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The E-commerce Content Creation Podcast

Business & Economics Podcasts

The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.

The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.

Location:

United States

Description:

The E-commerce Content Creation Podcast takes a broad look at the impact of creative production in retail and e-commerce — focusing in on specific creative production functions and roles and how they collaborate with other e-commerce functions to achieve their respective organizational goals.

Language:

English


Episodes

Video Production for your Content Studio with Shanna Ferris

6/22/2021
Summary Joining Daniel for this episode is Shanna Ferris, video production specialist and new member of the Creative Force team. We touch on some best practices for developing video content, engaging your teams across workflows, and how to create a unified presentation between stills and video. Key Takeaways Links & Resources Shanna on LinkedIn Credits Produced by: Creative Force - creativeforce.io Edited by: Calvin Lanz Sound - clsound.net Hosted by: Daniel Jester -...

Duration:00:25:42

Trust, Transparency, and Fluency in your Creative Team with Ali McLeod

6/15/2021
Summary Ali McLeod of Saks Fifth Avenue joins Daniel to talk about trust, transparency, and professional fluency and their roles in your relationship with your creative teams. We discuss earning the trust of your team, building a culture of trusting each other, and how curiosity can help earn trust and drive professional growth. Key Takeaways Links & Resources Ali McLeod on LinkedIn Saks Fifth Avenue on LinkedIn Creative Jobs at Saks Reading List Radical Candor - Kim Scott - Build...

Duration:00:20:43

The Adaptable and Agile Studio with Colleen Devanie of REI

6/8/2021
Summary Colleen Devanie of REI joins Daniel to talk about agility and adaptability when complex processes are made even more difficult by business interruptions. We learn how to essential data is to make sure your process is agile and adaptable. As Colleen put it, you cannot be agile with guesses. Key Takeaways Links & Resources Colleen on LinkedIn REI on LinkedIn REI Talent Portal - Create an account, and please remember to maintain the accuracy of your information to help producers...

Duration:00:26:00

The New Era of Agile Imagery with Lindsay More Nisbett of The Line Studios

6/1/2021
Summary Lindsay More Nisbett of The Line Studios joins Daniel on this week's episode to discuss how to plan for and successfully deliver versatile content that can serve many needs across many channels and the impact this agile imagery can have to improve customer experience. Key Takeaways Links & Resources Lindsay More Nisbett on LinkedIn The Line Studios The Line Studios on Instagram The Line Studios on LinkedIn The Line Studios' speaker series on emerging trends in e-commerce...

Duration:00:22:57

Guiding a Studio Through Hyper Growth with Carrie Crow of Hello Fresh

5/25/2021
Summary Carrie Crow of Hello Fresh joins Daniel to talk about some things she learned when Hello Fresh was acquiring brands and rapidly expanding, along with their content needs. We discuss how it's ok to get it wrong at first, and learning your lessons quickly. Carrie quickly realized that her team and space needed to be modular and nimble, constantly growing their skillset and capability while anticipating what future creative requests might be. Key Takeaways Links & Resources Carrie...

Duration:00:27:06

Making the Case for Continuous Improvement with Terence Mahone of Farfetch

5/18/2021
Summary Joining Daniel on the show this week is Terence Mahone of Farfetch. When Terence took on his role at Farfetch, the directive was simple: Go out and create a culture of continuous improvement. We talk about the need for senior leaders to be willing to build the structures that can allow ground up engagement and idea generation. We also talk about the importance of fluency around a directive, and how understanding the language can help prevent fear or doubt in your teams. Key...

Duration:00:30:48

Casting in the New Age of E-commerce with Clair Carter-Ginn of Forecast

5/11/2021
Summary This week Clair Carter-Ginn of Forecast Agency joins Daniel to discuss the post-pandemic era of e-commerce content, what that means for casting, and the efforts to expand representation that will shape content in the future. Key Takeaways Links & Resources Creative Production Day by Henry Stewart Events Clair's LinkedIn Forecast Agency on LinkedIn Forecast Agency's Website Forecast Agency on Instagram Additional Reading on Diversity in Fashion - Vogue...

Duration:00:29:36

Networking for Creative Production with Kaylah Key of The Producers Agent

5/4/2021
Summary Joining Daniel this week on The E-commerce Content Creation Podcast, Dallas based producer and founder of The Producers Agent, Kaylah Key. We discuss effective and sincere networking in the creative production industry and how she launched The Producers Agent in the middle of the COVID-19 pandemic. Key Takeaways Links & Resources Kaylah Key on LinkedIn The Producers Agent Website The Producers Agent Instagram Gary Vaynerchuk on Networking Credits Produced by: Creative Force...

Duration:00:30:33

Advocating for Your Creative Team in Difficult Environments with Jen Bakija

4/27/2021
Summary Jen Bakija joins Daniel to discuss how to advocate for your creative team in a challenging environment. Jen has built warehouse based studios from the ground up, and staffed them with high performing teams in the face of temperature challenges, dust and grime, loud warehouse noise, and DC safety policies. Through all of this Jen advocated for and supported her team in any way she could, finally building out a more controllable studio environment with extremely low turn over in her...

Duration:00:29:54

The Next Generation of E-commerce Content with Jason Hamilton

4/20/2021
Summary Jason Hamilton of Bed Bath and Beyond joins Daniel to discuss what the future of e-commerce content could look like. We discuss the early days of product rendering, its evolution, and how today's creative teams likely fit into to this new generation of content. Key Takeaways Links & Resources https://www.linkedin.com/in/jasonjhamilton/ Additional Reading: https://kulturehub.com/cgi-vs-photography-market/ Ikea Case Study:...

Duration:00:25:00

Understanding and Supporting your Creative Teams with Tony Baker of Stitch Fix

4/13/2021
Summary Tony Baker, Director of Product Imaging at Stitch Fix joins Daniel in this episode of The Ecommerce Content Creation Podcast. We discuss his short tenure with Stitch Fix before the COVID-19 Pandemic shut down most creative production in the United States, how he supported his teams through the uncertainty of the pandemic, and how he leverages lessons and tools from his time at Amazon, Nike, and Stitch Fix to understand his teams, who they are, and what drives them. Once the picture...

Duration:00:24:34

Successful Outsourcing for Your Lean Creative Studio with Brian Guidry of Pixelz

4/8/2021
Summary Brian Guidry of Pixelz talks with Daniel and shares some tips about how to think about and set up lasting relationships with outsource vendors and why you should care about how they operate and who's doing the work behind the scenes. Key Takeaways Links & Resources Brian Guidry on LinkedIn: https://www.linkedin.com/in/brianguidry/ Pixelz: https://www.pixelz.com/ Jobs at Pixelz: https://www.linkedin.com/company/pixelz_inc/jobs/ Glossary

Duration:00:25:02

Managing Relationships in Your Creative Teams with Linda Wallace

4/8/2021
Summary Daniel is joined by Linda Wallace to discuss managing relationships between creatives, particularly when faced with rapidly changing work environment. Linda was with Nordstrom through the shift from film to digital, the 2008 recession, and the 2020 pandemic, each of these major industry upset moments giving her an important perspective on managing how your teams interact with each other. Key Takeaways Links & Resources You can connect with Linda by email at...

Duration:00:36:16

KPI Best Practices for Your Commercial Studio with Adam Parker

4/1/2021
Summary Adam Parker joins host Daniel Jester to talk about creating effective KPIs for your commercial production studio. We get into do and don'ts, deriving actionable goals from vague mandates, and telling fun stories about our past in studios. Key Takeaways Notes about the KPI Guide The KPI guide will be released very soon, please check these shows notes for links and resources.

Duration:00:29:36