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The Empowered Challenger

Business & Economics Podcasts

Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack. On The Empowered Challenger Podcast, Prentice Howe of Door No. 3 talks with founders, marketers and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.

Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack. On The Empowered Challenger Podcast, Prentice Howe of Door No. 3 talks with founders, marketers and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.

Location:

United States

Description:

Unless you’re a category leader, your brand is likely in a struggle for attention in a crowded consumer marketplace. Fortunately, your business’s challenger nature may be the very thing that sets it apart from the pack. On The Empowered Challenger Podcast, Prentice Howe of Door No. 3 talks with founders, marketers and thought leaders to explore the tactics that challenger brands leverage to steal market share and topple giants.

Twitter:

@dn3austin

Language:

English

Contact:

2159010566


Episodes

Burke Morley | Purple

7/20/2021
Burke Morley has worked in creative strategy for brands like Nike and Sonic. But as Vice President of Brand and Executive Creative Director at direct-to-consumer mattress company Purple, he’s had to create a marketing strategy to win hearts and minds for a product with a unique sales cycle. “People don't really think about or care about mattresses until they need one. Then they care a lot about it, very intensely for a short amount of time, and then they kind of go back to not caring about...

Duration:00:38:16

Rob Weston | Beauty Pie

7/6/2021
Luxury beauty doesn’t have to carry a luxury price tag. That’s the concept behind Beauty Pie, a fast-growing and industry-disrupting beauty brand. Beauty Pie positions itself as the “luxury Costco for beauty products.” For a monthly fee starting at $10, consumers get “backstage access” to premium products at lower costs, Rob Weston, Beauty Pie’s Chief Marketing Officer, explains on this episode of The Empowered Challenger. “The very best products cost about $30 right out of the lab. The...

Duration:00:31:46

Tom Szaky | TerraCycle

6/22/2021
Waste management isn’t the most glamorous field. But Tom Szaky, the founder of TerraCycle, a company that works with other companies and governments to recycle what has been typically un-recyclable, saw opportunity in it. “There's such an opportunity to innovate around the topic of waste,” Tom says. “It has been a very uninnovative category because it is, quite literally, shitty, nasty and gross.” One of Tom’s niches that he didn’t see other entrepreneurs chomping at the bit to fill?...

Duration:00:23:35

Stuart Landesberg | Grove Collaborative

6/8/2021
Stuart — or “Stu” — Landesberg grew up in New York thinking that everyone used brown, recycled paper towels and had a compost bin in their yard. Then he found out the truth, which developed the young would-be entrepreneur’s ambition for changing the world through challenging consumer habits. “My early childhood experiences left a huge imprint on me in terms of what I accept as normal,” Stu says on this episode of The Empowered Challenger. “I grew up with a lens that I still see the world...

Duration:00:43:55

Harriet Dwyer | Hireup

5/25/2021
Harriet Dwyer went from working as a grant researcher to revolutionizing support work in Australia as the Chief of Staff at Hireup. By removing the traditional agency middleman, Hireup’s online platform connects people with disabilities directly to support workers that fit their lifestyle. Previously, people with disabilities in Australia had virtually zero control over how government funds were used for the support they needed. The money was usually given to nonprofit organizations that...

Duration:00:38:31

Aishetu Fatima Dozie | Bossy Cosmetics

5/11/2021
Aishetu Fatima Dozie, or Aisha for short, is a first-generation Nigerian American who’s always had big goals for herself. After almost 20 years working as a banker, a health scare helped her realize it was time to pursue her passion. “Being diagnosed with severe hypertension was my wakeup call that I needed to change my life,” Aishetu says on this episode of The Empowered Challenger. “I didn’t feel like I was tapping into my purpose. ... I really felt like I had a destiny, and I wasn’t even...

Duration:00:34:54

Andrea Brimmer | Ally Financial

4/27/2021
Andrea Brimmer was once asked how she got her CFO to give her the greenlight to allocate half a million dollars for a customer giveaway during the week of Thanksgiving. “I said, ‘I didn't ask her because I don't have to,’” Andrea says. “And that wasn't me being facetious or cocky and saying I don't have to get permission from anybody to do anything. But it's me saying she believes in that program as much as I do.” Andrea is CMO and head of PR for Ally Financial, a completely online...

Duration:00:34:22

Greatest Hits: Brian Scudamore | 1-800-GOT-JUNK

4/13/2021
I’ve always admired Brian Scudamore - both personally and professionally. A high-school dropout, Brian scaled a junk hauling side-hustle into a $300+ million business empire. His commitment to being an exceptional leader and a dedicated family man is unparalleled. Listen as Brian shares invaluable tips on how challenger brands can transform a business from ordinary to exceptional through consistent hiring practices, excellent customer service and taking time to learn from other...

Duration:00:29:03

Enrico Frezza | Peace Out Skincare

3/31/2021
Enrico Frezza went from testing skincare products in his kitchen (and sometimes burning layers of skin off) to building the number one acne brand in Sephora North America. As the founder and CEO of Peace Out Skincare, Enrico is challenging the clinical, unappealing acne industry with unique, effective products and a brand centered around “acne positivity.” Initially, Enrico's goal was to find a solution to his own acne problems. After trying every acne spot treatment in the drug stores, he...

Duration:00:25:00

Lisa Tecklenburg | R-Zero

3/16/2021
The COVID-19 pandemic has business owners and public service providers worrying about infectious diseases more than ever. Lisa Tecklenburg, Chief Marketing Officer at R-Zero, wants to help ease some of those concerns. R-Zero’s flagship product is the Arc UV-C system, which uses ultraviolet-C (UVC) light to kill pathogens in the air and on surfaces in just a few minutes. It sounds like science fiction, but according to the Food and Drug Administration (FDA), UVC light has been used as a...

Duration:00:36:01

Craig Dubitsky | Hello Products

3/2/2021
Craig Dubitsky is a self-described lifelong entrepreneur. Craig founded Hello Products, a friendly, all-natural personal care brand, and he now works as the Chief Innovation Strategist at Colgate (after Colgate acquired his brand!). You'd be hard-pressed to find someone more obsessed with packaging and design than Craig, who believes there's no such thing as a boring category — only boring execution. As a testament to this belief, his first product at Hello was toothpaste. While browsing...

Duration:00:49:54

Matt Salzberg | Blue Apron

2/16/2021
Early on in his life, Matt Salzberg knew he wanted to be an entrepreneur. After earning an MBA from Harvard and seeking out jobs at venture capitalist firms to help build his professional network, Matt was ready to begin his entrepreneurial journey. Matt is the founder and chairman of Blue Apron, the pioneering brand of meal delivery services. It’s essentially a household name at this point but if you aren’t familiar, the service partners with farmers to source high-quality ingredients for...

Duration:00:34:08

Amy Risley | Skinfix

2/2/2021
Amy Risley feels that she has always been an entrepreneur at heart. Because her father worked in manufacturing for Estée Lauder, she became obsessed with all of the "lotions and potions" he brought home during her childhood. She also met Estée Lauder when she was five — and according to Amy, seeing a woman in such a powerful role left a lasting impression. After graduating from Princeton and spending years doing marketing for beauty companies like L'Oréal, Estée Lauder and Jo Malone, Amy...

Duration:00:37:54

Matt Scanlan | Naadam

1/19/2021
Despite living in the fashion capital New York City during and after college, it was an eventful trip to the Gobi Desert that inspired Matt Scanlan and his co-founder Diederik Rijsemus to start an ethical cashmere apparel brand Naadam. The pair had planned to travel around Asia, but through a series of miscommunications, they spent a month living with nomadic sheep herders in Mongolia. After returning to the U.S., they started Naadam to help their new friends sell their cashmere for a...

Duration:00:51:23

Kelly Love | Branch Basics

1/5/2021
Kelly Love’s business idea was born from the need to live a healthier life free of the toxic chemicals we unknowingly surround ourselves with daily. As a co-founder of Brand Basics, a plant and mineral-based cleaning product line, Kelly wants to teach consumers how to integrate healthy, non-toxic products into their lives while removing harmful ones. "I'm just really hoping people understand that what we put in, on and around our bodies everyday matters and it makes a difference for our...

Duration:00:39:29

Kendall Bird | Frame

12/15/2020
Mental health has gone from taboo to hot topic in the last few years. But Kendall Bird, co-founder of the mental wellness network Frame, believes we still need help accessing and destigmatizing therapy. Frame was born from Kendall’s frustrations with trying to find a therapist who really understood her, and her friend and co-founder Sage Grazer’s frustrations as a therapist struggling to find clients. The two joined forces and created a platform that connects people who want therapy with a...

Duration:00:32:27

James Kyd | Xero

12/1/2020
James Kyd has always been fascinated with human behavior and how companies, brands and products connect with people. After working for IBM for more than 15 years and serving as CMO of one of New Zealand's largest tech companies, Tait Communications, James now works as the Global Head of Brand Strategy and Marketing at Xero. Much different from the global powerhouses of his previous workplaces, Xero creates cloud-based accounting software that makes life (and numbers) easier for millions of...

Duration:00:41:51

Ade Adesanya | Moving Analytics Inc

11/17/2020
For Adelanwa Adesanya, "entrepreneurship has always been a calling and a mission to really solve challenges in society but at the same time, create economic opportunity for other people." He grew up in Lagos, Nigeria, watching his father's entrepreneurial pursuits meaningfully impact his employees and other people's lives. Inspired to start his own entrepreneurial journey, Ade decided to take on the leading cause of death in the U.S. — heart disease. He co-founded Moving Analytics, a...

Duration:00:36:56

Aaron Kirley | LugLess

11/3/2020
For years, most travelers have grumpily accepted airlines’ ever-increasing baggage fees. But the president of LugLess, Aaron Kirley, presents a more affordable option. For a fee that is usually less than the cost of checking a bag, LugLess will ship your luggage to your destination. Simply enter your travel details on the company’s website, print and attach your label to your bags and drop them off at a participating FedEx or UPS. Rather than haul your bags yourself through the airport,...

Duration:00:21:26

Kara Goldin | Hint

10/20/2020
Kara Goldin had a serious Diet Coke addiction. Looking for healthier alternatives that didn’t involve artificial sweeteners, Kara started tossing fruit into her water. Little did she know, she was concocting the first recipe for what would become Hint, a $100+ million beverage brand, right in her kitchen. As the former VP of Electronic Commerce and Shopping at AOL, Kara wasn’t lacking in business experience or online retailing know-how, but she had zero experience in the beverage industry....

Duration:00:37:46