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The Esq Marketing Podcast

Business & Economics Podcasts

The Esq Marketing Podcast is hosted by Matthew Laurin where he features successful solo and SMB law firms from all over the United States.

The Esq Marketing Podcast is hosted by Matthew Laurin where he features successful solo and SMB law firms from all over the United States.


United States


The Esq Marketing Podcast is hosted by Matthew Laurin where he features successful solo and SMB law firms from all over the United States.




Why A Written Partnership Agreement is So Important to Your Practice

Toni Y. Long is the Managing Partner and Founder of The Long Law Group, PC. She specializes in corporate and entertainment transactional work with a focus on corporate governance, maintenance and formation, and asset/stock purchases and sales. Toni works with a spectrum of clients, ranging from sole proprietors and emerging businesses, to nonprofits and mid-market companies. Before founding The Long Law Group, PC, Toni worked as a corporate attorney, was the Director of Business and Legal...


How to Successfully Market to Your Local Hispanic Community with Paul Samakow

Paul Samakow is the Founder of The Law Offices of Paul A. Samakow, P.C. Paul has been a practicing plaintiff's personal injury lawyer since 1980, helping over 20,000 clients in Virginia and Maryland. He is a member of numerous plaintiff organizations that focus on educating and helping victims. During his career of over 40 years, Paul has become a well-known attorney in his local Hispanic community, creating numerous safety campaigns and contributing to multiple causes and events. Paul is...


Top 5 Tips to Successfully Network in a Pandemic

Janet Falk is a Speaker, Writer, and Consultant at her firm, Falk Communications and Research. She is a communications professional who advises attorneys at small law firms and solo practices on media relations and marketing communication. With her expertise, lawyers are able to attract new clients, remain top-of-mind with prior clients, and help recruit new associates to their firms. She has published articles in The New York Law Journal, The New Jersey Law Journal, and Marketing The Law...


Why Digital Forensics is Essential For Your Practice with Lars Daniel

Lars Daniel is a Practice Leader of Digital Forensics at Envista Forensics. Lars is a qualified expert witness in the field of digital forensics and has testified in both state and federal courts. He is an EnCase Certified Examiner (EnCE), a Cellebrite Certified Logical Operator (CCLO), and provides Continuing Legal Education (CLE) classes for attorneys nationwide. Outside of the courtroom, Lars is the Co-Author of the book Digital Forensics for Legal Professionals: Understanding Digital...


How to Differentiate Your Brand in Personal Injury Law Practice with Lem Garcia

Lem Garcia is the Founder of Lem Garcia Law, one of the fastest-growing personal injury law practices in California. In 2014, he decided to venture out on his own and founded his personal injury practice with just a couple thousand in the bank and a lot of donated time and effort from his family. Now, Lem Garcia Law has grown to three locations, employs 15 employees, and has recovered millions of dollars for their clients. Lem was working as a photographer for the L.A. Clippers when he...


How to get Operations and Lawyering Right When Starting a Law Firm with Jim Owen

Jim Owen is the Founder of Koenig & Owen, LLC, a criminal defense law firm based in Columbus, Ohio. For more than a quarter-century, Jim has been involved in numerous criminal defense cases and won Ohio's first death penalty acquittal after the state reinstated executions. He has represented judges, members of Congress, professional athletes, and rappers. He has an impressive record of winning acquittals in felony jury trials and serving justice for those who have been wrongfully...


What to Expect in the Early Days of Starting a Law Firm with Phil Andonian

Phil Andonian is a Member and Co-Founder of Caleb Andonian PLLC. Phil's practice is dedicated to representing individuals facing criminal prosecution or government investigation, as well as working on employment and personal injury matters. Before co-founding Caleb Andonian PLLC, Phil was Of Counsel at one of the country's leading labor and employment firms, Bredhoff & Kaiser PLLC, where he represented local and international unions in all manners of litigation at the local, state, and...


Rituals to Grow Your Practice with Katy Mickelson

Katy Mickelson is a Divorce and Family Law Attorney and Partner at Beermann LLP, one of the largest divorce and family law firms in Illinois. Katy has been practicing law for 15 years and has been named a “Rising Star” by Super Lawyers Magazine and a “Super Lawyer” for 2021. She has also been recognized as one of the “Most Notable Women Attorneys” in 2018 by Crain's New York’s Business, has been nominated by her peers as a “Leading Lawyer” since 2015 and one of Best Lawyers' "Women of...


What You Deserve to Know Before Starting Your Law Firm with James Fausone

James Fausone is Managing Partner at Fausone Bohn, LLP, a law firm based in Northville, Michigan that specializes in business, Veterans' disability, criminal defense, family law, and more. In addition to running a busy law practice, Jim has participated on numerous civic boards, including the University of Michigan College of Engineering, Michigan Military and Veterans Hall of Honor, Center for Digital Engagement, and Schoolcraft College, among many others. He and his wife, retired...


Biggest Mistakes with Blogging and Marketing with Matthew Laurin

Matthew Laurin is the President of Esq.Marketing, a company that helps law firms generate more clients and cases using search engine marketing. Matthew has been in the SEO business for over ten years. He possesses a long track record of repeatable success, achieving maximum ROI for SEO campaigns, and leading teams to execute simple yet effective campaign strategies. In this episode… Your website can be the go-to destination for people in your area who are searching for a personal injury...


Winning Over Clients From Other Lawyers with Mitchell Chaban

Mitchell Chaban is a Partner at the Chicago-based law practice, Levin Ginsburg. He is a trial attorney who represents business entities, municipalities, and individuals in commercial, business, and employment-related litigation in state and federal courts in the U.S. In addition to his jury and bench trial experience, Mitchell also represents clients in arbitrations, mediations, and other alternative dispute resolution cases. He is a member of the Illinois State Bar Association and Chicago...


Partnership Over Solo Practice? - with Jonathan Denis

Jonathan Denis is a Founding Partner at Guardian Law Group. Before founding Guardian Law Group, Jonathan worked in the public sector as a legislator and was elected to the Legislative Assembly of Alberta for Calgary-Acadia twice. In addition to being a recognized authority in politics and governance, Jonathan has received accolades in his career, including being appointed a Queen's Counsel of Alberta and winning a spot on Avenue Calgary's "Top 40 under 40" in 2010. In this episode… You...


Strategic Sales and Marketing Alignment with Suzanne Ratti

Suzanne Ratti is the President of Ideas360, a sales-driven marketing company that helps businesses from start-up to exit strategy. Suzanne has worked with Fortune 500 companies like Xerox and SmartCEO to develop complex sales and marketing strategies. Suzanne is an accomplished public speaker and the Executive Director for both Thrive! Business Communities and Smart Women Professionals. She’s featured in various notable publications, including The Business Monthly, InDesign Magazine, and...


How to Get The Best Clients Through Thought Leadership with Jason Lazarus

Jason Lazarus is the Founder and CEO of Synergy Settlement Services, a company that offers settlement services to law firms across the country. He's also the Founder and Attorney with the Special Needs Law Firm and author of the best-selling book, The Art of Settlement: A Lawyer's Guide to Regulatory Compliance when Resolving Catastrophic Claims. In this episode… Big success as a lawyer lies on the other side of becoming an expert in your chosen niche. One way to do that is to leverage the...


How to Smoothly Migrate Your Law Firm’s Website and Keep Your SEO Gains with Matthew Laurin

Matthew Laurin is the President of Esq.Marketing, a company that helps law firms generate more clients and cases using search engine marketing. Matthew has been in the SEO business for over ten years. He possesses a long track record of repeatable success, achieving maximum ROI for SEO campaigns and leading teams to execute simple yet effective campaign strategies. In this episode… If you own a law firm and your website is hosted by third-party directory platforms like FindLaw, you might...


The Content Marketing Playbook for New Law Firms with John Brocas

John Brocas is the CEO of Help Lawyer, a legal content marketing suite created to help small law firms and lawyers compete in an overly-saturated and inflated market place. With Help Lawyer, lawyers can expand their online reach and market to a greater audience—increasing their law firm’s legal branding. John is also a globally-recognized spiritual coach and has blended his expertise in marketing and spiritual practice to help entrepreneurs and business owners achieve their goals with JB...


The Winning Strategy that Built My Practice with Frank Vendt

Frank Vendt is the Owner and Founder of The Vendt Law Firm. He is a high net worth divorce attorney and knows firsthand how difficult the divorce process can be. Frank has been practicing law for almost 20 years, venturing out to start his own successful law firm back in 2012. He's currently the President-Elect of the Fort Bend County Bar Association. In this episode… Imagine this: you spend over $150,000 on an office setup and different kinds of ads, but weeks pass and not a single client...


How to Prepare Your Solo Law Firm to Scale with Daniel Ramsey

Daniel Ramsey is the CEO and Founder of MyOutDesk. MyOutDesk is a company that provides virtual professionals to help business owners regain valuable time and freedom. Founded in California in 2008, MyOutDesk virtual professionals work from their fully-equipped home offices and offer significant cost savings compared to similar USA-based service providers. Over the last 13 years that they’ve been in business, MyOutDesk has helped attorneys, law firms, and other entrepreneurs hire 6,000...


Starting a Solo Practice During a Pandemic with Ann Thayer

Ann Thayer is the Founder (and Attorney) of The Law Office of Ann Thayer, PLLC. With her law firm, she represents juveniles and adults charged with traffic, criminal, and DUI/DWI offenses. She also handles domestic violence and civil protective orders, dangerous dog and other animal cases, as well as expungements. In addition to her years of experience in law, Ann served as Co-Chair of the Juvenile and Domestic Relations District Court for two years. She is a member of NCDD and a founding...


Practical Steps to Keep Your Solo Practice Startup Cost Low with Brian Zeiger

Brian Zeiger is the Founder of The Zeiger Firm, which specializes in criminal defense and civil rights litigation. He’s a trial lawyer through and through, with a passion for jury trials and protecting people’s individual rights. When he’s not in the middle of a trial, he also excels in record clearing, expungements, government pardons, and federal pardons. In this episode… Starting your solo practice is a significant and expensive decision. You want to rent an office, buy office...