The Digital Apprenticeship Podcast

Harry Sanders is the director and founder of StudioHawk, the largest specialised SEO company in Australia. StudioHawk is renowned for delivering an honest, results driven service and Harry and his team have won several awards for their SEO work and education, it’s their bread and butter. In todays episode, Harry shares: CHECK OUT STUDIO HAWK: Website: https://studiohawk.com.au SEO Course: https://hawkacademy.co WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here www.thedigitalapprenticeship.com.au/ebook SHOW NOTES (including a blog post of this episode and all links and resources) can be found here www.thedigitalapprenticeship.com.au/23 HOW TO SUPPORT THE SHOW:

Matt Jamieson is the director of Render X, a creative rendering business based on the Gold Coast of Australia. Over the past 10 years, Matt has earned expert reputation- known for delivering high-end, noteworthy finishes. He has built an impressive portfolio working with Dior, Homebodii, Sabo Skirt, Rick Shores, ABI Interiors, the Tweed Terrace House and more. Heres how he did it… CONNECT WITH MATT: Website: https://www.renderx.com.au/ Instagram: https://www.instagram.com/render.x/ WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/22 HOW TO SUPPORT THE SHOW:

So you know how to write, but do you know how to write words that persuade clients to take action? To request a quote, email, call, download that thing or hire you? Today I'm chatting to Amy Byrne, copywriter and director of Ambit Communications. In this episode, Amy explains why choosing the right words for your website copy is so important. She shares her best tips and advice that will help you use words to: - Attract clients - Hold their attention - Persuade them to take action - Increase your conversion and - Stand our from competitors CONTACT AMY BYRNE: Website: https://ambitcommunications.com.au WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/21 HOW TO SUPPORT THE SHOW:

How did Oscar Ledlin turn $240 in to $1.2 million dollars worth of sales? In todays show I’m chatting with Oscar Ledlin, Founder and CEO of Ledlin Developments. Since it’s beginning in 2013, Ledlin has experienced a sharp rise to success on the back of Oscars business knowledge and unconventional approach to marketing, not typically seen in the commercial or industrial space. In this episode Oscar shares: CHECK OUT LEDLIN DEVELOPMENTS: Website: https://ledlin.com.au Instagram: www.instagram.com/oscarledlin WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/20 HOW TO SUPPORT THE SHOW:

In todays show I’m excited to be chatting with Drew Mansur, co-founder of TileCloud. Since it’s launch in 2017, TileCloud has completely transformed the online tile shopping experience. Today, Drew shares: BROWSE TILES AND RENOVATION INSPIRATION AT TILECLOUD: Website: www.tilecloud.com.au Instagram: www.instagram.com/tilecloud WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/19 HOW TO SUPPORT THE SHOW:

In todays show I’m discussing why you shouldn't rely on social media alone and how you can create a sustainable online presence by diversifying your marketing strategy. We discuss: WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/18 HOW TO SUPPORT THE SHOW:

In todays show I’m teaching you a marketing principle that will stop you competing on price, improve your sales pitch and convert potential clients in to paying customers. WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/17 HOW TO SUPPORT THE SHOW:

In todays show, I'm sharing my tips for how to prepare your business for when you close down over the holidays and how you can perform a practical marketing review that will set you up for success in the New Year. Here's what we cover: WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/16 HOW TO SUPPORT THE SHOW:

Today I'm chatting to Tommy (@aussietoolguy), known for his popular tool reviews on Instagram. Tommy has grown a community of over 11,000 engaged followers and most recently has had huge success with Instagram Reels, reaching over 240,000 viewers. In today's show, Tommy shares his experience and approach to Instagram marketing including: WANT TO CONNECT WITH TOMMY? Instagram: https://www.instagram.com/aussietoolguy/ WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/15 HOW TO SUPPORT THE SHOW:

What do you think of when you hear the word “branding”? You probably think about logos and colours but branding is so much more than your organisations visual identity. In todays show I talk to Melissa Packham from A Brand Is Not A Logo. Mel takes us beyond the logo to the 5 core foundations your business needs to stand out from the pack. She also shares the 3 elements to any good strategy that will help you make better business decisions, set goals and knock them out of the park! WANT TO CONNECT WITH MELISSA? Website: https://abrandisnotalogo.com Instagram: https://www.instagram.com/abrandisnotalogo/ WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/14 HOW TO SUPPORT THE SHOW:

In todays show I share 8 lessons I've learnt in 8 years of digital marketing. This episode will challenge you to rethink your approach to marketing and the consumer experience. You'll learn: P.S. For the parents listening, this show is only explicit because I recommend a book title that has a swear word in it. WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/13 HOW TO SUPPORT THE SHOW:

Wondering if websites are still relevant? Run a business (of any size) and still don't have a website? Know your website needs some work but haven't done anything about? Tune in, this is the episode for you! In todays show, I discuss if you really need a website and what role your website plays in your business. WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/12 HOW TO SUPPORT THE SHOW:

With so many changes to social media over the last decade, it's no surprise that contests have changed too. In this episode, I'm joined by Suki van Koeverden from Origami Globe- Australias home for competition strategies. Suki shares best practice for social media competitions in 2020 & beyond. Here's what we cover: WANT TO CONNECT WITH SUKI? Website: https://www.origamiglobe.com.au Facebook: https://www.facebook.com/origamiglobe WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/11 HOW TO SUPPORT THE SHOW:

Wondering if social media contests are worth the time and investment? In this episode I chat to Richie from Liberty Equipment Hire. In less than 12 months, Richie has grown his social media following to more than 8,000 people by using competitions. We cover a lot of ground including: WANT TO CONNECT WITH RICHIE? Website: https://www.libertyequipmenthire.com.au Instagram: https://www.instagram.com/libertyequipmenthire/ WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/10 HOW TO SUPPORT THE SHOW:

Don't underestimate the power of your Instagram profile and bio. It’s the first thing your visitors see and consider when deciding if they should follow you or not- it's prime realestate. Today I’m sharing 7 ways you can optimise your Instagram profile, to make a great first impression. WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/9 HOW TO SUPPORT THE SHOW:

Wondering how to get more website visits? In today's episode I share: And as always, I include examples that are specific to the trade industry i.e. builders, carpenters and landscapers. WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/8 HOW TO SUPPORT THE SHOW:

In this episode I chat to Max Neustifter from Maxkil Drywall, Plastering and Painting. In four years, Max has grown his YouTube channel to 62,000 subscribers and counting. In this conversation with Max, we cover: WANT TO CONNECT WITH MAX? YouTube: https://www.youtube.com/channel/UCYhcZ5jcHhaXb2SFKl90dQw WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/7 HOW TO SUPPORT THE SHOW:

Are testimonials a part of your marketing strategy? No? Do you feel awkward asking for them? If so, this is the episode for you! In todays show, I cover: WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/6 WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship HOW TO SUPPORT THE SHOW:

Can't think of what to post? Suck at creating content? Think your industry is boring? In today's episode I'm interviewing Jess from The Who Photography and Design and she's going to help you create killer content for your trade business In this episode, we cover: WANT TO CONNECT WITH JESS? Website: www.thewho.com.au Instagram: www.instagram.com/thewho_photography_design WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/5 HOW TO SUPPORT THE SHOW:

In this episode I chat to James Dobie from Critique Building and Construction. James shares why he used Instagram to grow his business, the impact it's had on his building company, how he grew an engaged Instagram following of almost 7,000 followers and a lot of other really awesome insights. WANT TO CONNECT WITH JAMES? Instagram: www.instagram.com/critiquebuilding WANT TO CONNECT WITH ME? Website: www.thedigitalapprenticeship.com.au Instagram: www.instagram.com/thedigitalapprenticeship WANT MORE? Download my free ebook, The Digital Marketing Cheat Sheet for tradies here http://www.thedigitalapprenticeship.com.au/ebook SHOW NOTES (including a blog post of this episode and all links and resources) can be found here https://www.thedigitalapprenticeship.com.au/4 HOW TO SUPPORT THE SHOW: