportunity to compete with big news organizations like The New York Times and The Washington Post. Noah Shachtman, editor-in-chief at The Daily Beast, discussed how the Beast approaches scoops, the progress on its membership...

Duration:00:33:27

Courier's Jeff Taylor: Having a lot of VC money can leave you 'punch drunk'

5/2/2019
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In this special four-episode series of the Digiday Podcast, we invite executives from bootstrapped media companies to talk about how they run a sustainable and profitable media business. Courier, a London-based, bimonthly magazine, is focused on modern business and startup culture around the world. The bootstrapped media company is about six years old and has 12 people on staff with a network of contributors globally. On this episode, Jeff Taylor, the founder of Courier magazine, talks about...

Duration:00:31:39