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The Dobcast

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Be prepared to do your best online, with Scout Digital Training (and special guests) The dobcast is a podcast for marketers and business owner-operators who want to be prepared to do their best online. Each episode we speak with an expert in their field about an aspect of digital marketing, providing inspiration, insights and practical advice that you can put into practice to improve your online presence. Taking the Scout’s dyb dyb dyb dob dob dob approach online, we do OUR best to help you do YOUR best… Hosted by Erica Stacey, who has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.

Be prepared to do your best online, with Scout Digital Training (and special guests) The dobcast is a podcast for marketers and business owner-operators who want to be prepared to do their best online. Each episode we speak with an expert in their field about an aspect of digital marketing, providing inspiration, insights and practical advice that you can put into practice to improve your online presence. Taking the Scout’s dyb dyb dyb dob dob dob approach online, we do OUR best to help you do YOUR best… Hosted by Erica Stacey, who has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.
More Information

Location:

Australia

Description:

Be prepared to do your best online, with Scout Digital Training (and special guests) The dobcast is a podcast for marketers and business owner-operators who want to be prepared to do their best online. Each episode we speak with an expert in their field about an aspect of digital marketing, providing inspiration, insights and practical advice that you can put into practice to improve your online presence. Taking the Scout’s dyb dyb dyb dob dob dob approach online, we do OUR best to help you do YOUR best… Hosted by Erica Stacey, who has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more. A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.

Twitter:

@scoutsocial

Language:

English


Episodes

The art and science of social media with Kristy Schirmer

1/14/2019
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In this episode Erica speaks with Kristy Schirmer, about how she evolved from having a Bachelor of Health Sciences and a Master of Public Health to working as a successful social media consultant and trainer. After more than 15 years experience working in health promotion and public health in South Australia and London, Kristy founded Zockmelon, a social media consulting business to help public health organisations use social media effectively. She has also developed and runs online...

Duration:00:50:03

Be prepared with an awesome strategy, with Jen Evison

12/4/2018
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In what we expect to be the first of many appearances, digital marketer Jen Evison joined Erica to discuss one of their favourite topics: strategy! We share our top tips for creating a successful digital marketing strategy, following the framework we use (available to download on our website). In this episode we discuss: • What is a strategy? (00:05:50) • Identifying aims and objectives (00:09:47) • Knowing your target audience (00:13:39) • Customer journey (00:21:15) • The...

Duration:01:09:41

Changing lives one line of code at a time, with Tina May

11/27/2018
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During a recent trip to Bali, I had the pleasure of catching up with and speaking with Tina May, co-founder of The Institute of Code. Tina shared her journey from starting a strategic marketing degree in Melbourne, to now running coding and social media boot camps in Bali. Like most journeys, it wasn’t always smooth sailing, and Tina shares the “behind the scenes” of the entrepreneurs’ lifestyle. In this episode we discuss: • The benefits of learning to code • Problems with traditional...

Duration:00:44:43

Do Your Best Podcasting with Amelia Veale

11/19/2018
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In this first official episode of The Dobcast, I have the nerve-wracking pleasure of speaking with Amelia Veale. Amelia Veale is Director of Narrative Marketing, a marketing agency who uses the power of storytelling to transform business. She is also host of the Be the Drop podcast, a predominantly interview-style weekly podcast that explores how use the art of storytelling to supercharge business, by providing business and brand storytelling inspiration! Amelia has a host of podcasting...

Duration:00:54:34

What the heck is the Dobcast!?

11/19/2018
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Hello and welcome to The Dobcast. A podcast especially for marketers, business owners and marketing enthusiasts who want to be prepared to do their best online. I am Erica Stacey, Digital Marketer, and Founder and Trainer at Scout Digital Training. In the dyb, dyb, dyb, dob, dob, dob, style of the Scouts, we Do Our Best to bring you practical insights and tips to help you Do Your Best to improve your marketing and results. In this episode I share my journey to becoming a digital...

Duration:00:09:08